SAN DIEGO, CALIFORNIA SAN DIEGO CONVENTION CENTER EXHIBITOR PROSPECTUS

Transcription

1 SAN DIEGO, CALIFORNIA SAN DIEGO CONVENTION CENTER EXHIBITOR PROSPECTUS

2 REACH THE DECISION MAKERS BY ITS VERY NATURE, THE AMERICAN LIBRARY ASSOCIATION S MIDWINTER MEETING ATTRACTS A FOCUSED GROUP OF TOP LIBRARY PROFESSIONALS FROM ACROSS THE COUNTRY AND ACROSS ALL FACETS OF LIBRARIANSHIP AND INFORMATION TECHNOLOGY. LIBRARIANS WHO ATTEND THE MIDWINTER MEETING INCLUDE THE ASSOCIATION S EXECUTIVE BOARD, BUDGET ASSEMBLY, COUNCILORS, MEMBERS OF THE EXECUTIVE BOARDS OF ALA S DIVISIONS AND ROUND TABLES, AND OFFICERS OF COMMITTEES AND SECTIONS. WITH A RETURN TO THE WEST COAST, OVER 8,500 LIBRARIANS FROM ACROSS THE COUNTRY ARE EXPECTED TO REGISTER TO ATTEND THE MEETINGS AND EXHIBITS. THE STATISTICS SPEAK FOR THEMSELVES; THESE ARE THE DECISION MAKERS YOU NEED TO MEET.

3 OF THE MIDWINTER MEETING ATTENDEES FOUND NEW COMPANIES TO DO BUSINESS WITH BASED ON THEIR TIME SPENT IN THE EXHIBITS. ATTENDEES BY JOB TITLE 21% DIRECTOR 10% ASSISTANT/ASSOCIATE/ DEPUTY DIRECTOR 6% BRANCH/OTHER MANAGER 12% REFERENCE LIBRARIAN 3% SYSTEMS LIBRARIAN 6% CATALOGING LIBRARIAN 3% HEAD/SUPERVISORY LIBRARIAN 3% ACQUISITIONS LIBRARIAN 2% GOVERNMENT LIBRARIAN 4% COLLECTION DEPARTMENT 3% CHILDREN S LIBRARIAN 2% MEDIA SPECIALIST 4% DEAN/ASSISTANT DEAN 6% DEPARTMENT HEAD DEPARTMENT CHAIR 15% OTHER TYPE OF LIBRARY 42% COLLEGE/UNIVERSITY 38% PUBLIC 5% ELEMENTARY/SECONDARY SCHOOL 4% STATE/GOVERNMENT AGENCIES 2% SPECIAL/MEDICAL/ LAW/CORPORATE 3% LIBRARY NETWORK 2% CONSORTIUM 4% OTHER

4 OVERALL OF THE ATTENDEES ARE A BUYING INFLUENCE FOR AT LEAST ONE OF THE PRODUCTS AND SERVICES EXHIBITED AT THE MIDWINTER MEETING. TOTAL OPERATING EXPENDITURES 9% LESS THAN $500,000 8% 500, ,999 15% 1 MIL 1,999,999 19% 2 MIL 4,999,999 22% 5 MIL 10 MIL 27% MORE THAN 10 MIL A NATIONAL AUDIENCE 13% WEST 18% SOUTHWEST 17% SOUTHEAST 24% NORTHEAST 26% MIDWEST 2% INTERNATIONAL MIDWINTER ATTENDEES SEARCH FOR THE PRODUCTS AND SERVICES THAT WILL MAKE THEM MORE PRODUCTIVE IN THEIR WORKPLACE. A PERCENTAGE OF THE ATTENDEES WOULD LIKE TO SEE MORE OF THE FOLLOWING PRODUCTS EXHIBITED: 61% WEB PRODUCTS 36% COMPUTER SOFTWARE 22% FURNITURE/SHELVING 26% COMPUTER HARDWARE 21% INTERNATIONAL PUBLISHERS 17% OFFICE EQUIPMENT 18% ADULT BOOKS 26% BUSINESS INFORMATION 27% BUILDING SERVICES (ARCHITECTS/MOVERS/ SECURITY SYSTEMS) MIDWINTER ATTENDEES PLAY A ROLE IN THE PURCHASE OF PRODUCTS AND SERVICES EXHIBITED: 25% AV EQUIPMENT & MATERIALS 14% BINDING SERVICES 82% BOOKS/PERIODICALS/ DOCUMENTS 37% CD-ROM PRODUCTS 35% COMPUTER HARDWARE 59% COMPUTER SOFTWARE 42% DATA- RETRIEVAL SYSTEMS 74% DATABASE SERVICES 47% ELECTRONIC DOCUMENT DELIVERY 38% FURNITURE/SHELVING 48% INTEGRATED INFORMATION SYSTEM 59% LIBRARY AUTOMATION 72% ONLINE SERVICES 24% PDAS/WIRELESS COMMUNICATION DEVICES 20% PHOTOCOPYING EQUIPMENT 24% PRESERVATION MATERIALS 29% SECURITY SYSTEMS 27% STORAGE SYSTEMS 31% SUBSCRIPTION SERVICES 29% TRAINING

