ROCKBANK FOOTBALL SPORTING CLUB INC. Participating in the Riddell District Football Netball League

Transcription

1 ROCKBANK FOOTBALL SPORTING CLUB INC. Participating in the Riddell District Football Netball League (Affiliated with the Rockbank Football Sporting Club, participating in the Riddell District Football Netball League) SPONSORSHIP PACKAGES SEASON 2018

2 WHO IS THE ROCKBANK FOOTBALL SPORTING CLUB? HISTORY The Rockbank Football Sporting Club (RFSC) has over 100 years of history and originally competed in the old Bacchus Marsh League where the club was successful winning seven premierships prior to the league disbanding in Our premierships are 1927, 1953, 1960, 1961, 1964, 1965, The club reformed as a junior club in 1993, and then fielded a senior side in the following years in the Footscray District Football League. Now in the Riddell District Football Netball League (RDFNL) for the past 10 years. The club has enjoyed junior premierships in all grades in the RDFL, as well as being competitive with several of our teams making appearances in finals. It is anticipated that within the next 2 years, the surrounding Rockbank urban will explode in population reaching in excess of 30,000 residents. With this exciting outlook, the club will introduce and grow its youth across football and netball. APPROACH The Rockbank Football Sporting Club (RFSC) is able to provide players, supporters, sponsors and partners with more than an association actual ownership of one of the oldest and fastest growing sporting clubs in the Melton area. In conjunction with the major redevelopment of the Rockbank area, the population growth will exceed >30K residents. This is your prime opportunity to join the Rams now and cement yourself with the club and be part of history! KEY OPPORTUNITIES RFSC are able to assist partners achieve marketing and business objectives through a Partnership which drives: Increased brand awareness and preference within key target markets; Increased brand profile and community and health and wellness leadership synergies with RFSC ; Increased customers (through RFSC s circles of influence); Customer activation opportunities beyond general branding; Engagement and branded content through website and social media; Business networking opportunities.

3 Committee INSIDE THE CLUB Teams Members 10 Committee Members 3 Senior Football Teams Senior, Reserves & u18.5 s +150 Playing Members 5 General Committee 1 Junior Football Team U10s +300 Social Members (& growing) 4 Senior Netball Teams Grades A,B,C & u19 2 Senior Cricket Teams A.E. Lowe Shield A Grade Synthetic Tasman Smith Shield C Grade Synthetic +800 Facebook Likes +150 Playing Members (Football, Netball & Cricket) and GROWING

4 MAJOR REDEVELOPMENT OF ROCKBANK AREA FAMILY AND COMMUNITY FOCUSED The club has always maintained a passion towards its members through a strong family environment and focus on creating a positive influence towards the community. Our objective is to support various programs such as Auskick, expanding its committee member base, implementing volunteer initiatives, and establishing a new brand for its Junior football and netball programs under the Western Rams. ROCKBANK AREA MAJOR REDEVOLPMENT The Rockbank municipality is undergoing major redevelopment comprising of new estates which will see the areas population explode to above 30,000 residents.

5 WHAT WE CAN OFFER TO OUR CORPORATE PARTNERS BRAND EXPOSURE Rockbank Football Sporting Club provides our Corporate partners with an excellent opportunity for brand exposure to a geographically broad range of potential customers throughout the Melton and surrounding business corridor. B2B Business to business introductions with our broad corporate support - importantly you have the opportunity of networking at our sponsor function. BUSINESS DIRECTORY We are about to launch our new promotional business directory. This directory will advertise each company and promoted to our membership as PREFERRED PROVIDERS in terms of supporting those corporate entities that support us. AVAILABLE SPONSOR ASSETS Sponsors can gain exposure for their business via Club branded assets. Refer later in this report for assets to promote your brand and business. MEMBERSHIP The Sporting Club (Football, Netball and Cricket) have 300+ members including players, parents and general supporters. The general club player and supporter base reside between Melton, Bacchus March, Sunbury, Werribee, Caroline Springs and Macedon.) GAME DAY During the season, we have 8 home games whereby the crowds can range from 500 each day + depending on the teams we play (approx. 6,000 visitors during the year). We have opportunities to host finals games that can attract over 1000 on the day.

