2. Provide an exceptional first experience to Amway across traditional and cutting edge touch points.

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1 Strategic Objectives 1. Warmly welcome new IBOs. 2. Provide an exceptional first experience to Amway across traditional and cutting edge touch points. 3. Encourage new IBOs to reach their first bonus/rebate by taking advantage of the promotions and purchasing a product. 4. Encourage new IBOs to set up a Shopping List. 5. We only have one chance to make a first impression we need to continuously improve the impression we make and the experience we deliver.

2 Day 0: Welcome & Password

3 Day 1-7 Website View

4 Day 3: Get Started & Get Focused Packs Inside the pack, new IBOs will have a comprehensive welcome kit that includes: 1 x DVD - an engaging overview and demonstration of Amway s top products. 1 x Product Catalogue - a showcase of Amway s world-class product range. 1 x Welcome Brochure - a step-by-step introduction to the Amway business. 1 x Get Started Brochure - a guide of what you need to know to kick start your business. 1 x Your Rules Handbook - a helpful guide for those moving forward with their business venture. 1 x Promotions Booklet - great promotions, free offers and special deals available to new IBOs.

5 Day 3: Get Started Pack REGISTER FOR GET STARTED PACK! $99 PLUS DELIVERY Join for $99 plus delivery and receive a sample pack of our top product sellers so you can get familiar with the products. Plus receive all the business information you need and a minimum 15PV to kickstart your business journey to success. VS GET STARTED PACK ARTISTRY Sample Pack GLISTER Multi-Action Toothpaste 65g NUTRIWAY Omega-3 Complex 30s NUTRIWAY Concentrated Fruits and Vegetables 20s POSITRIM Protein Bar SA8 Premium With Bioquest Concentrated Laundry Detergent 750g XS Energy Drink PERFECT START! LET S GO

6 Day 3: Get Focused Pack GET FOCUSED PACKS! REGISTER FOR $219 There are 4 fantastic product packs to choose from based on the area you want to focus your business. For $219 plus delivery and a minimum 50PV, you can select any of the following Focus Packs. PLUS DELIVERY VS NUTRIWAY HEALTH PACK Concentrated Fruits and Vegetables 20s DAILY 30s Omega-3 Complex 30s Rhodiola Energy Supplement 60s Vitamin C Plus Extended Release 20s POSITRIM Protein Bar STRIVE+ Sports Drink VitH2O Sports Drink + ARTISTRY Sample Pack * GLISTER Multi-Action Toothpaste 200g SA8 Premium With Bioquest Concentrated Laundry Detergent 750g VS ARTISTRY BEAUTY PACK TIME DEFIANCE CRÈMES Cleansing Treatment Conditioning Toner Day Protection Crème Night Recovery Crème Product Guide & Sample Pack * VS ARTISTRY BEAUTY PACK TIME DEFIANCE LOTIONS Cleansing Treatment Conditioning Toner Day Protection Lotion Night Recovery Lotion Product Guide & Sample Pack * SIMPLY CHOOSE ONE! GREAT START VS HOME & PERSONAL CARE PACK AMWAY Pistol Grip Spray Bottle x 4 BODY SERIES Deodorant & Anti-Perspirant Roll On DISH DROPS Concentrated Dishwashing Liquid 1L DISH DROPS Scrub Buds Stainless Steel Scourers GLISTER Multi-Action Toothpaste 200g PURSUE Toilet Bowl Cleaner 750ml L.O.C. Multi-Purpose Cleaner 1L L.O.C. Plus Bathroom Cleaner 500ml L.O.C. Plus Daily Shower Cleaner 500ml L.O.C. Plus Glass Cleaner L.O.C. Plus Kitchen Cleaner 500ml L.O.C. Plus Plunger Dispensers 1L x 4 SATINIQUE Daily Balance 2 in 1 SA8 Delicate Liquid Laundry Detergent 1L SA8 Fabric Softener 1L SA8 TRI-ZYME Pre-Soak & Detergent Booster 1kg SA8 Premium With Bioquest Concentrated Laundry Detergent 750g + ARTISTRY Sample Pack * NUTRIWAY DAILY 30s * Image of ARTISTRY Sample Pack and Product Guide is not featured.

