Amplify Online. Reach New Customers. Be a Rebel.

Transcription

1 Amplify Online. Reach New Customers. Be a Rebel.

2 What Can ReachRebel Do For You? TURN UP YOUR TRAFFIC. BOOST YOUR BUSINESS.

3 LEADS Using online resources and data collection software we re wellversed in, ReachRebel finds you new potential customers at the drop of a mic. RECRUITMENT Ditch paper resumes and find qualified candidates to join your team through an online talent search conducted by ReachRebel. VISIBILITY ReachRebel gets you front and center on Google when nearby users search for your business or industry. FOOT TRAFFIC Give the crowd what they want and offer coupons to new or existing customers through social media and landing pages we design specifically for your business.

4 HARNESSING DIGITAL PARTNERSHIP A digital approach to gaining new customers and driving local sales through smart campaigns. // Partnership with experts in the digital field // Utilization of search tools // Advanced social campaigns // No-hassle setup // Measured results

5 The TOOLS

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7 SOCIAL MEDIA

8 SOCIAL MEDIA WHAT we DO Social Advertising // Relies on paid social information or networks in generating, targeting, and delivering marketing communications WHAT we DON T DO Social Content // Organic content and link sharing on various social media platforms // No Budget associated

9 SEARCH ENGINE ADVERTISING

10 SEARCH ENGINE ADVERTISING WHAT we DO Search Engine Marketing (SEM) // Form of internet marketing that promotes websites by increasing their visibility in search engine result pages primarily through paid advertising WHAT we DON T DO Search Engine Optimization (SEO) Process of affecting the online visibility of a website or web page in a web search engine s unpaid results or organic results Local Search Engine Optimization (Local SEO) Process of optimizing your owned properties to generate traffic from location-based searching

11 HOW DOES it WORK? See how digital strategies are rolled out

12 HOW DOES IT WORK? // Define the target // Establish radius LP LP LP // Develop Ad Creative // Custom Landing Page // Automated Offers

13 HITTING THE TARGET Demographic data based on your typical customer or client profile. // Age // Household income data // Interests // Relevant content // Gender // Exclusion

14 SURROUNDING THE TARGET Geographic location fencing based on multiple target points and radius tools. // Zip code // City locations // Radius driven // Country, state and county // Negative radius

15 CASE STUDY A LOOK AT RECRUITMENT PROOF

16 RECRUITMENT A look at how a local restaurant group obtained quality applicants. // 3-Month snapshot // Ran Google Search and Display and Facebook campaigns // Targeting individuals throughout Southeast Michigan looking for restaurant jobs // Total campaign budget: $3,000

17 GOOGLE ADS

18 SEARCH ADS

19 DISPLAY ADS

20 LANDING PAGE

21 FACEBOOK

22 LINK ADS powered by

23 MEASURING SUCCESS

24 REPORTING Monthly analytics reviews and downloadable reports for each store in the program. Key Performance Indicators Impressions times ad is seen Clickthrough rate (CTR) times ad is clicked Conversions times an offer is taken

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26 YOUR CAMPAIGN TACTICAL DIGITAL MEDIA MIX. LAUNCH

27 THE APPROACH Explore various aspects of digital marketing to support your overall marketing efforts. // Evaluate overall digital footprint // Define specific offers/brands that need attention // Use digital spaces to elevate awareness // Use & integrate multiple tools and platforms // Make all elements focused on online recruitment

28 THE TARGET A set radius around the 8 locations in St. Paul, MN // 35-mile Radius // Using relevant search terms to target individuals looking for jobs.

29 THE VOLUME A look at annual traffic levels -- but just scratching the surface. SERVING JOBS NEAR ME 35,256 $0.92 LINE COOK 39,108 $1.20 MOVIE THEATER JOBS 35,700 $0.63 PART TIME JOBS 44.6M $1.34 JOBS NEAR ME 177,600 $0.64 RETAIL JOBS NEAR ME 2.4M $1.49 BARTENDER JOBS NEAR ME 70,300 $1.31 JOBS HIRING NEAR ME 43,200 $1.08 *NUMBERS ARE BASED ON ANNUAL SEARCH VOLUME NATION WIDE

30 THANK YOU Sign up today! Be a Rebel. info@reachrebel.com REACH