DALLAS BRANDING GUIDELINES

Transcription

1 1 BRANDING GIDELINES

2 LOGO GIDELINES SIZES & PLACEMENT MINIMM SIZE For print:.75 inches wide For web: 95 pixels wide DON TS 75 wide or 95 px CLEAR SPACE One should leave white space around half of the height around of the logo, as shown in visual. Logo should be free of any competing graphics or text. 1X 1X PBLICATIONS For electronic publications (i.e., PDFs, e-newsletters, e-blasts), always link the logo to NFTYConvention.org Do not reproduce in a tint or screen. Do not resize individual logo elements. Do not stretch or distort the logo. Do not change colors. COLORS FONTS DARK BLE: #1B2E5D CMYK: 100, 89, 32, 29 RGB; 27, 46, 93 ORANGE: #F37B21 CMYK: 0, 64, 100, 0 RGB; 243, 123, 33 GRAY: #51545D CMYK: 51, 27, 15, 63 RGB; 81, 84, 93 Highway Gothic Condensed Highway Gothic Regular BLE: # 005A9B CMYK: 97, 69, 11, 1 RGB; 0, 90, 155 GREEN: # 8CC63E CMYK: 45, 0, 100, 0 RGB; 154, 202, 60 Highway Gothic Narrow Highway Gothic Wide When using NFTY s official colors, you may also make them tinted or sheer. *CMYK is used for print only. RGB is used for web only 2

3 THINGS TO KNOW NFTY CONVENTION MESSAGING se the language below to promote NFTY Convention in s, websites, newsletters and more! Date: February 15-18, 2019 Location: Dallas, TX Website: NFTYConvention.org Official Hashtag: #NFTYConvention SOCIAL MEDIA SAMPLE GRAPHICS Help spread the word about NFTY Convention by downloading social media graphics at NFTYConvention.org/Marketing and pairing them with the sample social media posts on the next page! Below are a few examples, with more options available to download! For communications to teens: NFTY Convention is the ultimate NFTY event: Four incredible days with 1000 teens from all over North America. You, as teens, have been leading the way in making political and social change, shaping pop culture, and innovating in every aspect of life. Why should NFTY Convention be any different? This year, every program, guest speaker, social justice opportunity, and performance will be designed, curated, and created by teens, for teens. And it s not stopping there NFTY Convention 2019 will be 100% customizable: you ll be able to pick exactly which sessions you re in (or not in) and create your own unique experience that s perfect for you. See you in Dallas! For communications to parents: NFTY Convention is the ultimate NFTY event: Four incredible days with 1000 teens from all over North America. Teens have been leading the way in making political and social change, shaping pop culture, and innovating in every aspect of life. Why should NFTY Convention be any different? This year, every program, guest speaker, social justice opportunity, and performance will be designed, curated, and created by teens, for teens. And it s not stopping there NFTY Convention 2019 will be 100% customizable: they ll be able to pick exactly which sessions they re in (or not in) and create their own unique experience that s perfect for them. We hope to see your teen in Dallas! 3

