MARKETINGSUMMIT.CO.NZ DAWN TURNER 2 GREAT STREAMS 18 SEPTEMBER Oklahoma City Thunder DIGITAL & SOCIAL BRAND & CONTENT DON T MISS OUT

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1 2 GREAT STREAMS DIGITAL & SOCIAL BRAND & CONTENT DON T MISS OUT 18 SEPTEMBER 2018 SKYCITY AUCKLAND CONVENTION CENTRE AUCKLAND PETER CULLINANE Lewis Road Creamery JESSICA MOLONEY Moloney & Moloney NAOMIE LYE Cigna NZ SARAH MORGAN NZ Story Group DAVE GOUGÉ Weta Digital LIZA MCNALLY SKYCITY Entertainment Group DAWN TURNER Oklahoma City Thunder BRUCE PILBROW Yellow VESNA NIXON Kiwibank MARKETINGSUMMIT.CO.NZ

2 18 SEPTEMBER 2018 For the first time ever, co-located with The Sponsorship Summit 2018! SKYCITY AUCKLAND CONVENTION CENTRE AUCKLAND ARE YOU READY FOR THE LAUNCH OF THE 2018 NEW ZEALAND MARKETING SUMMIT? The 2018 Marketing Summit will be the one-stop shop where epic brands collide to share their marketing journeys. NZMS KEYNOTE PRACTITIONERS AND EXPERTS WILL EXPLORE: Establishing a brand presence from scratch Creating a trusted brand Data driven marketing Brands building strategic relationships Optimising digital marketing channels HEAR FROM STAR COMPANIES INCLUDING: BASEBALL NZ CIGNA NZ COMVITA FISHER FUNDS LEWIS ROAD CREAMERY NZ STORY GROUP OKLAHOMA CITY THUNDER SKYCITY ENTERTAINMENT GROUP TOURISM NEW ZEALAND TIP TOP WETA DIGITAL YELLOW WHAT S NEW? For the first time ever the Sponsorship Summit will be co-located with the 2018 New Zealand Marketing Summit. The focus of the Sponsorship Summit will be on delivering authentic activations and enhancing strategic partnerships. DELIVERING AUTHENTIC ACTIVATIONS AND ENHANCING STRATEGIC PARTNERSHIPS CONFERENZ.CO.NZ/SPONSORSHIP2018

3 DAWN TURNER Oklahoma City Thunder Dawn Turner is the Director of Marketing and Brand Management for the Oklahoma City Thunder basketball team. She guides all Thunder marketing, advertising, retail and promotional initiatives, with an emphasis on enhancing programmes that engage fans in all areas of the Thunder experience. Her role also includes oversight of the team s graphic design department, licensing and positioning of the Thunder brand and identity. Her opening keynote session will go in-depth into driving culture forward and building brand loyalty. MOHIT BHARGAVA Village Roadshow Mo has over 15 years of marketing & business development experience working across some of Australia s leading entertainment & media brands. He has been recognized as one of the Top 50 most innovative marketers in Australia for the last two years running (#8 in 2017) in the CMO50 rankings for his data driven approach to entertainment marketing and the evolution of customer experience. His keynote session will discuss putting the customer at the centre of product innovation. THE TOP 5 REASONS WHY YOU AND YOUR TEAM SHOULD BE AT NZMS: 1. Presentations from iconic New Zealand and international brands 2. Gain actionable insights that you can implement in your organisation immediately 3. Learn about the efficient use of marketing tools 4. Network with your peers and enhance your knowledge and approach to marketing 5. Choose between two streams that take your fancy or pop over to the Sponsorship Summit which is co-located with this conference. This is your chance to gain infinite marketing knowledge to implement in your organisation and beyond! #NZMS

