CENTENARY PLAINS BMX SOCIAL MEDIA POLICY

Transcription

1 CENTENARY PLAINS BMX SOCIAL MEDIA POLICY Plicy number BP Versin 1 Drafted by Brendan Platt Apprved-Cmmittee 19/09/2013 Respnsible persn Media Manager Scheduled review date 19/09/2014 INTRODUCTION Scial media such as Twitter, Facebk, Ggle+, YuTube and blgging represent a grwing frm f cmmunicatin fr nt-fr-prfit rganisatins, allwing them t engage their members and the wider public mre easily than ever befre. Hwever, it is als an area in which rules and bundaries are cnstantly being tested. This plicy acts in cnjunctin with s Media Relatins Plicy in rder t maximise ur scial media reach while prtecting ur public reputatin. PURPOSE may chse t engage in scial media such as: Twitter Facebk Ggle+ WrdPress/Blgger YuTube/Vime itunes/pdcasting seeks t encurage infrmatin and link-sharing amngst its membership and vlunteers, and seeks t utilise the expertise f its members and vlunteers in generating apprpriate scial media cntent. At the same time, scial media psts shuld be in keeping with the clubs values and als the image that wishes t present t the public. Psts made thrugh its scial media channels shuld nt damage the Clubs reputatin in any way. Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) its members r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.

2 Due t the fast-mving nature f scial media and the cnstant develpment f new scial media prgrams, it is imprtant that this plicy and its prcedures be reviewed at regular intervals. CORE POLICY scial media use shall be cnsistent with the fllwing cre values: Integrity: will nt knwingly pst incrrect, defamatry r misleading infrmatin abut its wn wrk, the wrk f ther rganisatins, r individuals. In additin, it will pst in accrdance with the assciatins Cpyright and Privacy plicies. Prfessinalism: s scial media represents the rganisatin as a whle and shuld seek t maintain a prfessinal, respectful and unifrm tne. Members and vlunteers may, frm time t time and as apprpriate, pst n behalf f using its nline prfiles, but the impressin shuld remain ne f a singular rganisatin rather than a grup f individuals. Infrmatin Sharing: encurages the sharing and repsting f nline infrmatin that is relevant, accurate, apprpriate t its aims, and f interest t its members. shuld seek t grw its scial media base and use this t engage with existing and ptential members, dnrs and stakehlders. At the same time, a prfessinal balance must be struck which avids placing the rganisatin s reputatin at risk. AUTHORISATION Js Custers Brendan Platt Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) r Our Cmmunity, its staff r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) r Our Cmmunity fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.

3 CENTENARY PLAINS BMX SOCIAL MEDIA PROCEDURES Prcedures number BP Versin 1 Drafted by Brendan Platt Apprved-Cmmittee Respnsible persn Nikki Martn Scheduled review date RESPONSIBILITIES The Cmmittee shall nminate a Media Manager t c-rdinate s scial media management. The Media Manager will versee expansin f scial media and help t develp the Scial Media Strategy in line with the clubs Media Relatins Plicy. Members and vlunteers may, frm time t time and where apprpriate, pst n behalf f using the rganisatin s nline scial media prfiles. This is t be undertaken nly with the express knwledge and authrisatin f the Media Manager. The Media Manager has ultimate respnsibility fr: Ensuring that all psts are in keeping with s cre Scial Media Plicy. Ensuring apprpriate and timely actin is taken t crrect r remve inapprpriate psts (including defamatry and/r illegal cntent) and in minimising the risk f a repeat incident. Ensuring that apprpriate and timely actin is taken in restring relatins with any persns r rganisatins ffended by an inapprpriate pst. Mderating and mnitring public respnse t scial media, such as blg cmments and Facebk replies, t ensure that trlling and spamming des nt ccur, t remve ffensive r inapprpriate replies, r cautin ffensive psters, and t reply t any further requests fr infrmatin generated by the pst tpic. It is imprtant t maintain the balance between encuraging discussin and infrmatin sharing, and maintaining a prfessinal and apprpriate nline presence. Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) its members r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.

