top 10 signs of june 2018

Transcription

1 top 10 signs of june 2018 S I G N M E S H. C O M S N A P S H O T J U N E Explore top 10 signs of last month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behavior

3 Online Dating Is Changing Society People used to meet potential dating partners almost solely through friendship groups. People who meet online tend to be complete strangers, says Josue Ortega at the University of Essex (UK) and Philipp Hergovich, University of Vienna in Austria. In this way, social links are set up that were previously nonexistent, significantly increasing the ratio of interracial marriages. B U S I N E S S I N N O V A T I O N Research predicts an almost complete racial integration within society, and suggests that married couples who meet online even have lower rates of marital breakup than those who meet traditionally. 3

4 Social Sports Consumers Ahead In Brand Interactions Around 1 in 5 internet users now say a main motivation for visiting social is to follow or watch sports events, but it seems they are not only watching, they are actively engaging. Especially the Millennial cohort of sports fans. B U S I N E S S I N N O V A T I O N Their main reason for social media use is to watch/follow sports events. Many are showing deeper engagement than the average Millennial; they re 63% more likely to be clicking on sponsored posts, and 61% more likely to be asking brands questions.

5 business 2 innovation Signs and innovations around new products, services and ventures

6 WeChat To Replace Travel Docs The scheme would link the travel documents of mainland and Hong Kong citizens to their WeChat accounts, allowing them to cross the border by scanning faces and codes. B U S I N E S S I N N O V A T I O N The new program has already been approved by the Ministry of Public Security, while Hong Kong's administration gave 'no immediate response' on their stance. Residents of the Greater Bay area would be the first to try the program whenever it launches. Encryption would prevent leaks of any personal information.

7 Doing Good With Just One Swipe Giving for good causes has never been easier: Misereor's posters placed in high frequented areas like airports call for donation and offer a simple act of simply swiping your credit card which is enough to donate two euros without any further needed security steps. B U S I N E S S I N N O V A T I O N You can also see immediately what your donation does, as the swipe of the card symbolically cuts through the chains binding a Philippine child prisoner or cuts a slice of bread for a family in Peru.

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 ASICS Promotes Mind Over Physique ASICS has unveiled a new running track featuring no technology, music or other distractions. Sole focus is on the runner themselves, with the message being to encourage people to focus on their mental race. C O M M U N I C A T I O N Set up in east London, the track is 150 meters and is in complete darkness, with one spotlight on the runner. It will host a number events to demonstrate this concept of one s mental state being the strongest quality in a race, not their physique.

10 Personalized Videos For Each Runner By Adidas Adidas added a personalized touch for each runner of this year s Boston Marathon. The act was part of the "Here to Create Legend" campaign celebrating the 30 years partnership between Adidas and the Boston Athletic Association. We re capturing the excitement, support and celebration that is Boston in a way no one has ever done before, said Paul Bowyer, head of Adidas Running US. C O M M U N I C A T I O N Using technology, they were able to create personalized videos of every individual runner as a memento of their achievement.

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Get Covered Without Thinking The Revolut app uses your phone s location services and when it detects you are abroad it automatically signs you up to a travel insurance policy. This means that from the moment you get off the plane, you have medical and dental cover - smooth, easy and affordable, nothing like we traditionally could expect from insurance companies. E X P E R I E N C E We wanted to create a type of insurance that uses technology to help our customers and only cover you on the days you actually needed to be covered all for the best price. said Nikolay Storonsky, CEO and Founder of Revolut.

13 Popup Netflix Shows The new pop-up experience from Netflix named Because You Watched - taken from their popular content personalization feature on their platform that suggests similar content - was set up in Hollywood, California. Visitors were able to immerse themselves in their favorite Netflix shows with the help of props, costs and lifelike backdrops, and even collect mementos from the event with Instagram-friendly displays. E X P E R I E N C E The pop-up continued to promote other shows the fans might like, just like on the platform. Guests were also able to take home free merchandise.

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 Coding School Collaboration For More Alexa Skills P A R T N E R S H I P S Amazon s artificial-intelligence assistant Alexa can already perform more than 13,000 skills, or programmed commands and responses created either within Amazon or by outside developers. Now Amazon has joined with a local coding school to encourage developers to build more commands for its voice-powered technology. The program with Coding Dojo will enable even more developers to see how easy it is to get started building for voice, Rob Pulciani, director of Alexa, said in a statement.

16 Life Advice From Celebrities Via Messenger P A R T N E R S H I P S In the campaign a well-known mindfulness coach, a stand-up comedian and a sportsman gave their thoughts, ideas and their personalities to create chatbots that people can ask questions, chat with and get advice and wisdom in return. This gave Telekom the opportunity to promote its unlimited data tariffs and engage with its audiences through a channel they use most.

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind