mav Innovation in der spanenden Fertigung Media Kit 2018

Transcription

1 mav Innovation in der spanenden Fertigung Media Kit 2018 Trade Magazine 5 additive 16 Website 18 Newsletter 22 Extras 25 Konradin Industry 26

2 Media Brand mav Innovation in der spanenden Fertigung MAV stands for innovation in metal working. Competent and highly topical, mav regularly reports on the latest machines, tools, components, procedures and processes in metal working. As a respected industry partner, mav is the vital link between producers and users. However, mav not only informs on the latest innovations, but is intrinsically innovative. Presenting new ideas, concepts and formats, mav sets the standard in the world of professional trade magazines. In essence, the brand is based on three fundamental elements: print, online and event. The magazine is published monthly and is compelling both in editorial content and the modern, reader-friendly layout. Newsletter "Chips à la Carte": The monthly newsletter provides interesting and varied news from the world of chip removal. See page 20 for further details. responsive web design Available as e-paper Read all editions in digital form! The website delivers industry knowledge with a single click. Constantly updated news in addition to an extensive database archive with simple search function provides all of the information users need. See page 18 for further details. 2

3 mav Trade Events Content Page The industry meets and makes valuable contacts at the trade events hosted by mav. The highlight is the annual mav Innovation Forum, which will celebrate its 10th anniversary on April 18, 2018 in Böblingen. We expect arond 50 partners and up to 1,000 visitors again. Our numerous corporate forums, usually attracting between 100 and 300 visitors, are just as successful. The expert forum on "high-strength turned parts" that we held in the Rottweil power plant together with Tornos in 2018 set an example. One format that will continue to gain even greater prominence in 2018 are the joint stands and theme parks at important trade fairs. After the success of the Industry 4.0 area at the EMO, this concept will also be applied at the METAV, AUTOMATICA and AMB. What is also interesting here is our mav Innovation Forum China, which will be held for the 5 th time already in Chongqing in "It's the duty of mav's editorial staff to correctly identify and explain trends within metal working. Technological developments are described clearly and competently. Reports from the field reveal exactly how end users can benefit from new machines, tools and other equipment relevant to machining technology. We take a look behind the scenes and view ourselves as an active mediator between machining plants and manufacturers of production equipment. In print media, online and at trade events, it is our intention to promote vibrant exchange within the machining community." Dipl.-Ing. (FH) Holger Röhr, Editor-in-Chief TRADE MAGAZINE Portrait 5 Circulation and Distribution 6 Readership Analysis 7 Editorial Schedule 8 Rate Card 12 additive 16 WEBSITE 18 NEWSLETTER 22 EXTRAS Lettershop Address Rental ing 25 Konradin Industry The Network of Expertise for Industry 26 fachjobs24.de 28 Contacts 33 Part of the network

4 Editorial Concept mav Innovation in der spanenden Fertigung To succeed as a metal worker in a high-wage location such as Germany, you must rely on the latest manufacturing technology. This is the only approach to safeguard a consistent increase in productivity whilst maintaining a competitive edge in the market. The trade magazine 'mav Innovation in der spanenden Fertigung' provides qualified information on the very latest trends in metalworking. New products are presented and their areas of application are highlighted. Best-practice solutions clearly show the user how companies are successfully implementing innovative technology be it machine tools, tools, automation solutions or peripheral products along the process chain. In concise form, we report on the most important topics that move the industry. In the special section mav+, we focus in detail on a specific industry or technology. With our Trend section, we think outside the box and explore cross-functional developments that also have an impact on the manufacturing industry. With our respected trade events, including the mav Innovationsforum, expert forums and workshops, we offer the industry a qualified platform for networking a key factor that is crucial to success, particularly in small and medium-sized companies. The events are extensively supported by cross-media coverage in our print editions, on our online portal and in our monthly newsletters. Editorial Editor-in-Chief Dipl.-Ing. (FH) Holger Röhr Phone: holger.roehr@ Editor Dr. Frank-Michael Kieß Phone frank-michael.kiess@ Editor Frederick Rindle Phone frederick.rindle@ Assistant Editor Gabriele Rüdenauer Phone gabriele.ruedenauer@ 4

