Digital Marketing Course

Transcription

1 LEARN WHAT WORKS!! Digital Marketing Course TRAINING & CERTIFICATION Online Self-paced Learning Courses Classroom and Live online Courses Weekday & Weekend Batches 1

2 to learn Digital Marketing with practical training of Tools and Techniques for Business and Career growth 2

3 Course Details LIVE instructor led Online Classes available Number of Modules: 18 Training Centers: Gurgaon, Delhi, Bangalore Number of Classes: 2-3 per week Online Course Recordings: 80 Hours Classroom Hours: 100 hours (3 Months) 3

4 Certifications Offered CERTIFIED Google Adwords CERTIFIED Skillz Learn CERTIFIED Google Analytics CERTIFIED Facebook blueprint CERTIFIED Hubspot CERTIFIED Hootsuite 4

5 Our Trainers VIVEK KUMAR Co-Founder & Lead Digital Marketing Trainer Vivek Kumar is an IIT Delhi alumni, a passionate Entrepreneur, Digital Marketing Trainer and Consultant. He has more than 8 years of experience in domain of SEM, PPC, Social Media Marketing, Programmatic Buying, Web Analytics, Marketing, Conversion Rate Optimization. He successfully managed digital marketing campaigns for both startups and MNCs across the globe. 5

6 Student Testimonials SACHIN TANEJA Professional Marketing I would like to thank Vivek for being such a wonderful mentor. He has guided me very briefly in learning every concepts of Digital Marketing. He holds thorough knowledge of the subject and has a right flair of teaching, I wish him all the best. RITU GANDHI Social Media Marketing Manager It s was a good experience to enrolled in a course that provide practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course NITIN RAO Final year Student, B.Tech I enrolled in Skillzlearn course in 2016, I got complete theoretical as well as practical knowledge about digital marketing. Study material provided by them are highly precise & beneficial for me. Skillzlearn provide 100% job assistance after completion of training. 6

7 Training Modules Digital Marketing Overview Social Media Optimization & Marketing (SMO & SMM) SEM & PPC with Google Adwords $ SEO Website Planning and Management SEO or Search Engine Optimization Google Analytics Web & Mobile 7

8 Content Marketing Marketing Ecommerce Marketing Google Adsense & Blogging Affiliate Marketing Inbound Marketing Conversion Rate Optimization (CRO) Marketing Automation Digital Marketing Strategy Mobile Marketing 8 Programmatic Advertising Growth Hacking

9 Training Methodology Jobs & Interview Tests & Interview 1000s of questions & participation in quiz for both certification exams & Job interviews Training Get trained on industry specific tools & techniques. Learn from case studies & best practices Certification Appear for certification exams and pass the exams with flying colours to become Job ready Live Projects Work on real-time projects from our clients and get a hands-on experience Foundation Learn subject matter concepts through classroom, LIVE online & self paced learning videos 9

10 Course Features 06 Forums, discussions, Chat & instant query resolution 01 Learn from IIT Alumni & Industry Experts 05 Industry relevant Certifications & preparation Internships & Job Assistance 04 Our Core Elements JOB Exposure on LIVE projects & Industry specific tools 03 24/7 access tocourse through Website/ Mobile App

11 Course Curriculam Module 1: Digital Marketing Overview $ Understanding Marketing & Digital Marketing 4 Ps of Marketing & Marketing Mix Digital Marketing Process: visibility, traffic, leads, engagement, retention, evaluation Digital Marketing vs Traditional Marketing Inbound Marketing vs Outbound Marketing Measurement Matrix & Buying Funnel Digital Marketing: Benefits, Landscape, Trends & priciples Module 2: Website Planning & Management Types of websites Domain, extensions, servers & hosting Website Planning, Mockups & Wireframing Market research & competitor evaluation Case Study: Best & worst website examples UI, UX & Conversion Optimized Design Understanding CMS & Wordpress Tools to measure & evaluate websites 11

12 Wordpress Themes, Plugins & Widgets Dashboard: Pages, Posts, comments, media, settings etc. Customization & content Management Internal Linking & Embedding Module 3: Social Media Optimization & Marketing (SMO & SMM) Social media Platforms Social Media Campaigns/Advertising Social Listening & Monitoring Social Media Management Platforms Social Media Automation Social Media Analytics Platforms Online Reputation Management (ORM) Community Building Influencer Marketing Social Media Platforms: Facebook Facebook Glossary Pages, Groups & Communities Facebook Ads Manager & Business Manager Facebook AD Campaigns: All Types Facebook Pixel & conversion Tracking Optimizing the Page & Posts Instant Articles or IAs Tips & Tricks 12