6 SPONSORSHIP OPPORTUNITIES SEASON 2018 (INCL. 2017) 1. Co-MAJOR (On Jumper & Dress) with Major partners Welsh Group, Gamekeepers Secret Country Inn & Genesis Fitness Melton WESTERN RAMS JUNIOR JUMPER $7500 (min 1 year commitment) $6000 (min 1 year commitment) 2. CLUB APPAREL $2500 (min 1 year commitment) 3. PLAYER SPONSORSHIP From $250 (Season 2018 only) 4. STUBBY HOLDER $200 (min 1 year commitment) 5. BUSINESS DIRECTORY $100 (Season 2018 only) 6. FENCE SIGNAGE (Around perimeter of the oval) $1000 (2.4 x 0.9 mtr) $2,000 (4.8 x 0.9 mtr) (+ cost of signage $200) (min 1 year commitment) 7. DIGITAL SCOREBAORD COMING IN 2018 * All $ figures mentioned above and throughout this brochure are exclusive of GST. ** This applies to a minimum one year commitment.

7 1. JOINT JUMPER/DRESS SPONSORSHIP NUMBER 1 ASSET The club playing apparel is the number 1 sponsorship asset available in terms of brand exposure for a respective corporate partner amongst all of our 7 RDFNL teams. WELSH GROUP Welsh Group and Gamekeepers Secret Country Inn will stay on the jumper for 2018 as our co-major partners. EXCLUSIVITY STATUS No other business in your industry can become aligned with Rockbank Football Sporting Club. FOR SALE! PACKAGE VALUE In order to be a Joint Jumper sponsor we are seeking a contribution of: $7500 (excl. GST) for 1 year commitment or $14,000 (excl. GST) for a 2 year commitment or $20,000 (excl. GST) for a 3 year commitment JOINT JUMPER/DRESS SPONSOR BENEFITS JUMPER Joint sponsor on Club s no 1 asset BUSINESS DIRECTORY We are about to launch our new promotional business directory. This directory will advertise each company and promoted to our membership as PREFERRED PROVIDERS in terms of supporting those corporate entities that support us. B2B Business to business opportunities: - tap into our corporate network - introductions to be made at sponsors day sitting next to targeted corporates / council representatives BRAND AWARENESS 500 Members / Supporters following the Club plus attendees for 9 home games (average between people per week) SPONSOR S DAY Table of 8 to attend annual sponsors lunch with prominent guest speaker. MEMBERSHIPS 3 Memberships entry to our home games plus half time function for all 8 games (subject to membership type). PRESENTATION Ability to present to Members (Thursday night) your product / business (average 100 plus people in attendance) 15 minutes. WEBSITE / SOCIAL MEDIA PROMOTION Tap into our members through our social media platforms. & Facebook Rockbank Football Sporting Club

8 WESTERN RAMS JUNIOR JUMPER NUMBER 1 ASSET The junior club playing apparel is the number 1 sponsorship asset available in terms of brand exposure for a respective corporate partner. WHAT S AVILABLE IN 2018? Opportunity to place your business on the junior RDFNL football team playing jumper (as seen in the image) EXCLUSIVITY STATUS No other business in your industry can become aligned with Rockbank Football Sporting Club. FOR SALE! PACKAGE VALUE In order to be a Joint Jumper sponsor we are seeking a contribution of: $6000 (excl. GST) for 1 year commitment or $11,000 (excl. GST) for a 2 year commitment or $18,000 (excl. GST) for a 3 year commitment JOINT JUMPER SPONSOR BENEFITS JUMPER Joint sponsor on Club s no 1 asset BUSINESS DIRECTORY We are about to launch our new promotional business directory. This directory will advertise each company and promoted to our membership as PREFERRED PROVIDERS in terms of supporting those corporate entities that support us. B2B Business to business opportunities: - tap into our corporate network - introductions to be made at sponsors day sitting next to targeted corporates / council representatives BRAND AWARENESS 500 Members / Supporters following the Club plus attendees for 9 home games (average between people per week) SPONSOR S DAY Table of 8 to attend annual sponsors lunch with prominent guest speaker. MEMBERSHIPS 3 Memberships entry to our home games plus half time function for all 8 games (subject to membership type). PRESENTATION Ability to present to Members (Thursday night) your product / business (average 100 plus people in attendance) 15 minutes. WEBSITE / SOCIAL MEDIA PROMOTION Tap into our members through our social media platforms. & Facebook Rockbank Football Sporting Club

9 NUMBER 2 BRANDING ASSET The club polo and hoodie are worn by all players, coaches, committee, volunteers and members. 2. CLUB APPAREL FOR SALE! WHAT S AVILABLE IN 2018? Opportunity to place your business on the polo s and hoodies (as seen in the images) Your business will be advertised on both Polo and Hoodie. PACKAGE VALUE Become a POLO and HOODIE sponsor for $2500 (excl. GST) capped at 6 partners including 2 major partners BENEFITS PROVIDED 1. BUSINESS DIRECTORY 2. B2B OPPORTUNITIES 3. SPONSOR S DAY/MEMBERS 4. PRESENT TO CLUB MEMBERS 5. CLUB CORRESPONDANCE 6. SOCIAL MEDIA PROMOTION Benefits provided for jumper sponsor replicated for short sponsor FOR SALE!

