A quick guide to. Typical Services for Nimble

Transcription

1 A quick guide to Typical Services for Nimble Author: Richard Young. Twitter: LinkedIn: Skype: richardatnimble Web: Copyright 2012 Nimble, Inc. All Rights Reserved.

2 Foreword. This document an illustrative document of the services that a typical solution partner might offer to customers. This is built from the conversations with customers and prospects over my time working with Nimble and knowledge of both the CRM and Social markets prior to that. One of the key aspects of a Nimble implementation is the rapid ROI which stems from the low cost of implementation. This is in part due to the easy to use UI and the out sourcing of complex elements such as campaign management. The services our customers and prospects are looking for centre around the delivery of sales, marketing and social consultancy. Specifically helping them to get to grips with social media and how it impacts their business. The bottom line is Nimble partners help customers to grow their businesses rather than just implement a piece of software. Remember, Nimble runs webinars every Tuesday and Friday. This is a great resource to get people trained on Nimble and as a demonstration tool. We also cover some aspects of Social Selling on this. Contact Details: Todd Martin Director of Sales e: todd@nimble.com t: s: toddatnimble Jon Ferrara CEO & Co-Founder e: jon@nimble.com Richard Young Director of EMEA e: richard@nimble.com t: s: richardatnimble Lisa Fishman Sales and Marketing Associate e: lisa@nimble.com s: lisaatnimble

3 How to use this document. This document simply lists a range of services that your organization might offer to its prospects and customers. Our most successful partners take these services and create an implementation package and monthly recurring revenue packages around these. Typically the recurring revenues centre around inbound marketing and social with tiers depending on the customers budget and requirements for example 150 per month for 4 blogs. This varies depending on frequency, size and effort put into each blog. The typical tiers are around Gold, Silver and Bronze levels of service.

4 Social Media Accounts. Twitter. To manage the Twitter account for the customer: Engage on daily basis with mentions, follows and RTs. Connect with new potential followers. To research the customers industry and create updates to go out to show expertise in their field. Provide posts on a daily basis. Brand the Twitter profile to the customer. Facebook. To manage the Facebook account & Facebook Business Page for the customer: Thank all comments. Engage with members of your business/group page. Upload photos sent through on a weekly basis. Upload/link through to your blog. Brand the Facebook Business/Group page to the customer. To research the customers industry and create updates to go out to show expertise in their field. Provide updates at least once per week. LinkedIn. To manage the LinkedIn Company Page & Directors account for the customer: Complete the Company profile & Director profiles with information as required. Thank all new connections. Post on a weekly basis to relevant groups. Upload/link through to your blog. Provide updates at least once per week. Google+. To manage the Company Google+ Page for the customer: Thank all comments. Engage with members of your business/group page. Upload photos sent through on a weekly basis. Upload/link through to your blog. Brand the Google+ Business/Group page to the customer. To research the customers industry and create updates to go out to show expertise in their field. Provide updates at least once per week.

5 Copywriting. Blogs. Agree a schedule of posts an editorial calendar for your blogs. Research ideas to ensure current & up to date articles. Provide images to support. X Blogs per month (usually 4 per month). Co-ordination with SEO to ensure blog tags help your website. Creation of the blog articles. * Provision of blog system. *Creation of video content to support the blog Website Provision of content for the customers website. Text for product positioning. Keyword analysis and grading. Link building. Enable Social Media sharing. *Creation of video content to support the website. Templates. Creation of templates for sales, marketing and customer service. Provision of images for s. Case Studies. Interview with customer. Writing up of the case study in line with requirements. Creation of blog entry supporting the case study. Push via Social Media to drawn in traffic based on the case study. *Creation of video content if appropriate.

6 Inbound Marketing. Campaigns. Creation of 1 campaign per month. Creation of news letter to customers to be sent each month. Utilization of the Nimble database to support the campaigns. Checking for spam thresholds. Ensuring opt-in only addresses. Enabling opt-out of s. Landing Pages. Provision of Landing Pages that are easy to navigate. Provision of analytics on landing pages. Helping to increase landing page conversion rates. Enable Social Media sharing. System Management. Data Quality. Training. Clean data. Dedupe data. Import data. Expand data. Training on Nimble day to day use. Training on how to engaging with Social Media. Training on how to blog. Training on copywriting. Consultancy. Application Design, workflow and setup. Identification of business process and how it relates to Nimble. Conceptualization of where data will go. Creation of fields to support reporting and data. Change Management for employees.

7 Useful Tools. MailChimp. As you already know, Nimble integrates with MailChimp making it the default choice for campaigns. The price is great for the SMB market place, starting off free. HubSpot. The Royals-Royce of inbound marketing systems. It may well be an expensive system to run for an SMB but you can reduce the costs by ensuring the contacts are migrated into Nimble rather than purely storing them in HubSpot. Fantastic landing page management and closed loop marketing support with Nimble. Our integration is better than most with a special HubSpot tab opening within Nimble to provide the customers sales and customer service teams with a synopsis of what happened to the prospect. Wufoo. Much more cost effective than HubSpot but not offering the same level of sophistication. Simply to build and use inbound web forms. BufferApp. As you know I rate this application. It s very easy to use and you can manage multiple accounts from it. This means you can use it for both your own Social Media and your customers Social Media without having to login to another system. Grammarly. If you re creating copy then this is an invaluable tool. Checks grammar, spelling and plagiarism amongst things. WordPress. Well known and highly respected blogging platform.