ESKIMO LIVE. Amplify the impact of your event with tomorrow s technology

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1 ESKIMO LIVE Amplify the impact of your event with tomorrow s technology

2 ESKIMO STRUCTURE LIVE! PROJECTS

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4 EXAMPLE CLIENT WORK Click HERE to watch the Smart Ticket Video

5 VIDEO Click on the image to play the Smart Ticket video if connected to the internet ESKIMO LIVE Amplify the impact of your event with tomorrow s technology

6 BRANDED LIVE EVENTS? Experiential? That s the stuff that gets in the way of enjoying the gig It s all about the choice of artist right? Some brand sponsored it but it didn t mean much after I left

7 HOW DO WE AMPLIFY EVENTS? We extend their life by creating pre and post event digital experiences We have a plug n play toolkit that enables brands to deliver real interactivity that captivates fans in any size space or place We understand people and only build tech that augments the live experience and doesn t detract from it

8 HOW CAN YOU MEASURE EVENT SUCCESS? Digital technology enables you to create metrics, KPI s and ROI about live events. Everything we deliver is measurable and has a real world outcome. Our clients have access to a real-time dashboard to track sales, engagement, interaction, conversion and social buzz from any activation. Every client has different reasons to deliver a live music event. Metrics must reflect the needs of the client. Most branded live events can t use traditional measures of success such as ticket sales, Eskimo can track behaviour and brand engagement. Qualitative feedback is great when you can get it but what about quantitive? What did people actually do? Did they get involved or shout about it?

9 LIVE CREDENTIALS? WHO? WHERE?

10 LIVE EVENT PARTNERS

11 ESKIMO TECHNOLOGIES Wi-Fi BEACONS streaming contactless SOCIAL SCREENS

12 THE ESKIMO LIVE TOOLKIT FROM WHICH WE DESIGN EVENT SOLUTIONS

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14 STicket STicket (Smart Ticket when used at Samsung events) creates a range of engaging pre, live and post event experiences which open up new marketing opportunities for event sponsors and venue owners. Many apps now offer value aded content, fan and community areas, social sharing and venue information, however STicket has been designed to deliver a robust mobile ticket security and access control platform in a simple package for any event. VIDEO Click on the image to play the Smart Ticket video if connected to the internet Key features: 1. Banking grade PCI-level security for mobile ticket distribution 2. Adds a level of security which eliminates fraud and abuse in the secondary market 3. Delivers event, venue and artist information in a sophisticated native app 4. Built-in API s to link Mastercard, Visa and PayPal NFC platforms for cashless payments 5. Modular media CMS to link social accounts (Twitter, Facebook, Instagram and YouTube) 6. Third-party platform integration (Livestream and Makelight)

15 Wi-Fi Eskimo provides consultancy, hardware and hotspot services to Live Events. There are many challenges and considerations to delivering Wi-Fi across small and large venues and on greenfield sites. Our engineers have over 30 years experience in RF and Wi-Fi working with vendors such Cisco and Ruckus. The team are certified engineers and have worked with all other major WiFi vendors including Aruba, Meraki and Ubiquity. Core skills include RF design, site interference mapping, 3G/4G Offload, High-Density environments and LAN Networking. 1. The Emirates Stadium - Arsenal FC 2. South by SouthWest - SXSW 3. Wembley Stadium 4. Glastonbury 5. MasterCard - Kylie, Pharrell and Laura Mvula 6. Samsung - Bastille and Biffy Clyro

16 DIGITAL SIGNAGE Eskimo is at the forefront of digital signage, partnering with a global leader in real-time software that brings venue screens to life. Eskimo has consulted on and delivered the same solution to retail venues including Gap and Harrods. The platform not only delivers exciting, visual High-Definition branding but it also enables fans to interact with the brand messages via screens in a secure moderated environment. Screens enhance the event experience and open up screens as a new marketing channel.

17 Eskimo have a unique skill set spanning technology and a knowledge of the music business. Samsung gave them a challenge and they built and delivered a solution that will re-define how people enjoy live music in future. -Samsung

18 CHARGING STATIONS Some solutions require getting people to engage via their phone, from redeeming their ticket, to paying at the bar and using social media. By installing charging stations you ensure that people can take full advantage of all the technology on offer. Charging stations can also be branded physical hang-out spots around the venue.

19 LIVE STREAM & VIDEO ON DEMAND Eskimo has a strategic relationship with Livestream enabling HD streaming from any event to any device. Offering Live Stream or Video on Demand functionality provides the opportunity to offer virtual ticket events and allow them to be enjoyed globally on any device, not only for those in attendance. This opens up revenue streams that were previously dominated by the Box Office T.V. broadcast model.

