StoryStream Content Marketing Platform. Powered by Aura TM, an AI brain built for brands

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1 StoryStream Content Marketing Platform Powered by Aura TM, an AI brain built for brands

2 The Content Crunch Content is generally seen as a challenging investment for any marketing team particularly when proving ROI as it s seen as inefficient, costly and difficult to manage. Why? Because in most organisations the production of content, its usage in marketing and how bottom-line revenue is measured is disjointed - so ROI is not always visible. THE DISJOINTED CONTENT MARKETING PROCESS StoryStream links up this disjointed content marketing process to track and optimise content ROI.

3 The StoryStream Content Marketing Platform The revolutionary StoryStream Content Marketing Platform TM uses its unique AI to help marketers put the content that matters most in front of their customers, building a deeper brand relationship and influence their buying behaviour. It does this by linking up the disjointed content marketing process by connecting how marketers: Manage content at scale easily Centralise all content around your brand giving access to an unlimited resource of high quality, low cost content all Extract insights from content Surface hidden audience segments from your earned (UGC) and brand content to profile new revenue Put the best performing content in front of the right audience for higher conversions Drive audience conversion with real-time, multi channel automatically organised and opportunities publishing of relevant, ready to go meaningful content

4 StoryStream s unique AI, Aura TM modeled on the human brain StoryStream s proprietary AI consists of a unique range of advanced content marketing skills. These skills are built as an AI Brain that mimics how a human being learns various skills. 4

5 Surface Recommended Content Centralise Company Wide Assets Remove the guesswork from choosing what content your audience will respond to with StoryStream s suggested content features. Instantly find content assets with a higher likelihood of driving engagement and conversions across your marketing channels based on analysis across more than 25,000 data points. Increase sales with more relevant content Automate manual content optimisation efforts Automatically share performance learnings across teams Restore and maintain order across your entire organisation with intuitive, in-depth asset management features. Combine your earned (User Generated Content) and brand content to build a rich company wide repository. Inspire collaboration between distributed teams Launch new campaigns in minutes Readily source fresh marketing concepts Work locally or collaborate globally through flexible content folders that make assets readily available for any marketing need. 5

6 Automatically Tag Content at Scale Powerful AI tagging technology automatically analyses and tags content as it enters the platform, significantly reducing time spent curating content and eliminating wasted investments in assets that become siloed within teams. Remove tedious and costly content admin Significantly extend content lifespan Build a more organised content library Effortlessly Distribute Content in Real-time StoryStream s built-in multi channel publishing solutions enable brands to seamlessly distribute content across any stage of the buyer journey from directly within the platform interface at the click of a button. Boost content engagement Increase channel conversions Drive bottom line sales With hundreds of output formats included as standard, brands can deliver content at the perfect time and place to inspire action. 6

7 Manage all your content needs easily User Generated Content Management (Earned content) Brand Content Management Content Curation and Mobile Curation Content Publishing (Website, Social ads, Digital Screens, Dynamic ) Content Rights Management CTA Driven Content AI Powered Content Insights AI Powered Unique Visual Recognition Brand Boards Advanced Workflows Content Engagement Analytics End-to-end ROI Analytics

8 About StoryStream StoryStream is a next generation content marketing platform powered by Aura, an AI brain built for brands. We make it easy for marketers to connect the right content with the right audiences at scale, transforming engagement and conversion. Some of the world s most innovative brands such as Porsche, Volvo, Casio, and KLM use StoryStream to gain up to 22% increase in conversions, 4.5x increase in customer engagement and an overall ROI of 5-1. The revolutionary StoryStream Content Marketing PlatformTM seamlessly combines content analytics, digital asset management, and multichannel publishing to transform how marketers work efficiently and significantly increase audience conversions with more relevant and meaningful content.

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