CREDIT UNION TIMES GROUP 2017 MEDIA KIT

Transcription

1 CREDIT UNION TIMES GROUP 2017 MEDIA KIT

2 2 ALM MEDIA KIT INTRODUCTION Welcome to the new ALM media kit. You ll notice a few changes that we think will improve your experience, making it easier to engage with us. OVERVIEW OF SOLUTIONS You can increase your exposure, reach your target markets, and achieve business challenges by partnering with ALM. This updated media kit provides a basic overview of the solutions we use to help our clients attain their goals. DIGITAL EDITORIAL CALENDAR The industry is ever-changing, therefore ALM now publishes a digital editorial calendar that provides you with a more flexible and up-to-date resource. Contact your sales manager for upcoming issues and topics that align with your target audiences and goals. PRICING When partnering with ALM Media, you will have access to a highly-targeted, fully engaged audience. You can expect to receive a competitively-priced solution that reflects this value. Your sales manager can create the right solution for you. Please contact your sales manager today. If you do not currently have a representative, please call Adam Dunn at

3 3 MARKETING SOLUTIONS ALM tailors programs to help you guide your clients through their respective buyers journeys. YOUR CLIENTS BUYING JOURNEY AWARENESS > CONSIDERATION > COMPARISON > DECISION Increase brand awareness Launch new products or services Create direct association of your brand when clients are looking for solutions to their biggest challenges Deliver proof points and data that showcase your value vs. your competition Personally connect with target prospects Brand refresh/shift perception of brand Build perception of leading industry expertise for key finance/cu topics, products and solutions Inform your prospects of the benefits of your products and solutions Generate leads that allow you to optimize performance and grow membership Solidify relationships with existing members and clients MARKETING GOALS

4 4 INCREASE AWARENESS & BUILD YOUR BRAND MULTI-PLATFORM ADVERTISING AND SPONSORSHIPS Learn more at activate.alm.com Reach your target audience across multiple media touchpoints. DIGITAL Create a digital campaign to meet your exact goals. Includes standard IAB units plus high-impact and content-rich units to increase awareness, promote content and drive more clicks. enewsletters Reach opt-in subscribers to our weekly and daily enewsletters and connect your message when our audience is most engaged with content. CO-BRANDED S Co-branded marketing introduces your message, generates interest and drives response. Target by brand or specific audience segments. PRINT Reach our highly engaged print subscribers with display and native advertising, as well as multiple custom publishing opportunities. SPONSORSHIPS Our integrated sponsorships cross all media touchpoints to deliver highly relevant content around critical industry topics, annual editorial special coverage and industry award programs to name a few. Each sponsorship offers multiple opportunities for branding, messaging and content marketing aligned to our brand s most coveted features. SOCIAL Sponsorship of our top-performing content allows you to prominently feature and promote your brand with guaranteed impressions. DIGITAL SPONSOR- SHIP NEW 2017 New Sponsorship Opportunity: Our new SocialBoost program allows you to reach an expanded network of credit union professionals through social media. Presented By content appears within social media feeds of your target audience driving awareness and deeper engagement for your brand.

5 5 ELEVATE YOUR SOLUTION DURING CONSIDERATION RESEARCH & CONTENT SERVICES Learn more at activate.alm.com Listen to the market and establish your brand as a thought leader. RESEARCH Research provides robust intelligence about what matters most to your target audience to help set you apart from your competition and showcases your commitment to solving their biggest business challenges. CONTENT DEVELOPMENT Stand out from your competitors. Create custom content to educate and engage your targets whether you want to reach our audience or support your own website and marketing channels. We offer a full suite of content solutions: NATIVE/SPONSORED CONTENT Connect your thought leadership content with our digital audience in the context of the editorial user experience. Native Advertising includes multi-platform content placements in the flow of our editorial stories, resulting in higher visibility and engagement. n Whitepapers n Infographics n More n Videos n Articles & Blogs

6 6 ENSURE YOUR SOLUTION IS PROPERLY EVALUATED CONTENT DEVELOPMENT & DELIVERY Learn more at activate.alm.com Build and distribute engaging content to increase consideration and preference. CONTENT SYNDICATION Distribute your content across multiple marketing channels reaching your desired target websites, newsletters, and social to drive maximum downloads and engagement. WEBCASTS Two formats editorial and sponsor offer thought leadership opportunities and engagement with highly qualified registrants who have demonstrated interest in the topic. INTERACTIVE CONTENT Our newest offering combines our expertly-crafted content with an interactive digital experience to increase engagement and conversions. We offer multiple formats to best tell your story in more compelling ways.

