oh, hey! HELLO PRICE GUIDE the D S W R E D. S T R A T E G Y

Transcription

1 oh, hey! D N A R B S E D. N G I the HELLO C ọ W R I T E. S T R A T E G Y PRICE GUIDE

2 WHY US? We love to bring your story, your passion, and your project to life. Together, we help you build a solid foundation and set you up with tools for success by bringing your physical presence online in an intentional manner. When you work with us, you get our focused level of service from start to finish; collaborating with you from concept to design to final product. There are no nameless faces, or computers, working behind the scenes on your project. It s just the two of us Amy and Erin. We ve been where you are today. From building up our own businesses to pivoting into new spaces, places, and ideas. We ve looked at many, many blank pages and even longer to-do lists. And where we stand today is not where we started in We are the Queens of change. We started as a fine stationery and gift boutique, added in welcome bags, moved to a personalized paper goods studio, started printing our own line of custom totes, began offering branding and design services, started our content writing services, and now provide social media strategy services. After fifteen years in business and thousands of clients, we are still true to the roots of where we started - we are in the business of helping clients share their story. Who do we work with? We love working with new and emerging small businesses, including: bloggers; personal brands; creative entrepreneurs; artisans; lifestyle brands; home and decor designers; travel and concierge consultants; boutiques; and individuals in beauty, health and wellness. Whether you are finally pursuing a passion or pivoting into a new business idea, we are here to help. We are sisters with a passion for great design, compelling stories, and fresh mountain air - unwavering from the beauty of a memorable hello. With a studio near Aspen and an outpost in Denver, we serve clients all over Colorado, and beyond. Amy is the designer, font snob, and mountain mama living in Basalt, Colorado. A native, she appreciates a well-traveled pair of cowboy boots and is often found in the pasture with her husband and their horses. She dislikes tapered jeans, white condiments, and bad hair days. Erin has a way with words, crunches the numbers, and is a city living mom and wife residing in Cherry Hills Village. She loves the color blue, enjoys a rainy/snowy day, and often has her nose buried in a book. She never has enough hours in the day and seriously dislikes kazoos. If your blank page is begging to be written, we re happy to help you turn it into something unforgettable. Together, we just want to help you offer up your best hello. Amy + Erin

3 H C o. BRAND We are a detailed, professional, and personalized branding opportunity. With ready to buy logos or custom bespoke brand options, we provide you with tailored solutions that will help you tell - and sell - your story. For custom branding projects, we work together to dive deep into your business details, uncover your vision, and pursue pretty. You ll come to us with fluid ideas and leave with a solid action plan. With all of our branding options, you can use the final elements for multiple end uses as you wish - in marketing materials, as website content, on social media, and for other printable goods.

4 N o 1. ON-THE-GO N o 2. VISIONARY This mini branding suite includes a seamless and polished presentation. Included: Main Brand Two Brand Variations Favicon Brand Mark black + white color BRANDING PACKAGES We ve done the legwork for you and created a branding suite with all the details you need to get started. Included: Main Brand Two Brand Variations Favicon Brand Mark Two Patterns Brand Board Color Palette Font Suggestions N o 3. ENTREPRENEUR For your existing business looking to expand your brand or a new business starting out and looking for a lighter version of our Custom Branding, we offer a Brand Build option to meet you in the middle. Working with a foundation to start from (existing logo or concept), we help build your brand up to further elevate your presence. Everything is customized to your vision and your needs. Included: Logo One Brand Variation Favicon Brand Mark One Pattern Color Palette Font Suggestions N o 4. Are you ready to launch a business? Refresh an existing business? Our custom branding service is a detailed, professional, and personalized branding opportunity. The process typically takes 4-5 weeks and at the end, you will have a bespoke brand that will help you tell your story. Included: Consultation Questionnaire Mood Board Main Brand Two Variations Favicon Brand Mark Color Palette Two Patterns 3 Typography Lines Brand Guide FOUNDER

5 H C o. DESIGN While your social media is a virtual intro, your website is an opportunity for continual conversations with your clients. From a simple site setup to a complex design with all the goods and details outlined, we offer a variety of web design options. By laying the framework for a solid online presence, we help establish your place virtually with the opportunity to always build upon the site. We are available to help with updates, but we also want you to have the tools to be able to comfortably maintain your site effectively and efficiently as you grow.