5 Trade Magazine 1 Portrait 01 Title: mav Innovation in metal working 02 In brief: mav is the trade magazine for machines, systems and processes and carries application-focused reports on all the latest aspects of manufacturing involving metal working. 03 Target group: Production and manufacturing managers in the metal-working industries who make decisions concerning the purchase of complete systems, machines and tools, as well as individual components and operating equipment for the working of metals and other materials. These are people who work in companies involved in mechanical engineering and automotive engineering, electrical en gineer ing and the consumer goods industries, as well as in tool and mould making. 04 Frequency: Monthly (with two double issues) 05 Format: DIN A4 06 Year: 61 st year Subscription price: Annual subscription: Inland Abroad Free circulation exclusively to qualified recipients 08 Organ: 09 Media partner: bvik Bundesverband Industrie Kommunikation e.v. ZoZ Zukunftsorientierte Zerspanung e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Dipl.-Oec. Peter Hamberger, General Advertising Manager 13 Editorial: Dipl.-Ing. (FH) Holger Röhr, Editor-in-Chief 14 Page analysis 2015 = 10 issues Total number of pages: 1,332 pages = 100.0% Editorial: 947 pages = 71.1% Advertising: 385 pages = 28.9% comprising Bound inserts: 12 pages Loose inserts: 8 pieces 15 Content analysis of the editorial section in pages = 100.0% Manufacturing machines and processes 281 pages = 29.7% Tool engineering 200 pages = 21.1% Trade news 98 pages = 10.3% Automation engineering 76 pages = 8.0% Tool and mould making 63 pages = 6.7% Robotics and assembly automation 58 pages = 6.1% Quality assurance 42 pages = 4.4% Cooling lubricants 40 pages = 4.2% Cleaning 32 pages = 3.4% Manufacturing software/programming systems 24 pages = 2.5% Surface technology 11 pages = 1.2% Material flow 11 pages = 1.2% Laser technology for manufacturing 11 pages = 1.2% 5

6 Trade Magazine 2 Circulation Analysis 01 Audited by: 02 Circulation analysis: Average copies per issue (July 1, 2016 to June 30, 2017) Print run: 20, Circulation by postcode regions: Share of actual circulation PLZ 2 Actual circulation: 20,052 of them abroad: 184 Copies sold: 2,132 of them abroad: 6 Subscriptions: 125 of them members: Retail sale: Other sales: 2,007 Free copies: 17,920 Residual/archive copies: Geographical analysis: Share of total distributed copies Economic area % Copies Postcode 2 7.0% = 1,391 copies Postcode % = 2,583 copies Postcode % = 2,702 copies Postcode 6 8.5% = 1,689 copies Düsseldorf Osnabrück Dortmund Germany ,868 Stuttgart Abroad Postcode 7 PLZ 7 PLZ % = Actual circulation ,052 3,874 copies Munich PLZ 4 Cologne PLZ 5 Frankfurt Mainz Saarbrücken PLZ 6 Bremen Hamburg Schwerin Berlin Magdeburg Potsdam Hanover PLZ 3 Kassel Leipzig Dresden Erfurt PLZ 0 PLZ 9 Nürnberg PLZ 1 Postcode 1 3.0% = 596 copies Postcode % = 2,046 copies Postcode 0 6.1% = 1,212 copies Postcode 9 8.6% = 1,709 copies Postcode % = 2,066 copies Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group 6

7 Trade Magazine 3 Readership Analysis 1.1 Industries/industrial sector: recipient groups Share of actual circulation Industry code acc. to classification of industrial sectors 2008 % Copies 24 Metal production and working Manufacture of metal products , Manufacture of data processing devices electronic and optical products Manufacture of electrical equipment Mechanical engineering , Manufacture of motor vehicles and motor vehicle components , Other vehicle manufacturing 5.3 1, Manufacture of medical and dental apparatus and materials Actual circulation ,052 * The recipient target group mix varies with the industry focus of the issue 1.2 Company size: Share of actual circulation % Copies 1 49 employees , employees , employees , employees , employees 5.5 1,103 1,000 and more employees 9.8 1,965 not specified Actual circulation , Job function: Share of actual circulation % Copies 1 Area of responsibility Corporate management ,647 Technical management ,151 Production management ,212 Research and development Quality assurance Purchasing, materials, logistics Actual circulation ,052 Through its address management activities, Konradin constantly updates and upgrades the address data for its target group, by a series of integrated measures from finding company addresses in the commercial register to using telemarketing campaigns to enhance personal data. To learn more, please contact us! 2 Position in company Owner, managing director, member of the board ,371 Head of division ,093 Head of department ,860 Group leader ,266 Skilled worker, specialist Actual circulation ,052 7

8 Trade magazine Editorial Schedule 2018 Issue Publication date Advertising deadline Editorial deadline Trade-fair issues, theme issues, mav events METAV GrindTec Control th mav Innovationforum LASYS automatica Innovations/trends from research and development Intuitive operation: apps simplify manufacturing Training: Taking the future into one's own hands China: customer and competitor Foundation & succession: where are the new medium-sized businesses? Laser as tool: multi-talent for production Focus on Suppliers: more value-adding, more risk Tool grinders: full service for chip removers Manufacturers of large parts: precision XXL Research: basis for innovation Energy: efficiency through high-tech Innovative machines 5-axis machining: producing complex forms conveniently Grinding machines: more precision is not possible Large machines: from carousel to gantry Innovative machine concepts: the idea counts Machine automation: more than loading and unloading Innovative tools Tool clamping: force and precision down to the blade HSS tools: the cheap top alternative Tool management: digitalization puts everything in order Coatings & substrates: leverage parameters for more productivity Titanium & co.: tools for demanding materials Innovative peripherals Networking: adding value from production data Cooling lubricants: underestimated productivity factor Inline measurement technology: quality assurance in the process CAD/CAM software: perfect forms designed with the computer Robots: flexible automation for small batch sizes 8

