2013 PARTNER CONNECT

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1 2013 PARTNER CONNECT

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5 There are 7,1 Billion people on the planet & 6 Billion mobile subscriptions. Only 4,2 Billion use a toothbrush

6 50 billion Think devices Source Cisco

7 Software is the lifeblood of modern business

8 Opportunity 70-80% of companies are creating internal apps -Forbes Applications will account for $132B in the software market in Forrester 1 Industry predicts 25% growth in the ALM market 1 Global business and government spending on IT and services in 2013 Forrester Research, Inc., July 12, 2013.

9 Windows 8 Platform Strategy Windows RT/ Windows 8 Embedded Shared Windows core Windows Server 2012

10 Programming skills Development tools Languages, frameworks Components Runtimes

11 Business Modernization Building Blocks DevOps-Commerce Modern apps The modern app lifecycle The modern data center Better Faster Cheaper

12 The Evolution of Enterprise Apps Internal Users, B2B Partners, Traditional channels Consumers, Mobile Workforce, New channels LOB Applications for recording Systems of Record Characteristics Moderate-long cycle times Planned infrastructure scaling Traditional OLTP, DW, OLAP Macro-transactions Moderate to high latencies Moderate availability requirements Moderate MTTR : hours to days Core business Longer release cycles Enterprise Scalability Direct-to-Consumer Online B2B Mobile workforce enablement Gamification Consumer and Audience Intelligence Modern Apps for engaging Brand Differentiation Continuous Delivery Enterprise Grade Internet Scalability

13 Apps that companies build Internal line of business apps Apps for the Windows Store

14 Go-to-Market Strategy Modern Lifecycle Modern Applications

15 Partnership will get us there

16 Landscape has changed Traditional Customer Relationship Today s Customer Relationship

17 Identify your biggest opportunities Retail Assisted sales. Event management. Field worker. Branch banking/ insurance sales. Access to patient data. Student collaboration. Retail execution. Digital entertainment. Engineering/ design. Advisory services. Mobile flexibility in a hospital. Teacher in classroom. Media. Community care. Digital textbooks. Clinical training and research. Classroom management.

18 What does your target customer s start screen look like? LOB Apps Support Apps Sales & Marketing Apps HR Apps Productivity Personal Apps Industry & Process Specific ABC App Down App Printers working IT Help $80 18% 55% Sales Customer Utilization Human Resources Up time 9% 681 Industry & Process Specific Fault Fixes IT Service Status Revenue Wins Scorecard Status Staff Planning Industry & Process Specific Facilities Printing CRM Sales Time & Expenses Skills Center

19 Engage with a portfolio of apps customization. cloud model. licensing model,

20 Customers White label apps create scale in existing and new customer base Scale up: Next few customers: First Customer: Time First Customer Develop the app as a framework. Co-invest with your customer and own the code. Next Few Fine-tune and customize. Re-sell into existing customer base. Build reference cases. Scale Up Build solution offer. Drive demand in market. Re-think licensing model.

21 Close deals with the right engagement

22 App hunting Enterprise: Each customer has an LOB plan Each top Application has a win plan Consumer Each top Application has a win plan Programmatic approach for breadth

23 Apps on Windows Offers Contact your PAM Consumer Commercial PR & Social Media Co-marketing Store Spotlight Online Discounts App Fast Track Access to Devices Retail Education Student Demo Script App Consultants PR & Social Media Co-marketing App Fast Track Sales Demo App Access to Devices App Consultants PR & Social Media Co-marketing Store Spotlight Access to Device App Consultants Gold & Silver Partner Business Invest Programs Self-Service Go To Market Resources App Consultants Design hours up to 120hrs + Windows Store merchandize Design hours up to 80hrs / MAAP for Selected partners Up to $xxk per app Azure Trial BizSpark for Startups PR & Social Media Co-marketing Store Spotlight suggestion App Consultants PR & Social Media Co-marketing App Consultants Sales Demo App PR & Social Media Co-marketing Store Spotlight suggestion App Consultants App Consultants

24 Win a Drone! Exclusive Partner Contest Make your company app on Windows 8 and Windows Phone and Win this Parrot AR.Drone Hurry to aka.ms/winadrone

25 Accelerating Growth. Together. Business Opportunity Make your teams aware Create an Apps practice Get Ready The market moves fast Build Modern Apps Your customers are ready Application Development competency Lifecycle Management competency Attend Windows 8 and Windows Azure sessions this PM Visit the Application Development

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