MEDIA KIT. Connect with our students!

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1 MEDIA KIT Connect with our students! Updated 2 1

2 Next Step Universe is a trusted contributor to the college experience. We are on a mission to empower students with brands that help them find their right paths in College Planning, Careers, Healthy Lifestyle, and Managing Finances. We equip students with the tools they need to achieve excellence in all they do academically, personally, financially, and professionally. We are passionate about guiding students through their next steps from high school to college and beyond because helping students is who we are and what we do. Ü NEXTSTEPU We continue to provide the same familiar advice you know and count on! Based on where a student is on his/her path, we deliver relevant content, videos, col-lege information, scholarships, products and resources directly to them. NextStepU gives students a customized and personalized solution as they navigate the path to their next steps. Imagine a site that effortlessly matches students with their natural talents and delivers them to a future they customize for themselves. Through the NextStepU brand we also now offer two magazines. The NextStepU College Planning Digital Magazine, and NextStepSTEM magazine. Ü NEXTSTEP LIFESTYLE Next Step Lifestyle is a digital and print magazine for smart, curious, upwardly mobile young people driven to be successful. We believe that by combining a healthy, fun, and active lifestyle, young people can achieve academic and professional success. Our decades of expert experience in publishing a college, career and life planning magazine makes us uniquely capable of launching our Lifestyle brand and helping students to navigate through their next steps from high school to college and beyond. By utilizing our innovative marketing platform and a massive database, we will deliver a quality performance for your campaigns. Launch in spring Ü NEXTSTEP JOB Next Step Job is a source for career planning, advice, and tools for job search. We partner with companies who are interested in providing career opportunities to students in order to navigate their careers. Launch in Spring Ü NEXTSTEP MONEY Next Step Money is a source for money matters and helping students with tools, advice, and content for managing their finances. This includes resources on managing budgets, savings, and investments in order to achieve a financial well being. Launch in spring Broadway, New York, NY Tel No.: WW.NextStepU.com

3 NextStepU, with the help of Harvey Research, conducted a student poll. Here are some of what teens are saying about NextStepU: Ü 97% of our students report the advertisements are useful. Ü 64% visit NextStepU.com monthly or more. Ü 90% of the visitors to NextStepU.com spend up to 30 minutes per visit. Ü 99% plan to pursue financial aid, including student loans and scholarships. Ü More than 78% of students took one or more of the following actions in the past 12 months as a result of an article or advertisement with NextStepU: Visited a website Entered a contest Requested information through NextStepU.com Contacted a college or financial aid provider directly Sent an or called Ü TESTIMONIALS I was just reading about the articles available through NextStepU. It looks like it could be a great resource for our students. I would like more information to take to my principal. Could this really be made available for free to our students? Beth Douglas,10th Grade Counselor, Hertford County High School NextStepU offers a wide variety of services that enhance our overall enrollment and recruitment strategy. As a satisfied customer for the past 10 years, I get extensive branding, strong prospective student leads, outstanding customer service, and much more. NextStepU has evolved into a full-service branding organization that understands the ever-changing dynamics of higher education. Christopher R. Coons, Associate Vice President, Enrollment Management, Mercyhurst University 1460 Broadway, New York, NY Tel No.: WW.NextStepU.com Information@nextstepu.com 3

4 Ü HISTORY: Created in 1995 as a high school magazine for teens, NextStepU quickly spread to reach 3 million teens in more than 20,000 opt-in high schools. Today, NextStepU has evolved to reach these teens through a sequence of innovative digital strategies which provide a customized path for their journey. Ü THE PATH: Students create an online profile which allows NextStepU to recognize what planning stage they are currently in. A customized content and match plan is then suggested placing your college or product top-of-mind for those who fit the criteria. This is done through a variety of digital strategies available to the student. MARKETING PACKAGE INCLUDES: Inclusion in our matching strategy A college profile listing Inclusion on registration page Lead generation Digital marketing (Facebook, Twitter, Pinterest, e-blasts, blog content, etc.) Sponsored content (one per cycle) Banners on NextStepU.com & Blog Location Based Marketing (Limited) CHOOSE: INVESTMENT: Each cycle represents a four-month, pre-determined time frame. September/October/November/December Cycle: $5,000 January/February/March/April Cycle: $5,000 May/June/July/August Cycle: $5,000 Monthly cycles are available: $1,500 DEADLINE 1 cycle = 6 academic interests 2 cycles = 8 academic interests 3 cycles = 12 academic interests Reservation date for each cycle is 90 days before the start of the cycle Materials date for each cycle is 15 days before the start of the cycle *Volume cycle discounts must be purchased in advance Broadway, New York, NY Tel No.: WW.NextStepU.com

5 Ü HISTORY: Created in 1995 as a high school magazine for teens, NextStepU quickly spread to reach 3 million teens in more than 20,000 opt-in high schools. Today, NextStepU has evolved to reach these teens through a sequence of innovative digital strategies which provide a customized path for their journey. Ü THE MAGAZINES: We offer two digital magazines: NEXTSTEPU Magazine: College and Career Planning Magazine (offered twice a year in the fall and spring) NEXTSTEPSTEM Magazine: A STEM focus magazine (offered once a year in the winter) AD RATES : FALL OR SPRING FULL PAGE AD 1 Time: $ Times: $1500/Each Time FALL OR SPRING HALF PAGE AD 1 Time: $ Times: $1100 STEM WINTER FULL PAGE AD: $1800 STEM WINTER HALF PAGE AD: $1300 AD SPECS: Print quality: 300 DPI / CMYK /fonts embedded or outlined Full page bleed: x in. Full page trim: x in. Full page image area: x in. 1/2 page no bleed horizontal: x 5 in. 1/2 page no bleed vertical: 3.5 x 10 in. CONTACT US: Information@Nextstepu.com 4 *Volume cycle discounts must be purchased in advance Broadway, New York, NY Tel No.: WW.NextStepU.com

6 WHAT A SUCCESSFUL PARTNERSHIP WITH NEXT STEP LOOKS LIKE: = PRICELESS OPPORTUNITIES! Thank you for the opportunity to help you surpass your goals! -The NextStepU staff 1460 Broadway, New York, NY Tel No.: WWW. nextstepuniverse.com WW.NextStepU.com Information@nextstepu.com 9