7 7 GENERATE LEADS & CLOSE BUSINESS LEAD GENERATION, LEAD SERVICES, EVENTS Learn more at activate.alm.com Fast track your demand generation & gain more qualified prospects. Build new business relationships from our qualified database. GUARANTEED LEAD PROGRAM Leverage our proven and effective content syndication platform to generate leads in your target audience segments with guaranteed results. INDUSTRY EVENTS & CONFERENCES Meet and engage with impactful and influential decision makers at our signature ALM events. Network with qualified prospects, build brand awareness and more with a range of sponsorship opportunities or a custom program designed specifically for your business needs. LEAD SERVICES Convert more of your inbound leads and improve ROI with a suite of advanced lead services: scoring, nurturing, pipeline marketing and automated call transfer. CUSTOM EVENTS Build thought leadership and develop prospects with small event formats customized to your marketing priorities. n Roundtables n Executive Forums n Lifestyle Events

8 8 OVERVIEW & POSITIONING Greatest Reach with an Independent Voice We seek to be the credit union industry s most trusted source for news. For more than a quarter of a century, credit union executives have relied on our in-depth coverage to help them become better informed leaders, activists and protectors of members financial well-being. We provide the latest news and trends from inside the industry and inside the regulatory agencies to help credit union executives focus on the actions they need to take to prepare their credit unions for what s happening now and what s coming in the future. Offering a variety of ways to connect with the dynamic credit union industry, the CU Times suite of products includes a print and digital edition of Credit Union Times weekly magazine, a highly trafficked website, webcasts, enewsletters and custom publishing opportunities. Leverage our engaged audience for all your marketing needs from branding to lead generation to face-to-face networking. Independently Owned (Editorial experts with 3rd party perspective) Credit Union Times: 5,150 paid and/or requested subscribers + Credit Union Journal: 8,327 print/digital edition audience * CUJournal.com: 23,366 unique visitors * CUTimes.com 81,833 Monthly Unique Visitors ** CU Times Audience Reach 86,983 Audience Reach Less than 1,000 CreditUnionManagement.com: 17,666 digital subscribers * Credit Union Management: 13,213 Total Qualified Circulation * CreditUnionMagazine.com: 13,679 visitors * Credit Union Magazine: 13,204 paid subscribers, 5,804 non-paid subscribers * Audience Reach Greater than 100,000 Association Owned (Magazine and website are a benefit of membership) *Data pulled from media kits and/or BPA Brand Reports. **Adobe Site Catalyst Monthly Averages: January 1 - July 31, Publisher s Statement of Ownership, Management and Circulation

9 9 AUDIENCE SUMMARY & BRAND ALIGNMENT Leverage the ALM Credit Union Times Group CU Times uniquely serves the daily needs of our OUR BRANDS audience by providing valuable news and content in multiple platforms. CUTimes.com CUTimes.com, the website that reaches ALL credit union decision makers at small and large CUs, provides professionals n Breaking News n Research n Research n Market Trends n F2F Networking n Leadership with the crucial resources needed to make informed decisions and to take action. Credit Union Times and the Trailblazer Awards allow advertisers to engage with credit union n Market Trends n Data Analysis n Sales Strategies n Data Analysis n Sales Strategies n Recognition Programs professionals in print and in person. Total Reached Total Reached Total Reached 81,833 5, Avg. Monthly Unique Visitors * 375,376 Avg. Monthly Pageviews * Total Paid and/ or Requested Circulation 5,000 Subscribers ** Total Registrants for 2016 event ** 65,000 Total enewsletter Subscribers ** * Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016 ** Publisher s own data 2016 Publisher s Statement of Ownership, Management and Circulation

10 10 EDITORIAL OVERVIEW About CUTimes.com CUTimes.com offers trusted and powerful digital platforms to deliver your marketing message to an engaged audience of credit union professionals who are highly motivated to grow their business. With evolving digital opportunities and custom events, we provide our clients with more avenues to reach their target market than any other independent news and information outlet serving credit unions. With the addition of our new Global Newsroom, our resources are aligned to create crossindustry opportunities for professionals in complex industries, providing optimal content and intelligence in ways that offer the greatest business benefit for our audiences. Top Stories & Features News and analysis provided intraday by CU Times skilled and experienced editorial staff. Plus FOCUS REPORTS on those key topics deserving a more in-depth look. Topics Drill down into the meat of what s important with CU Times topics, including CU Management, Washington, Cybersecurity & Fraud, Online/Mobile Banking, Technology, Payments/Credit/Debit, Lending, Marketing, Corporates, and Community News. enewsletters n CUT Daily News Alert n CUT Breaking News Alert n CUT CUTting Edge n CUT Prime CUTs: Focus Report Responsive Design Helpful Tools & Resources n Clear CUT Data: A new database of credit union financial data n Digital Marketplace Directory: comprehensive online source for CU specific products and services n Events & Conferences: information on industry and ALM conferences n Whitepapers n Webcasts n Career Section

11 11 BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC CUTimes.com Audience: Connecting your brand with experienced professionals at large, established credit unions 60% are executives - CEO or C-Suite executive, President, EVP, SVP, or VP * 74% of users are very frequent/ frequent visitors. * 76% work at CUs with 10,000 members or more * 80% took one or more purchasing actions during the past year as a result of seeing a product/service on CUTimes.com * 83.6K Avg. credit union membership size * 49% work for a natural person credit union * 45% work at CUs with assets in excess of $500M * 48% hold or plan to receive a professional designation * 81,833 Avg. Monthly Unique Visitors ** 375,376 Avg. Monthly Pageviews ** * 2016 CUTimes Site Visitor Study ** Adobe Site Catalyst Monthly Averages: January 1 - July 31, 2016