4 AGENDA 8.50 WELCOME FROM THE MC JESS MOLONEY, CEO, MOLONEY & MOLONEY 9.00 OPENING KEYNOTE: DRIVE CULTURE FORWARD AND BUILD BRAND LOYALTY AT OKLAHOMA CITY THUNDER How to effectively build a brand and develop a loyal, global following How sponsoring a sports team can elevate your brand Leveraging brand-driven storytelling via traditional, digital and experiential platforms to create a cohesive lifestyle brand DAWN TURNER, DIRECTOR - MARKETING AND BRAND MANAGEMENT OKLAHOMA CITY THUNDER (USA) 9.45 Q & A WITH OPENING KEYNOTE DAWN TURNER, DIRECTOR - MARKETING AND BRAND MANAGEMENT OKLAHOMA CITY THUNDER (USA) 9.55 PUTTING THE CUSTOMER AT THE CENTRE OF PRODUCT INNOVATION MOHIT BHARGAVA, GM - MARKETING & SALES, VILLAGE ROADSHOW MORNING BREAK DIGITAL AND TECHNOLOGY STREAM CHAIR Jess Moloney, CEO, MOLONEY & MOLONEY BRAND AND CONTENT STREAM CHAIR Steve Ballantyne, MD, BALLANTYNE TAYLOR #GETNZONTHEMAP TOURISM NZ Achieving a viral campaign in a short span of time Working with influencers and building the right relationships how did this help with the success of the campaign? Moving forward building on the success of the campaign LAUREN VOSPER, GM PR & MAJOR EVENTS, TOURISM NEW ZEALAND BRODIE REID, GLOBAL BRAND & CONTENT MANAGER, TOURISM NEW ZEALAND BEYOND GREENER PASTURES LEWIS ROAD CREAMERY Overcoming the challenges of creating a presence in a highly commoditised sector and establishing a truly unique brand the journey of Lewis Road Aligning the brand identity with the CEO s vision Curating data to implement into marketing strategies going forward to continue to build relationships with the customers PETER CULLINANE, FOUNDER/CEO, LEWIS ROAD CREAMERY

5 11.30 SESSION BREAK DATA DRIVEN MARKETING Understanding how new (and disruptive) technologies are shaping the marketing landscape Highlighting how data helps drive customer experience and engagement Leveraging data to create actionable insights MARCUS WILD, CMO, FISHER FUNDS CREATING A TRUSTED BRAND TIP TOP Establishing a brand presence what is the journey of the brand? Keeping brand messaging consistent across the marketing mix Learning from competitors strategies what worked and what didn t and how can the brand make this work for them? CLARE MORGAN, MARKETING DIRECTOR, TIP TOP SESSION BREAK OPTIMISING DIGITAL MARKETING CHANNELS YELLOW Leveraging digital marketing channels to make your brand stand out Creating consistent messaging to better optimise digital search results for your brand Driving engagement and building a digital customer base BRUCE PILBROW, CMO, YELLOW THE JOURNEY OF A DIGITAL BRAND WETA DIGITAL Conveying the success stories of an iconic brand using traditional marketing methods Understanding the role and importance of PR for a digital brand Highlighting how content is shaping Weta Digital s marketing DAVE GOUGÉ, HEAD OF MARKETING AND PUBLICITY, WETA DIGITAL LUNCH BREAK 1.30 DRIVING A GLOBAL RE-BRAND STRATEGY USING THE DIGITAL PLATFORMS Using the lack of knowledge about New Zealand products in the international market to drive a global re-brand strategy Ensuring consistency across messaging on digital platforms Measuring the success of the re-brand BUILDING THEIR BASES: HOW BASEBALL NEW ZEALAND ESTABLISHED A PRESENCE IN A COUNTRY WHERE RUGBY IS RELIGION? Baseball New Zealand has had a presence for at least eight years. They are now at a stage where a national team exists that compete in national and international tournaments. Scouting the location understanding New Zealand as a target market to introduce a new sport what elements will work? Building the right relationships RYAN FLYNN, CEO, BASEBALL NZ 2.00 SESSION BREAK

6 2.05 EDUCATING YOUR AUDIENCES USING DIGITAL CHANNELS Aligning digital messaging with brand messaging Keeping it consistent, clear and concise - what is the message that is being conveyed? WHAT S YOUR STORY? NZ STORY GROUP Global perceptions of New Zealand The brand values we have as a country that make us unique in the world Infusing our country brand values in the stories we share SARAH MORGAN, HEAD OF ENGAGEMENT, NZ STORY GROUP 2.35 SESSION BREAK 2.40 MIND OVER MONEY KIWIBANK Improving financial education amongst customers using traditional digital marketing methods Insight into how a mix of digital and technology channels were used for this campaign Highlighting results of this campaign VESNA NIXON, HEAD OF MARKETING CAMPAIGNS, KIWIBANK THE UNTAPPED MARKETING TOOL HOW CAN BRANDS BUILD RELATIONSHIPS TO SUPPORT THEIR STRATEGY CIGNA NZ Not all successful relationships are derived from mass budgets and agency resource. With a clear understanding of your brand strategy, a creative outlook and strong relationships, you can seek out and align with partners to improve brand awareness and engagement for use across multiple platforms. NAOMIE LYE, SPONSORSHIP MANAGER, CIGNA NZ 3.10 AFTERNOON BREAK 3.40 MARKETING LEADERS PANEL: CREATING A NEW IDENTITY FOR ICONIC BRANDS Leading growth and transformation across the brand Creating and influencing compelling and innovative marketing strategies Aligning brand identity and marketing strategies Integrating marketing technology how we can overcome traditional marketing hurdles? Leading the next generation of marketing leaders a focus on skills and talent LIZA MCNALLY, CMO, SKYCITY ENTERTAINMENT GROUP MARCUS WILD, CMO, FISHER FUNDS BEN SHAW, CMO, COMVITA DAVE GOUGÉ, HEAD OF MARKETING AND PUBLICITY, WETA DIGITAL DAWN TURNER, DIRECTOR - MARKETING AND BRAND MANAGEMENT, OKLAHOMA CITY THUNDER (USA) 4.30 CLOSING KEYNOTE: BREAKING THROUGH THE MARKET SATURATION AND CONNECTING WITH YOUR CUSTOMERS 5.00 Q & A 5.10 CLOSING REMARKS FROM THE MC 5.20 NETWORKING DRINKS