7 Day 7: ID Card Sam Sample 21 Sampls St SampleTOWN 7500 Your IBO Number is: < XXXXXXX > Shape your world with your new amway business dear < name > Congratulations on starting your own business with amway. You have made a great decision to create a better future. It may be to earn extra cash, learn new skills or travel. as an Independent Business Owner (IBO), amway is here to help you achieve your goals. Your Independent Business is based on the distribution of a wide range of quality products such as our health, beauty and homecare products. all of our products come with the reassurance of a 90 Day, 100% Satisfaction Guarantee. products can be ordered at for fast delivery. attached is your IBO card. please use this card to order products and access the great range of benefits amway offers through our partner Stores. Inside, you ll also find your Get Started flyer, which is an invaluable overview of the first things you ll need to know to kick start your business. With more than 50 years of experience in helping more than 3.5 million business owners succeed, we know there are two critical ingredients for your business success. Firstly, your sponsor. Your sponsor is your first point of contact to help and guide you as you build your business. Secondly, our support. We offer you comprehensive support, including free online business training, innovative websites, Business Centres and 14,000 staff dedicated to your business. You have joined a great team and with the help of your sponsor and our support, you can create a better future. please contact us on if we can assist. Congratulations once again on your decision to shape your world with your own business. best regards, michial Coldwell General manager amway of australia and new Zealand now you re in business

8 Day 8-14 Website View

9 Day 12: Welcome Phone Call Phone call from Amway Contact Centre Hello my name is <CallersName> from Amway, may I speak with < IBOApplicant1Name> please? Hi < IBOApplicant1Name>, I m calling to welcome you as a new Amway Independent Business Owner. May I have a minute of your time? <<< IF NO>>> When is a more convenient time to call? Thank you, I look forward to speaking with you then. Have a lovely evening. <<< PRESUME YES>>> Congratulations < IBOApplicant1Name> on joining Amway, you re one step closer to shaping your world. I m calling this evening to see how things are going for you and if you have received your product pack and ID card? <<<IF NO ID CARD>>> It will usually arrive in the first week, sometimes it may take a bit longer. If you have not received your ID card in a week s time, you can always contact us on Have you tried the products in your product pack? What did you think? Well, there are two special offers available to you in your first 30 days that offer great savings on these products. <<< IF YES ID CARD>>> That s great, you re all set then. Have you tried the products in your product pack? What did you think? Well, there are two special promotions available to you in your first 30 days that offer great savings on these products. You get $75 off plus full PVBV with any purchase over $350. Also, receive $40 off plus full PVBV when you spend over $200. You can take advantage of both promotions in your first 30 days to help you reach your first bonus level sooner! <<< IF IBO LIVES IN NSW, VIC, QLD, WA and New Zealand ONLY>>> Have you had a chance to visit our Amway Business Centre in [STATE CODE]? Come along to have a chat with our Naturopath and Beautician for expert advice and to discover more of our products. Plus, the first Thursday of every month we hold a Welcome to Amway session for new IBOs like yourself to help get you started on the right track. <<<IF ADDRESS LISTED>>> I would like to confirm the address you have listed with us. Can you please repeat your address? Finally, is there anything else I can help you with today? If you need any further information, please call us on , speak to your upline or visit amway.com.au. Thank you for your time today < IBOApplicant1Name> and have a lovely evening.

10 Day 14 No PV

11 Day 14 PV but have not achieved first bonus

12 Day 14 Achieved first bonus

13 Day 15 Printed Newsletter how to SHAPE YOUR WORLD Light on calories big on taste XS Energy Drink A blend of 4 essential B vitamins with less than 1/2 a calorie of sugar per can. Try XS Mixed Case VS Ageless skincare ARTISTRY TIME DEFIANCE Lotions and crèmes improve the visible signs of ageing by 41% in only 12 weeks. Try TIME DEFIANCE System With Crèmes VS

14 Day 15 Printed Newsletter HOW TO SHAPE YOUR WORLD Dear Independent Business Owner, you ve joined a global success story with Amway now it s time to make your own independent business soar. Time is running out on your exclusive introductory offers so make sure you take advantage of them right now to achieve your first bonus level and get you on your way. 1gET $75 off PLUS full PV WiTH ANY PURcHASE OVER $350 WHOLESALE (APPROx 85PV).* get $40 off PLUS full PV WiTH ANY PURcHASE OVER $200 WHOLESALE (APPROx 50PV).* 2 at * The approximate PV is based on purchase of Amway core products. Both promotions can be taken any time within the first 30 days after registration. Each promotion can be used once only. HURRY! TImE IS RUNNING OUT With so many world class products to choose from all with a 90-day 100% Satisfaction Guarantee where to begin? Well, why not start with our ever-popular XS energy drink, packed with herbs and essential B group vitamins? Or discover the ultimate skincare regime with ArTISTry prestigious TIME DEFIANCE range. Use our online Shopping List tool, which lets you set up a list of products to purchase every month! Kickstart your business by building valuable PV and reach your first bonus level sooner. USE YOUR EXCLUSIVE INTRODUCTORY OFFERS TODAY! Order now at or FIND US on Facebook amway.australia.newzealand FOLLOW US on Twitter twitter.com/amwayausnz VIEW US on youtube youtube.com/amwayaustralia Amway of Australia 46 Carrington road, Castle Hill, NSW 2154, Australia Tel Fax Web ABN