12 12 EDITORIAL OVERVIEW About Credit Union Times Credit Union Times provides credit union professionals with the breaking news, thoughtful analysis, data and other tools to succeed in their jobs. It forces them to creatively re-think how they do business and connects them with business partners that aid in their success to help community financial institutions remain relevant in perpetuity. The most comprehensive, independent, and only weekly publication serving the credit union community Delivers the unbiased news, information and analysis credit union professionals need to best serve their members and grow their credit unions Identifies and comments on the latest trends and events while analyzing their significance to the credit union community

13 13 BRAND-RELATED AUDIENCE DATA & REACH/TRAFFIC Credit Union Times Actively selling and marketing of your products and services to a motivated readership 5,150 TOTAL PAID AND/OR REQUESTED CIRCULATION 62% are executives - CEO or C-Suite executive, President, EVP, SVP, or VP ** Credit Union Times Drives Results 77% took one or more purchasing actions during the past year as a result of ads/editorial appearing in Credit Union Times *** 72% work at CUs with 10,000 members or more ** 56% have spent 20+ years in the CU industry ** 93% have purchased a product or service for their CU within the past 12 months ** 43% work at CUs with assets in excess of $500M ** Products/Services Currently or Plan to Market and Recommend ** Mobile banking 80% Auto loans 79% Online banking/bill pay 77% Online loan applications 76% Mortgages 75% Remote deposit capture 71% HELOCs 69% Overdraft protection 66% Debt consolidation 65% Products and Services Purchased for their Credit Unions ** Ed. events/web seminars for employees 55% Trade association memberships 48% Software 48% Mobile banking 46% Compliance products/services 46% Credit services 45% Educational products/services for members 44% Marketing/PR services 44% Hardware 44% ATMs 42% % of Readers % of Readers Online banking 42% 2016 Publisher s Statement of Ownership, Management and Circulation ** 2016 Readex Reader Profile Survey *** Feb Baxter Ad Effectiveness Study IT security products/services 41%

14 14 EDITORIAL HIGHLIGHTS OPPORTUNITIES TYPE OPPORTUNITY TIME AVAILABLE TO BONUS DISTRIBUTION EVENT * TIME 2017 CU TIMES MARKETPLACE DIRECTORY Print & Digital Product/Service Guide November (print) Year-round (digital) Multiple Sponsors 2017 CUNA GAC Washington, DC Feb. 26- Mar. 2, TRAILBLAZER AWARDS Award & Reception Sponsorship Opportunities February Multiple Sponsors 2017 NACUSO NETWORK CONFERENCE Lake Buena Vista, FL April 10-13, 2017 TRAILBLAZERS 40 BELOW Recognizing young CU professionals making a difference WOMEN TO WATCH Recognizing influential, forward-thinking women shaping the CU community Monthly 10x per year Via Nominations Via Nominations 2017 NAFCU ANNUAL CONFERENCE & EXPO Honolulu, HI 2017 CUNA AMERICA S CREDIT UNION CONFERENCE Las Vegas, NV 2017 MONEY 20/20 Las Vegas, NV June 13-16, 2017 June 25-28, 2017 Oct , 2017 DATABREACH DEFENSE VIRTUAL CONFERENCE 3rd annual full day virtual event September Multiple Sponsors * For full editorial calendars and bonus distribution please contact your sales manager Ad Effectiveness Studies Find out what readers think about your advertising message. Simply run a half-page or larger ad in qualifying issues and you will be included in the study for FREE. Event Coverage Sponsorships Exclusive advertising aligned to our coverage of leading industry events & conferences.

15 15 RESOURCES Additional Information Access information via our online resources below. Reprints & Licensing OUR WEBSITES & SERVICES CUTimes.com Credit Union Times magazine MARKETING SOLUTIONS INFORMATION Editorial Calendars: contact your sales manager Digital Specifications: engage.alm.com Digital Advertising Examples: engage.alm.com CU Times Trailblazer Awards Clear CUT Data Print Specifications: engage.alm.com Marketing Services: activate.alm.com Rates: contact your sales manager Custom reprints are one of the most authoritative and convincing ways to get your message across to your intended audience and allow you to brand your company through a reputable news source. They can be tailored to meet your specific business needs and can include a tagline, contact information, logo, or display advertisement. Visit at.alm.com/reprints for more information or to order reprints today!

16 16 CONTACT US ADAM DUNN SR. DIRECTOR, FINANCE GROUP SALES Phone: MARTHA FRECHETTE CLASSIFIED ACCOUNT MANAGER The R.W. Walker Co., Inc. 515 S. Flower St., Suite 3600 Los Angeles, CA Phone: Fax: STACY BARRETT NATIONAL SALES DIRECTOR Phone: Mobile: MIKE WALKER SALES MANAGER Phone: Fax: Also includes Canada NEIL DANT SALES MANAGER Phone: Mobile:

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