7 PLUS TWO SEPARATELY BOOKABLE HANDS-ON WORKSHOPS TO ENHANCE YOUR MARKETING KNOWLEDGE AND SKILLS: 19 SEPTEMBER 2018 WORKSHOP ONE 9.00AM 5.00PM GENERAL DATA PROTECTION REGULATION (GDPR): BUILDING TRUST IN CONTACT AND ONLINE TRANSACTIONS IAN HOWARD, CHIEF STRATEGY OFFICER, LITTLE GIANT GDPR is the new buzzword in the marketing sphere, it refers to the data protection in the European Union, which as of May 25th applies to the wider marketing industry. Whilst, the EU has had two years to prepare for the changes, this is relatively new for New Zealand. This workshop will delve into the implications of the GDPR and what it means for New Zealand and how can digital marketers prepare? Understanding what the GDPR is and how it applies to New Zealand Gaining knowledge on implementing GDPR practices in New Zealand Putting it into play how can the organisation protect itself and the data collected from online transactions Highlighting the accepted practice of data collection and what can and cannot be done with it Implications of the misuse of data Shaping up digital practices going forward 19 SEPTEMBER 2018 WORKSHOP TWO 9.00AM 5.00PM OPTIMISING DIGITAL MARKETING PERFORMANCE JAM MAYER, CHIEF CONVERSOLOGIST, HOOTSUITE AMBASSADOR, CONVERSOLOGIE This workshop is designed for those who are looking to enhance their knowledge and skills on digital marketing. The focus of this workshop will be on optimising content across digital platforms and how make your brand stand out. Starting from scratch what is your brand story? Understanding how to write succinct content that can be shared across multiple platforms for consistency Understanding how to create an integrated digital presence consistency is key Defining the parametres of the digital strategy what is the call to action and expected outcome? Learning about the benefits of (paid) advertising on the digital sphere Measuring the success of the strategy what worked and what can be improved?

8 GOING ON A SOLO MISSION? SINGLE TICKET: SUPER SAVER $1,299+GST (CLOSES AT 5PM 31 JULY 2018) EARLY BIRD $1,499+GST (CLOSES AT 5PM 28 AUGUST 2018) FULL PRICE $1,599+GST GOING ON A TEAM MISSION? GROUP OF 3 TICKETS (PER PERSON): SUMMIT PRICES BOOK ONLINE TODAY: MARKETINGSUMMIT.CO.NZ CALL US ON TO FIND OUT MORE SUPER SAVER $999+GST (CLOSES AT 5PM 31 JULY 2018) EARLY BIRD $1,199+GST (CLOSES AT 5PM 28 AUGUST 2018) FULL PRICE $1,299+GST WANT TO SEND MORE THAN 3 PEOPLE ON THE MISSION? EACH ADDITIONAL TEAM MEMBER PAYS JUST $500+GST Group pricing applies to Summit only. Delegates must be from the same organisation and be one transaction. WORKSHOP PRICING SUPER SAVER $1,099+GST (CLOSES AT 5PM 31 JULY 2018) EARLY BIRD $1,299+GST (CLOSES AT 5PM 28 AUGUST 2018) FULL PRICE $1,399+GST Full registration terms and conditions available at marketingsummit.co.nz. Conferenz Ltd reserves the right to make any amendments deemed to be in the best interest of the conference. Agenda is correct at the time of going to print, please check online for updates. PRINT SPONSOR AV SPONSOR EXHIBITION BUILD SPONSOR PRIZE DRAW SPONSOR EARLYBIRD PRIZE DRAW Register and pay for the 2018 Marketing Summit by 28 August 2018 and be in to win 5 nights accommodation at Pacific Resort Rarotonga MEDIA PARTNERS Prize includes: 5 nights accommodation in a Premium Garden Suite for two staying at Pacific Resort Rarotonga Daily tropical breakfasts at Sandals Restaurant Complimentary use of snorkeling gear, kayaks & sun loungers Prize valid from 01 Nov May 19 (blackout 24 Dec Jan 2019) Please see website for full terms and conditions CM060 Copyright 2018 Conferenz Ltd