BRANDS THAT HAVE SEEN THE BENEFITS OF BUTTERFLY

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3 A H L P G H F A? C K W W So you do digital. ut do you really know what digital can do for you? here s a world of difference between the two. hat difference is everything. G. t seems to work okay. t ticks the we do digital box. eah, you could keep doing that... here are so many opportunities out there. Some you already know about, tons you haven t even realised exist yet. ou can t afford to miss them. ut they re being missed. Chances to build brand awareness, leapfrog competitors, connect with fans, collect their data, target them with unforgettable content, prove and ultimately, turn their interest into sales there they all are, just passing you by. igital is brain-spinningly complex and highly technical. t constantly changes and evolves. t s underestimated by most. Getting it right in-house is a massive, not to mention seriously expensive, challenge. ou ll need the right team with the right skill sets (note: not easy to find), otherwise you ll end up with a high investment, low return scenario. ut you don t have to take the risks or break your back making it happen. ecause we ll do it all for you. sing every single ounce of our experience and expertise, we ve created something that s unlike anything else. t s not going to disrupt your way of working or create loads of additional tasks. t s not going to complicate your life or bend your processes out of shape to squeeze new ones in. t just does digital, damn well. his is the difference...

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5 igital is the now and the future. here s no getting away from it. he landscape may change from month to month, year to year - but it won t stop being digital. n fact, digital will only become more and more dominant. et time and time again we encounter businesses struggling to properly comprehend and capitalise. We know why. t s practically impossible without a team of digital devotees at their disposal. X F Want to know what you re getting for your money? Here s a rundown of what utterfly will bring. AG & MAKG SAG L A And that s why utterfly began. F L his is the big one. t s when we decide exactly how we ll take your brand from the now to the new. t usually involves late nights, intense analysis sessions and a few visits from the omino s man but the end result is an interlinked plan that becomes the backbone of every single thing that we do for you. ight from the start, we ll constantly tweak, adapt and evolve the strategy to respond to advancing tech and your brand direction. SCAL MA MAAGM Strategising, content creation, execution, reporting and, well, everything else can be crossed off your list utterfly does it all. Leaving you to watch the results roll in. t s a plug in and play product, designed exclusively for franchised retail brands operating in international markets. A visitor might buy from you. A customer will buy from you. A fan on the other hand, will befriend you, talk to you, talk about you, share your content, prefer you to competitors, and more. h, they ll buy from you too. ver and over and over again. ur content, campaigns and community management will turn your customers into fans. ot just fans of your page though, oh no. hey ll be fans of your brand. CAV & GAPHC SG We understand how protective you are over your brand so it s crucial you know that it ll be in great hands. ehind utterfly is a whole team of specialists. f you accused us of being pretty obsessed with fashion, you wouldn t be wrong. ver the years, we ve built our reputation by working with major retailers in a host of foreign territories, using every possible digital channel to execute powerful interconnected strategies. he challenge? Stop people scrolling. Sounds easy. t s not. ou ve got less than a second to get seen, and only an absolute ass-kicker of a visual is going to get the job done. And those aren t created by accident. here s a whole science behind injecting impact into an image. Luckily, we re pretty good at making things pretty. So that usually works out pretty well. APP VLPM So you want to run a competition, collect fan data, launch an interactive store locator or feature a game for your fans to enjoy? ou ll need an app. ur in-house team of code creators will build them for you, from scratch.

6 PG X F here s reporting, then there s reporting. he type we do is a million miles (and several days, spreadsheets and number-crunching sessions) away from the auto-generated graphs produced by social media software. ur reports go way beyond top level stats. We ll find out exactly what s happening, what s working, what s not and most importantly, why. L S W P G A S -MAKG What makes someone open your ? What makes them click? What makes them go to your website and buy? We know. What we also know is that each digital channel needs to connect to the other. We ll tie your social, and website marketing together, allowing you to track people across your campaigns and make sure they are hit with the perfect message at the perfect time. W SG Great user experience, copy designed to convert, mobile optimisation, responsive design, killer graphics, tracking pixels, a super fast loading speed your site needs them. We ll make it happen. AG & WKSHPS Although we ll be taking care of digital for you, it s important for you to have an understanding of what we re up to. From weekly digital news updates to monthly calls and full-blown workshops, we re always on hand to explain, inform and upskill. hink for a second about how much it would cost to recreate this line-up in-house. An entire team of dedicated experts, years and years of experience, skill sets that will achieve the results you need. ow consider that with utterfly, you could have it. All of the above, for the equivalent of what you would spend hiring one full-time digital exec. Why would you not? Let s get this off the ground. Contact Simon Wellstead SMSW Media, 21b ast Street Farnham, Surrey, G9 7S mail: hello@smswmedia.com Phone: +44 (0)

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