Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social @sabrina_woods

Transcription

1 Get Hired: Helping Your Clients Rise to the Top of Google Rankings Using Social Media

2 Nancy Richmond Presenters Florida International University Amanda Peters Harvard Kennedy School Sabrina Woods Northeastern University * Holistic Career/Life Coach * Linkedin Trainer

3 What we will cover What is SEO? Why should you (and your clients) care? What should your clients share and where? Brand Content Engagement and Tools Evaluating your clients SEO impact

4 Social Media Experience?

5 What is SEO?

6 What is SEO? Search Engine Optimization Maximizing elements of your online presence to get unpaid traffic and exposure With SEO, the goal is to have the positive and on-message rise to the top of search engine results and show up often, while the negative is buried Google is just one of many search engines, but with 66% of search, it is our focus for today Source:

7 But Why Should You Care? Source:

8 Why should you care? Your clients will be Googled You want them to be able to: Manage their reputation Advertise (and to the right audience) Be FOUND for keywords for their profession by employers or potential clients Communicate their (current) brand

9 Why Should You Care? Recruiters are searching for candidates The single greatest opportunity for recruiters in 2013 is increased access to passive candidates via social media (p. 3) 98% of respondents used social media for recruiting in 2012 Bullhorn Social Recruiting Report 2013

10 1 Billion names are searched on Google everyday What ranks highest on Google? Let s take a poll.

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12 Which of these rank highest on Google? A. Google+, About.me, YouTube B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, Slideshare

13 Infographic: How to rank for your name in Google

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15 BRAND

16 What s Your Brand? Get your name Profile descriptions Your own website About.me Brandyourself.com

17 What s Your Brand? What do you want to be known for? Get your name Profile descriptions Local

18 What s Your Brand? Your own website Free Weebly & Wix

19 What s Your Brand? Examples Wix.com Weebly.com

20 What s Your Brand? About.me

21 What s Your Brand? Brandyourself.com

22 CONTENT

23 Content Contributing original, quality content, on a regular basis Keywords and phrases Starting a blog (and getting posts indexed) Including photos and videos on all sites Ensuring all sites work on mobile

24 Quality Content Content is key, in context, on topic and up-to-date Geared to the reader, not to the search engine Source: Searchengineland.com/seotable

25 Why it Matters for SEO

26 Keywords

27 Blogging

28 Images and Videos are King Images and Videos are Vital

29 The Future is Mobile The Future Is Mobile

30 Proofread Content Spell check/carefully review content Misspelled words will not help your SEO

31 Linking/Guest Blogging

32 TOOLS LinkedIn Twitter Google+ Facebook Klout & Brandyourself

33 LINKEDIN

34 Linkedin - Customize your Public Profile URL

35 Linkedin - Keywords Keywords really are key Have an SEO & Human Friendly Headline Summary

36 Linkedin - Skills / Endorsements

37 Linkedin How do you know if you re successful? If have paid account, you will know what terms people use most to find your profile

38 If have free account.. Linkedin See who viewed your profile Is it attracting your target audience? Who is engaging with your updates? Who is responding to your discussions?

39 TWITTER

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41 How to Maximize Twitter SEO? Clients should 1) Choose a handle (@) and account name carefully 2) Include keywords in the bio (160 characters) 3) Select a relevant URL to your base platform

42 How to Maximize Twitter SEO? Clients should 4) Pay attention to the first characters of a tweet (one source said 42 characters): this may impact SEO relevance 5) Build an identity in terms of what tweet about, who follow and RT

43 How to Maximize Twitter Clients should 6) Tweet regularly SEO? 7) Focus on retweetability (asking to be retweeted can work) 8) Give credit to others

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45 Facebook Graph Search & #Hashtags

46 Google+ Social Authority = Greater Google Search Visibility

47 Klout & Brandyourself

48 Klout

49 Klout

50 What comes next Have clients Google themselves during an appointment SEO is not a once-and-done task Set regular times to keep all platforms up-to-date Is what s online conveying their one sentence? Regularly reevaluate brand image and content for accuracy and impact Are clients meeting their goals?

51 Resources, tools & stats