New York Miami London Japan

Transcription

1 New York Miami London Japan

2 New Generation Hospitality Branding & Design

3

4 M. Gustave: Why do you want to be a lobby boy? Zero: Well, who wouldn't - at the Grand Budapest, sir. It's an institution.

5 Since 705, hotels have been the hallmark of

6 of service excellence, heartfelt hospitality and innovation

7 21M bookable rooms just on booking.com

8 145,030 new hotels rooms forecasted to open in 2018 in the US

9 1,000+ brands in operation

10 21M bookable rooms just on booking.com

11 Most intensively considered spaces and curated experiences from design, furniture, lighting, color to linens, walls, typography, amenities, menus, signs, uniforms synthesized into harmonious, innovative concepts to seduce all the senses.

12 A plethora of symbols 21M bookable rooms just on booking.com

13 experiences

14 signature experiences collectibles

15 quotidien experiences pleasures

16 and cultivated catering experiences

17 offer experiences the ultimate

18 lifestyle marketing opportunity

19 at its most potent

20 REMEMBER

21 The last best experience anyone has anywhere, becomes the minimum expectation for the experience they want.

22 How does your brand live?

23 Methodology, Company, Clients and Work

24 Methodology 1. Strategic Framework We start by understanding your expectations and aim at setting the foundation for a successful brand with focused insight gathering and competitive benchmarking. We identify the opportunity, define your property s culture, proposition and positioning and develop an adaptable framework for brand elements on which the design will be built. 2. Intuitive Design Anchored in the defined brand strategy, we will create a visual identity system that brings your strategy to life. We explore different design routes, working on the basic elements like imagery, color palette and secondary graphic devices. We create a verbal and visual expression that expresses the essence of what you stand for. 3. Skillful Execution We create the tools to guide implementation and detail each element of the selected design for its application. We develop print-ready and digital artwork for every piece of collateral, select and supervise production experts and quality control the print, production and delivery processes.

25 Clarity and Creativity We are a brand consultancy focused on designing brand experiences and championing personal engagement. We frame perceptions by translating the culture in which we live into stories we all love. Our strategy employs a uniquely informed global perspective to position and communicate clearly our clients vision and ambitions. We respond with clarity and creativity to the unique needs of each project, crafting culturally-significant brands of lasting distinction. Over the last 15 years, we ve worked with leading hospitality and lifestyle brands to provide intelligent and intuitive design solutions that created value for our clients and meaning for their audiences. With offices in New York, Miami and Japan, we have a multidisciplinary team of strategists and designers that collaborate around the clock, across geographies and markets.

26 Menu of Collateral FRONT OFFICE Guest registration documents Guest questionnaire VIP check-in leather folders Key card and holder Luggage tag and receipt Vehicle receipt Compliments slips Special occasion cards Information pack and folder Services price list Babysitting form Departure form Bill folio and folder Reservation cards Name tags Umbrella SALES & MARKETING Posters Print advertisement Restaurant advertisement Press release template Press pack folder EDM Property factsheet Property brochure Conferencing factsheet Banqueting factsheet Invitations Goodie bags Event graphics

27 Menu of Collateral CORPORATE STATIONARY GM welcome card Blank cards Corporate letterhead template Powerpoint template Mailing envelope Business cards Notepad Wrapping and tissue paper Stickers and Labels Gift box and bag Carrier bag Swing tag Corporate Stationary SPA Spa brochure Spa menu Reservation card Price card Spa bill folio Wet amenities Fitness leaflet OUTLETS Menus Menu folders Wine list Waiter pad Table linen Coasters

28 Menu of Collateral ROOMS DIVISION Door hangers Safe disclaimer card Maintenance repair card Missed service card Laundry delivered card Laundry form and price list Minibar price list TV channel list Information booklet Hotel directory In room dining menu Telephone message notepad Pen and pencil Postcards Robe and slippers Laundry bag Hairdryer bag Shoe shine bag Draw liners Bed linen Wet and dry amenities

29 Work

30 Work THE SURF CLUB SLING 1oz Gin 1oz Aperol 1oz Dolin Blanc Orange Bitters Orange Twist Directions 1. Add ingredients to a shaker filled with ice and shake vigorously. 2. Strain into a glass with ice. 3. Serve with an orange twist. Best enjoyed oceanside on the terrace at Churhill s

31 Work

32 Work Live Exquisite on Longboat Key

33 Clients St. Regis Residences Longboat Key, Florida The Ritz-Carlton Residences Orlando, Florida Elfin Reserve, Paradise Bay, Bodrum Amanyat Red Sea Reserve, Saudi Arabia Qiddiya, Riyadh W Turks and Caicos, Turks and Caicos Grand Bay Club Key Biscayne, Florida The Four Seasons Surf Club, Florida The Ritz-Carlton Residences Miami Beach, Florida Trump International Hotel & Tower, Dubai One River Point, Miami Nakheel Harbour & Tower, Dubai One Madison, New York Open Soho, New York One World Observation, New York River Park, New York Fisher Island, Miami Du Parc, Switzerland Mandarin Oriental Dallas, Texas

34 At its heart, hospitality is very much a people-to-people experience. To start a conversation with us, please contact Basak Tan at or basak@kremm.net