the moon JANUARY If you want that too! we have EXHIBITOR GUIDE AND SPECIFIC PARTICIPATION CONDITIONS FOR EXHIBITORS

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1 INTERNATIONAL TRADE FAIR FOR PROMOTIONAL GIFT AND PERSONALISATION EQUIPMENT JANUARY 2019 ORGANISED BY If you want the moon... we have that too! EXHIBITOR GUIDE AND SPECIFIC PARTICIPATION CONDITIONS FOR EXHIBITORS A. 1. CONTRACTING AND ALLOCATION OF SPACE 2. PARTICIPATION RATES 3. SERVICES 4. EXHIBITOR BADGES AND VISITOR INFORMATION 5. PROMOGIFT 2019 MODULES 6. FINAL OBSERVATIONS B. EXHIBITOR AREA C. CONTACT YOUR CUSTOMERS AND POTENTIAL CUSTOMERS BEFORE THE TRADE FAIR D. ACCESS AND PARKING E. EXHIBITOR'S AGENDA F. CONTACT US PROMOTED BY: IFEMA - Feria de Madrid (34) promogift@ifema.es

2 A SPECIFIC PARTICIPATION CONDITIONS FOR EXHIBITORS 1.CONTRACTING AND ALLOCATION OF SPACE 1.1. How can I be an exhibitor at Promogift? Companies, institutions and official bodies whose activities are encompassed by the sectors brought together at the trade fair may request participation at Promogift. The event's organisers reserve the right to decide whether these or any other companies not included amongst the former may participate at the exhibition. The signing and presentation of the Participation Request constitutes a non-revocable commitment on the part of the applicant and entails total acceptance of IFEMA's General Participation Rules, as well as the Fair's SPECIFIC REGULATIONS and any provisions of a general nature that may be established by the fair organisers Exhibition Concept Promogift 2019 will present a participation model based on a series of defined spaces featuring simple and elegant stands, which help to focus visitors' attention on the products and brands in question. Thematic decoration may be used for these spaces, based on a "very reasonable investment". "All-Included Space" The exhibiting companies simply have to decorate their stands and display their products. All exhibitors shall take part with the same "all-included" stand, which can be personalised, thus guaranteeing a harmonious and balanced presentation of brands Allocation of Space The space allocation procedure shall be governed by the following criteria: Exhibitors at Promogift 2018 have priority in the space allocation process, provided that they confirm their participation in accordance with the time-periods and terms established by the Exhition Management. Subsequently, the Fair Management shall attend to any space requests that arrive, until the space that has been set aside for the trade fair has been filled. This shall be done by means of proposals sent to each company in question offering the space that may be available at any given time. In all cases, exhibitors shall receive an Official Allocation Letter from the Management of PROMOGIFT, including an account statement, a plan of the space location and an outline of the stand. Space Allocation shall not be formalised until the corresponding payment has been made, which means that, if the payment has not been received by the deadline indicated, the stand shall be placed at the disposal of other exhibitors Exhibitor Renunciation Exhibitors' renunciation of their participation at the fair shall effectively terminate the contractual relationship between IFEMA and the Exhibitor in question, being effective to all effects and featuring the loss of all amounts owing to IFEMA at the moment in which said renunciation is announced. Said renunciation must be made expressly by means of written notification sent to the Trade Fair Management. For the purposes of the previous paragraph, "amounts owing" shall be understood to mean those that the Exhibitor should have paid to IFEMA at the moment in which the renunciation was announced, in accordance with the instalments calendar indicated on the Participation Request Form. Should the Trade Fair Management be notified of the renunciation within a period of thirty days prior to the opening of the exhibition, IFEMA may demand full payment of the space that has been contracted. In relation to the services offered by the IFEMA Services Catalogue that the Exhibitor may have contracted prior to renunciation, the cancellation charges established in Article 7 of the General Conditions Regarding Admission and Contracting at Fairs Organised by IFEMA shall apply. 1 Version july 2018

