The How To Fascinate test is loaded with tons of useful info, all of which will help you understand how the world sees you.

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2 The How To Fascinate test is loaded with tons of useful info, all of which will help you understand how the world sees you. Take the Fascinate test. Review your test results. Under How the world sees you and Highest and Best Value choose keywords that you feel best describe your brand. There s also a new Fascinate Brand Assessment for your brand vs. your person. Use some of the descriptive words from these profiles as brand personality words. NOTES Explore your Primary & Secondary Advantages and Special Adjectives. Write down additional personality descriptors that you feel best describe your brand. SKETCH

3 Describe your brand like it s a physical location. If you could have anything you wanted in an office space or brick and mortar store what would this space look like? What would customers feel when they walk in the door? NOTES Describe your brand like it s a person. Describe your brand like it s a person. How would he/she behave? How would he/she dress? What values would he/she live by? SKETCH Strategic anchors are the criteria that guide the decisions you make throughout your business at every level, now, and as it grows. What 2 or 3 things are at the core of every major decision you make? (hint: integrity, excellence, teamwork, etc.)

4 Choose words that best describe the personality of your new brand based on the research you just did. Abundant Adventurous Affectionate Airy Ambitious Amiable Amusing Appreciative Artistic Artsy Athletic Attentive Attractive Aware Balanced Bare Beautiful Bold Brave Breathable Bright Brilliant Broad-minded Calm Capable Careful Caring Centered Charming Classic Clear Colorful Comfortable Comforting Communicative Compassionate Confident Conscientious Conscious Conservative Considerate Conversational Cool Courageous Cozy Creative Crisp Daring Decisive Dedicated Determined Dilligent Discreet Dynamic Earthy Easygoing Edgy Effective Effcient Effortless Elegant Empathetic Energetic Enthusiastic Excellent Exceptional Exciting Expressive Extraordinary Exuberant Fantastic Fearless Fiery Fit Flashy Flexible Flowing Forceful Forgiving Formal Frank Free Fresh Friendly Functional Funky Funny Generous Gentle Genuine Glamorous Good Gorgeous Graceful Gracious Grateful Grounded Happy Harmonious Helpful Hip Homey Honest Hospitable Humorous Imaginative Impartial Imperfect Independent Industrial Informal Imperfect Innovative Inspiring Integrity Intellectual Intelligent Interesting Intuitive Inventive Irresistible Joyous Kid-Friendly Kind Light Light-Hearted Loving Loyal Lush Lux Magical Magnetic Minimal Modest Modern Musical Natural Neat Neutral Nurturing Open Optimistic Ordered Organized Outgoing Passionate Patient Peaceful Persistent Pioneering Philosophical Playful Plucky Plush Polite Posh Positive Powerful Practical Pro-active Proper Prosperous Purposeful Quality Quick-witted Quiet Radiant Rational Regal Refined Relaxing Reliable Reserved Respectful Resourceful Rich Romantic Rustic Seductive Self-confident Self-disciplined Sentimental Sensible Sensitive Serene Showy Simple Sincere Smiley Soothing Sophisticated Spacious Sparse Special Straightforward Storied Strong Stylish Successful Sumptuous Superb Supportive Sure Sympathetic Textured Thoughtful Timeless Tough Trustworthy Unassuming Uncluttered Understanding Unexpected Unique Unpretentious Versatile Vibrant Vintage Vital Warm Warmhearted Welcoming Whole Wild Witty Youthful Additional:

5 Now you have to choose! This might be the hardest part - narrowing your choices down to your top 4-6 words. You ll use these words to guide everything you create, so take some time in this process. A few tips to help you choose: Look at the synonyms of your favorite words try VisualThesaurus.com maybe you ll discover a word that s slightly better. Search image banks and Pinterest using your chosen words and see what you find. Search using your word + brand, or your word + logo, your word + home decor, your word + fashion (you get the idea). Does the resulting imagery line up with what you have envisioned for your brand? If not, keep tweaking. Try out the words in your messaging. Can you see yourself using them on a regular basis? If not, consider axing in favor of a descriptive word that comes more naturally to you. Congratulate yourself for pushing through this process! These words are your foundation. Make these words your beacon in the storm of all the busy and the shoulds going on around you. This kind of focus will continually draw the right kind of clients to your door. Christine Thatcher DESIGNER & DIGITAL STRATEGIST Christine Thatcher is the founder of Christine Marie Studio, a boutique design agency dedicated to helping visionary entrepreneurs infuse their personalities into profitable virtual platforms. She combines 25 years of corporate, agency and midsized business design experience to guide her clients through the web design and development process. Christine is also the creator of Designing to Delight, a brand dedicated to teaching designers how to master the art of drama-free design.