A CREATIVE MASTERCLASS CREATIVE EVENT SALES, SPONSORSHIP & MARKETING 9:30am pm

Transcription

1 A CREATIVE MASTERCLASS CREATIVE EVENT SALES, SPONSORSHIP & MARKETING 9:30am pm This masterclass is specially designed for experienced organisers, marketeers, sales & sponsorship professionals who wish to revitalise their approach to sales, marketing and sponsorship.

2 The environment in which we operate when we sell the main elements of our events is exceptionally dynamic and our tried and tested processes and now being tested; and they are straining to cope. The environment in which we promote our events is one with: - much more competition - a downwards push on revenue - an environment where we have to consider the design of our event and how our attendees, and those who take stands and sponsorship packages, interact with our events. In short it is very different from only a few years ago. In order to raise the revenue we need to make our events a success we have to address the true value our participants and stakeholders derive from our events. And we have to find our unique selling points. There is growing evidence that there is little point using cliches like must attend event and unique networking opportunities instead we must create content and messaging that our stakeholders will engage with and share. We must now demonstrate to our attendees that our events really are must attend. Gone are the days when we can just say it, now we have to prove it. Following this course attendees will: - Have an overview of best practice for their main communication channels - Have been able to refocus their messaging to potential attendees, exhibitors and sponsors - Understand the power of a content marketing strategy - Be able to outline a content marketing strategy for their next event - Leave with dozens of practical examples to make their sales and marketing messages fizz - Take a more creative approach to those events

3 Programme 09:30 Registration and refreshments 10:00 Reviewing the current processes and procedures who is your competition what is your organisation s Unique Selling Point reviewing your data identifying your target market 10:20 Fundamentals of event marketing, sales and sponsorship power of social proofing and how to add that to our events making your event memorable and your messages sticky leveraging your organisation s USP 10:40 What s in a name? The power of event branding In this session we will look at events, which, have been easy to sell / market / gain sponsorship. A solid best practice session. 11:00 marketing best practice will continue to be the most used communication channel. In this session our attendees will complete an marketing health check. 11:20 Social media best practice Social media will continue to grow in importance and influence. In this session our attendees will cover the most relevant social media channels for selling tickets, stands and sponsorship. 11:40 BREAK

4 11:55 Getting Creative In this session we will break off the chains and start to look at how a more creative approach to selling our places, stands and sponsorship packages can grow our revenue. We will look at the role of crowd funding and other tools, for example business case template. 12:15 Overview of a content marketing strategy what is a content marketing strategy? do you need a content marketing? what is in a content marking strategy? 12:30 LUNCH 13:30 How to develop a content marketing strategy In this session we will look at, in detail, how we create a content marketing strategy. 14:00 Sharing the burden how best to get others support your marketing and sales attendee generated content the role of the Social Sidekick supporting stakeholders to promote our event 14:30 Creative Sponsorship In this session we will look at creative ways to increase sponsorship as we focus on delivering true value for our sponsors. 15:00 BREAK 15:15 Best practice case studies and examples In this session we will look at practical examples of great creative ways to promote, and sell the major elements at our events. A solid best practice session.

5 15:35 Technology to support your events sales In this session we will look at some of the best platforms available to help us sell more tickets, exhibitions and sponsorship. including: INGO, Street Team, Conferize and Event Marketing platforms like Evvnt and Eventbrite. 16:00 Attendee presentations Short and sweet summing up of the day. 16:15 End of training