Social Media Marketing Vol. 3

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1 Social Media Marketing Vol. 3 TITLE: All The Help You Need To Optimize Social Media Marketing Strategies Is Here Author: Iris Carter-Collins

2 Table Of Contents 1 It takes time and patience to build any kind of social media network for marketing 3 Social Media Marketing Tips That Works 5 Social media is a great tool to build trust and relationships with your customers 6 Social media is a great tool to build trust and relationships with your customers 7 Keep your Facebook posts regular and consistent

3 Optimize Social Media Marketing Strategies All The Help You Need To Optimize Social Media Marketing Strategies Is Here Social Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you've been hearing a lot about these sites for businesses and you'd like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product. Twitter may be a great way of promoting your business. Using Twitter effectively will create more buzz for your business. Take time to educate yourself on using hashtags, keywords, as well as anything else that will be useful to you when you learn about Twitter. To help you attract more visitors, you should promote your site through niche social media sites. What's great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product. To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there. Page 1

4 Get the competitive edge in social media marketing Get the competitive edge in social media marketing by using it to listen to your customers Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business. The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because of people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing. Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day. To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from or an interested prospect who might open their wallet if you give them some personal attention. Try out many channels when marketing on social media. You will gain more customers if you do so. There are a lot of tools out there to help that you can take advantage of, too Page 2

5 There are many services available that can help you operate your Twitter account. There is great variability between services, but the core features offered by most include automatically following people who follow you and designating a time period for un-following anyone who fails to follow you back. Using Twitter services helps you weed out inappropriate followers and locate people who will patronize your business once you begin interacting with them. Always keep your Facebook and Twitter profiles updated. When consumers look for you on social media sites, they will also often look for contact information for your business. If they can't find it or the information is not accurate, then you have defeated the purpose of your social media marketing campaign. Use pictures to effectively market your brand on social media websites. Pictures can often speak louder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about. There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow. Page 3

6 Social media is a great tool to build trust and relationships Social media is a great tool to build trust and relationships with your customers Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be when through theirfriendship. When networking via social media sites, you have to be patient. Customers have to have faith in you and the services or product you sell. Keep calm for them work to garner trust on an individual basis. You will soon see many Leverage your social media profiles to advertise any specials you are running. People will look you up on Facebook if you post interesting content and give Facebook-exclusive discounts from time to time. Think of social networks as comments social to give learn more about your products and get involved with them. Do some research regarding social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. Take the time to learn what has worked for other professionals. Page 4

7 Social Media Marketing Tips That Works Social Media Marketing Tips That Works Everyone is ready and willing to jump into the world of social media marketing. However, if you plan on mastering the art of social media marketing, it will require a significant amount of your time, plus hard work and dedication. However, there are several basic beginning pieces of info that will help you get on the right path to success. Use social media marketing to direct people to your website. Social media is limited Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Page 5

8 Facebook posts regular and consistent If your online presence involves any kind of a blog, make sure you update your Facebook page immediately after the blog is updated. comments in can draw Facebook users to your blog or website, and leaves no lag time between your blog post and garnering attention to it. As soon as you post a blog entry it starts aging, so getting the word out on Facebook immediately takes advantage of the fresh and relevant content. To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from an or an interested prospect who might open their wallet if you give them some personal attention. Having a photo contest in relation to your brand is an effective way to get followers involved in your social media marketing campaigns. Ask customers to create photos of themselves using your products and offer prizes for creative photos. When your customers upload photos of your products on social media, their friends may see the photos and become interested in your company. Regarding retweets, acknowledge them when you do them and when they are done to you. What this means is if you like what someone tweeted, use "RT" and paste in and the message. This gives them credit for the content. And, if someone retweets your content, thank them. These are simple courtesies. Keep your Facebook posts regular and consistent Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don't see it regularly, they're likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them. Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don't have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested. Page 6

9 Don't worry too much about making your site perfect Don't worry too much about making your site perfect Don't worry too much about making your site perfect. While it is important to give the people a lot of information, don't let the fear of imperfection keep you from getting started. Just as in many things, you will need to learn a little as you go. Getting started is what is really important. Right after you publish a new blog post, you should update your online social network page. Your social networking followers will be able to know that when your page is updated this means there is fresh new information out there for them to read. It will help retain constant traffic going through your site. Just as with other marketing campaigns, do your homework and research all the competition you will be facing in your field. There is no end to the possibilities, but this means the same logic applies to your competitors. Know what they are doing and find a way to strengthen your own SMM plan through their trial and errors. These tips should help you establish a solid presence on social networks, even though you are going to learn a lot more as you progress. Since social media constantly changes, it's crucial to stay-up-to-date. This means that you need to start getting accustomed to how the different tools and apps work if you want to continue attracting an audience. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 7

10 THANK YOU We Welcome Your Feedback Feel Free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com