Campaign Specialist. Marketing Services Manager. Campaign Manager. Campaign. Manager. Senior Campaign. Marketing. Assistant.

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1 Business Unit: Programmes Reporting to: Direct Reports: None Date Created: March 2016 Purpose of the position The purpose of the position is to manage the delivery of campaigns across all channels that make Fly Buys customers want to engage and shop within the Fly Buys network, earn points and spend points on rewards. This role requires an experienced direct marketer to be responsible for end-toend delivery of campaigns. It is a get your hands dirty role in a fast-paced environment that includes all aspects of campaign delivery. It will suit someone who loves creating and implementing campaigns that change the shopping behaviour of New Zealanders. The Programmes Team is at the heart of Loyalty NZ; it brings the Fly Buys brand to life in real ways through engaging communications that make customers want to shop, earn and spend points - while providing commercial gains for clients and Loyalty NZ. The position works closely with some of New Zealand s leading retailers and service organisations. Organisational position / Virtual Team The reports directly to a and has a very strong working relationship across the Services team and Virtual teams (dedicated client teams lead by a Key Account ). Services Communications Senior Assistant Senior (vacant) Executive (FTA)

2 Key Responsibilities 1. Coordinating end-to-end delivery of campaigns including: Working closely with Clients, Analysts, Insight s, Operations, external agencies and frontline customer service staff to bring campaigns together Drafting campaign and creative briefs as well as data and mailhouse specifications Writing engaging copy, proof reading, and facilitating approval of communications to market Informing targeting criteria through internal marketing analysts and clients Implementing campaigns and interpreting, presenting and using results to guide future campaigns Following a pre-defined process that ensures campaigns are delivered to market at least risk to Loyalty NZ, Clients and customers Building effective relationships that result in highly satisfied Clients and stakeholders. 2. s will be short-term and tactical, and there will always be multiple campaigns on the go at any one time. s are often multi-channel, and may include edm, DM, mobile, POS, social, online, offline and outdoor advertising. 3. The key metrics are ROIs, on-time and accurate delivery and customer engagement from campaigns. The Loyalty Way 1. Focuses on and contributes towards continuous improvements within the workplace through improving activities and processes to make things Easier, Better, Faster and Cheaper. 2. Contributes towards, and promotes, The Loyalty Way, LNZL s values (the 5Cs ) and the achievement of our desired work environment; specifically an environment that stimulates individual, team and organisational growth and achievements, and encourages our people to think and behave in ways that achieve their goals through co-operative efforts. 3. Establishes and maintains effective relationships: Develops and fosters good proactive working relationships with all internal and external contacts. Ensures suppliers of goods and services conform to the standards of business ethics adopted by LNZL. Operates a methodical round of contacts with other business collaborators to share market and other information of mutual interest. 4. Leads and/or contributes to specific Fly Buys projects. 5. Undertakes additional responsibilities and activities, as and when requested and as mutually agreed with your leader. Physical demands of the role This is not a physically demanding role Most challenging parts of the role 1. Ever changing client needs. 2

3 2. Fast paced environment. 3. Coordinating multiple tasks at any one time. Key Functional Relationships Internal: External: Reports to the, with direction from other s Strong working relationship with the Virtual Team(s) Collaborates and liaises closely with Information Analysts, Business Operations, Insight s and Account s Must have an effective working relationship with every other LNZL function and staff member Fly Buys Clients Fly Buys Customers Media, marketing, advertising, mail agencies Other external Contractors and Suppliers engaged from time to time, and other businesses Working environment 1. Open plan layout and moderate amount of noise that goes with it 2. Very little if no travel required 3. Standard office equipment Delegations of Authority Capital Expenditure: $0.00 Operational Expenditure: $0.00 Authorisation to Hire: Authorisation to sign Contracts: N/A N/A Responsible for: Number of Staff: 0 Budget: $0.00 Revenue: $0.00 Appraisal and Performance Criteria Formal appraisal will occur at least annually or more frequently when performance plans are re-negotiated. Performance will be measured against the performance plan negotiated at the beginning of the reporting period and against the other responsibilities identified above. This job is being carried out successfully when all responsibilities are being met. 3

4 Person specifications Qualifications Essential: Tertiary marketing qualification Preferred: Direct or Digital Certificate (or equivalent experience) Experience & Knowledge Essential: 3 + years experience in a related field with specific experience in direct & digital marketing and a strong penchant for data. Preferred: Previous experience working within a marketing team or agency in a fast pace environment with high levels of client contact. Skills The ideal appointee should have a high level of the following skills: Strong understanding of digital marketing channels and direct marketing solutions. Experience / comfort working with pre-defined processes. Understanding how data drives outcomes and comfort with interpreting campaign results. Excellent interpersonal and communication skills Understanding of how people respond to written and visual communications Planning, scoping and briefing campaigns Copywriting, reading and proofing marketing material Delivering campaigns that create commercial results Problem solving Making things happen and taking direction Thinking laterally and highly analytical (comfortable with understanding of data) Time management and meeting deadlines. Personal Attributes The ideal appointee should be able to demonstrate: A passion for excellence and a commitment to high standards. Integrity, loyalty to the organisation and a commitment to organisational objectives. A genuine customer service focus, both internal and external. A proactive and open minded consultative approach. Initiative, judgement and ability to creatively solve problems. Be detail conscious. Be a self-starter with the ability to accept responsibility and self manage. 4

5 Ability to work under pressure with an achievement focus. Enthusiasm, a thirst for learning and self-development. 5