EXHIBIT AND SPONSORSHIP OPPORTUNITIES CYBERAUTO CHALLENGE JULY 22 27, 2018 DETROIT, MICHIGAN, USA SAE.ORG/ATTEND/CYBERAUTO

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1 EXHIBIT AND SPONSORSHIP OPPORTUNITIES CYBERAUTO CHALLENGE JULY 22 27, 2018 DETROIT, MICHIGAN, USA SAE.ORG/ATTEND/CYBERAUTO

2 SHOW YOUR SUPPORT FOR THE FUTURE OF THE CYBERSECURITY INDUSTRY. BECOME A SPONSOR TODAY. Now in its seventh year, The 2018 SAE CyberAuto Challenge is a five-day practicum-based workshop where students work on real cars to find real answers to the challenges posed by cybersecurity in automobiles. The Challenge provides students with an interactive learning format through a series of instructor-led, practical learning sessions and discussions. Students are placed on teams comprised equally of student ts and professionals, including automotive engineers, government engineers, and ethical white-hat hackers. The teams work to identify automotive cybersecurity trends and develop talent in a new technical discipline in a high-tech industry. The National Highway Traffic Safety Administration (NHTSA) has stated that an educated workforce is crucial to improving motor vehicle cybersecurity. In their Cybersecurity Best Practices for Modern Vehicles document, NHTSA noted its support for educational competitions containing cybersecurity elements such as the SAE International s CyberAuto Challenge. SPONSORSHIP OPPORTUNITIES Maximize your organization s brand recognition in the cybersecurity industry and help foster the next generation of cyber-auto engineers by becoming a sponsor of the Challenge. Select from a variety of opportunities to fit all budgets.

3 SPONSORSHIP OPPORTUNITIES GOLD LEVEL Vehicle Donation and Team Sponsor $40,000 Only six (6) opportunities available. Reserved for OEMs. Provide one (1) vehicle as a learning platform to address current vehicle electrical/electronic systems for the hands-on portion of the program Data captured from OEM vehicle during instruction is property of the vehicle owner and is not shared beyond that OEM. Opportunity to provide up to two (2) subject matter expert(s) (SMEs) as onsite instructor(s) for general interest sessions Monday-Wednesday. Topics and timing to be coordinated by Challenge Program Officer Note: Due to the sensitive nature of this event, there are times when only vehicle team members are allowed in garage area. OEM attendees are restricted to viewing and /or working with data on their company s vehicle only. The sponsorship investment includes underwriting the attendance of up to five (5) leading students who have applied and been accepted to the CyberAuto Challenge based on merit Naming rights sponsor recognition - TEAM XX and logo inclusion on participant t-shirts Five (5) GUEST passes to attend the open sessions on Monday thru Wednesday of the Challenge, includes breakfast, lunch and dinner and the ability to attend the Friday after breakfast closing ceremony Opportunity for HR specialist or other designated representative to speak during selected lunch break at the Challenge and provide collateral materials for recruitment efforts. Time slot to speak designated by SAE Where permission is given, SAE to provide contact information for College Students for future recruitment efforts Recognition on event sponsor webpage with hyperlink to company web page Recognition as the TEAM Sponsor on sponsor appreciation signage Recognition in various public relations and marketing promotions provided by SAE Display table for SWAG provided by the sponsor and distribution of information if desired Meeting room made available for any meeting needs that arise with appropriate approvals Logo or company name in text included on team bracelets SILVER SPONSORS Contributor Plus $20,000 Multiple opportunities available. Logo on branded item of choice: lanyards, tote bags, water bottles, notebooks, etc. distributed to challenge participants and attendees (available on a first signed and selected basis) Provide up to two (2) engineering professionals from your company to participate on the vehicle team.(each team member is required to abide by the Challenge Information Sharing Protocols regarding non-disclosure of Challenge activities) Two (2) invitations to attend general interest sessions Monday-Wednesday Opportunity to provide collateral materials for recruitment efforts Opportunity to distribute materials to team participants via the tote bags (tote bag insertions available on a limited basis) Direct interaction and engagement with high school and college students for future recruitment opportunities Recognition on event sponsor webpage Recognition on sponsor appreciation signage Recognition in various public relations and marketing promotions provided by SAE

4 SPONSORSHIP OPPORTUNITIES SILVER SPONSORS Continued Challenge Meal Sponsor $10,000 Only nine (9) opportunities available. Sponsor of Challenge Breakfasts, choose day: Monday, Tuesday, Wednesday, Thursday or Friday OR Challenge Lunch, choose day: Monday, Tuesday, Wednesday, or Thursday. Receive signage recognition at the select meal time One (1) invitation to attend general interest sessions Monday-Wednesday Opportunity to provide collateral materials for recruitment efforts via a literature display or via event tote bags (tote bag insertions available on a limited basis) Direct interaction and engagement with high school and college students for future recruitment opportunities Recognition on event sponsor webpage Recognition on on-site sponsor appreciation signage Recognition in various public relations and marketing promotions provided by SAE BRONZE SPONSORS Friend of the Industry $5,000 Multiple opportunities available. One (1) invitation to attend general interest sessions Monday-Wednesday, includes breakfast, lunch and dinner each day Opportunity to include collateral piece in the tote bags (tote bag insertions available on a limited basis) Recognition included on event webpage Recognition on event sponsor appreciation signage Hacker Snack Sponsor $2,500 Multiple opportunities available. Opportunity to provide a Thursday all-night session snack break and collateral information for team members One (1) invitation to attend general interest sessions, Monday-Wednesday, includes all meal functions each day: breakfast, lunch and dinner Recognition included on event webpage Recognition on event sponsor appreciation signage

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6 WITH THE RISE OF FULLY AUTOMATED VEHICLES, THERE HAS NEVER BEEN A BETTER TIME TO GET INVOLVED IN AUTOMOTIVE CYBERSECURITY. Claim your sponsorship today to make a lasting investment in the industry! Opportunities are available on a first-come, first-served basis. Contact us now to secure your opportunity. Custom opportunities available, please contact for more details. CYBERAUTO CHALLENGE For more details and information, please contact: Linda Wagner, Event Sales & Development o m linda.wagner@sae.org sae.org/attend/cyberauto P