3 2. PARTICIPATION RATES The exhibition area shall be organised around spaces starting at 12 sq. metres in size (9 sq. metres for the group area corresponding to the associations, AIMFAP and FYVAR), featuring all basic services included. We might highlight the structure of the stand, which is carefully designed and perfect for exhibitors to decorate and personalise in an easy and attractive manner. In this respect, no spaces featuring free-design stands are possible. The minimum space size that can be contracted shall be 12 sq.m., except for the group area. The maximum space size shall be 250 sq.m. EASY AND CLEAR (1) ALL-INCLUDED PACKAGE 12 sq.m. Space sq.m. Space Additional sq.m. 177,50 Member Rate: 12 sq.m. Space sq.m. Space Additional sq.m. (From 16 sq.m.) 152 Collective Participation: 9 sq.m SPACE + STAND + BASIC SERVICES + EXTRAS The price of each module includes the following: Space. Special modular assembly. Carpeting. Compulsory insurance. Basic electricity consumption. Daily cleaning service for the stand, except for exhibited items. 1 parking space throughout the duration of the trade fair (irrespective of the contracted area). Furniture, according to stand size: -Up to 50 sq.m.: 2 chairs (SI01) 1 table (ME01) 1 count (CO07) and 1 stool SI72) -From 50.5 to 100 sq.m.: 4 chairs (SI01) 2 tables (ME01)1 count (CO07) and 1 stool SI72) -From to 250 sq.m.: 4 chairs (SI01) 2 tables (ME01)2 counters (CO07) and 2 stools SI72) Exhibitor badges. (see item 4) Wi-fi internet connection (1 user for the whole event). On-line invitations. (see item 4) Being an exhibitor entails "Presence in Promotional Elements", whose cost shall be VAT (1) Should the exhibitor contract his stand after the deadline date for each of the promotional elements, making it impossible for said exhibitor to be effectively included in them, payment of the amount of VAT (1) shall still necessarily apply. CO-EXHIBITORS: Companies may register as co-exhibitors (companies taking part in PROMOGIFT in the space operated by the main exhibitor) submitting dully filled the Application Form with all the data of the co-exhibitor. Co-exhibitor status entails compulsory booking of the items in Marketing Package: promotional and services material, priced at VAT (1). Exhibitors are responsible for registering their co-exhibitor companies in the online Catalogue before December 21. GROUP PARTICIPATION shall be understood to mean cases in which a company or body manages the participation of a group of companies. These participants shall be considered to be direct exhibitors and must complete the corresponding documentation. Definitive acceptance of participation at the trade show shall be the preserve of the Fair Management. (1) Companies based on Spanish territory (excluding the Canary Islands, Ceuta and Melilla): 10% V.A.T. not included. For all other companies, this operation is not subject to Spanish V.A.T. In the case of companies from the European Union, exhibitors shall be responsible for the V.A.T. that may be due in the country where they are based. Version july

4 Forms of payment can be consulted on the Participation Request Form for PROMOGIFT IFEMA does not accept any cash payments. Payment of the first 50% must be made before September 21, A 5% discount shall be applied if 100% of the payment is made before October 19, By December 7, 2018 the entire amount corresponding to the space and the services contracted must be paid. Any space contracted after this date (December 7, 2018) shall require 100% payment of the space contracted Promotional Elements Exhibitor Preview Listing: this is available to all trade visitors via Official Online Catalogue: this shall be available to all trade visitors through the web site, one week prior to the commencement of the trade fair. Visitor Guide and Plan: this shows the location of the exhibitors and is distributed free of charge during the course of the trade fair. Interactive Information Points at the Fair: these are located in the hall. These are available for visitors to use, featuring the possibility of carrying out exhibitor searches and printing up personal layout and route plans, in order to create an optimum tour of the stands to be visited. Plan Displays in the Hall: these provide stand and stand-holder information in each of the halls. 3. SERVICES Once the stand has been allocated, exhibitors can gain access to the applications in the Exhibitors Area by logging on to "Trade Meeting-Point": this is a Data Base of the Trade Visitors who are members of the Meeting-Point. "Meetings Agenda": this programme enables users to manage their agenda at the fair, accepting appointments and meetings with other exhibitors and visitors who form part of the Trade Meeting-Point. Invoicing Balance of Account. Access to Plan of the Stand. Online budget estimate service. Contracting of services online Catalogue Application: here exhibitors can fill in and update their company details as stand-holders for the Official Catalogue, as well as providing the details of their co-exhibitors. Request for exhibitor badges: including both those that correspond to the exhibitor based on the size of the space contracted and any other additional badges to be invoiced. Possibility of publishing news, new features and presentations in the Catalogue entry and in the section set aside for the press on the web. Users can also gain access in order to consult the IFEMA Services Catalogue, as well as contracting services through the Exhibitors Area, thus taking advantage of a 15% discount if you look the services with 1 month before. (This discount does not apply to minimum compulsory services, exterior publicity, meeting rooms, the fair payment terminal and specific fair services such as exhibitor badges, etc.) We also offer a series of advertising services that enable participants to promote their participation at the fair and, thus, make the very most of their investment in the event: Exterior Publicity: a wide range of strategically-located options in areas of obligatory transit for visitors and exhibitors who come to the fairground. publicidadexterior@ifema.es - Tel.: (34) /40 We remind you that services requested from January 2, shall feature a 25% surcharge. 3 Version july 2018

