Service packages Other marketing services November 2016, Berlin. 51st Symposium Procurement and Logistics.

Transcription

1 BME Marketing GmbH is a subsidiary of the BME ev 9 11 November 2016, Berlin Service packages Other marketing services 51st Symposium Procurement and Logistics Your Contacts for the Symposium Svea Oschmann BME Marketing GmbH Telephone: +49 (69) sveaoschmann@bmede Nicole Peis BME Marketing GmbH Telephone: +49 (69) nicolepeis@bmede Your Contacts for Country affairs Olaf Holzgrefe BMEnet GmbH Telephone: +49 (69) olafholzgrefe@bmede Lisa Immensack BMEnet GmbH Telephone: +49 (69) lisaimmensack@bmede wwwbme-symposiumde

2 Company presentation at the venue Exclusive services Fitness run sponsor You will sponsor a Fitness Run on the second morning of the conference, together with a fitness trainer This sporting event will be advertised in the conference brochure You can, for example, kit out your employees in branded gear and, for example, hand out a fitness bag bearing your logo or a hi-vis running vest bearing your logo to runners at the end of the run or at your stand The costs for providing this service will be borne by the contract partner APP sponsor Your logo will appear on the homepage and other selected pages of the symposium APP Your logo will appear in association with APP information in the conference programme assigned Welcome gift at check-in BME staff hand over your gift to all attendees at the Symposium check-in, or it is handed over with the promotional material for the attendees Leave a lasting impression at the beginning of the congress Services are provided by the contractual partner BRANDING Lanyards At the beginning of the event, attendees receive your branded lanyard for wearing their attendee IDs This ensures that your logo is prominently placed throughout the entire event Services are provided by the contractual partner assigned BRANDING ELEVATOR AVERTISING Writing folders or notepads and pens for the opening plenary session For their own personal notes, participants are issued with a writing folder or notepad and with a ballpoint pen, all distributed on the chairs in the plenary session The partner s logo will therefore have a presence both during and after the event This service is provided by the contract partner Wellness sponsor Treat the attendees of the Symposium to a brief moment of relaxation, by offering them a moment of tranquillity in a massage chair in a 2 m² area featuring your banner and attended by booth staff Additional costs to be borne by the contractual partner Event souvenir photo Create a long-lasting impression of your company by placing your logo on the event's souvenir photo for the attendees The souvenir photos are exhibited and distributed on the 2nd and 3rd days of the event (Incl photographer and production) Presentation of the Innovation Award (exclusive for 2 years) A unique opportunity to boost your business by sponsoring the Innovation Award As a member of the jury, you are involved in selecting the winner and in the award ceremony at the Symposium Elevator advertising You place your Roll-up during the exhibition hours at the "Lift Landing" in the west wing of the Intercontinental, on the ground floor Production costs are borne by the contract partner Mobile phone charging stations You can provide participants with two charging stations These charging stations, to be provided by BME, will be branded with your logo One station is positioned on the BME stand and one station is located on your trade fair stand This mobile charging service will be advertised in the conference brochure wwwbme-symposiumde Page 2

3 Company presentation at the venue Exclusive services Display units Budapester Straße You can place large advertising displays, provided by the partner, on the entire length of the pavement in front of the InterContinental Hotel Each attendee sees your advertising message on arrival This service is produced and provided by the contractual partner Banner ad Marlene Bar The Marlene Bar is surrounded by a porch with railings that immediately catch each hotel guest's eye These can be covered with the partner's advertising banners The contractual partner bears the production costs Projection on sidewall of InterContinental (gobo) The Hotel InterContinental s driveway is as elegant as the hotel itself Your logo is projected on the large granite wall at twilight, alternating with the congress logo in an eye-catching display Slipcovers for RFID gates The RFID gates are the only entry and exit points to and from the event and are thus guaranteed to attract a great deal of attention The slipcovers can be branded with your logo The contractual partner bears the production costs Hostesses branded with your logo The hostesses wear Symposium dresses with your logo They are constantly in the eye of the attendees The contractual partner bears the production costs PRESEN- TATION Media columns in the foyer and at the check-in desk Show your corporate movie or image presentation on our media columns Floor advertising Floor advertising, directly behind the RFID gates, in front of the Marlene Bar, or in the hallway to the conference rooms, gives you an opportunity to present yourself to the attendees Show the attendees the way to your stand or draw their attention to a piece of news The contractual partner bears the production costs BRANDING BRANDING BRANDING Advertising on the steps at the Marlene Bar You can brand the steps at the Marlene Bar, putting your company directly in the attendees field of view Attract the attention of attendees immediately behind the check-in and the RFID gates, The contractual partner bears the production costs wwwbme-symposiumde Page 3