9 Issue Publication date Advertising deadline Manufacturing machines and processes Turning/milling/drilling/gear-cutting/ grinding/honing/sawing/manufacturing systems/eroding Tool engineering Cutting materials/drilling tools/milling tools/ turning tools/threading tools/grinding tools/ lapping tools/die clamping/workpiece clamping Robotics and handling Robots/handling systems/linear guide units/ conveying/interlinking/workpiece holders/ assembly machines Automation engineering CNC/PLC/IPC controls/electrics/ electronics/ hydraulics and pneumatics Quality assurance QA management/measuring machines/measuring devices/test equipment/ vision/identification/ sensor technology/ tool monitoring Manufacturing software/programming systems CAM/machine data acquisition/plant data collection/networks/nc programming/tool monitoring Systems, processes Surface technology/coolants and lubricants/ preparation/disposal/cleaning technology/ compressed-air generation and conditioning Industry 4.0 Digital solutions for manufacturing Media Kit 2018 mav Trade Magazine: Editorial Schedule

10 Trade magazine Editorial Schedule 2018 Issue Publication date Advertising deadline Editorial deadline Trade-fair issues, theme issues, mav events Automotive theme issue AMB Motek parts2clean SWISSTECH/PRODEX formnext th Medical Colloquium Innovations/trends from research and development Drive concepts: what is going to move us tomorrow? Industry 4.0 & digitalization: who is going to uncover the data treasure? North America: economic area undergoing changes Sales concepts & new business models: there are many ways to reach the customer Politicians as players: how free are the markets? Focus on Automotive: the driving force behind technological developments Aviation: future growth market Tool and mould making: premiumclass chip removal Watches & jewellery: precision for jewellery connoisseurs Medical technology: manufacturing to improve the quality of life Innovative machines Series production: minimizing unit costs Process integration: everything in one machine Networked machines: more than predictive maintenance Micro-processing: small parts, quick and precise Turning: complex parts off the rack Innovative tools PCD tools: quite resistant Tool clamping: basis for precise machining Microgeometry on the indexable insert: high-tech in the smallest format The perfect hole: bore machining at its finest More productive turning: mounts & quick-change systems Innovative peripherals Predictive maintenance: process under control Presettings: always the right tool Parts cleaning: obtaining clean parts efficiently Sensors: intelligent components for smart machines Next generation CNC: the future of numerical control 10

11 Issue Publication date Advertising deadline Manufacturing machines and processes Turning/milling/drilling/gear-cutting/ grinding/honing/sawing/manufacturing systems/eroding Tool engineering Cutting materials/drilling tools/milling tools/ turning tools/threading tools/grinding tools/ lapping tools/die clamping/workpiece clamping Robotics and handling Robots/handling systems/linear guide units/ conveying/interlinking/workpiece holders/ assembly machines Automation engineering CNC/PLC/IPC controls/electrics/ electronics/ hydraulics and pneumatics Quality assurance QA management/measuring machines/measuring devices/test equipment/ vision/identification/ sensor technology/ tool monitoring Manufacturing software/programming systems CAM/machine data acquisition/plant data collection/networks/nc programming/tool monitoring Systems, processes Surface technology/coolants and lubricants/ preparation/disposal/cleaning technology/ compressed-air generation and conditioning Industry 4.0 Digital solutions for manufacturing Media Kit 2018 mav Trade Magazine: Editorial Schedule

12 Trade Magazine Rate Card No. 58 Page 1 of 4 (Price valid as of , in, plus VAT) Magazine format: DIN A4, 210 mm wide x 297 mm high Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discount on colour or bleed surcharges Your contact: Advice, booking: See contacts on page 31 Your quick link to us: Phone Order confirmation, invoices, vouchers, data delivery and technical details: Order management Annemarie Olender, Phone Position: Price for guaranteed position (from 1/4 page), 10% surcharge on respective b/w price Colour: Print colours (CMYK) in accordance with ISO , see rate card for colour surcharges Formats: see page 13 ff. Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified ads Basic rate Recommendation ads 1 col., 44 mm wide, per mm b/w 9,00 Classified ads 1 col., 44 mm wide, per mm b/w 7,00 Job market see page 42 et seq. Premium company profile (online) per year 2, more on page 22 Combination of print business card per year Print business card without premium profile per year 1, Data delivery: Use our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. In the case of advertising specials or special formats, specific positioning and/or technical specifications may also apply. See page 15 for further information or visit: Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available online at We would be happy to send you a copy on request. 12