5 4. EXHIBITOR BADGES, ONLINE INVITATIONS AND VISITOR INFORMATION 4.1. Exhibitor Badges and Online Invitations to Clients In order to ensure the professional nature of the trade fair, access controls will be in place to process and validate the badges when entering the trade fair. As per assigned space, each exhibitor will receive a number of exhibitor badges and online invitations to clients. Detail of this information is as follows, and is also available in the Exhibitors area: Please note that the exhibitor badges are processed with the person name. This tool will be in use until January 13, In case you have not used the Exhibitors Area to obtain the badges you may pick them up on the January 14, 2019 at the registration points at the Entrance of the Fair. We kindly remind you the number of online invitations for you: Surface Exhibitor Badges Online invitations 9 Sq.m Sq.m Sq.m. 4 8 From 16,50 to 50 Sq.m From 50,50 to 100 Sq.m From 100,50 to 250 Sq.m Each exhibitor will be able to request additional exhibitor badges, as well as online invitations to clients by to Promogift@ifema.es 4.2. Visitor Information It shall be essential for trade visitors who are going to enter the fairground to obtain accreditation as Professionals from the Promotional Gift Sector (intermediaries within the sector: advertisers, wholesalers, retailers, publicity services and the graphic arts) at the registration desks. Alternatively, they can obtain accreditation via in the section entitled Request for Trade Visitor Accreditation, in order to avoid queues during the registration process. In order to gain accreditation, these visitors will require a national identity card (DNI) or passport number. They will also need to present proof of their registration for the business tax (I.A.E.) or their last receipt for said tax in order to obtain their badge. All persons and bodies that carry out a business, professional or artistic activity are subject to this tax, although individuals and bodies that generate a net turnover of less than 1,000,000 are exempt. Free online pre-registration shall be operative up until JANUARY 4, Up until this date, pre-registered visitors for Promogift 2019 shall receive their free entry pass for the trade fair via their electronic mail. Persons under the age of 16 years are requested to refrain from applying for accreditation. We would like to emphasise the importance of the correct use and allocation of Trade Visitor Badges, with a view to guaranteeing the trade character of the fair. Access controls shall be carried out to this effect. 5. PROMOGIFT 2019 MODULES See specific brochure featuring their characteristics. IMPORTANT Blind walls around the perimeter of the stand must be set back 20 cm of the aisle line and may not exceed 50% of each passageway-facing side. In order to close off a longer stretch, the walls must be set back a minimum of 3.00 metres inwards. The total closed length shall not exceed 80% of the length of the façade. In order to maintain the corporate image of the fair, we inform that it is forbidden to make any modifications on the outside of the stands, may only customize interior elements. Version july

