Media pack Providing multi-channel marketing solutions for the maritime industry

Transcription

1 Providing multi-channel marketing solutions for the maritime industry

2 3rd Quarter 2018 WÄRTSILÄ CONNECTS THE DOTS TO THE FUTURE The market is being re-shaped by new ways of collaboration and smart technology. Our strong development in product offering combined with know-how and vast installed base gives us a unique platform to lead the industry s transformation towards a Smart Marine Ecosystem through the use of high levels of connectivity and digitalisation. We have the vision, a strong legacy and the expertise of our people. We continue to develop products and services together with customers, for the benefit of our customers. By doing so we will be shaping the industry together. Meet us at SMM September Hamburg, Germany Stands B6.220 and B6.310 DIGITAL TECHNOLOGY Early adopters already enjoy benefits CREW WELFARE Cheaper broadband cuts call costs by 30% INTERNET OF THINGS Digital solutions change way shipowners do business VESSEL TRACKING Converted AIS data has commercial value Media pack 2019 INTEGRATED MARKETING SOLUTIONS FOR THE MARINE COMM S & IT INDUSTRY Smart Marine Ecosystem 4,200 Quarterly print circulation 3 Annual Events Sponsorship Exhibitions Speaker slots 7,900 Quarterly digital edition circulation European Maritime Digitalisation PRINT EVENTS Asian Maritime Digitalisation Maritime Cyber Risk Management Summit 12,203 Visitors per month 18,383 Page views per month 4,402 newsletters sent each week 10,200+ LinkedIn Group Members 11K+ followers continuous reporting since 1998 at the heart of the OSV community 92K+ views DIGITAL Multi-platform Marketing Solutions DATA Lead Generation Riviera s archive of technical whitepapers available for download for individuals looking for technical solutions/answers to key maritime issues. 1,000+ White paper downloads per month

3 Magazine print & digital circulation Maritime Digitalisation & Communications magazine is published quarterly and reaches 12,100 key decision makers across the globe 4,200 Print distribution 7,900 Digital edition distribution

4 Overview Sessions 8,000 4,000 Sessions Pages/Session % New Sessions All Users % Sessions 29 Dec 5 Jan 12 Jan 19 Jan Users Avg. Session Duration Page Views Bounce Rate New Visitor 42.5% Returning Visitor 57.5% 3rd Quarter 2018 Smart Marine Ecosystem WÄRTSILÄ CONNECTS THE DOTS TO THE FUTURE The market is being re-shaped by new ways of collaboration and smart technology. Our strong development in product offering combined with know-how and vast installed base gives us a unique platform to lead the industry s transformation towards a Smart Marine Ecosystem through the use of high levels of connectivity and digitalisation. We have the vision, a strong legacy and the expertise of our people. We continue to develop products and services together with customers, for the benefit of our customers. By doing so we will be shaping the industry together. Meet us at SMM September Hamburg, Germany Stands B6.220 and B6.310 DIGITAL TECHNOLOGY Early adopters already enjoy benefits CREW WELFARE Cheaper broadband cuts call costs by 30% INTERNET OF THINGS Digital solutions change way shipowners do business VESSEL TRACKING Converted AIS data has commercial value Media pack 2019 Advertising options: Online advertising Leaderboard 12,203 visitors per month Horizontal Middle Banner Alternatively, consider our page take-over options, giving your brand messages vertical banners on each side of the web page and both leaderboard and horizontal banners. Google Analytics an independent verification: Riviera provide Google Analytics reports as confirmation of its website traffic. Google are the clear market leader in the field of online reporting and are the quality endorsement marketers should expect from professional and transparent website publishers. These reports are used by Riviera s auditors in the compilation of its Brand Audits. Native Advertising (Sponsored Content) MPU Your sales representative can provide a copy to demonstrate our website traffic meets your expectations. RMM Shop Audience Overview 27 Dec Jan ,405 62, ,155 Users 62,397 Avg. Session Duration 00:01:33 5 Jan 12 Jan Page Views 159,155 Bounce Rate 72.69% :01: % 57.46% Campaign report: Riviera use DoubleClick by Google, the industry leader in online advertising management. This provides you with peace of mind that your marketing messages are delivered via a professional and well recognised market leading product. Horizontal Banner Reports are provided postcampaign to confirm our delivery results. Visitor stats reported/verified by Google Analytics Wraparound

5 Advertising options: MDC e-newsletter Sponsorship 4,402 e-newsletters delivered weekly Average opening rate of 33.5% and click through rate of 24.7% Campaign report: Riviera use Adestra as its newsletter delivery provider. Adestra is a market leader and provides connectivity for intelligence from our newsletters to be captured and reported in our Brand Audits. Leaderboard This provides you with peace of mind that our newsletters are delivered via a professional and well recognised market leading product. The reports confirm how many newsletters were successfully delivered, how many were read (opened) and how many click-throughs were generated against each news item, article, whitepaper or job. Native Advertising (Sponsored Content) You will receive a report that informs how your campaign performed Horizontal Banner