13 Trade Magazine Rate Card No. 58 Page 2 of 4 (Price valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2-colour 3-colour 4-colour Bleed surcharge Total rate Colour Total rate Colour 2c surcharge 3c surcharge Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 1/1 page 4, , , , , x x 297 Junior page 3, , , , col 140 x x 205 1/2 page 2, , , , land. 4col port. 2col 188 x x x x 297 1/3 page 2, , , , land. 4col 188 x 88 port. 60 x x x 297 1/4 page 1, , , , land. port. 4col 2col 1col 188 x x x x x x 297 1/8 page , , , land. port. 4col 2col 1col 188 x x x 133 not possible No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit 13

14 Trade Magazine Rate Card No. 58 Page 3 of 4 (Price valid as of , in, plus VAT) Ads: Special formats and positions Formats Basic rates b/w 2-colour 3-colour 4-colour Bleed surcharge Surcharge Total rate Surcharge Total rate Surcharge 2c 3c Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 2nd, 3rd and 4th cover page 1/3 page next to editorial 5, , , , , x x 297 2, , , , x x 297 1/2 page next to table of contents 3, , , , x x 297 Panoramic spread 2 x 1/2 page 6, , , Spread over 2 pages including gutter. Positioned at the foot of the page. 420 x 150 Company portrait 2/1 page 1/1 page In theme specials 7, , ,500 characters, 3 images 2,500 characters, 2 images Entry 1/6 page Entry in catalogue and web guide/trade fair guide x 85 Business cards In combination with premium company profile (online)* per year Print business card without premium company profile (online) per year , *plus 2, x 82 14

15 Trade Magazine Rate Card No. 58 Page 4 of 4 (Price valid as of , in, plus VAT) Ad specials Specifications Prices Further options/ technical notes Quantities/formats: width x height in mm, plus 3 mm bleed Bound inserts g/qm Bound inserts g/qm 1 leaf = 2 pages gsm 2 leaves = 4 pages gsm 1 leaf = 2 pages gsm 2 leaves = 4 pages gsm 4, , , , Front page marked. Other formats and weights on request, with sample. Insert format: Delivery: untrimmed Quantity: 210 x x ,700 cop. Loose inserts up to 25 g With insert note in magazine. Partial allocation by first digit of postcode is possible per thsd. Min. run 3,000 cop. Other formats and weights on request, with sample. Maximum format of insert: Quantity: 200 x ,700 cop. Tip-ons Postcard Postcard Automatic gluing Minimum size of carrier ad: 1/1 page per thsd per thsd.* plus carrier ad Manual gluing (pin-point accuracy) per thsd.* Quantity: Must accompany all copies 20,700 cop. Tip-ons Post-it Post-it Manual gluing Minimum size of carrier ad: 1/2 page per thsd per thsd.* plus carrier ad Booklets and other tip-ons as well as product samples upon request. Quantity: Must accompany all copies 20,700 cop. *no agency commission on technical costs Delivery note for ad specials: For "mav", issue (no.), Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Delivery address for bound inserts and tip-ons: at advertiser's expense to: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen, Germany. Delivery times: Mon. to Fri., 7:00 a.m. 6:00 p.m. More on ad specials: Delivery address for loose inserts: at advertiser's expense to: Beck Servicepack GmbH, Raiffeisenstraße 25, Filderstadt, Germany. Delivery times: Mon. to Fri. 7:30 a.m. 4:30 p.m. 15

16 Trade Magazine additive additive the magazine for generative manufacturing The target group additive targets the producing industry and will become the medium for owners, managing directors, design engineers, heads of departments, but also skilled workers in production who want to inform themselves about the possibilities of generative processes. Important target markets are tool and mould making, the aviation and automotive industry, medical technology and general mechanical engineering. The concept NEW! The themes additive provides expert and competent reporting on Powder-bed processes (SLS, SLM, EBM) Material deposition processes (FDM, LMD) 3D print Hybrid machines Quality assurance and service Materials science Design aspects and economic aspects Automation and networking Circulation: 15,000 copies additive manufacturing has become a standard in industrial production by now and is going to grow at an explosive rate in the next few years. As supplementing technology to chip removal, it opens up fully new options in shaping, functionalising and component variance. Therefore the team of mav has decided to dedicate a separate platform to this topic of the future. The new magazine additive provides manufacturing companies with insights into the latest technological developments and shows practical application examples of successful projects in generative manufacturing. additive becomes the link between users and manufacturers and thus a unique advertising platform. Your direct approach to new customers The launch edition of additive will be published on for the Rapid Tech in Erfurt and is going to set standards in the industry. Our customers will find completely new ways of communicating with potential business partners directly and in a thematically focused way. additive offers you professional editorial support and introduces your innovations and services to the market. The entire range of our multi-media channels is available to this end: Trade magazine Online platform Newsletter Events 16

