WP 9 Dissemination, Communication and

Transcription

1 WP 9 Dissemination, Communication and Exploitation European Commission, first project review 3 rd July, 2018 Euroforum building, Luxembourg Ruben Riestra, Inmark Europa

2 Overview 1. WP9: Focus and objectives 2. Work done in reporting period 1 3. Main outputs 4. Outlook for reporting period 2

3 WP9 Focus Creating the conditions for.. Take-up of QROWD solutions by Smart Cities Sustainable exploitation of project results Improved mobility impacts Ultimate Impact

4 Objectives & work done Reporting Period 1 1. Set-up the exploitation strategy 2. Design the outreach strategy 3. Launch the dissemination and engagement plan

5 Exploitation strategy

6 Political, Economic, Social and Technological competitive landscape Knowledge creators QROWD market Suppliers ICT and data services providers Customers Urban mobility and transport policy makers and services generators: The Smart Cities Users, final beneficiaries: Citizens Tourists Investors Business es Technology transfers Urban Mobility solutions City s customers experience

7 Smart Cities prioritisation & individualisation TOTAL EU NON- EU PRIORITY PRIORITY PRIORITY Out of some municipalities in the EU 55,4 million citizens WP9 dissemination, communication and exploitation

8 Priority 1 SC OASC Modal Split Lighthouse City Vienna Graz Helsinki Tampere Bordeaux Miskolc Cork Rotterdam Utrecht Eindhoven Stavanger Gdansk Lisbon Porto Valencia Glasgow Manchester Bristol

9 QROWD positioning Customer value proposition Enhanced mobility - better policies More and better citizen engagement Impacts Sustainability

10 Market fit: QROWD services portfolio

11 Partners exploitation paths Intended Usage Link to the current activities What type of results for which purpose Target market segments Basic VP Collaboration with other parties SOTON Innovation projects Service offer extension ATOS Commercial in the Open data and big scope of projects data offering, with customers and Smart Cities focus Innovation projects TomTom Commercial Service extension, Product improvement MT Fitting needs of the Service offer organization extension AI4BD Commercial Product improvement INMARK Commercial Service offer extension UniTN Fitting needs of the organization Service extension offer Service portfolio Public sector, SMEs Project-based ATOS, TomTom, InfAI, INMARK Service portfolio Smart Cities, public SOTON, TomTom, sector, transversal Service portfolio Public sector, industry Project-based, added value FIWARE extensions Product and projectbased, added value Piloted services to Public sector Social value UniTN extend the service portfolio Service portfolio Private sector Saas and on-premise No Service portfolio Public sector Financial services Market development fees Mobile telecom operators Platform extension Transversal Consultancy-based contracts UniTN, INMARK MT ATOS, MT, UniTN ATOS, TomTom, AI4BD, InfAI, SOTON, MT, UniTN MT, INMARK, ATOS

12 Outreach strategy

13 QROWD events City of Trento Mobility Ideas Competition An ever-open city council event Project networking session on crowdsourcing Presentations to EU, Swiss and Turkish PA officers

14 Other events European Big Data Value Forum Connected Smart Cities conference ICity Lab annual meeting Fa la cosa giusta fair SOCIAM Experiences on Big Data for Smart Cities Mobile World Congress Parking Challenges event Smart City Expo presentations to cities

15 Networking partners Co-operation for joint Outreach BDVe marketing committee Re-using projects results and methods Big Data Europe - platform BDVA reference architecture - platform Data Pitch + SciFi: developed 4 mobility challenges, including topics relevant to crowd. In SciFi: work with Bruges, Mechelen & Delft Leading BDVA WGs Co-organised human factor on Big Data session Co-organised Transport in Urban Scenarios session

16 Online channels Twitter impressions: January 2018 May /day 231 /day total: 1.9K total: 6.5K

17 Outlook for RP2 Engage SC + Allies Validate market Opportunities Develop Biz Plans

18 Expanded outreach Direct marketing campaigns to engage with SC leaders Dedicated presentations to SC teams 1-to-1 contacts with Lighthouse and BDVA ppp project coordinators to discuss alliances and joint actions Pitches in SC fora and open events

19 Alliance opportunities MoUs with SC Lighthouse Projects to integrate QROWD mobility solutions into their city-wide strategies Stardust project - MT is a lighthouse city. Exchange of datasets Collaboration with Lighthouse Project Follower cities to showcase / test QROWD components Participation in SC Transport WGs on interoperability and Human factor integration

20 Outreach actions RP2 Actions Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Sep Oct Direct Marketing campaigns Pitch at SC events Dedicated OASC: Connected Smart Cities Conference 2019, BXL, Jan 2019 presentations 23 Innovation Focus rd Euro Conference on Mobility Management, Edinburgh, May 2019 Groups 21st Int Conference on SC and Urban transport, London, Jan2019 Technical events Smart to Future Cities, London, March 2019 Pitch at BDVA/EC/S&T UITP events Global Public Transport Summit, Stockholm, Jun 2019

21 Highlights 200+ key SC decision makers properly identified and traceable Market, customer behaviour and windows of opportunity assessed Go-to-market paths ready for validation Networking channels ready for RP2 action