6 You can choose the colour of the: Chipboard panel: white, black, grey (cool grey 6). Standard trade fair carpeting: jasper grey, black, jasper blue. The only exception is the bracket located on the front of each aisle customization which may exceed twice the extent of the same height, never in length. and always keeping the stand number. The façade should be with the logo of Promogift always visible and only could be customized the area marked like "lettering" on the attached elevation plane RÓTULO LETTERING 366 All decorating projects should be sent to the Exhibition IFEMA Services for approval ( Deadline one month before the begining of the assembly of the stands. OBSERVATIONS All and any service additions or modifications that are made with regard to the initial stand sketch shall be at the exhibitor's own expense. The layout of all the elements that make up the stand, as well as the extras that are requested and the structural aspects necessary for maintaining the stand, shall be adapted to the exhibitor's needs, provided that this is technically feasible and that a plan with the corresponding indications is received at least a month before the stand assembly period begins. Once the stand has been assembled, any changes to the layout of the elements that make up the stand that have not been notified by the date established for this purpose, shall be invoiced. No cost reduction shall be applied should the exhibitor choose to eliminate any element that makes up the prefabricated stand. All materials used, whether structural or electrical, are provided on a rental basis and any deterioration of same shall be invoiced in accordance with the current rate. These specific regulations complement any regulations regarding assembly that are established in the General Participation Rules that govern all IFEMA fairs. The interpretation and application of the rules in each specific case shall be the responsibility of IFEMA, which reserves the right to make certain exceptions if this is deemed necessary, based on a sense of respect for the overall image of the fair and the visibility of neighbouring stands. 6. FINAL OBSERVATIONS Exhibitors shall be required to attend their stand throughout the entire duration and opening hours of the fair, which is to say, between Tuesday 15 and Thursday 17 January, encompassing all of the official fair opening hours. Non-fulfilment of this point shall entail the loss of the exhibitor's preferential renewal right regarding the adjudicated space. Exhibitors who have not paid all of the amounts corresponding to the exhibition space and the services contracted, as well as the fee for Inclusion in Promotional Elements, shall not be authorised to occupy their exhibition space and, where appropriate, the prefabricated stand shall not be handed over to said exhibitors. The total settlement of the costs generated throughout the course of the fair shall be an indispensable condition for exhibitors to be able to remove their exhibition material from the stand in question. Authorisation issued by SERVIFEMA shall be required for the exit of merchandise. Said authorisation shall only be granted to those exhibitors who have fulfilled the requirements set out in the previous paragraph. 5 Version july 2018

7 Should the EXHIBITING COMPANIES designate another company to make any of the payments corresponding to their participation, all of the necessary invoicing details must be furnished. Should the designated company fail to make the payments within the established time-periods, the EXHIBITING COMPANIES in question shall make the corresponding payments following a simple request on the part of IFEMA. The setting-up of catwalks in the stands shall be permitted solely with the proviso that no sound is used, thus helping to maintain the overall ambience of the trade fair. Promotional and advertising measures must be carried out exclusively within the space contracted. Publicity for third parties may not be carried out within the allocated space, unless the stand-holder in question registers said third parties as co-exhibitors at the stand. Exhibitors who wish to stage a draw, raffle or competition at their stand must carry out the procedures established in Article 11 of the General Participation Rules for Exhibitors at Fairs Organised by IFEMA, as well as receiving prior authorisation from the Trade Fair Management. Regulation of the Cancellation and Suspension of the Trade Fair is provided for in Article 15 of the General Conditions Regarding Admission and Contracting at Fairs Organised by IFEMA, as set out in the General Participation Rules. Individual sound projection by any type of system that is not limited to the area of the exhibitor's stand shall be strictly prohibited. Furthermore, this sound projection shall not cause any inconvenience to visitors or to other exhibitors. The maximum authorised level is 60 decibels. Non-fulfilment of this requirement shall lead to the automatic cutting of the stand's electricity supply and may lead to the subsequent loss of the exhibitor's preferential renewal right regarding the allocated space at future editions of Promogift. Furthermore, exhibitors must pay special attention to the distribution of any promotional elements that may cause unnecessary noise. With regard to the organisation of press conferences, please contact the Press and Communications Office (prensa@ifema.es). For the hiring of rooms at the fairground, please consult availability at: Conventions and Congresses (convenciones@ifema.es ). The staging of activities that require the contracting of a specific catering service during the course of PROMOGIFT shall require the submission of a notification form for the provision of catering at stands, which is available at and which must be sent to: catering@ifema.es The contracting of any service or the staging of any activity on the part of a co-exhibitor must necessarily have the prior authorisation of the stand-holder, who, in addition, shall pay the possible costs generated by the co-exhibitor as a result of said party's participation at the fair should the co-exhibitor fail to settle the amounts owed. It is strictly prohibited to carry out direct sales of the items on show. Under no circumstances shall the presence of live animals at the stands be permitted. IFEMA shall accept no responsibility for breaches of this rule, subject to its right to take the necessary legal measures against those who fail to comply with this provision. Access shall not permitted to any person who cannot provide accreditation of their membership of the participating professional groups. This provision shall apply to both exhibitors and visitors, even though they may be able to produce the corresponding badge or invitation. All photographs that are taken by the Official Photographer upon the request of the Trade Fair Management may be used by the trade fair for promotional purposes. With regard to the exceptional entry/exit of materials and items during the staging of the fair, the exhibitor must request special permission from the Fair Services Department. The entry of merchandise and decorative material to the stands shall take place on 13 and 14 January 2019 between 8.30 am and 9.30 pm. The exit of merchandise and decoration material shall take place on January 17, 2019 between 4.30 pm and midnight. During this period, exhibitors may remove all of the exhibition material from their stands. For reasons of security, exhibitors are advised to remove all of their material at this time. January 18 and 19, 2019 dismantling of stands from 8.30 am to 9.30 pm by the IFEMA official assembly company. Exhibitors who participate on a transfer or exchange basis at PROMOGIFT 2019 shall not include co-exhibiting companies at their stands, in accordance with the provisions contained in the IFEMA General Conditions of Participation: These Specific Regulations shall be complemented by the General Participation Rules for Exhibitors at Fairs Organised by IFEMA, which all exhibitors implicitly accept in their capacity as exhibitors. Version july