13 Social Media Platforms: Instagram Understanding Hashtags Types of viral content on Instagram Increasing Followers and comments Optimizing Posts and Stories Instagram Ads Tips & Tricks Social Media Platforms: YouTube Video Marketing Setting up and configuring a Channel Understanding YouTube creative Studio Optimizing Channel and Videos YouTube video AD Campaigns & Targeting Content creation Tools Keyword research & Youtube Analytics Tips & Tricks Social Media Platforms: Twitter Twitter Glossary Keywords, Hashtags & Searches Tweets, Lists, Followers & Moments Apps & Analytics Twitter AD Campaigns Twitter content strategy Tips & Tricks Social Media Platforms: LinkedIn Profile, Pages, Groups LinkedIn Content Strategy LinkedIn search, connections & Leads LinkedIn Ads & Analytics Tips & Tricks 13

14 SEO Module 4 : Search Engine Optimization(SEO) Important SEO terminologies Search Engines, SERP & Algorithms Keyword Research User intent, traffic Types & Target Niche On Page SEO Techniques Off Page SEO techniques Local SEO techniques Technical SEO Techniques SEO Tools & Platforms Spam, Penalties and Hacking Off Page SEO Domain Metrics: DA, PA, TF, CF, Spam Score Link Juice & Equity: Do s & Don ts Types & Quality of Backlinks Popular Link Building Techniques Duplicate Content & Content dissemination White hat, black hat & grey hat techniques Penalties, disavow, broken links etc. Competitor Analysis & Ranking Tips & Tricks On Page SEO Keyword research & keyword placement Title, meta description, keyword, header Tags, alt text etc. Website verification & webmasters setup Internal Linking, Anchor Text Content guidelines for different pages URL code & optimization Sitemaps and Robots.txt Optimizing for Crawling, Indexing Rich snippets and Data markup Local SEO Google, Yahoo, Bing Maps listing NAP & H Cards Google Places optimization Local Citation, Classifieds & Map pointers Technical SEO Page Speed & Caching Mobile Readiness & responsiveness Website security, SSL& content protection 14

15 Module 5: SEM & PPC with Google Adwords Online Advertising Ecosystem & Important terminologies Search Network vs Display Network Organic vs Paid Results Types of campaigns & ADs Keyword Research Platforms: Google Adwords, Bing ADs, Yahoo ADs Placements, Networks & AD inventory Quality Score, AD Rank, Auction/Bidding, CTR etc. Campaign building & Management Bid Management & Real-time bidding (RTB) AD Review, Diagnosis & Conversion Tracking Remarketing Campaign Creation & Management: Search Network Creating different types of campaigns Keywords: Search Queries & Match Types Account Structure: Campaigns, ADgroups & Ads AD Copy, Relevance & Landing Page content Display URL vs Destination URLs Settings: Location, Devices, schedule, AD extensions etc. Audience Targeting: Interests, Keywords, Topics, demographics, remarketing & placement based Display AD designs, AD gallery & responsiveness Manual & automatic bidding strategies CPC, CPA, CPI, CPM, ROAS etc. Campaign Tracking & UTM Parameters Optimization, Tracking & Measurement Understanding Reports & Dashboards Increasing CTR & Quality Score CTAs & CPC Using Reports & metrics to improve performance Analyzing Remarketing & custom audiences Analyzing & improving conversions 15

16 Module 6 : Google Analytics: Web & Mobile Introduction & Data Collection methods Google Analytics Account structure Working methodology, Cookie tracking & Website readiness Setting up & configuring Google Analytics Account Setting up Goals, Events, Channels, conversions Setting up Filters & connecting other Platforms Web Traffic & User Insights Reports: Real-time, Audience, Behavior, Acquisition & conversion Audience Analysis & Refinement in Strategy Dashboards, Segmentations, Annotations, Reporting Best Practices in Analytics Module 7 : Content Marketing Content Marketing Strategy Content creation Guidelines: visual & written The art of Story Telling Basics of Neuro Marketing Content: SEO, Social Media, Ads, etc. Trends, Alerts & competitive intelligence Content Marketing Principles & Tactics Content Repurpose & scheduled interaction Content Marketing for B2B Outreach & Influencer Tools KPIs, Goals, Metrics, Budget & Measurement 16