4 Delegatin Scial media is ften a 24/7 ccupatin; as such, the respnsibilities as utlined abve may be delegated by the Media Manager t anther apprpriate member/vlunteer. PROCESSES Psting t scial media Befre scial media psts are made, vlunteers and members shuld ask themselves the fllwing questins and be able t respnd YES t these: Is the infrmatin I am psting, r repsting, likely t be f interest t Centenary Plains BMX s members and stakehlders? Is the infrmatin in keeping with the interests f the club and its cnstituted aims? Culd the pst be cnstrued as an attack n anther individual, rganisatin r prject? Wuld s dnrs be happy t read the pst? If there is a link attached t the pst, des the link wrk, and have I read the infrmatin it links t and judged it t be an apprpriate surce? If repsting infrmatin, is the riginal pster an individual r rganisatin that wuld be happy t assciate itself with? Are the tne and the cntent f the pst in keeping with ther psts made by des it maintain the rganisatin s verall tne? If yu are at all uncertain abut whether the pst is suitable, d nt pst it until yu have discussed it with the Clubs media manager. A few mments spent checking can save the BMX club big prblems in the future. Damage limitatin In the event f a damaging r misleading pst being made, the Media Manager shuld be ntified as sn as pssible, and the fllwing actins shuld ccur: The ffending pst t be remved. Where necessary an aplgy shuld be issued, either publicly r t the individual r rganisatin invlved. The rigin f the ffending pst shuld be explred and steps taken t prevent a similar incident ccurring in the future. If the mistake seems set t grw r is likely t cause significant damage t the rganisatin s reputatin, refer t the club executive cmmittee. Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) r Our Cmmunity, its staff r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) r Our Cmmunity fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.

5 Mderating scial media The reputatin f is first and fremst, and this invlves maintaining a safe and friendly envirnment fr its members. Frm time t time scial media frums may be hijacked by trlls r spammers, r attract peple wh attack ther psters r the rganisatin aggressively. In rder t maintain a pleasant envirnment fr everybdy, these psts need t be mderated. Freedm f speech is t be encuraged, but if psts cntain ne r mre f the fllwing, it is time t act: Excessive r inapprpriate use f swearing (is it ever apprpriate t swear in a pst?) Defamatry, slanderus r aggressive attacks n, ther individuals, rganisatins, prjects r public figures Breach f cpyrighted material nt within reasnable use, in the public dmain, r available under Creative Cmmns license Breach f data prtectin r privacy laws Repetitive advertisements Tpics which fall utside the realms f interest t members and stakehlders, and which d nt appear t be within the cntext f a legitimate discussin r enquiry. If a pst appears nly nce: Remve the pst as sn as pssible If pssible/apprpriate, cntact the pster privately t explain why yu have remved the pst and highlighting s psting guidelines. If a pster cntinues t pst inapprpriate cntent, r if the pst can be cnsidered spam: Remve the pst as sn as pssible Ban r blck the pster t prevent them frm psting again. Banning and blcking shuld be used as a last resrt nly, and nly when it is clear that the pster intends t cntinue t cntribute inapprpriate cntent. Hwever, if that is the case, actin must be taken swiftly t maintain the welfare f ther scial media users. The decisin t blck, ban and remve psts ultimately lies with the Club secretary, but may, at their discretin, be delegated t respnsible members and vlunteers. RELATED DOCUMENTS Media Relatins Plicy Privacy Plicy Cpyright Plicy Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) r Our Cmmunity, its staff r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) r Our Cmmunity fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.

6 AUTHORISATION Js Custers Brendan Platt Plicies can be established r altered nly by the Executive Cmmittee: Prcedures may be altered by DISCLAIMER: While all care has been taken in the preparatin f this material, n respnsibility is accepted by the authr(s) r Our Cmmunity, its staff r vlunteers, fr any errrs, missins r inaccuracies. The material prvided in this resurce has been prepared t prvide general infrmatin nly. It is nt intended t be relied upn r be a substitute fr legal r ther prfessinal advice. N respnsibility can be accepted by the authr(s) r Our Cmmunity fr any knwn r unknwn cnsequences that may result frm reliance n any infrmatin prvided in this publicatin.