2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer. Tuesday, May 1, 2018 Chicago

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1 2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer Tuesday, May 1, 2018 Chicago

2 administrative notes Security Please wear your name badge at all times during the meeting. Please do not leave your personal belongings unattended in the meeting rooms. Argyle Executive Forum will not be responsible for items left in the rooms. Mobile Devices Please do not allow any mobile device to disrupt the meeting while in session. All devices should be on silent mode. Conversation Please use areas outside of the ballroom to converse when the meeting is in session. Smoking Please note that smoking is not permitted in the meeting venue. The content of this program and the attendee list remain the sole property of Argyle Executive Forum and may not be rented, sold, or given to any outside party or used to market or promote any other meeting. Any such unauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and all appropriate legal remedies. Speaker Materials are available upon request, pending availability.

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4 2018 Retail & Consumer Goods Forum: Marketing to the Modern Consumer (Chicago) Tuesday, May 1, :00am 4:35pm 8:00am 9:00am Breakfast 9:00am 9:10am Opening Remarks featuring Argyle Host MQ Qureshi Founder, CEO Xoobies 9:10am 9:45am Keynote Presentation featuring ShopKo Stores Join Terry from Shopko as he explores the following topics: The difference between reporting, business intelligence & business analytics The importance of driving customer lifetime value Dynamic pricing Promotional Effectiveness Common issues companies face when leveraging data Terry Singla Senior Vice President, Strategic Analysis ShopKo Stores

5 9:45am 10:20am Keynote Presentation: Introduction to Engagement Through Loyalty and Gamification An overview of how you can leverage the power of games dynamics to build loyalty and drive results for your business. Benefit from the collected wisdom gathered from my 100s of published games including award winning titles like Goldeneye for N64 (Hall of Fame) and Geo Commander (Best Serious Game), multiple games patents and current work for Shop Your Way where millions of games are played daily on the largest hub of original sweepstakes content. Frederick Skoler Director Shop Your Way Engagement Sears Holdings 10:20am 10:45am Networking Break

6 10:45am 11:35am Panel Discussion: Personalizing the Customer Experience Session topics include, but aren t limited to: Better connecting with consumers both online and offline through the entire customer journey Using data to discover what consumers need, want and why; then using this data to deliver personalized messaging Offering personalized experiences to mobile users Placing your brand in the mind, heart and wallet of the consumer through content and storytelling Targeting consumers at each stage of their path to purchase through , SMS, push notifications, subscriptions, etc. Customer experience as a key indicator of a brand instead of simply price and product Moderator: Charlotte Tsou Senior Vice President, Regional Head of Analytics, CRM, HSBC Retail Banking and Wealth Management HSBC Panelists: Kim Brown Global Head of Marketing for GE Renewable Energy Digital GE Doran Davidson Vice President Merchandising Groupon Goods Groupon Dane Matthews Vice President & Head of Marketing Roti Modern Mediterranean

7 11:35am 11:55am Thought Leadership: Consumer Loyalty Programs: Are You Afraid To Innovate? Today s consumer loyalty programs have their fair share of problems. So, as the retail crisis continues to force surviving retailers to evolve their business practices and customer experiences, shouldn t their loyalty programs follow suite? Kriza will offer insight about how to make powerful changes by adopting and executing the right consumer loyalty strategy. George Kriza Founder & CEO MTC Performance 11:55am 12:20pm Networking Break

8 12:20pm 1:10pm Panel Discussion: The Evolving Landscape of the Shopping Experience Session topics include, but aren t limited to: Aligning the in-store and online buyer experience The role that marketing plays in the in-store experience How the retailers must continuously evolve to compete Ways in which brick and mortar has changed and how marketing has adapted to these changes The evolution of marketing s involvement in brick and mortar Predictions for the future of the shopping experience Moderator: John Schifferdecker Vice President, General Manager The Popcorn Company Panelists: Catherine Fox Head of Marketing: Retail Butter, Cheese, Licensing Land O Lakes Nathan Hewitt Executive Director of E-Commerce Klein Tools Katie Sotor Vice President Marketing Crane USA 1:10pm 2:10pm Lunch

9 2:10pm 2:45pm Fireside Chat: True Value s Journey to Customer-Centric Marketing Superior omnichannel marketing strategies put the customer at the center of all business decisions and consider both marketer-activated and customer-activated experiences. While some experiences result in simple conversions, others help foster lifelong customer loyalty. In this session, learn about: True Value s journey to become a customer-centric marketer Best practices and strategies for customer contact and loyalty across channels online and offline Platform and analytical resources that enable True Value to execute its marketing vision Bill Hancox Senior Director, Marketing Insights and Analytics True Value Company and Sue Smolenski Senior Director, Omni-Channel Marketing True Value Company 2:50pm 3:25pm Keynote Presentation: Revitalizing the Brand to Connect with Our Target Audience Take a look inside Pampered Chef and how we re modernizing our marketing approach, modernizing our brand touchpoints, and how we re establishing brand relevance for our target audience. Belinda Hudmon Chief Marketing Officer Pampered Chef

10 3:25pm 3:35pm Closing Remarks featuring Argyle Host MQ Qureshi Founder, CEO Xoobies 3:35pm 4:35pm Closing Reception *Please note, the agenda is subject to change. The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum. Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

11 Partners Thought Leadership Spotlight & App Partner MTC Performance is a leading innovator of sales incentive management solutions for top Fortune 500 and growing middle market companies to more efficiently deliver exciting, effective programs that inspire success and reward results. We combine our high tech products with our high touch service to guide our clients, manage their programs and achieve their goals. For more information, please visit mtcperformance.com. To learn more about MTC Performance and its Channel Manager Pro and Vendor Manager Pro sales incentive solutions, visit or call us at motivate@mtcperformance.com.

12 Content neutrality policy Argyle is proud and protective of our high standards in ensuring the value of all content presented at our events. Strict guidelines are in place to ensure that all content presented is balanced and vendor neutral. All topics that are covered at our member events are thought leadership-focused and in line with the expectations of our members. Argyle seeks to prevent overt sales pitches or unbalanced vendor references. Argyle provides all speakers with content presentation guidelines at the behest of our executive membership. We ask that all speakers, members and sponsors respect Argyle s content neutrality guidelines. We thank you for your continued support for this policy as a way of protecting the high content standards and trust that Argyle has established with its members. If you are interested in recommending a speaker for a future forum, please speakers@argyleforum.com