5 HOW WE HELP YOU The ALA Midwinter Meeting provides many traffic builders to help draw attendees to the exhibit floor. A SHOW SCHEDULE TO INCREASE TRAFFIC ON THE EXHIBIT FLOOR. The Midwinter exposition schedule is designed to accommodate more activities on the exhibit floor. This will include an opening reception on the exhibit floor Friday night. All attendees will be welcomed during this no conflict time with food, drinks and music throughout the exhibits. This extravaganza will draw traffic all over the exhibit floor and give exhibitors quality time to meet and greet a large percentage of the attendees. Take advantage of this special opportunity with new products and promotions in your booth. This will be an excellent way to kick off the Midwinter Meeting and attract an audience to your booth. THE INTERNET ROOM The Internet area gives beginning and advanced users the opportunity to use the Internet as well as visit the surrounding exhibitors for the latest Internet products and services. Nearly 3,500 attendees use this area during the meeting. TECHNOLOGY SHOWCASE In feature areas of the exhibit floor, Technology Showcase Theaters will be set up to allow exhibitors an additional opportunity to showcase their products in 30-minute presentations. These are very popular with attendees and are a favorite feature of the exhibit floor. SMALL PRESS/PRODUCT DISPLAYS This area gives smaller publishers and companies new to the library marketplace an easy and economic way to exhibit. Librarians always visit this area to find out what is new and explore those products and services that may not have gained huge market exposure. POST OFFICE Attendees ship their purchases and materials from exhibitors back to their offices at the ALA Post Office. The Post Office is located to provide maximum traffic for nearby exhibitors. The Post Office draws over 3,000 users over the meeting. REFRESHMENT BREAK AREAS On the floor lounges will be spread throughout the exhibit floor to allow attendees a place to take a break and take advantage of a beverage break during the meeting. These specially decorated lounge areas are also available as a sponsorship opportunity. SUPPORT YOUR PRE- SHOW PROMOTION WITH EFFECTIVE ADVERTISING OPPORTUNITIES BEFORE, DURING AND AFTER THE SHOW. Increase your impact with an ad in the Midwinter Meeting Program, which can be placed on the page facing your exhibitor listing or wherever else you choose. The Midwinter Meeting Program is used on site by each conferee and serves as a reference tool for librarians after the show has ended. The average attendee refers to the Final Program 22 times while at the meeting. 46% are more likely to visit an exhibit based on an ad they see. 84% refer to the Program after the show. 46% use the Final Program to contact exhibitors after the show. Cognotes, the conference daily newspaper, is distributed to each attendee every morning! It is onthe-spot forum for your company to raise its visibility or to announce special events. Cognotes will also be ed to all 62,000 ALA members twice before the Midwinter Meeting. These two special issues will highlight special events at the meeting and include an interactive exhibits floor plan. The Wrap-Up issue will be both print and electronic and feature highlights from the meeting including the Newbery, Caldecott and other awards. 91% of attendees receive one or more copies of Cognotes. 42% are more likely to visit an exhibit based on an ad they see. 28% retain their copies of Cognotes after the show. Issues of Cognotes are also archived on the ALA Web site for future reference by attendees. With a potential impact of over 200,000 impressions, your advertisement in Cognotes reaches the decisionmakers.

6 EXPOSITION CALENDAR DEADLINE FOR THE FIRST ROUND OF SPACE ASSIGNMENTS April 2, 2010 BALANCE OF PAYMENT DUE September 17, 2010 EXHIBITS SET-UP January 5 & 6 8:00 am 4:30 pm January 7 8:00 am 3:00 pm EXHIBIT HOURS Friday, January 7 5:30 pm 7:30 pm: GRAND OPENING RECEPTION ON THE EXHIBIT FLOOR Saturday, January 8 9:00 am 5:00 pm Sunday, January 9 9:00 am 5:00 pm Monday, January 10 9:00 am 2:00 pm EXHIBIT DISMANTLE January 10 2:00 pm 8:00 pm January 11 8:00 am 12 noon MAIL CONTRACT & PAYMENT TO: American Library Association MW2011 Exhibits 50 E. Huron Chicago, Illinois FOR MORE INFORMATION CONTACT: EXHIBIT SPACE & ADVERTISING SALES Kevin Fields, Rich Widick & Dawn Murray Hall-Erickson, Inc. 98 East Chicago Ave. Westmont, Illinois ala@heiexpo.com Phone: or Fax: SPONSORSHIP OPPORTUNITIES: Deidre Irwin Ross, CMP Director, ALA Conference Services Office 50 East Huron St. Chicago, Illinois dross@ala.org Phone: , ext Fax: All statistics used in this brochure are taken from the MWM2009 attendee survey.