17 Module 8: Google Adsense And Blogging Account creation & Approval Process Getting your website Adsense ready Understanding Google Adsense UI Tips & Tricks: Approval, Traffic, Clicks, Revenue AD Placements, Keywords insertion & Finding Niche Optimized themes and plugins to enhance Revenue Module 9: Marketing Types of Marketing List building Tactics, Forms & Pop-ups Segmentation and Subscribers Management Campaign Type: Regular, Auto responders, A/B Testing Design: Content, Subject Line, CTAs etc. Tips & Tricks to reduce spam & increase conversions Service Provider: Mailchimp & More Analytics & Integration with Digital Assets GDPR & Legal Requirements 17

18 Module 10: Affilate Maketing Introduction to Affiliate Marketing Affiliate Marketing Framework 2-Tier: Partnerships & 3-Tier Ecosystem Understanding SSP & DSP Affiliate vs Referral Affiliate Approval Process Different ways to generate Revenues Best Practices for Affiliate Marketing Affiliate Marketing secrets Top Affiliate Networks Module 11: E-Commerce Marketing Ecommerce Websites: Do s & Don ts Promotion methods: SEO, Social Media, Paid Ads, , Affiliate marketing, marketplaces, Influencer marketing Ecommerce Marketing Planning & Strategy Customer retention & insights CRM, B2C Ecommerce marketing Future Trends ROI, Goals, conversions & Measurement 18

19 Module 12: Inbound Marketing Inbound Marketing vs Outbound Marketing Inbound Methodology: Attract, Convert, Close & Delight Audience & Channel Persona SEO, Design, Content, Blogs, Social Media for Inbound Best Practices & content with purpose Using Hubspot and other inbound marketing Tools Module 13: Conversion Rate Optimization (CRO) Understanding Leads & Conversion Types AIDA, Persuasion & Information scent Understanding Visitor goals & Customer Persona Marketing Message, Microcopy & Copywriting Landing Pages: Elements, Types, Design & technical considerations A/B Testing Leads: Funnel, Generation, Nurturing, Conversion & Management 3 key Factors in Conversion Rate Optimization CRO with SEO, Social media, Paid search, & Analytics 19

20 Module 14: Mobile Marketing Mobile Apps: Optimization & Installs Mobile Advertising Mobile Responsiveness, Mobile First & Mobile Only Mobile Squeeze Pages SMS Marketing & QR Codes Proximity Marketing NCF, Bluetooth, Geo & Hyper Local Marketing Whatsapp, Instagram & More Integrated Mobile Strategy Mobile Strategy insights Module 15: Marketing Automation Benefits: increased Engagement, Reduced Sales cycle, increased conversions Leads: Funnel, Generation, Nurturing, Conversion & Management Triggers & Series Drip Campaigns Nurture Campaigns Measurement & Attribution Customer Journey Automation Tools: , Social Media, Messenger 20

21 Module 16: Programmatic Advertising Programmatic: Buying, uses & media Programmatic: Channels & custom Audiences Programmatic: Video, Mobile & Apps Advanced & Real-time Targeting Publishers, Advertisers & Marketplaces DMP, RTB- DSP and SSP Behavioral Targeting Programmatic Workflow First party Data & Third-Party Data Targeting: Impression, Audience & customer based AD Frauds: Types, estimates & solution Module 17: Integrated Digital Marketing Strategy Integrated Marketing Plan Digital Marketing Mix, Budgeting & ROI KPIs, Reports & Analysis Module 18: Growth Hacking Growth Hacking: Basics, Definition & Role Growth Hacking Process Famous Growth Hacking Case Studies Attraction Hacks Activation Hacks Retention Hacks Channel Persona REAP (Amplification) hacks + Lean Iterations Ready to use Growth hacking Tips & Tricks 21

22 Our Course Categories (100+Courses) Contact Us Digital Marketing Project Managment Agile & Scrum Business productivity Tools Artificial Intelligence and Machine Learning UX UI design Cloud Computing Cyber Security +(91) Insta Office, 25 b, Sector 32, Gurugram, Haryana No.343, 9th Main, Sector-7, HSR layout, Bangalore (Next to Karnataka ATM) HR, Soft skills & Personality Development Big Data & Analytics SAP & ERP Training Mobile & Software Development 22