17 Trade Magazine additive (Prices valid as of , in, plus VAT) Editorial schedule Issue 1 2 Publication date Advertising deadline Editorial deadline Trade fairs Rapid Tech Formnext Ad prices and formats Formats Total rate 4c Format: width x height in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 4, x x 297 Trend topic AM substitution or supplement? AM for series production Junior page 3, col 140 x x 205 ProcessProductive build-up from the powder bed Application process economic finishing of nearnet-shape components 1/2 page 3, land. 4col port. 2col 188 x x x x 297 Machines and systemshybrid machines combine the best of both worlds Laser sintering systems more compact, productive, integrated 1/3 page 2, land. 4col port. 2col 188 x x x x 297 SoftwareConsistent production from design to delivery Programming solutions for additive parts Services Make or buy New business models based on AM 1/4 page 1, land. port. port. 4col 2col 1col 188 x x x x x x 297 Market overview Machine tools with AM functionality Laser sintering machines Circulation: 15,000 copies For more information on special ad formats, ad specials, online rates and technical details, please visit Your contact for questions: Peter Hamberger, phone , peter.hamberger@ 17

18 Website mav-online.de (Prices valid as of , in, plus VAT) mav-online.de the portal for metal machining responsive web design Comprehensive, up-to-the-minute information On mav-online.de, our users find precisely the information they require for their production. The website offers information spanning the whole of the industry, thematically organised into the sections Production, Automation, Ancillary Equipment and Events. Hard facts and information, together with technology trends, product reports, market overviews, comments and opinions. Targeted, industry-specific search engine The comprehensive, subject-specific archive makes everything that matters accessible to full text search. Unlike major search engines, mav-online.de only offers topics and companies relevant to its users. That s why experts use mav-online.de for their searches. Part of the mav event concept Target group: Managing directors, production and technical managers in the metal working industry. In brief: mav-online provides ideas and facts for managers in metal working. The online magazine is the logical extension of the printed magazine and conveys production knowledge for all those involved in metal working. mav meets the industry at industry forums, workshops and info events. These are announced on which also handles the registrations. There are links from our partners websites to our own one, increasing the traffic and raising the profile of our home page significantly. After the event, the talks and additional information are available for downloading and this frequently used service helps to develop the portal into a lively community that promotes dialogue between experts.t. More informationen at: 18

19 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Size and position in illustration indicative; rotating position. Data delivery: 7 days before start of campaign by to auftragsmanagement@ Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad formats: Native advertising, see page 20 *Does not apply to selected theme pages and company profiles Media Kit 2018 mav Website: mav-online.de 19

20 Website Native Advertising (Prices valid as of , in, plus VAT) Native advertising will raise your company's profile and gain new sales prospects Konradin Industry's new native advertising options will convey your messages to your target audience - convincingly, effectively and packed with a high information content. Focus on specific contents: your product, your solution, your company and offer genuine benefits and added value to your readers/ users. Your advertising and brand message is embedded in well-researched editorial articles on websites covering relevant topics. Benefit from the high credibility and professional competence of our media brands. With Konradin Industry's native advertising, your topics will be placed in the perfect editorial environment! Your benefits: High credibility and reliability, as articles are embedded in the editorial content Articles will be SEO-optimized (and thus found and listed by search engines) High reader/user acceptance of this advertising format Your contents will be accessible on various devices, ensuring that you also reach mobile users Distribution via social networks (Facebook, Twitter etc.) is also possible Full service: we assure the quality of your contributions and mutually create the content Your native advertising content cannot be blocked by ad blockers In combination with traditional forms of advertising, native advertising will help you to sustainably consolidate and enhance your competence for specific topics in your relevant target groups. You can count on Konradin Industry's sector specialists we know your target groups, industry sectors and topics. In addition to sponsored articles, we also create complete theme pages based on your input, specifically focusing on your individual topics. For at least six months, we will place your topic in the minds of your readers/users in your target market! Sponsored article Theme page 20

21 Theme: You define the theme you would like to communicate to the market. Content: You supply the text, the editorial team checks and edits it, if necessary. The text should be written exclusively for this campaign and must not be published in other online/print media. Time frame: Sponsored articles will be published for four weeks, unless otherwise agreed. A start is possible anytime. After expiry of the four weeks, the sponsored article is still available in the archive. Target group: 11 attractive websites with relevant users and functions. Images: One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible. Positioning: Integration as article (teaser) within the editorial part of the start page. A maximum of two sponsored articles on the start page is possible. Theme: You define the theme you would like to communicate to the market. We will then optimise it together in terms of keywords. Contents: The editorial team creates the texts, edits them and adds relevant texts for the website. Updates are performed in the course of the running time. You add a maximum of two to five sponsored articles. Time frame: Theme pages are published for 6 months, unless otherwise agreed. A start is possible anytime. Target group: 11 attractive websites with relevant users and functions. Images: Images can also be placed in the header, next to your company logo. Additional images can then be positioned in the text body. Positioning: Your theme page can be accessed from all pages via the navigation bar. Teasers will generate additional traffic. Going live: We will ask you to release the theme page before it officially goes live. Sponsored article Services and prices (minimum lead time 3 weeks) Sponsored article (will be marked as "advertisement") up to approx. 6,000 characters (DOC) incl. spaces plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) plus links within the text Package price per website 3, Extension by another 4 weeks 3, Think in campaigns! Depending on the intensity with which you would like to communicate your topic to the market, it might be useful to combine/optimize your campaign with additional elements, such as leads, newsletters, editorial special newsletters, ing, print or display ads. Let's discuss your campaign together. Theme page Services and prices (minimum lead time 6 weeks) Definition of the theme together with the editorial team. Theme pages are included in the menu under "Top Themes". The partner is listed on the theme page. Integration of up to 5 articles (sponsored articles) by the partner, they will be marked as "advertisement". Theme-related content may be added during the running time Optional: integration of download options offered by the partner e.g. white papers, videos, etc. (leads are charged separately) Optional: integration of a social media feed 6 months running time, unless otherwise agreed Package price from 12, Extension by another 6 months 6, Media Kit 2018 mav Website: Native Advertising 21

