Discover the margin potential of your own pet food brand. Launching proven recipes in unique packaging.

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1 Discover the margin potential of your own pet food brand. Launching proven recipes in unique packaging.

2 GA Services: MYBRAND Every one of our Partners is individual and at GA we offer a wide range of alternative business routes using our 3 services: MYLABEL, MYBRAND or MYBESPOKE. Each route is designed to allow a simple progression as a Partner s business develops, moving seamlessly between routes as they wish. For over 25 years, GA Pet Food Partners has been making it easy to launch your own brand of dry pet food. GA MYBRAND allows you to launch your own brand using proven recipes in unique packaging we even give you 1000 credit to get you started. RECIPE SELECTION Over 70 proven existing recipes PACKAGING SELECTION Route 1: Use standard packaging with GA labels Route 2: Wider choice of standard supplied packaging with GA labels Route 3: Use your own packaging MYLABEL MYBRAND Your own bespoke recipe Route 4: Choice of standard supplied packaging with GA labels Route 5: Use your own packaging MYBESPOKE 2 GA MYBRAND 3

3 The Process: 5 easy steps 1 2 in 5 easy steps... Project Management Discuss your brand development with your dedicated project manager and set your project plan. Recipe Selection Choose from over 70 proven formulas. Each recipe has been formulated by our team of in house nutritionists. 4 5 Storage & Distribution Set your stock levels and place your order. Manage your stock levels with your project manager and leave your distribution to GA. Ongoing Support Access an exceptional range of freely available services and expert advice including nutritional training and new product development. 3 Packaging Access to our packaging library and specialists. Select from a range of options to develop your own unique packaging. 4 GA MYBRAND 5

4 Dedicated project manager. As a MYBRAND partner, you enjoy all the benefits of a GA Partner with the added benefit of having a dedicated project manager to guide you through the process. Working with our partners: Project Management We will work with you to: Develop your project plan Select the best product range and packaging option for your brand Ensure your project runs efficiently Manage your stock and orders Help to expand your business nationally and internationally should you require Once your brand is launched your project manager is available for continual support and advice. 6 GA MYBRAND 7

5 Working with our partners: Recipe Selection You don t need manufacturing knowledge. GA has the finest manufacturing plant in Europe run by expert quality and production managers who are there to ensure your product is of the highest quality. 8 With GA MYBRAND there are over 70 recipes for you to choose from, all with a proven track record in the market place. Your selected product is packed fresh on order to maximise your product shelf life. GA is at the forefront of pet food development. As a MYBRAND partner, you will benefit from the latest trends and innovations in pet nutrition without the need to be involved in time consuming and costly recipe formulations and trials. At GA we have the most rigorous quality management and food safety ensuring complete protection for your brand. GA MYBRAND 9

6 Working with our partners: Packaging Options You will have access to our packaging library and expertise. GA MYBRAND makes developing your own unique packaging easy. You will have access to a wide variety of packaging options to choose from. Select from our library of plain packaging to brand as your own. Our in house design team will work with you to develop your logo and branding. Develop your own packaging using our network of packaging specialists. Provide your own existing packaging. At GA our packaging specialists are here to offer you all the support you require. 10 GA MYBRAND 11

7 Working with our partners: Storage & Distribution We can store and distribute your products for you. At our temperature controlled Distribution Centre GA will store, monitor and distribute products as you wish. From full to mixed pallets and single direct delivery to you or your customer, your project manager will discuss all of the options. GA currently exports to over 50 countries across the world. Should you wish to expand your brand internationally GA can help you manage the physical export and accompanying documentation. 12 GA MYBRAND 13

8 Working with our partners: Post Launch Support MYBRAND offers continued support post product launch. Using our new Innovation Centre, MYBRAND partners have access to a wide range of freely available services and expert advice from: Project Managers Sales Teams Design Teams Marketing Experts Distribution & Export Teams Packaging Specialists New Product Development Teams You will also receive full nutritional support through training, tours and in house demonstrations should you require. GA will continually share our knowledge with you and you decide the pace and level of involvement with your brand development. Contact our MYBRAND project management team to discuss your ideas. customerservices@ga-petfoodpartners.co.uk Tel: GA MYBRAND 15

9 How to find us GA Manufacturing GA Head Office & Distribution Centre GA Pet Food Partners Head Office, Distribution Centre & Customer Service Enquiries Unit 2 Revolution Park, Buckshaw Avenue, Buckshaw Village, Chorley, Lancashire PR7 7DW t +44 (0) f +44 (0) e customerservices@ga-petfoodpartners.co.uk