Getting into Wide Format

Transcription

1 Getting into Wide Format Barb Pellow Group Director Keypoint Intelligence/InfoTrends

2 Event Host Welcome! Dan Johansen Marketing Manager Graphic Arts Wide Format Solutions Ricoh USA, Inc.

3 Wide Format Webinar Series Getting into Wide Format Thursday, August 24, :30 4:00 p.m. EST Targeting the Wide Format Market Wednesday, September 6, :30 4:00 p.m. EST Selling Wide Format Wednesday, October 18, :30 4:00 p.m. EST

4 Ricoh Business Booster Extras Link to replay Webinars PDF of Slides Written Report

5 GoToWebinar: Attendee Participation Your Participation Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the information provided Submit questions and comments via the Questions panel Note: Today s presentation is being recorded and will be provided within 48 hours.

6 Today s Speaker Barbara Pellow Group Director Keypoint Intelligence/InfoTrends

7 Wide Format: Integral to the Marketing Mix Brand Equity Brand Recognition Long-Term Awareness Marketing Support Wayfinding Cost Per Impression

8 Digital Wide Format is a Growth Market! Retail Value of Wide Format Digital Print ($B) Good growth and margins Variety of applications and competitors $ % CAGR $22.3 Many service opportunities/ demands Source: InfoTrends Wide Format Service

9 The Three E s of Wide Format Engage Capture attention Educate Information Entertain Enhance the experience

10 Applications that Engage Signage POP Banners Flags Vehicle Wraps

11 Applications that Educate Maps Signs Floor Graphics Banners

12 Applications that Entertain Photography Cross-Media Back-Lit Displays

13 Why Do Companies Purchase Signage? To acquire customers To increase brand awareness To sell products and services

14 Ways to Grow Business with Wide Format Expand Capacity Invest in Equipment/Software Increase Efficiency Grow Share of Current Applications Expand Applications Enhanced/Differentiated Products New Categories Expand Offerings Ancillary Services

15 Acquisition Gets GAM Into the Game

16 GAM: Wide Format Benefits Increased business with current customers Steady increase in volume Ability to meet deadlines

17 Areas of Opportunity Graphic Communications Packaging Decorative Functional and Industrial

18 Considerations: Analyze the Opportunity Key Dimensions for Success Market Segments Applications Success!

19 Considerations: Identify Buyers Key Buyer Types Marketers Consumers Company Owners Brokers Print Buyers

20 Considerations: Evaluate Application Areas What will current customers purchase? Evaluate the Market Opportunity Which applications align with current offerings? Which applications are growing in the markets you serve? Which ancillary services are required?

21 Considerations: Know the Equipment Production Space Applications Equipment Productivity Output Volume

22 Technologies at a Glance Overview of Wide Format Inkjet Technologies TECHNOLOGY APPLICATIONS STRENGTHS WEAKNESSES Aqueous Inkjet Proofing, fine art, photo, indoor graphics High image quality, low initial investment Solvent Inkjet Outdoor graphics Low operating costs, strong image durability Eco-Solvent Inkjet Indoor & outdoor graphics Low initial investment, application variety & specialty colors, high image quality UV-curable Indoor & outdoor graphics High speed, ability to handle direct-tosubstrate printing High running costs, lower speed, less image durability Environmental concerns, lower image quality Lower speed, environmental concerns High initial investment Latex Inkjet Indoor & outdoor graphics, textiles Low initial investment, wide variety of applications High power consumption

23 Market Demands Key Buyer Demands Fast Turnaround Growing Quantities, but Smaller High Image Quality Increased Customization

24 Considerations: Evaluate Operations Assess Your Strengths and Weaknesses

25 Sir Speedy Tampa Invests in Wide Format Expand offering Become a one-stop shop Keep work in-house Improve quality and reduce costs Meet demand for fast turnaround Strategy yields 36% growth

26 Signage is Growth Application The growth in signage has been tremendous over the past few years. If you can produce something larger, clients want it. The Pro 7110X and JFX200 wide-format flatbed have really helped us increase what we can do for our clients, which has helped us achieve our goal of growing our business into a full- service provider. Steve Albritton, Co-owner, Sir Speedy Tampa, Florida

27 Considerations: Have a Plan! Develop a Strategic Plan

28 Considerations: Sales Training Engage and Train Sales Staff

29 Wrap Up Analyze the Opportunity Identify Buyers Evaluate Application Areas Understand Technology Options Evaluate Operations Develop a Plan Train Sales Staff

30 Next Up.. Targeting the Wide Format Market, Wednesday, September 6, 2017, 3:30 4:00 p.m. EST Selling Wide Format, Wednesday, October 18, 2017, 3:30 4:00 p.m. EST Sign Up

31 Thank You! (401)