22 Newsletter Chips à la carte (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Prices** Leaderboard above header 728 x 90*** Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces) responsive web design Full banner 468 x 60*** 590 x 100*** Medium rectangle 300 x Title: mav Newsletter: Chips à la carte In brief: The newsletter provides interesting and varied news from the world of chip removal. Its contents include industry reports, technological trends, applications, interviews, together with smart tips and advice. Frequency: The newsletter appears on the third Wednesday of each month. Distribution: 10,000 personally named and qualified addresses. Target group: Decision-makers from the metal-working industry. * Size and position in picture illustrative. **Price per issue/ad ***Display on mobile devices: scaled to a width of 300 pixels Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@ Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . To view the current newsletter and subscribe, please go to: or scan QR code 22

23 Newsletter Editors' Special Newsletter (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Price 1 x leaderboard above header 728 x 90** responsive web design 3 x text/image ad or 3 x full banner or Image: 200 x 100, text: 300 char. (incl. spaces) 468 x 60** Your benefits: You benefit from a strong media brand. We present your topic to the market. Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal. Attractive pricing. 3 x medium rectangle 300 x 250 maximum of 4 positions * Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels 4, Contents: The range of editorial topics will be agreed with you in advance and compiled by our editors, including a personal message from your organisation. Recipients: Approx. 10,000 recipients of mav-newsletter Chips à la carte Send dates: on request Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@ Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . Availability: on request 23

24 Crossmedia Premium Company Profile Business card (Prices valid as of , in, plus VAT) Firmenprofil Premium (Online) Your online presence at industrie.de and 12 additional Konradin Industry websites includes: Data and contact Own header image Logo A description of your company Published articles with Konradin Industry NEW: on all Konradin Industry websites Downloads: your videos, webinars, white papers with Konradin Industry* Max. 3 additional download offers (optional with registration)* Link to your social media account Integration of your RSS feed on the page Premium company profile (online) Price/year Premium company profile at industrie.de and 12 additional websites of Konradin Industry Start possible anytime Basic price for 1 year 2, *Leads on demand, per lead Additional 3 download offers Extension by additional 12 months 2, Additional combination with print per trade magazine and category Prices without agency commission Details: Please request our check list. Data submission: via to auftragsmanagement@ automationspraxis.de industrieanzeiger.de qe-online.de beschaffung-aktuell.de kem.de sifa-sibe.de epp-europe.eu mav-online.de wirautomatisierer.de epp-online.de medizin-und-technik.de industrie.de prozesstechnik-online.de Business card Your print business card 1 year presence in the trade magazine of your choice in the relevant category* *Categories print (examples): Drive technology Industrial safety Automation engineering Operating equipment C-parts management Energy management Fluid technology Used machines Handling technology Industrial construction Industrial services Components + systems Plastics processing Laser technology Logistics Material flow Microsystem technology Assembly technology Surface technology Robotics Connection technology Packaging technology Materials Tool + mould making Supplies Categories might be modified by Konradin Business card Online combo Price/year solo print Partner of the manufacturing industry 3, , Start possible with any issue Formats Prices without agency commission Business card 60 mm wide x 82 mm high, logo, 4-colour, 2 lines for company name and web address, 14 lines of text, approx. 50 characters incl. spaces. Positioning in your category of choice Raise your company s profile and promote your services with a premium company profile in the network of Konradin Industry. We generate traffic through extensive promotion in print, online and the newsletters within our network. 24

25 Extras Address Rental Mailing (Prices valid as of , in, plus VAT) Address rental Take advantage of our professional addresses to attract new customers for your company. Select addresses for your mailings from our qualified database using criteria such as: Region Industry Company size Function Position Communicate successfully with professional print and ings. Just get in touch. Tip: ings are perfect for invitations to roadshows, open houses and events, trade fairs, webinars, webcasts, product launches and much more. ing We manage your ings to interested and potential customers, including dispatch and reporting. Multiple shots lead to higher success rates. Print mailing Lettershop We manage your complete print-mailing service via our Lettershop from print to dispatch. ing Benefits and prices (at least 6 weeks lead time) Handling: 1 ing, 1 draft (correction), 1 selection, use of the existing template, dispatch, reporting Address rental from 0.75 per address Minimum order value = 1,000 addresses Multiple shots: 1 reminder with same content, same template, same address selection No agency commission on price Handling per address from 0.40 Print mailing services and prices (at least 6 weeks lead time) Handling: 1 selection by industry and function effort-based Creation, handling, postage, dispatch Address rental from 0.55 per address Minimum order value 1, = 2,000 addresses No agency commission on price Detailed information on request. Detailed information on request. 25