8 B EXHIBITOR AREA Once you have accepted the space proposal and your stand has been allocated to you, you will be sent a user name and a password so that you can access the Exhibitors Area. EXHIBITORS AREA 1 2 My Account Documents &Downloads Cost Calculator My Space Invoices and Payments Booking Services Information for Catalogue My Network Badges & Invitations 1 3 Calculate your own participation budget online in a rapid, simple and convenient manner. 4 6 My Account Update your company contact details on the IFEMA data base. Change your access password. 2 Documents and Downloads Cost Calculator My Space Formalise your Participation Request at the trade fair and visualise and download a detailed plan of your stand once it has been allocated. 5 Invoicing and Payments All the contractual documents relating to your participation at the trade fair are just a click away: "On-line Account Statement and Invoices". Booking Services Contract and budget all of the services you require and take advantage of a 15% discount when contracting online. You can also consult and change your requests. Home page Exhibitor Check list My Details Change Password Change user Graphic Materials Rules and Documents Notifications Calculate a cost Estimate Application Form Stand Plan Free Assembly Reports Account statement Book Service 7 Information for Catalogue Enter and update your contact details for the Fair Catalogue, as well. Remember that this will enable the professional visitor to locate you at the fair by offering your company's essential details and the products and services you are presenting at the event... thereby facilitating a business meeting. 8 9 My Network Here you will find tools that enable you to organise and make the very most of your attendance at the fair by extending your networks of contacts. Badges & Invitations This tool will facilitate your attendance at the fair, as well as that of your guests. Request your exhibitor badges and, if necessary, the support letters for any VISA applications. You can deliver electronic invitations to your network of contacts, this facilitating their access to the fair. Access Catalogue Meeting Point Manage my appointments diary Publish my news Send invitations Exhibitor Badges Discount vouchers VISA invitation letter Send invitations 7 Version july 2018

9 C CONTACT YOUR CUSTOMERS AND POTENTIAL CUSTOMERS BEFORE THE TRADE FAIR Annouce your participation at PROMOGIFT to your list of customers. Present a preview of the PRODUCTS, SERVICES and NEW FEATURES that you will be presenting at the event. Organise your Appointments Agenda in advance: - With trade visitors, through the Trade Meeting-Point. Enter the Exhibitors Area on the PROMOGIFT web site with your user name and password and click on My Network of Contacts. - With other exhibitors. You can generate appointments through the Exhibitor Catalogue. Enter the Exhibitors Area on the PROMOGIFT web site with your user name and password and click on My Network of Contacts. D ACCESS AND PARKING North Entrance North Convention and Congresses North Entrance Access for Visitors Exhibitor Access Barajas Airport L8: Feria de Madrid West Access East Access South Entrance South Convention and Congresses South Entrance Version july

