BUILDING YOUR BRAND SOCIAL MEDIA & BEYOND. Alissa Rumsey MS, RD, CDN, CSCS. Alissa Rumsey Nutrition & Wellness

Transcription

1 BUILDING YOUR BRAND SOCIAL MEDIA & BEYOND Alissa Rumsey MS, RD, CDN, CSCS Alissa Rumsey Nutrition & Wellness

2 CONNECT WITH ME! Facebook /alissarumseyrd

3 OVERVIEW 1. What is Branding? 2. Personal vs. Professional 3. Steps to Take 4. Branding Identifiers 5. Branding Do s & Don ts 6. Branding & Social Media 7. Advice from Experts

4 WHAT IS BRANDING? The marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from others. Entrepreneur.com Logo Website, packaging, promo materials Brand strategy Connection

5 WHY IS BRANDING IMPORTANT?

6 WHY IS BRANDING IMPORTANT?

7 THE CHANGING LANDSCAPE Anyone can put up nutrition content And get thousands of followers And get tons of business opportunities because of it Consumer Perception We need strong dietitian brands!

8 PERSONAL VS. PROFESSIONAL What is your purpose? Personal: share away! Professional: think about how it affects your brand, work Personal: Keeping up with friends & family Sharing silly pictures Lots of personal photos Professional: Keeping up with colleagues/clients Sharing curated content Some personal photos

9 BRANDING STEPS STEP 1: Define your niche & ideal client STEP 2: Name, logo, mission statement

10 BRANDING STEPS STEP 3: Choose colors & fonts; align across sites

11 BRANDING IDENTIFIERS Colors - Fonts Logo Tagline Personality Language Point of view Social pages Photos

12 MORE THAN JUST A RDN The Registered Dietitian Nutritionist is the nutrition expert. Speaking Writing Photography Food Styling Spokesperson Corporate Wellness And more Isn t enough!

13 WHEN SHOULD YOU START? NOW!

14 RE-BRANDING

15 DO S AND DON TS OF BRANDING DON T: Be dissuaded by opinion of others Imitate others DO: Stay true to yourself Build a brand you believe in Be authentic

16 FIGURING OUT SOCIAL MEDIA What platforms should you be on? Hint: not all of them! Write a strong bio

17 FIGURING OUT SOCIAL MEDIA Photo editing Consistent messaging Balance personal/professional Network & get noticed

18 NAME AND LIKENESS Your name has value! Your credentials ($/time) Your certifications ($/time) Your brand Companies using it to sell product Attached to a brand...forever? Consider future implications

19 BRANDING ADVICE "Don't compare yourself or your talents to others. When we waste time trying to be like other people, we may miss out on learning what we do well! Get to know what your strengths are and run in them." Abigail Joy Dougherty RDN, LDN The Soul of Health Nutrition

20 BRANDING ADVICE When you're first starting a business, it can be very tempting to say yes to everything. Practice the art of saying no if an opportunity isn't the right fit for you or you feel it's not giving you the value you deserve. By saying no, you open up space to say yes later to better opportunities. Kara Lydon RD, LDN, RYT The Foodie Dietitian

21 BRANDING ADVICE Never be afraid to let your personality shine through - that is what separates you from the rest! Develop your own individual brand and stay true to it. Don t try to be something for everyone. Keri Gans MS, RDN, CDN Keri Gans Nutrition

22 BRANDING ADVICE "If an opportunity doesn't feel like a good fit for you, or doesn't feel right in your, gut say no. Being consistent with your philosophy, and maintaining the integrity of your brand is critical for long-term success. Always let your beliefs, philosophy, and areas of expertise guide who you work with and how, not the other way around." Cynthia Sass MPH, MA, RD, CSSD

23 KEY TAKEAWAYS Start NOW Try make mistakes adapt Figure out your ideal client Be authentic Be consistent

24 Learn how to: All online starts March 14 th! To Register: bit.ly/arsymposium ü Attract clients that are the perfect fit ü Implement the most efficient strategies & systems to grow your business ü Stand out from the crowd ü Maximize your income and minimize your workload

25 alissarumsey.com/mastermindretreat

26 THANK YOU! Alissa Rumsey MS, RD, CDN, CSCS Facebook: Facebook.com/alissarumseyRD