6 WEB DESIGN PACKAGES the starter This one page website is the perfect place to start if you need a simple landing page for clients. Consider it your online calling card, or mini website, with extra details such as a contact form or newsletter sign up. A perfect opportunity to put up a Coming Soon page as you transition into more online content, while maintaining a working and legitimate URL. We apply your branding (think logo, submarks, colors) to stay on brand, without getting into customization and coding. Starting at // Average Client Cost: to the build Working professionals and small businesses can benefit from a web presence that provides responsive design and promotes internal website traffic. Whether you need a new site or you are looking to polish your existing web presence, this mobile friendly design includes up to four (4) pages of design. We apply your branding (think logo, submarks, colors) to stay on brand, without getting into customization and coding. Websites that require more than four (4) pages will incur a flat fee of per additional page. Starting at // Average Client Cost: 2, to 5, the works For businesses with more robust services, products, or information to convey to clients, this package allows for greatest flexibility and brand integration. Perfect for a new business or existing businesses ready to take a step up, we provide basic business setup, including: custom branding, photography, business cards, social media integration, SEO rich content, Google Analytics integration, list setup with client opt-in, and mobile friendly design. Starting with a preferred template, we apply branding and custom designed content for up to eight (8) pages. Websites that require more than eight (8) pages will incur a flat fee of per page. Starting at // Average Client Cost: 5, to 8,500.00

7 H C o. WRI TE Did you know that on average, the About Me page is the most visited page on websites? We want you to not only tell, but also sell, your story. From e-newsletters and website content, to fact sheets and tagline brainstorming, we craft engaging, authentic copy that recipients want to read and act upon. Whether you need to show your clients who you are and what you are about or you have something newsworthy to share, we help you dot every i and cross every t with confidence. When it comes to a dynamic online presence, the details make the difference.

8 about profile. Tell, and sell, your story. Up to 400 words, all about you and your business, to show your clients who you are and what you are about. Whether it s a mix of personal and professional details, or strictly business, this profile will be unique to you. Includes a first draft, and up to two edits. faq. Let s face it, the world is full of questions. Some are silly and some are sensible. We will craft and draft the perfect FACTS & QUESTIONS page for your site. We will cover the asinine and absurd, the legal and the legitimate, and work with you to cover all the bases. Includes a first draft, and up to two edits. newsletter content. Words worthy of a newsletter deserve the very best attention to detail. For marketing, monthly updates, and personal correspondence needs. We will craft engaging, authentic copy that recipients will want to read and act upon. Up to 500 words. Includes a first draft, and up to two edits. brochures. Don t just show clients what you do, tell them. Original and compelling copy will be the perfect accompaniment to your business brochures. Up to 500 words. Includes a first draft, and up to two edits. press release. Making an official statement should be done with every i dotted and t crossed. When you need to announce something newsworthy, the details are in every written word you release. Up to 400 words. Includes a first draft, and up to two edits. WRI TING OFFERINGS media page/fact sheet. Details can be dreary, but fact sheets can be fantastic business tools. Whether it s for business, non-profit, individual, or special project needs, we will cover the facts from top to bottom, left to right, outlining your subject/content manner. One page of content. Includes a first draft, and up to two edits. website content. Everything in life is in the details. When it comes to a dynamic online presence, the details are in the words. Up to 300 words crafted for your website page of choice. Purchase multiple for several pages of website content work. Includes a first draft, and up to two edits. tagline brainstorming. The details in a slogan or tagline for your business can set you well above the others, and help capture exactly what makes your business different. Includes a first draft of suggestions, with up to two edits during the brainstorming process. business name brainstorming. What s in a name? A lot. The right name can be worth a thousand customers and goes a long way for substantial success. Includes a first draft of suggestions and available domain names, with up to two edits during the brainstorming process. writing - hourly. Have a special project or single item that you need written? Every project includes a first draft, and up to two rounds of edits. editing - hourly. Need your written content to be reviewed and refreshed? Every project includes a first draft, and up to two edits. website proofreading. Is your website up and running, but you need another set of eyes to review the pages or check the links are working? Select the pages you want us to review, or have us provide a custom estimate for a full website crawl and audit. starting at hello@the-hello-co.com with your project requirements for a personalized quote