26 Website Industrie.de (Prices valid as of , in, plus VAT) Industrie.de the portal for industry Your benefits as an advertiser responsive web design On the Industrie.de website, we provide you with comprehensive and clearly structured information on current industry trends and give you background information on relevant topics in the sectors mechanical engineering, automotive, electronics/electrical engineering, quality assurance and process engineering. Use Industrie.de for advertising that reaches a broad target audience and combine it with the Konradin Industry websites relevant to your needs. Importance of digital trade media services for B2B decision-makers Target group: Managing directors, technical and commercial managers, executives and specialists. In brief: As the online presence of the industry magazines of the Konradin Media Group, industrie.de provides a unique synthesis of expertise and is the DACH region s information portal for the process industry and associated service providers. The exceptional content of industrie.de includes current news, a feature article archive, company database, newsletter, relevant links, new products, technical trends and much more. Advertising formats and prices: See next page for overview of standard formats. Other advertising formats on request. Please supply the correct advertising materials for mobile options. You can find more information and technical details at media.industrie.de. Conveys which products and services a supplier is currently offering Offers sound information on the evaluation of products and solutions I use it to be up-to-date with current industry developments Shows the experience others have made with products and solutions 74% 71% 68% 64% 12% 86% 13% 84% 15% 19% 83% 83% I use it to obtain information on developments regarding products in service and relevant suppliers. 67% 14% 81% applies (1-3) partially applies (4-5) B2B Decision-Maker Analysis 2017, Deutsche Fachpresse Cross-media increases success! Campaigns that utilise more than one media channel are more successful, as they increase the impact of your advertising and deepen the impression you make on customers. We have a powerful media network to help you achieve this objective. 26

27 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x 75 1, Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x 75 1, Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages Size and position in illustration indicative; rotating position. 300 x 250 scaled Mobile medium rectangle 1 : x Data delivery: 7 days before start of campaign by to auftragsmanagement@ Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad formats: Native advertising see page 20 *Does not apply to selected theme pages and company profiles Media Kit 2018 mav Website: industrie.de 27

28 The job portal for your success! fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de represents a unique media network built upon 60 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six industry channels, you will directly address the future specialists and executives within your precise target group. 27 print partners with 570,190 print editions per month 33 online partners with 8,094,930 PIs per month 4,761,545 visits per month Architecture 231,270 PIs, 71,065 visits, 71,150 print run copies Crafts 578,450 PIs, 178,670 visits, 70,390 print run copies Knowledge 6,989,250 PIs, 4,328,680 visits, 182,100 print run copies Optometry 47,520 PIs, 20,180 visits, 13,850 print run copies Working World 41,800 PIs, 10,170 visits, 16,800 print run copies Industry 206,640 PIs, 152,780 visits, 215,900 print run copies Double combo package print 30% discount on adver tising rates for placements in two magazines Triple combo package print 40% discount on adver tising rates for placements in three magazines 28

29 With your job advertisement in the Industry channel, you will reach an unprecedented functional array of qualified specialists and managers. Industry The Industry channel comprises a total of 24 trade magazines and professional online portals for the industry s decision-makers, making it one of the most diverse brands in German-speaking markets. PRINT JOURNAL ONLINE Industry 1/4 page 1/2 page 1/1 page Circulation/frequency p.a. Channel Automationspraxis 1, , , ,100 copies 10x Beschaffung aktuell 2, , , ,100 copies 10x cav Prozesstechnik für die Chemieindustrie 1, , , ,700 copies 15x dei Prozesstechnik für die Lebensmittelindustrie 1, , , ,100 copies 10x elektro AUTOMATION 1, , , ,100 copies 12x EPP Elektronik Produktion & Prüftechnik 1, , , ,200 copies 7x Industrieanzeiger 1, , , ,100 copies 34x KEM Konstruktion 1, , , ,600 copies 10x mav Innovation in der spanenden Fertigung 1, , , ,100 copies 10x medizin&technik 1, , , ,000 copies 6x phpro Prozesstechnik für die Pharmaindustrie 1, , , ,100 copies 5x QUALITY ENGINEERING 1, , , ,700 copies 4x Price for 4 weeks in the Industry channel of fachjobs24.de With print booking, the respective online channel is complimentary for 4 weeks! All print ads set to type area, specific formats are available upon request, prices in plus VAT., all print rates indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of January

