SPRING 1 SALES EVENT: 21 PIECE SHRIMP & PREMIUM COD SANDWICH COMBOS

Transcription

1 SPRING 1 SALES EVENT: 21 PIECE SHRIMP & PREMIUM COD SANDWICH COMBOS DATES TO KNOW SPRING 1 SALES EVENT February 24 April 20 February 6 February 14 February 23 February 24 POP Shipment Begins POP Arrives This Week Post Interior POP After Close Event Begins! MARKETING OVERVIEW Everyone can get on board with these guest favorites 21 piece Shrimp and Premium Cod Sandwich. Guests can choose their favorite: do they love abundant shrimp, or are they craving a Premium Cod Sandwich? Either way, complete their meal with crispy fries and a frosty mug of A&W Root Beer. MEDIA INFORMATION MEDIA TV Radio MESSAGE EXAMPLE PRICING & FINANCIALS 21 pc. Shrimp Combo Premium Cod Sandwich Combo Example Price F&P $ F&P % PP $ Example Price F&P $ F&P % PP $ $6.99 $ % $4.81 $5.99 $ % $4.27 $7.99 $ % $5.81 $6.99 $ % $5.27 $8.99 $ % $6.81 $7.99 $ % $6.27 POP has two spaces for prices, which means that each combo can be priced independently. The first of three national print drops will occur the week of March 23 rd. You will receive 2,000 bouncebacks for use in-store the week of March 3 rd. If you have questions, please contact Creative Alliance at pc. Shrimp & Premium Cod Sandwich 21 pc. Shrimp & Premium Cod Sandwich Combos 21 pc. Shrimp & Cod Sandwich (Front Creative) Made Fresh Root Beer (Back Creative) TO KNOW Preview on TeamAW; download a low resolution file for social media. Order TV spots from DG available in standard or high definition. The order form is available on TeamAW. A new script is available on TeamAW. Pre-produced shells are available to preview on TeamAW. Contact A&W Marketing for radio shells or music beds. Contact Creative Alliance for questions about monthly print opportunities or the April national print drop. CONTACTS LSM, Premiums & Uniforms Craig Specialty Advertising POP & Menuboard Fulfillment Zinc Creative Alliance Other Questions or Concerns A&W Marketing 855-ROOT-BEAR READERBOARD OPTIONS THEY RE BACK! 21 PC SHRIMP & COD SANDWICH COMBOS FISH ON! TRY OUR 21 PC SHRIMP OR PREMIUM COD SANDWICH

2 SPRING 1 SALES EVENT: $2 ANY SIZE FLOATS DATES TO KNOW SPRING 1 SALES EVENT February 24 April 20 February 6 February 14 February 23 February 24 POP Shipment Begins POP Arrives This Week Post Interior POP After Close Event Begins! MEDIA INFORMATION EXAMPLE PRICING & FINANCIALS Menu Item Price Point F&P $ F&P % PP $ 16 oz. Float $2.00 $ % $ oz. Float $2.00 $ % $ oz. Float $2.00 $ % $ 1.32 The first of three national print drops will occur the week of March 23 rd. You will receive 2,000 bouncebacks for use in-store the week of March 3 rd. If you have questions, please contact Creative Alliance at CONTACTS LSM, Premiums & Uniforms Craig Specialty Advertising POP & Menuboard Fulfillment Zinc Creative Alliance Other Questions or Concerns A&W Marketing 855-ROOT-BEAR MARKETING OVERVIEW $2 Any Size Floats is a great traffic driver during this Lent period. There is nothing quite as tasty as a Root Beer Float served in a frosty mug! This is the time to remind our guests how much they love floats. A $2 float is the perfect add-on to a meal, or it makes a great snack. When a guest orders, ask them if they want their float served in a mug. This will help food cost as well as provide the guest with a superior product and exceptional experience. MEDIA TV Radio MESSAGE $2 Any Size Floats $2 Any Size Floats $2 Any Size Floats TO KNOW Preview on TeamAW; download a low resolution file for social media. Order TV spots from DG available in standard or high definition. The order form is available on TeamAW. A new script is available on TeamAW. Pre-produced shells are available to preview on TeamAW. Contact A&W Marketing for radio shells or music beds. Contact Creative Alliance for questions about monthly print opportunities or the April national print drop. READERBOARD OPTIONS $2 ANY SIZE FLOATS FLOATS! ANY SIZE JUST $2 WHEN S THE LAST TIME YOU HAD A FLOAT? GET ONE TODAY! ANY SIZE JUST $2

3 BASE A&W: 21 PIECE SHRIMP & PREMIUM COD SANDWICH COMBOS EOS PANELS WINDOW DECALS Order LSM or Sales Event Banners from Craig Specialty Advertising WINDMASTER TRANSLITE EXTENDER BANNER & ORDERING EOS ORDERING INTERIOR TRANSLITE DOWNLOAD FROM TEAMAW POSTER A

4 BASE A&W ENHANCED: 21 PIECE SHRIMP & PREMIUM COD SANDWICH COMBOS EOS PANELS WINDOW DECALS Order LSM or Sales Event Banners from Craig Specialty Advertising WINDMASTER TRANSLITES EXTENDER BANNER & ORDERING EOS ORDERING INTERIOR TRANSLITES DOWNLOAD FROM TEAMAW POSTER A

5 LAW 313: $2 ANY SIZE FLOATS FEATURE PANEL EXTENDER WINDOW DECAL BANNER ORDER FROM CSA & ORDERING INTERIOR FEATURE PANEL DOWNLOAD FROM TEAMAW LIGHTBOX STANCHION SIGN (SUSTAIN TOP) A

6 LAW 414: $2 ANY SIZE FLOATS TOPPER WINDOW DECAL FEATURE PANEL BANNER ORDER FROM CSA & ORDERING INTERIOR FEATURE PANEL DOWNLOAD FROM TEAMAW STANCHION SIGN (SUSTAIN TOP) A

7 KAW 414: $2 ANY SIZE FLOATS TOPPER WINDOW DECAL FEATURE PANEL BANNER ORDER FROM CSA & ORDERING INTERIOR FEATURE PANEL DOWNLOAD FROM TEAMAW LIGHTBOX A