10 E THE EXHIBITOR'S AGENDA DATES WHAT TO DO? WHERE? September 21, 2018 October 19, 2018 December 2018 December 7, 2018 Complete the Participation Request Form online. Deadline for payment of the first 50% of the space allocated to you Deadline for EARLY PAYMENT - you will receive a 5% discount on the amount corresponding to the space you have contracted when you make 100% payment before. Sending of details and photographs to the IFEMA Press Office. You can publish your news in the Exhibitors Area. Deadline for proposing clients for the Trade Buyers Programme. Deadline for sending assembly plan with indications of electricity connections to the IFEMA Fair Services Department and assembly plan at modular stands. Deadline for payment of 100% of the space allocated and any services contracted. On-Line Request Account Statement available in the Exhibitors Area servifema@ifema.es "Exhibitors Area" Submit by to promogift@ifema.es Fair Services address Submit to stecnica@ifema.es Account Statement available in the "Exhibitors Area" December 10, 2018 December 21, 2018 December 31, 2018 January 2, 2019 Deadline for contracting services based on a discount of 15%. Reception of Catalogue details and advertising orders. The Fair Management shall not guarantee inclusion in the Official Catalogue if these details are received after this date. Non-inclusion shall not entail any waiver of the fee established for this purpose. Deadline for contracting services through "Exhibitors' Area", no discount of 15% and no surcharge of 25%. From this date, the last-minute Booking Services shall feature a surcharge of 25%. Exhibitors Area "Exhibitors Area" Exhibitors Area ASSEMBLY OF STANDS AND FAIR TIMES January 13, 2019 January 13 and 14, 2019 January 15, 16 and 17, 2019 January 17, 2019 January 18 and 19, 2019 Hand-over of modular stands as of 8.30 am Entry of merchandise and decoration material between 8.30 am and 9.30 pm Staging of Promogift: 15 and 16 January between 9.30 am and 6.30 pm 17 January between 9.30 am and 4 pm Removal of merchandise and decoration material between 4.30 pm and 0.00 a.m. Dismantling of stand from between 8.30 am till 9.30 pm Hall 12 9 Version july 2018

11 F CONTACT US DEPARTMENT ASK ME ABOUT... CONTACT Fair Management Director: Carlos González García de la Barga Commercial Team: Ruth García Sylvia Moyano Space allocation. General questions relating to participation at the fair. Exhibitor badges. Guest Programme. Tel.: (+34) /51 99 Fax: (34) Servifema (Invoicing and Contracting of Services) Contracting of services. Invoicing of services. Payments. Purchase of Fair Catalogues. Tel. Spain: International Tel.: (34) Technical Department (Management of Fair Services) Provision of technical support for exhibitors and assembly agents. Review of stand assembly projects. Resolution of technical problems that arise during fair activity. Tel. Spain: International Tel.: (34) Fax: (34) Press and Communication Office Director: Raúl Díez IFEMA Head of Press: Marta Cacho PROMOGIFT Head of Press: Jesús González International Press: Elena Valera Press Secretary's Office: Gloria Morales Relations with the media. Press information regarding fairs and events organised by IFEMA. Press information for institutions. Press accreditations for fairs and events. Tel.: (34) Fax: (34) Convention Centre External Relations (Protocol) Rental of different meeting and convention rooms at the fairground, both during the staging of fairs and at any other time. Co-ordination of extra-fair activities. Institutional visits. Guided visits. Protocol for all events. Institutional relations. Tel.: (34) Fax: (34) Tel.: (34) Fax: (34) Security and Internal Services General security. Access to the Exhibition Centre. Car-parks. Tel.: (34) Fax: (34) Outdoor Publicity Contracting of advertising supports and spaces within the fairground. Tel.: (34) /08 Fax: (34) Telecommunications Medical Service and Security Emergencies Information prior to the contracting of telephone and fax lines, RDSI lines, cable broadband, Wi-Fi and other telecommunications. Technical advice and configuration. Emergencies (security and medical). Medical attention for exhibitors and visitors during the staging of fairs and during assembly and dismantling periods. Tel.: (34) Tel.: (34) Tel.: (34) Tel.: (34) Version july