6 White papers & lead generation Riviera s maritime technology Knowledge Bank hosts technical, solution based white papers which are free to download by our knowledge hungry audience Our comprehensive database of over 300,000 industry professionals receive regular updates from us on the latest whitepapers available to them to view. Web page Qualified Leads Individuals who download white papers also give us consent to pass their details on for follow up

7 Events 2019 opportunities to attend: Speaker, Sponsor, Exhibitor Offshore Wind Journal 5 February 2019, London A unique event looking at vessel specifications and requirements for wind turbine installation and maintenance; market data, global development and technology. For more information visit: Sulphur Cap 2020 Awards Exhibition 8-9 May 2019, Amsterdam With the 2020 deadline fast approaching this regional conference cuts through the hype and spin to give shipowners the information they need to formulate a viable compliance strategy. For more information visit: European Dynamic Positioning 5 February 2019, London The annual must-attend conference on regulation, vessels, technology, training, competence and safety. For more information visit: LNG Ship / Shore Interface - Asia 28 May 2019, Singapore This must-attend event, in association with SIGTTO, focuses on the ship/shore interface. For more information visit: Subsea 5 February 2019, London This event addresses the operational challenges subsea vessels face and focuses on the technology and innovation required to meet those challenges. For more information ian.glen@rivieramm.com LNG as fuel 29 May 2019, Singapore The need for a 50% cut in greenhouse gas emissions by 2050 has the shipping industry in a spin. This event will assess LNG s credentials as both a transitional fuel and longterm solution from environmental, economic, engine and efficiency perspectives. For more information kym.tan@rivieramm.com Tug Technology Annual Offshore Support Journal Awards Exhibition 5 February 2019, London This event explores the power, environmental, regulatory, compliance and operational efficiency demands driving owner investment in new tug technologies and designs. For more information indrit.kruja@rivieramm.com 6-7 February 2019, London The premier annual event dedicated to the global offshore support vessel industry. In 2018, 500+ professionals attended to gather intelligence, network and share best practice strategies. For more information visit: European Maritime Cyber Risk Management Summit Asian Tug Technology June 2019, London This event engages those with frontline responsibility for maritime cyber security including: CEO and CTO through to the back office, superintendent to seafarer, insurer to IT responsible, regulator to vendor, class to consultant, academic to analyst. For more information visit: September 2019, Singapore This event explores the power, environmental, regulatory, compliance and operational efficiency demands driving owner investment in new tug technologies and designs. For more information kym.tan@rivieramm.com Asian Tanker February 2019, Singapore A premier gathering of tanker owners, charterers, technical experts and suppliers to discuss evolving regulation, optimise operations and fine tune future commercial expectations/targets. For more information visit: Asian Offshore Support Journal September 2019, Singapore This annual must-attend event focuses on the regional offshore support industry. Its the largest forum for shipowners, shipbuilders, charterers and suppliers in the OSV sector in Asia. For more information visit: Maritime Hybrid & Electric March 2019, Europe This event focuses on the benefits to owners and operators in adopting hybrid and electric technologies. For more information tom.kenny@rivieramm.com Asian Sulphur Cap 2020 October 2019, Singapore With the 2020 deadline fast approaching this regional conference cuts through the hype and spin to give shipowners the information they need to formulate a viable compliance strategy. For more information visit: Sulphur Cap 2020 Awards Exhibition 5-6 March 2019, Houston With the 2020 deadline fast approaching this regional conference cuts through the hype and spin to give shipowners the information they need to formulate a viable compliance strategy. For more information tom.kenny@rivieramm.com Asian Maritime Digitalisation November 2019, Singapore This event provides shipowners and operators insight on the impact Big Data is already having on shipping. Themes will include cost savings through condition monitoring of the vessel and equipment, maintenance scheduling strategies and remote monitoring. For more information tom.kenny@rivieramm.com Middle East Offshore Support Journal European Maritime Digitalisation April 2019, Dubai This annual regional conference brings together leading industry professionals to discuss opportunities, pertinent issues and strategies in a rapidly changing market. For more information visit: May 2019, Europe This event provides shipowners and operators insight on the impact Big Data is already having on shipping. Themes will include cost savings through condition monitoring of the vessel and equipment, maintenance scheduling strategies and remote monitoring. For more information tom.kenny@rivieramm.com Tanker Shipping & Trade Awards Exhibition LNG Ship / Shore Interface - Europe November 2019, London This premier annual event covers all the elements needed for successful tanker operations. Delegates discuss and debate operational efficiency, compliance issues, trends, business opportunities, training and much more. For more information visit: November 2019, London This must-attend event, in association with SIGTTO, focuses on the ship/shore interface. For more information visit:

8 Events sponsorship & exhibitions YOUR SPONSORSHIP PACKAGE AT A GLANCE PLATINUM GOLD SILVER EVENT DELEGATE P P P EVENT WEBSITE P P P SOCIAL MEDIA ALERTS P P P VIDEO INTERVIEW BANNER P P P DELEGATE LIST HANDBOOK COMPANY PROFILE P P P P HANDBOOK COMPANY ADVERT 150 WORDS P P 300 WORDS P 300 WORDS P P FULL PAGE FULL PAGE HALF PAGE EVENT ADVERTS P P O EVENT DELEGATE BROCHURE (IF APPLICABLE) P P O DIGITAL CONFERENCE SIGNAGE P P SELECTED STAGE SET BRANDING P P O CORPORATE GIFT/LITERATURE IN DELEGATE BAG P P O POST-EVENT WHITEPAPER CAMPAIGN P P O POST-EVENT CONFERENCE ANALYTICS P P O COMPANY VIDEO INTERVIEW P P O WELCOME ADDRESS P O O HANDBOOK WELCOME P O O EXHIBITION STAND P O ADDITIONAL CHARGE COMPLIMENTARY DELEGATE PASSES P O O PREFERENTIAL RATES FOR ADDITIONAL DELEGATES P O 25% REDUCTION ADDITIONAL CHARGE O ADDITIONAL CHARGE 10% REDUCTION O The opportunity to engage with a live audience in a focused environment

9 Webinar services Webinars are the perfect medium for individuals and groups to participate in real time debate and discussion regardless of locational and logistical issues, promoting learning, development and enhancing global reach for products and services. Our free-to-attend webinars typically last around 90 minutes and are hosted from our offices in London by our content editors, invited industry experts and recognised thought-leaders. webinar services

10 Seminar services Riviera has the ability to create bespoke seminar packages to deliver specific objectives from sales and marketing to research and development, corporate collaboration to in-house training. Our team can: provide research and programme development support invite or suggest suitable guests and secure their involvement promote the seminar through the multiple channels available to us as the market-leading maritime publisher source the perfect venue project manage any or all the logistical aspects as required create seminar materials, handbooks and feedback questionnaires create a suitable backdrop for the seminar through signage, marketing materials and corporate gifts for attendees. seminar services

11 Breakfast briefings Riviera hosts a series of Breakfast Briefings throughout the year on cutting-edge issues of interest to our customers. Usually consisting of a panel session of two hours, the briefings provide an excellent opportunity for sponsors to showcase their thought-leadership to a select audience. Briefing development Our team: Provide research and programme development Invite or suggest suitable guests and secure their involvement Promote the briefing through the multiple channels available to us as the market-leading maritime publisher Source the perfect venue Project manage any or all the logistical aspects as required Create briefing materials, handbooks and feedback questionnaires Create a suitable backdrop for the briefing through signage, marketing materials and corporate gifts for attendees (if applicable).

12 New product launch marketing plan - example 6 month campaign Each marketing plan is precisely tailored to achieve your specific marketing objectives. With a start and end date every aspect of the campaign activities are scheduled along a critical time path, monitored at regular points to ensure the campaign remains on course to deliver. Using every platform available RMM will build with your input, a schedule of activity designed to create maximum awareness and deliver a high ROI leading ultimately to orders. YOUR LIVE NEW PRODUCT LAUNCH Featured white-paper on newsletter & website Featured white-paper on newsletter & website Magazine advertising Editorial content Lead generation campaign campaign VIP invite to live launch Sales lead follow up WEEK1 WEEK2 WEEK3 WEEK4 WEEK5 WEEK6 WEEK7 WEEK8 WEEK9 WEEK10 WEEK11 WEEK12 MONTH4 MONTH 5/6 Google adwords campaign Twitter announcement Online promotion VIP attendee telephone campaign backed up with online promotion Thank you message to all participants campaign Linkedin & Twitter campaign to announce live launch event speaker/ sponsor opportunity Repeat print promotion Event video published online Campaign report with detailed analysis of every aspect of the campaigns activities and success rates

13 What makes Riviera different DATA 300,000 individual contacts 4,000 added each month 165,000 company offices 80% ship owner/operators 80,000 vessels + 5,000 on order CONTENT Editors with first hand sea-going experience producing highly relevant content for a senior level technical audience MARKETING SOLUTIONS Able to produce creative & highly targeted campaigns across single or multiple sectors & platforms to achieve your sales & marketing objectives AUDIENCE ENGAGEMENT Ability to monitor & measure audience behaviour to ensure we consistently deliver the quality that matches their needs