Introduction to Data-Informed Decision Making

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1 Introduction to -Informed Decision Making Driven Organization & Culture Decision Making with Storytelling with Understanding Uncertainty in Problem Solving with Decision Making Frameworks Systems Thinking Analytics and Evaluation Thinking Analytically Descriptive Exploratory Inferential Predictive Strategy Collection Management Governance Understanding 2018 QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik Market, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, Lead with, Qlik Catalyst, Qlik Associative Big Index and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

2 What is -Informed Decision Making? -informed Decision Making is the ability to transform information into actionable and verified knowledge to ultimately make business decisions. Evaluate the decisions Identify problems Frame questions Communicate and act on decisions Collect required data Transform knowledge to decisions Transform data to knowledge 2018 QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik Market, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, Lead with, Qlik Catalyst, Qlik Associative Big Index and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

3 Align Strategy to Business Outcomes Reimagined Process: Completely re-think processes by applying data and analytics in such a way as to dramatically increase quality, lower costs and speed time to delivery. Customer Intelligence: Capture data on customer behavior and preferences, both expressed and observed, to provide more enriching experiences, tailored offerings, and secure a long-term loyal relationship. New Business: Use data in new ways to create new monetization streams, either directly from the data itself, or as a byproduct of understanding the data to uncover new opportunities. Balanced Risk/Reward: Increase confidence in decision-making processes to optimize business outcomes and increase agility without incurring undue risk QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik Market, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, Lead with, Qlik Catalyst, Qlik Associative Big Index and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

4 Quality Accuracy Refers to whether the data is correct and accurately represents what it should be Completeness Refers to whether there are any gaps in the data from what was expected to be collected and what was actually collected Consistency Refers to whether the types of data align with the expected versions of the data that should be coming in Uniqueness Refers to whether the data is unique and captured once, even though it may have multiple purposes Timeliness Refers to the expectation of when data should be received in order for the information to be used effectively 2018 QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik Market, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, Lead with, Qlik Catalyst, Qlik Associative Big Index and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.

5 From to Wisdom Applied Enrich through experiences Wisdom Knowledge Context Transform through personal application values and beliefs Information Meaning Understand, add meaning, relevance and purpose Raw Adapt it to your needs and capture your audience's attention 2018 QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik Market, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, Lead with, Qlik Catalyst, Qlik Associative Big Index and the QlikTech logos are trademarks of QlikTech International AB that have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.