20 APPS & MOBILE We create bespoke native apps, hybrid apps and web apps for events, venues and musicians. Reward attendees with exclusive content Increase engagement through social media and fan walls Show real time event information Sell merchandise Capture data of attendees

21 INSIGHT & DASHBOARDS Flexible, custom designed charts, dashboards and infographics which can track real-time relationships and activity. Results can be presented live (where the information is available) or as an event report post the activity. Custom infographics and representations can be created to display information in a meaningful way to the client.

22 Yet again another stellar performance. The venue set up was a dream but you guys worked the magic. A big thank you again for all your hard work, working to our usual tight deadlines and coming up with the goods -Big Group

23 LOTTERY Whether it s a free gig or full-price ticket, lottery is a platform for over-subscribed events which allows customers to have a fair and auditable chance of winning. Lottery avoids phone queues, has been ratified by the Gaming Commission and generates increased data capture from all customers and fans.

24 HUSKY Husky is a social registration and marketing platform that delivers social graph insight and behavioural data. Not only is Husky a quick way to capture fans and customers through a social login button, it ensures that the data is kept safe and available in a useful format to your business. Husky can help win new customers and keep them longer though identifying ambassadors; rewarding loyalty; enabling targeted gifting, and personal recommendations. More data is just more data Husky enables you to segment, share and query the data then export it into other marketing or CRM platforms.

25 WEB PLATFORMS We create fully responsive websites for events, venues and musicians. No proprietary code or third-party development languages = total flexibility and standardised sites Integrated reporting and dashboard Browser testing includes mobile feature phones Scalable across multiple events Sophisticated data capture and tracking

26 WAYFINDING Native map application integration for venue directions Live traffic and travel updates pushed to mobile and in venue screens Augmented reality venue information using overlayed graphics for directions to toilets and bars

27 CASHLESS The ability to pay with one tap for all Smart Phones and for any event purchases. It speeds up the transaction process, reduces cash queues recognises the customer and does not require a wallet top up. Our Paypal/ Samsung process is agnostic and can be deployed against any payment provider and any smart devices. Far more simple to use and functional than wristband RFiD wallets that require increased consumer setup and frustrating unused balances. NFC, Bar codes, QR Codes, Check-In Input Technology INPUTS OUTPUTS Samsung, Apple, Google, Amazon Hardware Platform TICKET AGENT MOBILE DEVICE PayPal Payment Gateway STicket PAYMENT METHOD HARDWARE ESKIMO Integration Platform

28 I just wanted to send a big thanks for your work at Pharrell. We ve had fantastic cardholder feedback on social media- so we know they all had a ball -MasterCard

29 MAKELIGHT Turn crowds into immersive and engaging visual effects using Makelight Interactive, join with the whole audience to form a giant light show using Makelight Interactive or use visual voting to engage delegates at conferences. Click to watch video

30 KIOSKS & INTERACTIVITY From turnkey kiosk and touchscreen systems to Microsoft Kinect controlled lighting, Eskimo designs, creates and builds exciting and interactive venue technology. If you have a launch event for a product then Eskimo can find ways to incorporate that product into a real experience. We are currently experimenting with 3D printers for unique event takeaways and Augmented Reality games with prizes.

31 Beacons Proximity based contextual marketing

32 Beacons at live events WiFi can be used to deliver rich content based on beacon triggers and enable payments over a secure network. Beacons can be used to store and retrieve items from the cloakroom. Interaction with screens at the event is enabled through Beacons and WiFi. Smart Ticket can be used to securely send mobile tickets to mobile handsets and use Beacon proximity to deliver a completely safe and secure access control system. Beacons can enable check in for use with payment platforms to purchase food, beverages and merchandise. Engaging in interactive light shows and audio games can be triggered by Beacons.

33 Beacons in retail 1. Incentive % Voucher can be presented when appropriate or when a user behaviour triggers a personalised offer. Beacons can also be used to redeem the voucher. Beacons can help drive footfall over the store threshold. The app receives a push with a relevant or exclusive offer. Exclusivity can be limited by time, number of units or sign-ups. 2. Voucher 3. Location Wayfinding and directions can be provided via an app using Beacons to guide them round the store to desired product or area. Beacons can be used to check in to payment platforms and seamlessly make a payment based on geofenced information. 4. Cashless Payments

34 WHY WORK WITH ESKIMO? OUR TRACK RECORD We are proven at delivering world class event experiences for world class clients REAL INDUSTRY KNOWLEDGE We have a brilliant team with a wealth of experience in the traditional music and events industry WE RE TECH AGNOSTIC we design and build solutions which answer your challenges. We do not sell products and are not wedded to specific technologies WE DON T BUCKLE UNDER PRESSURE We re a fun, creative team who agencies enjoy having alongside them at the coal face

35 CONTACT THE ESKIMOS Floor Alfred Place London WC1E 7DP p: +44 (0) e: hello@eskimo.uk.com