CONNECTING THROUGH PACKAGING, IN A CHANGING WORLD

Transcription

1 CONNECTING THROUGH PACKAGING, IN A CHANGING WORLD Alessandro De Filippo

2 People Expertise Innovation Geographic reach Sustainability We are a company with a simple ethos: to drive business success for our customers. 1

3 Who is our customer? QUIENES SON LOS NEW CUSTOMERS SHOPPERS? 2

4 Population is changing, and so are their VALUES Three main values driving changes EXPERIENCE More CONNECTED Consumers HEALTHY Living 3

5 TURN PURCHASES INTO RELATIONSHIPS GETTING CLOSER TO OUR CUSTOMERS MORE COMPLEXITY in products and services LESS TOLERANCE for a poor experience EXPERIENCE More 4

6 BE EVERYWHERE CONSUMERS ARE HAVE AN OMNI CHANNEL STRATEGY TO ESTABLISH THEMSELVES AS THE GO-TO RETAILER LESS TIME TO MARKET good enough beats perfect MENTAL AVAILABILITY get noticed in every sales channel TOTAL ACCOUNTABILITY every challenge will be reported CONNECTED Consumers 5

7 PLANET OR PLASTIC? SOME 9 MILLION TONS OF PLASTIC END UP IN THE OCEAN EACH YEAR. Plastic packaging adrift in the worlds oceans will become the catalyst driving brands to rethink packaging in a context consumers can understand and act upon. Mintel HEALTHY Living 6

8 GOVERNMENT COMPANIES CONSUMERS More than just a trend, a way of LIFE HEALTHY Living 7

9 Here is what shopping will look like in 2027* 1. Every shopper mission will be an omni-channel and hyper-personalised experience 2. Non customer facing roles will be automated 3. Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by drones or driverless trucks 5. The trend away from huge stores will continue opening space for more specialized outlets 6. Online sales will probably grow to 40% in D printing will enable shops to create items on demand 8. Virtual reality will change both the shop and home experience *World economic forum, march *World economic forum, march 2017

10 NO MATTER WHAT CHANGE LOOKS LIKE, KNOW YOUR NEXT MOVE Understand what the customers really value from a packaging solutions partner. 9

11 OUR APPROACH Creating the packaging in which the future will be delivered EFFICIENT by being visible, optimal and environmentally friendly around the globe 10

12 Redefining VALUE through True 360 omni-channel marketing campaigns at less cost with more impact Always win on shelf using your brands most valuable ad space Optimising your displays portfolio for maximum return on investment The parcel packaging portfolio enabling online sales at less cost with more impact Delivering supply chain performance through optimised packaging solutions 11

13 82% OF PURCHASE DECISIONS ARE MADE IN STORE. Want to get your packaging noticed? LET 45,000 SHOPPERS SHOW YOU HOW! Innovation 12

14 Seizing growth opportunities. Region transformed since 2012 by acquisitions Volume Evolution (msqm) Geographic reach Legacy Venezuela Acquisition 13

15 Manage Complexity in the Supply Chain New channels arising. We can support our customers in developing packaging that is ready for the future Independent Retailer Delivered Wholesalers Cash & Carry Restaurants Home delivery Expertise BRAND OWNER Product Manufacturer Discount Distribution Centre Retail Distribution Centre Fulfillment 3PL Discount Stores Specialized Stores Super/Hyper markets Convenience Stores Pure eretailers Drive Click and collect Home delivery CONSUMER Home delivery 14

16 Climate change has happened because of human behaviour, therefore it s only natural it should be us, human beings, to address this issue. It may not be too late if we take decisive actions today BAN KI-MOON, SECRETARY-GENERAL, UNITED NATIONS Future success depends on what you re made of BIODEGRADABLE. RENEWABLE. RECYCLABLE. After use I will be recycled into a new valuable material 6 All my papers are FSC or PEFC 1 2 I am produced with 50% green fuel and 90% recycled water Sustainability I reduce the environmental impact of the supply chain I am made by a company supporting the UN Global compact In my production only 1.8% of waste created is going to landfill 15

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