Student Learning Outcomes 2012 Marketing

Transcription

1 Student Learning Outcomes 2012 Marketing Marketing EXPECTED OUTCOME 1: Graduates in Marketing will be able to: Demonstrate knowledge of and apply core concepts of marketing OBJECTIVES of classes or projects to assist in obtaining expected outcome (Responsible Person) Know and describe the marketing mix and interrelationships between marketing mix elements. Demonstrate knowledge of the marketing planning process. PERFORMANCE INDICATORS (scores from standardized exams, reports, class exams, portfolio, demonstrations, projects, etc.). Responsible person(s) ASSESSMENT RESULTS (Actual Outcomes) E=Exceeds Expectations M= Meets Expectations B= Below Expectations MKTG % of or met MKTG % of 44% did not Marketing majors scored below the national average on the marketing section of the. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th MKTG % of or met USE OF RESULTS (To be completed 2012, APA) Faculty has been charged with reassessing outcomes, objectives The COB has subscribed to a new premium package for ETS Faculty has been charged with reassessing outcomes, objectives

2 Describe the elements of a typical marketing plan. MKTG 490 Embedded exam MKTG % of 64% did not Marketing majors scored below the national average on the marketing section of the. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th MKTG % of or met Marketing majors scored below the national average on the marketing section of the. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th The COB has subscribed to a new premium package for ETS Faculty has been charged with reassessing outcomes, objectives The COB has subscribed to a new premium package for ETS

3 EXPECTED OUTCOME 2: Graduates in Marketing will be able to: Identify environmental (e.g., economic, demographic, social-cultural, political-legal, and technological) forces impacting marketing. OBJECTIVES of classes or projects to assist in obtaining expected outcome (Responsible Person) PERFORMANCE INDICATORS and EXPECTED RESULTS (scores from standardized exams, reports, class exams, portfolio, demonstrations, projects, etc.). ASSESSMENT RESULTS (Actual Outcomes) USE OF RESULTS (To be completed 2012, APA) Successfully interact with diverse student groups through team-based course projects. Responsible person(s) Successful completion of projects in MKTG 485, MKTG 490. MKTG % of 68.6% met 2.8% did not Faculty has been charged with reassessing outcomes, objectives Discuss the importance of global marketing to organizations and individuals. MKTG 490 Embedded exam MKTG % of 14.3% did not MKTG % of or met Faculty has been charged with reassessing outcomes, objectives MKTG % of 31% did not The COB has subscribed to a new premium package for ETS

4 Assess compliance with laws and regulations impacting marketing. MKTG 490 Embedded exam Marketing majors scored below the national average on the marketing section of the ETS exam. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th MKTG % of or met Faculty has been charged with reassessing outcomes, objectives MKTG % of 28% met expectations, and 39% did not The COB has subscribed to a new premium package for ETS Marketing majors scored below the national average on the marketing section of the ETS exam. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th

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6 EXPECTED OUTCOME 3: Graduates in Marketing will be able to: Analyze marketing actions from an ethical perspective and detect ethical violations in marketing. OBJECTIVES of classes or projects to assist in obtaining expected outcome (Responsible Person) PERFORMANCE INDICATORS (scores from standardized exams, reports, class exams, portfolio, demonstrations, ASSESSMENT RESULTS (Actual Outcomes) USE OF RESULTS (To be completed 2012, APA) Describe the principles of socially responsible marketing. Demonstrate awareness of ethical issues in marketing. projects, etc.). Responsible person(s) MKTG 490 Embedded exam MKTG 490 Embedded exam MKTG % of or met MKTG % of 75% did not Marketing majors scored below the national average on the marketing section of the ETS exam. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th MKTG % of or met MKTG % of Students performance was only average. Faculty has been charged with reassessing outcomes, objectives The COB has subscribed to a new premium package for ETS Students performance was only average. Faculty has been charged with reassessing outcomes, objectives

7 47% did not Marketing majors scored below the national average on the marketing section of the ETS exam. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th The COB has subscribed to a new premium package for ETS

8 EXPECTED OUTCOME 4: Graduates in Marketing will be able to: Gather and analyze market research data for decision making. OBJECTIVES of classes or projects to assist in obtaining expected outcome PERFORMANCE INDICATORS (scores from standardized exams, reports, class ASSESSMENT RESULTS (Actual Outcomes) USE OF RESULTS (To be completed 2012, APA) (Responsible Person) exams, portfolio, demonstrations, projects, etc.). Responsible Describe the steps in the marketing research process. Formulate research questions for marketing problems. person(s) Embedded exam questions in MKTG 485. Research project from MKTG 485. MKTG % of MKTG 5.7% did not MKTG % of MKTG 11% met 47% did not MKTG % of MKTG 68.6% met 2.8% did not assess critical issues in marketing research. outcomes, objectives indicators and results so as to better assess critical issues in marketing research. outcomes, objectives indicators and results so as to better

9 Describe and apply methods commonly used in marketing research. Embedded exam questions in MKTG 485. MKTG % of MKTG 42.9% met 17.1% did not assess critical issues in marketing research. outcomes, objectives indicators and results so as to better Develop and execute a marketing research study. Produce and present a marketing research report. Research project from MKTG 485. MKTG % of MKTG 68.6% met 2.8% did not assess critical issues in marketing research. outcomes, objectives indicators and results so as to better

10 EXPECTED OUTCOME 5: Graduates in Marketing will be able to: Describe various theories of consumer/customer buying behavior OBJECTIVES of classes or projects to assist in obtaining expected outcome PERFORMANCE INDICATORS (scores from standardized exams, reports, class ASSESSMENT RESULTS (Actual Outcomes) USE OF RESULTS (To be completed 2012, APA) (Responsible Person) exams, portfolio, demonstrations, projects, etc.). Responsible Identify the psychological and sociological factors that influence consumer decisionmaking. person(s) MKTG 490 Embedded exam MKTG % of MKTG 27.3% met 4.5% did not MKTG % of MKTG 19% met 47% did not Marketing majors scored below the national average on the marketing outcomes, objectives indicators and results so as to better

11 Describe the adoption and diffusion processes for new products. Describe theories of consumer decisionmaking and apply them to marketing strategy. List and explain stages in the buyer decision process. Embedded exam questions in MKTG 360. Embedded exam questions in MKTG 360. Embedded exam questions in MKTG 360. section of the. (National Avg. = 55.2, Marketing Major Avg = 49, or 17th MKTG % of MKTG 27.3% met 4.5% did not MKTG % of MKTG 13.6% met 13.6% did not MKTG % of MKTG 31.8% met 9.1% did not assess critical issues in marketing research. outcomes, objectives indicators and results so as to better assess critical issues in marketing research. outcomes, objectives indicators and results so as to better assess critical issues in marketing research. outcomes, objectives indicators and results so as to better

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