9 H C o. STRATEGY Social media should be a solution to reaching clients, not a struggle. We are here to help with efficient and effective social media strategies. We make Instagram intuitive, Facebook flow, and Pinterest perform for your business. From one-on-one coaching & workshops, to monthly planning & full-time social media management, we have a variety of options. Whether you need a break, need a boost, or need to make a bold move online, we ve got the solutions to your social media strategy needs.

10 ONE-ON-ONE CONSULTING /hour Available on-location in Denver metro region or Aspen/Roaring Fork Valley. Available as phone call or video chat anywhere. Minimum of two hours required (recommended length), with maximum of four hours per session. GROUP CONSULTING /hour In-person consulting for a group at location of choice. Two-hour minimum (recommended length). No travel fee for Denver metro region or Aspen/Roaring Fork Valley. Travel fees apply for locations not included in travel area. STARTER /month 30 days of Instagram planning in Planoly program for client. (Client must have Planoly program/log-in). Client supplies images. Visually plan, write captions, choose hashtags, and schedule all 30 posts at the beginning of the 30-day period. Client can then post manually or Auto Post throughout the month. No comment responding or referrals. No reporting or analytics, unless three (3) months or more of Monthly Planning is booked for services. Set-up fee: 50.00/one-time fee STRATEGY PACKAGES STANDARD /month 7 posts per week to Instagram, for a period of one-month total. If client does not have a Planoly account, we will create one for our use only at no charge. Client supplies images. Reposts and copyright-free images also an option as needed. Up to 4 custom designs created per month (text-based designs). Visually plan, write captions, choose hashtags, and schedule posts for the month. Post to Instagram based on analytics reports for best time(s). Respond to general comments and we refer questions to client. Like photos of the people you follow. Provide monthly reporting with analytics and recommendations at the end of every month. Set-up fee: 50.00/one-time fee If you're always trying to be normal, you will never know how amazing you can be. - Maya Angelou

11 STEADFAST /month 12 posts per week to Instagram, Facebook, and/or Pinterest, for a period of one month. Posts are divided to accounts as client desires (i.e., 7 to Instagram, 3 to Pinterest, and 2 to Facebook). If client does not have a Planoly account, we will create one for our use only at no charge. Facebook posts are a mix of client-provided content and sharing industry news. Pinterest pins are directly from Instagram best-performing client content. Client supplied images. Reposts and copyright-free images also an option as needed. Up to 4 custom designs per month (text-based designs). Visually plan, write captions, choose hashtags, and schedule posts for the month. Post to Instagram based on analytics reports for best time(s). Respond to general comments and we refer questions to client. Like photos of the people you follow. Provide monthly reporting with analytics and recommendations at the end of every month. Set-up fee: 50.00/one-time fee STRATEGY PACKAGES SAVVY /month 12 posts per week to Instagram, Facebook, and/or Pinterest, for a period of one month. Posts divided to accounts as client desires (i.e., 7 to Instagram, 3 to Pinterest, and 2 to Facebook). If client does not have a Planoly account, we will create one for our use only at no charge. Facebook posts are a mix of client-provided content and sharing industry news. Pinterest pins are directly from Instagram best-performing client content. Client supplied images. Reposts and copyright-free images also an option as needed. Up to 4 custom designs per month (text-based designs). Visually plan, write captions, choose hashtags, and schedule posts for the month. Post to Instagram based on analytics reports for best time(s). Respond to general comments and we refer questions to client. Like photos of the people you follow. Dedicated time each week to engage with potential new followers, seek new client bases, and work to increase new, organic engagement. Provide monthly reporting with analytics and recommendations at the end of every month. Set-up fee: $50/one-time fee

12 HOW TO BOOK H C o. let's do this! hello@the-hello-co.com the-hello-co.com