On the right path but we have more to do. ICA Gruppen Capital Markets Day, December 13, 2018 Per Strömberg, CEO ICA Gruppen

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1 On the right path but we have more to do ICA Gruppen Capital Markets Day, December 13, 2018 Per Strömberg, CEO ICA Gruppen

2 The major industry trends remain unchanged and there are a number of additional important trends: DIGITAL DISCOUNT CONVENIENCE Healthy living Sustainability Multicultural preferences quickest development Urbanisation

3 Our group structure is strong and synergistic Grocery retail Grocery retail remains our core business Non-food ICA Special Real estate Bank & Insurance Pharmacy & health Our new structure post 2013 has created a stronger ICA Gruppen, where each part contributes to the whole We will focus on organic growth or growth through partnerships near to mid term

4 and digitalization creates new synergies Existing synergies Grocery retail Co-location of stores Scale in sourcing, logistics and administration Brand Non-food ICA Special Real estate Bank & Insurance Pharmacy & health Loyalty program New synergies Customer data Broad digital ecosystem and cross sell synergies Shared investments into new tech and competencies

5 Our common strengths form the base for delivering on our strategy Many common strengths: Customer base, loyalty program, data Brand & consumer trust Economies of scale Group portfolio structure Culture & values VISION We make every day a little easier Unique business model Financial capacity

6 ...which we are fine tuning... VISION We make every day a little easier Closer to our customers We are where our customers are, locally, digitally and personally, with strong and affordable customer offerings Trusted & relevant We earn our customers loyalty with a great brand, a broad ecosystem and personalised, data driven communication Empowered organisation We are committed and inclusive. Together we build a fast moving and constantly learning company Always better We improve continuously and leverage technology to make it easier for our customers, improve efficiency and value for money A positive force We lead the development towards a more sustainable and healthy society for a good tomorrow

7 to provide clear strategic priorities for 2019 Create growth 1. Online: Continue rapid growth, expand offering and strengthen last mile to win online 2. Store network & concepts: Develop our store network and format strategy with focus on convenience, urban areas and the hypermarket of the future 3. Personalisation & loyalty: Scale up smarter personalized offerings, improve the loyalty program and launch new digital services in our eco system Enable growth 4. Ways of working & competence: Improve and scale agile ways of working, collaboration between our businesses, and build critical competences e.g. IT development and advanced analytics 5. Core processes: Increase stability and cost efficiency in our core processes with particular focus on logistics and common sourcing 6. Automation & AI: Expand process automation and implement first AI/Data Science use cases for increased efficiency and optimized business processes 7. Climate & health: Drive our sustainability work For a good tomorrow with particular focus on health and climate

8 Online building the #1 position Continue rapid growth, expand offering and strenghten last mile to win online Simplify customer journey Accelerate E-commerce across businesses Launch e- commerce in Rimi Baltic Develop Ocado partnership

9 Personalisation & loyalty taking relevance to the next level Scale up smarter personalised offerings, improve loyalty program and launch new digital services in our ecosystem Launch new digital services (ICAx) Improve loyalty program Scale up smarter personalised offers Scale ICA Spara

10 Ways of working and competence secure speed and agility Improve and scale agile ways of working, increase collaboration between our businesses, and build critical competencies Scale agile ways of working New ICA Sweden Increase cross business interaction Build critical competencies IT development, AI/Data science

11 Climate & Health exceeding customer expectations Drive our sustainability work For a good tomorrow with particular focus on health and climate Decrease climate footprint Launch health initiatives Launch green loans & leasing Implement new plastics strategy

12 Well positioned for change Leading the digital transformation We are targeting the #1 position wherever we are