RAINBOW ENGLISH SR. SEC. SCHOOL XII- COMMERCE ENGLISH

Transcription

1 CBSE NEW GENERATION SCHOOL RAINBOW ENGLISH SR. SEC. SCHOOL C-3 JANAK PURI, NEW DELHI -58 XII- COMMERCE ENGLISH 1. a) You are Sonia of Simon Public School, Meerut. Your school has decided to organize a cultural programme to raise funds for the victims of earthquake. Draft a notice, for your school notice -board b) You have recently constructed a house with all the facilities in a posh area. As you have decided to give it on rent, draft a suitable advertisement for the To Let column of a local daily. 2. a) Down to Earth an environmental awareness magazine has launched a marathon clean your city campaign As an active participant, write a speech on urging students to participate in the campaign. b) Komal had a discussion with her friend on Information Technology. After getting from her a lot of ideas, she decides to write an article on Information Technology for her school Magazine in 200 words. Imagine you are Komal. 3. a) You are Ram/Isha, Secretary of Harmony Residents Welfare Association, Karnal. Write a letter to the Editor of The Herald on the problem of frequent power failure faced by the people during the summer season in your locality, giving suitable suggestions to solve this problem. b) You have noticed many polythene bags full of litter lying along the road early in the morning. These litter bags cause pollution. You have already written to the concerned authorities, but no action has been taken so far. Write a letter to the Editor of leading newspaper expressing your views on the nuisance created by plastic bags full of litter. Sign yourself as Parul/ Prem, of B- 22, Lajpat Nagar, New Delhi 4. Learn questions and answers of Literature. 5. Read the Novel The Invisible Man

2 1. Do the following case studies: BUSINESS STUDIES a) Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track? b) Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing effots, product designing, selling techniques, social concerns, etc. in one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of customers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one ore feature of the various types of thinking identified that is not given in the above para. c) Mediquip Ltd. is a company dealing in distribution of medical equipments. The company recently imported units of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones. In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals personally, to explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same. Himanshu, another Zonal Head, added that since lot of money had been spent on the import of the machines, the company was short of funds to pay to the additional staff as suggested by Sandeep. Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of distribution is required before making the right choice. a) Identify the factors influencing the choice of channels of distribution which were discussed in the meeting. b) Also, explain briefly the other consideration to be taken care of in each factor identified in part a). d) Indian youth Organisation (IYO) organized a visit of its members to an old age home to inculcate the habit of social work among them. The visit revealed that the living conditions of the inmates of the old age home were not hygienic. So, the IYO members decided to clean the

3 premises. During their cleanliness drive, they realized that the old age home also required pest control. But some of the inmates of old age home were reluctant for it because they believed that the pest control may create health problems for them. IYO, therefore decided to provide ethical, safe and odourless pest control. They showed to inmates of old age home a pamphlet of the proposed pest control product which promised easy, inexpensive and long lasting pest control. The inmates happily agreed and the pest control was carried out. It worked for a fortnight but to their dismay the effect started wearing off. IYO contacted the pest control company which kept on postponing their visit. After waiting for a month, IYO filed a case in the consumer court. The consumer court was satisfied about the genuineness of the complaint and issued necessary directions to the pest control company. a) State any six directions that might have been issued by the court. b) Also identify any two values that are being communicated by IYO to the society. e) State any two reliefs that the Consumer court can grant to consumers in case of genuine complaints in each of the following situations: i. Divya was charged more than the printed maximum retail price (MRP) for a bottle of water. ii. Clara was sold a car with a defective engine. iii. Antony suffered injury while using newly bought defective electric heater. 2. Prepare a project on Stock Exchange. Do SWOT analysis with comparison to NASDAQ, take any two companies listed with NASDAQ for comparison. Note down the market trends on graph in comparison on the countries UK and USA. 3. Prepare a project on marketing management as discussed in the class. ECONOMICS 1. Do NCERT, CBSE question answers on the following topics:- a) Economic Problem b) Central Problem c) Production possibility curve d) Shift and rotation of PPC e) Consumer equilibrium with indifference curve analysis. f) Budget line, shift and rotation of budget line. g) Individual and market demand, law of demand h) Determinants and exceptions of demand. i) Change in demand and change in quantity demanded j) Impact on demand due to change in price of related goods. k) Impact on demand due to change in income of consumers. 2. Do numericals of all three units done in class.(do five numerical from each unit) 3. Attempt at least one very short answer, short answer and long answer question from each topic, carrying weightage of 1, 3 and 6 marks respectively. 4. Prepare a project on topics discussed in the class. COMPUTER SCIENCE (C++)

4 1. Revise and practice questions from revision booklet of chap 11, 12, 13 and Execute the following SQL Commands and maintain the records of the output screens in MS Word. Create Table 1. Create the table Employee. 2. Create the table Department. Insert data in a table 3. Insert data in the table Employee. 4. Insert data in the table Department. Simple Select 5. Display the details of all the employees. 6. Display the records of all the employees along with their annual salaries. The Salary column of the table contains monthly salaries of the employees Conditional Select using Where Clause 7. Display the details of all the employees who are below 30 years of age. 8. Display the salaries of all the employees of department 10. Using NULL 9. Display the details of all the employees whose Grade is NULL. Using DISTINCT Clause 10. Display the names of various zones from the table Employee. A zone name should appear only once. Using Logical Operators (NOT, AND, OR) 11. Display the details of all the employees of department 10 who are above 30 years of age. 12. Display the details of all the employees who are getting a salary of more than in the department Display the names of all the employees who are working in department 20 or Display the details of all the employees whose salary is between and Using BETWEEN Operator 15. Display the details of all the employees whose salary is between and (Using BETWEEN operator) Using LIKE Operator 16. Display the name, salary, and age of all the employees whose names start with M. Using Aggregate functions 17. Display the sum and average of the salaries of all the employees. Using ORDER BY clause 18. Display the details of all the employees in the ascending order of their salarie 19. Display the total number of employees in each department. Using UPDATE, DELETE, ALTER TABLE 20. Increase the salary of all the employees above 30 years of age by 10% 21. Delete the records of all the employees whose grade is C and salary is below Add another column HireDate of type Date in the Employee table JOIN of two tables 23. Display the details of all the employees who work in Sales department.

5 24. Display the Name and Department Name of all the employees. 25. Display the name of the department and the name of the corresponding HOD for all the departments. MARKETING 1. Prepare a project on Advertising Appeals and paste the newspaper cuttings related to each appeal. 2. Prepare a file on Branding and Packaging. Do the market survey of 10 families with five products. Draw the conclusion of survey collected. ACCOUNTANCY 1. Do the comprehensive project on any one topic and to be submitted on 02/07/18 School canteen Any parlour Any tailor shop Any furniture mart Any bakery/ pastry shop 2. Do the sums in practice copy and submit it on 02/07/2018 Page no Sum no Page no 3.41 Sum no Page no S.1- S Revise all the topics which are completed so far.

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