30 Konradin Industry The Network of Expertise for Industry 18 cross-media brands form the network of expertise for industry The Konradin Industry portfolio comprises 18 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio. The professional trade media of Konradin Industry primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries. Automationspraxis FOR: Managing directors, plant managers, production managers, master craftsmen, planning engineers IN: Production companies in all industries EPP Elektronik Produktion + Prüftechnik FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics prod./testing medizin&technik FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology Beschaffung aktuell FOR: Board members, managing directors, heads of area/department in purchasing, materials management and logistics. IN: All industries, focus on companies with 500 employees and more EPP EUROPE FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics production and testing international/in English medicine& technology FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology international/in English 30

31 cav process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment Industrieanzeiger FOR: Managing directors, techn./commercial managers IN: SMEs in mech. engineering, metalworking and processing, automotive, plastics processing and electrical engineering phpro Prozesstechnik für die Pharmaindustrie FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment cpp process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment international/in English dei Prozesstechnik für die Lebensmittelindustrie FOR: Managing directors, technical managers, production managers IN: Food and beverage industry Industrie.de is the information portal for the process industry and associated service providers. KEM Konstruktion FOR: Heads of design/ development, design/ development engineers, technical management IN: Mechanical and electrical engineering QUALITY ENGINEERING FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering, metals, plastics, automotive Sicherheitsbeauftragter FOR: Managing directors, safety officers, specialists for occupational safety, safety engineers IN: All industries elektro AUTOMATION FOR: Technical management, automators, heads of design engineering/development, system integrators IN: Mechanical engineering, electrical engineering and other automation-intensive industries mav Innovation in der spanenden Fertigung FOR: Production managers, technical managers, CEOs IN: Metal working and processing, mechanical engineering, automotive Sicherheitsingenieur FOR: Managing directors, specialists for occupational safety, safety engineers IN: All industries 31

32 Konradin Industry The Network of Expertise for Industry Our portfolio for your successful target-group communication Media advice and campaign planning We will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industry. Working closely with you, we select the appropriate channels and media brands. Extras for your target-group marketing Extras such as Lead Generation, Video or Address Rental are just a few of the media channels available to reach your target group. Talk to us, we provide you with the relevant options. Optimising your advertising material With our experience in advertising efficacy research, we support you in developing your customized campaign, helping you to achieve your specific communication objectives. Printing your products Corporate publishing B2B market and media research KonradinHeckel is your specialist for the complete production of catalogues. konradin-printshop.de Order your printed matter easily and at a good price directly at Our corporate publishing experts develop and realise corporate communication measures tailored to your target group, such as customer magazines, specialist online portals or events 100% individually. www. Whether you are considering advertisement tests, brand image or brand awareness studies, we have extensive experience in B2B market research and work closely with qualified institutes. We can conduct efficient and affordable surveys on your behalf. Talk to us! We will gladly advise you and put you in touch with the relevant departments of our company. 32

33 Media Advice Your quick link to us: Phone Fax , Martina Lebherz Pfullingen Martin Sellig General Advertising Manager Peter Hamberger Angelika Hörmann Melanie Müller Helga Schönholzer IFF Media AG Technoparkstr. 3 CH-8406 Winterthur h.schoenholzer@iff-media.ch Verena Benz Johannes Hucke Ingo Neubert Iris Villeggiante verena.benz@ johannes.hucke@ ingo.neubert@ iris.villeggiante@ Manuela Bumler Dunja Jakob Walter Rojan manuela.bumler@ dunja.jakob@ Schwifting walter.rojan@ Irena Dantele irena.dantele@ Ann-Kathrin Klemmer ann-kathrin.klemmer@ Clemens Scheffler Langenhagen clemens.scheffler@ Great Britain Jens Smith Partnership Jens Smith The Court Long Sutton Hook, Hampshire RG 29 1TA media@jens.demon.co.uk Heike Durz Fellbach heike.durz@ Julia Knapp julia.knapp@ Walter Schwager walter.schwager@ USA, Canada D.A. Fox Advertising Sales, Inc. Detlef Fox 5 Penn Plaza, 19th Floor, New York, NY detleffox@comcast.net 33

34 The Network of Expertise for Industry 18 media brands for the industry with more than 150 publication dates per year and more than 250,000 copies distributed monthly. 13 industry websites with about 470,000 page impressions every month! WEBSITE the online magazine TRADE MAGAZINE also as an e-paper NEWSLETTER the regular e-newsletter 109 webinars as of June With up to 280 registrations! More than 1,000 videos (as of June 2017) on the YouTube channel of Konradin Industry. With more than 190,000 views. Approx. 14 trade events per year. Experts from the profession for the profession. With up to 1,000 participants. 30 newsletters per month, with a total of around 120,000 opt-in recipients. Use our comprehensive market presence for your dialogue with the industry and your target audience and benefit from practical experience and unrivalled communication skills. LEAD GENERATION via webinars, white papers and so on EXTRAS e.g. videos, market research, address rental, corporate publishing and much more TRADE EVENTS including collaborations Sicherheitsbeauftragter Sicherheitsingenieur 34