10 3. PLAYER SPONSORSHIP NUMBER 3 BRANDING ASSET Player sponsorship helps players to cover costs associated to insurance and league fees. This is available to all Football and Netball Players. WHAT S AVILABLE IN 2018? From $250, you can support a player covering them for the entire season 2018 The players framed photo will be placed inside the club rooms. The player and the sponsor name will also be flashed up on the digital scoreboard pre-game. Player Name Sponsor Name PACKAGE VALUE Netball $250 Senior Football $500 (As a sponsor, you will receive entry to all home games, advertised throughout clubrooms, social media, club website and Business Directory) BENEFITS PROVIDED 1. BUSINESS DIRECTORY 2. B2B OPPORTUNITIES 3. SPONSOR S DAY/MEMBERS 4. PRESENT TO CLUB MEMBERS 5. CLUB CORRESPONDANCE 6. SOCIAL MEDIA PROMOTION Benefits provided for jumper sponsor replicated for short sponsor

11 4. ADVERTISE WITH STUBBY HOLDER NUMBER 4 BRANDING ASSET Stubby holders have a number of practical and marketing applications. The most obvious are keeping your drink cool, your hand warm, and add style to your potentially boring can or bottle. The fact that they are often used for almost any kind of canned and bottled beverage make them a staple for any fan of portable drinks, such as soft drinks. Many people drink from cans or bottles, be it at the game, parties or social gatherings, days at the beach or poolside relaxing, having a stubby cooler handy then would be a useful luxury that any person would have in this instance. The stubby holder in the Aussie sense is a necessity and it also helps promote the club! WHAT S AVILABLE IN 2018? Opportunity to place your business on the STUBBY HOLDER for the 2018 season and get noticed FOR SALE! FRONT BACK PACKAGE VALUE For $200 only, you can cement a place on the club s stubby holder for season 2018.

12 5. BUSINESS DIRECTORY PREFERED PROVIDERS SUPPORT THOSE THAT SUPPORT US! Improving your business's exposure has been made available by the Rockbank Football Sporting Club. The Rams Consumer & business directory (CBD) allows our 500 strong Member / Supporter base the opportunity of supporting the businesses that in return support our Community Club. Whether you are already an active supporter of the club or either an established or NEW business looking to expand its exposure, we will provide an opportunity to enhance your COMPANY S name and brand. Your business will be prominently displayed in our Business Directory which will be PROFESSIONALLY PRINTED and distributed to all our supporters and members of the Sporting Club as PREFERRED RAMS PROVIDERS. 1 Level of Promotion $200 based on the size and the location of the Advertisement. $200 65mm (H) x 135mm (W) Current advertised on our club website.

13 6. FENCE SIGNAGE LARGE SINAGE The Club oval is the number 2 sponsorship asset available in terms of brand exposure for a respective corporate partner for the Club. TRAFFIC it is estimated that approximately 6,000 plus people come through the main gate of Ian Cowie Recreation Reserve during the home and away season plus respective pre-season matches. LIST OF BENEFITS BRAND AWARENESS 500 Members / Supporters following the Club plus attendees for 8 home games (average between people per week) PRESIDENT S FUNCTIONS Table of 4 to attend annual sponsors lunch with prominent guest speaker. MEMBERSHIPS 4 Memberships entry to our home games plus half time function for all 8 games. PRESENTATION Ability to present to Club Members on Thursday night your product / business Day round 2-3 (average 100 plus people in attendance) 15 minutes. PACKAGE VALUE $1000 (2.4 x 0.9 mtr) $2000 (4.8 x 0.9 mtr) (+ cost of signage $200)

14 7. DIGITAL SCOREBOARD COMING SOON! YOU CAN SUPPORT US WE ARE ACCEPTING DONATIONS THROUGH THE AUSTRALIAN SPORTS FOUNDATION KEY BENEFITS BRAND AWARENESS 500 Members / Supporters following the Club plus attendees for 8 home games (average between people per week). Permanent branding on scoreboard for each game and event. COMMUNITY EVENTS Engage the community with hosting community events such as movie nights MUCH MORE OPPORTUNITIES PARTNERING TOGETHER! CONTACT US Simon Vannuccini Sponsorship Coordinator sponsorships@rockbankfsc.com.au