4 Company presentation at the venue Exclusive services Display units in the Conference Centre The Symposium's lecture rooms are in the Conference Centre Each attendee will repeatedly pass through this area and see your advertising message (Maximum of 4 roll-ups, banners, etc, with a format of approximately 80x200 cm; to be provided by the partner) They can be prominently placed at this location throughout the event Presentation of the download area The download area for keynote presentations on the Symposium website provides an opportunity to present your logo to attendees for six months after the event Your logo is also featured in the reference to the download page in the Symposium Guide Advertising in the conference programme (Symposium Brochure) Ad on cover page 4 Ad on cover page 4 (back) The Symposium Brochure contains the complete programme, including the framework programme, keynotes and sponsors, etc Your ad, 2/3 page A4, 4c, on the 4th cover page of the Symposium Brochure (40,000 copies) Promotion/Sales promotion Promotional campaign on the first, or first and second, day of the congress (limited) You can address Symposium guests on the first, or first and second day, throughout the exhibition, with a maximum of 2 promoters Two promoters can be provided, on * * The contractual partner bears the cost of providing the promoters wwwbme-symposiumde Page 4

5 Advertising in the exhibition guide (Symposium Guide) Ad cover page 4 Ad cover page 4 The Symposium Guide contains the current programme, the room schedule and the exhibition plan It is an indispensable guide for attendees which they usually keep to hand throughout the entire congress Ad cover page 2 or 3 Ad cover page 2 or 3 Placement on cover pages 2 and 3 is attractive because this puts your ad under the flap of the room or exhibition plan This means you are automatically seen when visitors need to find their way around at the congress Ad in interior Ad in interior The Symposium Guide contains the current programme, the room schedule and the exhibition plan It is an indispensable guide for attendees and something that attendees typically keep with them constantly during the event IHR Binder wrap The Symposium Guide (long side about 100 mm) is delivered with a binder wrap that each attendee needs to remove to open the current programme and the exhibition plan An ideal placement, to draw attention to a promotion at your booth, eg, using an attractive coupon The contractual partner bears the production costs BRANDING Bookmark Make your mark in the Symposium Guide The bookmark with your brand helps the attendee to mark a particular page This means that you are always in the eye of the beholder The contractual partner bears the production costs Display items and supplements Display of information material in the plenum During the talks, the Symposium's plenum is full of top-class keynote speakers The documents are laid out on the seats and thus automatically end up in the hands of your target audience Display of informational material in the special subject conferences The Symposium's special subject conferences are held simultaneously in different rooms Your display material is laid out on the seats in each room at the beginning of the special subject conference and thus ends up directly in the hands of your potential customers wwwbme-symposiumde Page 5

6 Host for the coffee stations in the recreation area (exclusive) Your company logo will feature in the Symposium Brochure and on the symposium website in bold under the heading 'Coffee station host' Your company logo will be shown in the Symposium Brochure adjacent to each coffee break info Roll-ups or table-top displays featuring your company logo will be effectively positioned within the separate coffee station area The new coffee vending machines in the InterContinental Hotel can be branded with your company logo! Sample photo, see p 4 in this pdf They shall be made available by the contract partner You have the option of using your own cups, napkins etc for the coffee breaks This service is provided by the contract partner Host of the Pavillon Café-Bar (exclusive) You will be host of the Pavillon Café Bar and you can display your logo in various ways, eg with a logo banner above the bar, logo branding of the bar elements, branded coffee cups, barista aprons or napkins Your company will be advertised as the host in the conference brochure Branding materials are provided by the contract partner assigned Lunch break sponsor on the first two days of the congress (exclusive) Your company logo appears in the Symposium Brochure and on the Symposium Website, where it is prominently featured under the heading "Lunch break sponsor" Your company logo appears next to the lunch break notice in the Symposium Brochure In the buffet area, roll-ups or table-top displays with your company logo will be effectively positioned Services are provided by the contract partner Menu cards with your company logo will be placed on tables and in the buffet area Production costs are borne by the contract partner You can also use your own cups, napkins, etc, for lunch breaks Services are provided by the contract partner Host function during evening event As part of the evening event, you will be the host of one item on the entertainment programme, eg for the legendary After-Show Party in the Pavillon building, the upscale Marlene Bar or an item of your choice, in consultation with BME You will be advertised as the host adjacent to the item of your choice in the conference brochure This service is made available or paid for by the contract partner All our quotations are subject to confirmation and are non-binding All prices quoted are exclusive of VAT Travel expenses and/or fees for any employee of the partner or of its reference customer shall be borne by the partner Any marketing activities on the part of the partner/exhibitor, which differ from the services agreed in the contract, must be agreed with BME and in some cases are subject to a performance fee (eg promotion, additional displays outside the contracted area, etc) An agreement with the hotel alone is not sufficient wwwbme-symposiumde Page 6