4 SOCIAL MEDIA SOCIAL MEDIA SAMPLE POSTS Copy and paste these posts to Facebook, Instagram & Twitter to help spread the word about NFTY Convention! Pair your posts with NFTY Convention graphics, ready to download at NFTYConvention.org/Marketing. Each post can be interchangeable with [registration opening soon/is open] and early bird language should be added when applicable! Remember, always include NFTYConvention.org and #NFTYConvention! Why should I go to #NFTYConvention? Where is it all happening? Can I get financial assistance? Get answers to these burning questions & more at NFTYConvention.org, and while you re at it, sign up to be the first to know when registration opens Be a part of something big Because everything s bigger in Texas! #NFTYConvention registration opens soon, and you re not going to wanna miss out. NFTYConvention.org Be a part of something BIG. We re talking Shabbat with 1,000 other teens big. Get in on it at NFTYConvention.org! #NFTYConvention Be part of something meaningful. Like going into Dallas and making a difference in their community through social justice orgs and initiatives! Register for #NFTYConvention now at NFTYConvention.org! Be part of something historic. Have you ever [insert something cool that s happening at a plenary]? Register for #NFTYConvention now at NFTYConvention.org! We re not saying Cardi B will be there but we re not not saying Cardi B will be there. Okurrrrr? Register now at NFTYConvention.org to find out! [To use with black & white print out] Fill in the blank! Print this sign out, add your answer, and share using #NFTYConvention! If your post is public, it could appear on NFTY s social media! And don t forget to register at NFTYConvention.org before space fills up! [To use with fill-in graphic] Fill in the blank in the comments below, and your word could appear in an upcoming #NFTYConvention video! No, really. You re on your way to becoming NFTY famous. Be sure you re registered at NFTYConvention.org before spaces fill up! What do you already know about #NFTYConvention? Throw it all away, forget about it, erase it from your memory, because NFTY Convention 2019 will be unlike any previous NFTY Convention. Get the scoop at NFTYConvention.org and register ASAP to save your spot! At #NFTYConvention 2019, you ll get to do whatever you want to do. No, really. Get the deets at NFTYConvention.org Don t miss #NFTYConvention, happening in Dallas February 15-18, No parents, no mandatory programming just three days of empowering moments, new & old friends, inspiring teens, and a lot of fun. Learn more & register now at NFTYConvention.org Teens rule the world! Not really, but we re probably not too far off. But for now, they re ruling #NFTYConvention. For real though - it s all planned by teens! Grab your tickets here: NFTYConvention.org Curate your perfect #NFTYConvention - Start planning at NFTYConvention.org! Did we say there would be tacos? There ll be tacos at #NFTYConvention. There, we said it. Now go register at NFTYConvention.org!! If you love tacos & NFTY, you should be at #NFTYConvention in Dallas, February 15-18, Grab your tix at NFTYConvention.org! Do you love NFTY? Do you love making big change in the world? Do you love tacos? If you answered yes to one of more of these questions, you should be at #NFTYConvention in Dallas, February 15-18, Grab your tix while they re hot at NFTYConvention.org! If you re not at #NFTYConvention, you ll be missing out on empowering moments, meeting new people, and a lot of fun. Avoid FOMO and register for #NFTYConvention today!! CONTINED ON THE NEXT PAGE 4

5 SOCIAL MEDIA SOCIAL MEDIA SAMPLE POSTS (CONTINED) At #NFTYConvention 2019, there will be 3,402 bagels eaten, 763 new friendships formed, 289 new ideas created, and 23 Dan Nichols songs played. Be in the room where this happens register now at NFTYConvention.org! Wanna hang with us in Dallas, February 15-18? K, cool. Grab your tix at NFTYConvention.org! Wanna hang February 15-18? Cool cool, see ya then! Grab your tix at NFTYConvention.org! Have plan for Presidents Day Weekend? We gotchu - grab your tix for the best way to spend the long weekend at NFTYConvention.org Serious question have you registered for #NFTYConvention yet? NFTYConvention.org Be at the center of a unique community of passionate influencers teens who are actively changing the world, who are making a difference at home, and who are leading the fight for a better tomorrow. Register for #NFTYConvention at NFTYConvention.org. Who are the Reform Jewish legends you want to meet? They ll be at #NFTYConvention. All of the musicians and rabbis and educators and synagogue leaders and camp directors of the future of the Reform Movement and you ll join them in shaping that future. Register now at NFTYConvention.org At #NFTYConvention, you ll be on stage, behind the scenes, teaching, networking, having fun with your friends from camp, NFTY in Israel, your region, and every region. Sound fun? Grab your tickets at NFTYConvention.org What is #NFTYConvention? It s the place to discover something new, to deepen your skills in an area you already love. It s the place to test out new ideas and identities, and it s the place to be part of something so big and so rare that it only happens once every two years. Get in on it at NFTYConvention.org This year at #NFTYConvention, every program, guest speaker, social justice opportunity, and performance will be designed, curated, and created by teens, for teens. See y all in Dallas? Registration opens soon at NFTYConvention.org [We ve/teens] have been leading the way in making political and social change, shaping pop culture, and innovating in every aspect of life. #NFTYConvention will be the same! See y all in Dallas? Registration opens soon at NFTYConvention.org This year at #NFTYConvention, every program, guest speaker, social justice opportunity, and performance will be designed, curated, and created by teens, for teens. And it s not stopping there NFTY Convention will be 100% customizable: you ll be able to pick exactly which sessions you re in (or not in) and create your own unique experience that s perfect for you. See y all in Dallas? Registration opens soon at NFTYConvention.org This year, NFTY is saying goodbye to the conventional way of doing things (see what we did there?). [We ve/teens] have been leading the way in making political and social change, shaping pop culture, and innovating in every aspect of life. #NFTYConvention will be the same! See y all in Dallas? Registration opens soon at NFTYConvention.org 5

6 HOW TO CHOOSE A PHOTO PHOTOS Finding the best photos to use can be tricky. Check out our tips for photos that work best in graphics: Try using photos that can be cropped se photos that show the diversity of our Movement Make sure you re using the right type of photo for the space I Love NFTY Convention se photos with energy When using a text overlay, use photos with background space 6