Masters of Marketing Program. A showcase for marketing pioneers

Transcription

1 Masters of Marketing Program

2 2 Innovator. Thought leader. Change agent. You. It s people like you that are shaping the future of marketing. You re driving change and getting results. For that, LiveRamp thinks you deserve a moment in the spotlight. We d like to invite you to join our Masters of Marketing Program. It s a program and platform to tell your story, showcase your expertise, build and promote your personal brand, and elevate your reputation as a thought leader.

3 3 Let s tell the world about you. Your work is truly outstanding and deserves to be amplified. We can help with that. If you d like to work with us on taking your story to a wider audience, read on to see what s involved.

4 4 What s in it for you? No matter what your interests or motivations from networking to being an industry visionary we ll find and deliver the opportunities that match your goals. Our team is dedicated to acting as your own personal marketing organization, finding opportunities that will help you shine. It s all part of our goal to help you grow, delivering the right opportunity at the right time. Our Masters of Marketing members are eligible for complimentary conference passes, team building events, white glove treatment at LiveRamp sponsored events, access to senior leadership, and various other gestures of appreciation. As a member of the Masters of Marketing Program, we will help you to: - Showcase your success and your innovative ways of solving problems - Gain recognition for your contributions and success through industry awards and nominations - Network with industry peers and LiveRamp executives at exclusive events - Engage with key influencers in the press and analyst community - Build your reputation as a thought leader

5 5 It s easy to be showcased Your name here We know your time is valuable, so we ve created a flexible program that lets you choose which marketing opportunities are right for you. We ll highlight your success in a video testimonial, or feature your story in thought leadership content about industry trends and challenges.. Regardless of the amount of time you can set aside, we ll work with you to identify the right opportunities for you at the frequency and pace you desire. You ll review and approve all messaging before any reference piece is finalized or published by LiveRamp*, and nothing will ever be published to LiveRamp.com, to social media channels, or at LiveRamp events without your explicit written approval. *Excluding press/analyst activities

6 6 What Kind of Marketer Are You? If you re one of these four kinds of marketers, you re going to love this program. Educators You ve got a ton of tips and you d love to share them. We can provide a great opportunity to channel your enthusiasm by educating other marketers and analysts in how-to sessions or through community participation. Validators You re a fair and balanced marketer who isn t afraid to go on the record and make introductions to others in your network. We d love to collaborate by getting your feedback on new products. Status Seekers You re bold, ambitious and honest. You love public speaking and helping your network grow. We want to showcase your knowledge and grow your audience through keynote presentations, thought leadership and webinars. Collaborators You like to work with others and you love bringing a plan together. We re all about joint ventures and strategic business reviews so you can immerse yourself in an enthusiastic group. If any (or all) of these sound like you, we should talk.

7 7 Ready to get started? Here is a little more detail about the different types of opportunities we would love to work with you on.

8 8 Share your success story Thought leadership Do you have a strong perspective or passion for all things marketing? Participate in a short interview with one of our writers about a current or emerging trend (we ll give you some to choose from) and we ll highlight your perspective alongside some of our other fabulous customers in our Spotlight Series or an e-book. Video interviews Let LiveRamp promote your success by filming you for a brief video testimonial. We send a crew to videotape you and any other subject matter experts, then edit the video into a short piece about your success. Case studies We ll share a story of how you overcame a business challenge and the results you achieved. A LiveRamp writer will interview you and write the case study before sending it to you for review and approval. Speaking opportunities Share your successes at events, panels, roundtables or on webcasts. We work with you to find the right opportunity as well as develop and prepare your presentation.

9 9 Quotes A written quote from you that focuses on your success and is featured in a LiveRampissued press release, corporate website, infographics, e-books and/or in other marketing materials. Press & analyst activities Media or analyst interview A one-on-one interview with a reporter or industry analyst. Media interviews are generally for print or online distribution; analyst interviews are generally for inclusion in research, reports, or product briefings and can be anonymous.

10 10 Conversations, in person and digital Peer-to-peer conversation Host a LiveRamp customer or prospect at your company site, lead a conversation with a prospect, or share your experience at a networking event. Social media and blogging Highlight your success by crafting a blog post. LiveRamp will publish and promote your message via established social media channels. Advisory boards Get invited to join a select group of other marketing innovators to provide feedback and direction to LiveRamp product management and executive leadership.

11 11 Awards Award nominations Let LiveRamp promote your success by nominating and recognizing you for an industry award. We will help develop, prepare, and submit the award nomination on your behalf and if selected as a finalist, we ll send you to the awards ceremony. Brand marketing Print or electronic advertisement A banner image promoting your story used in print and/or online in LiveRamp ads.

12 Ready to tell your story? LiveRamp powers people-based marketing with identity resolution. Visit us at