September Hong Kong Jewellery & Gem Fair 2017

Transcription

1 September Hong Kong Jewellery & Gem Fair

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3 Survey Summary Total number of visitor 59,122 Total number of collected onsite survey 568 Onsite survey response rate 0.96% [568/59,122] Total number of online survey successfully sent out 26,675 Total number of collected online survey 1,128 Overall survey response rate 4.22% [1,128/26,675] Total number of collected survey (onsite + online) 1,683 (excl.13 duplicated) Overall response rate 2.84% [1,683/59,122] 2

4 Visitor s nature of business(es) Number of Respondents: 1,638 Number of Respondents: 1,198 No. of respondents skipped: 45 No. of respondents skipped: 31 Manufacturer/Supplier Retailer Wholesaler Importer Exporter Jewellery Designer Buying Agent Private Jewellery Collector Gem Laboratory / Gemologist Department / Chain Store Mail Order House / E-Tailer Jewellery Trade Association Gift Shop Publication 2% 2% 2% 2% 2% 4% 1% 1% 4% 5% 3% 3% 5% 9% 9% 12% Manufacturer/Supplier, Retailer and Wholesaler were the top three business nature among visitors, followed by Importer. 20% 20% 24% 25% 31% 34% 37% 35% 37% 36% 36% 39% 0% 10% 20% 30% 40% 50% 3

5 Are you visiting this exhibition for the first time? Number of Respondents: 1,642 Number of Respondents: 1,198 No. of respondents skipped: 41 No. of respondents skipped: 31 33% [539] 28% [332] 67% [1103] 72% [866] First-time visitor Returning visitor First-time visitor Returning visitor Comparing to last year, there were more First-time visitors and less Returning visitors. Over 30% of total visitors were first-time visitors. Meanwhile, less than 70% of returning visitor. 4

6 Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied; 10 = Extremely satisfied) Number of Respondents: 1,603 Number of Respondents: 1,161 No. of respondents skipped: 80 No. of respondents skipped: 68 30% 25% 20% 15% 10% 8% [97] [107] 9% [239] 21% 19% [299] 26% [424] 26% [301] [237] 15% 12% [134] [291] 18% 15% [173] CSAT 7.54 CSAT % 0% [31] 2% 3% 3% 1% [16] [21] [31] 1% [11] 2% [27] 2% [36] 2% [27] 1% [16] 1% [14] 7% [117] 7% [115] Customer Satisfaction level in the Fair was relatively high this year with a great increase from 7.25 in to 7.54 in. In, 85% exhibitors gave the rating In, 83% exhibitors gave the rating there was a 2% rise in total. 5

7 Satisfaction rating by exhibitors - Breakdown of the responses between First-time visitor and repeated visitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) CSAT [First-time visitors] CSAT [Repeated visitors] 30% Response Count: % [283] Response Count: % 20% 15% First-time visitors Repeated visitors 26% [135] [204] 19% 18% [95] 16% [85] 14% [151] 21% [112] 16% [175] 10% 8% [85] [78] 7% 5% 1% [11] 1% [12] 2% [21] 3% [30] [20] 2% 6% [32] 7% [36] 0% 1% [5] 0% [2] 1% [6] 1% [6] 1% [7] The customer satisfaction among first-time visitors was slightly higher than that of returning visitors. Most visitors were satisfied with the experiences gained in the Fair. 88% of first-time visitors gave rating 6 10, while 82% of returning visitors gave rating

8 How likely would you be to visit September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all Likely, 10 = Extremely likely) Number of Respondents: 1,599 Number of Respondents: 1,161 No. of respondents skipped: 84 No. of respondents skipped: 68 Loyalty score 8.42 Loyalty score 8.30 This year the Fair got a slightly higher loyalty score with 8.42 comparing to last edition with It indicates that the majority of visitors intended to visit again. 89.5% of visitors gave rating 6-10 this year, where 89% of visitors gave rating 6-10 last year. 7

9 Loyalty to attend again - Breakdown of the responses between First-time visitor and repeated visitor Loyalty score [First-time visitors] Loyalty score [Repeated visitors] 50% 40% First-time visitors Repeated visitors Response Count: Response Count: % [496] % [208] 30% 20% 10% 0% 0.6% [3] 0.6% [6] 0.8% [4] 0.6% [6] 1.1% [12] 0.6% [3] 2.1% [11] 1.1% [12] 1.7% [9] 1.0% [11] 7.5% [39] 4.8% [51] % [27] 3.6% [38] 10.6% [55] 8.5% [91] 17.5% [91] 16.9% [181] 15.4% [164] 13.3% [69] Repeated visitors high loyalty score is slightly higher to that of First-time visitors. The majority of visitors, including both returning and new, had high loyalty to the Fair, include 91% of returning visitors and 87% of first-time visitors gave rating

10 How likely are you to recommend September Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not at all likely; 10 = Extremely likely) Number of Respondents: 1,600 Number of Respondents: 1,161 40% 30% 20% 10% 0% No. of respondents skipped: 83 No. of respondents skipped: % [23] 1.1% [13] 1.3% [20] 0.9% [15] 1.1% [13] 0.7% [8] 1.1% [18] 1.3% [15] 1.8% [28] 1.6% [19] 8.0% [93] 6.4% [103] 6.3% [73] 4.6% [74] 12.5% [145] 11.3% [181] 22.8% [265] 21.3% [340] 15.8% [183] 13.9% [223] % [575] 28.8% [334] NPS Average 8.07 NPS Average 7.90 NPS Average has a slight rise from last year, with 0.20 increase. Visitors who gave rating 6 10 were very high at 87%, with an 0.8% increase from. 9

11 How likely are you to recommend the fair? - NPS Calculation (0 = Not at all likely; 10 = Extremely likely) Scale # of respondents Ratings Breakdown % % % % % % 17.6% [281] NPS in NPS in % % % % 49.9% [798] 32.6% [521] Detractors Passives Promoters % % The NPS for visitors was 32%, showing that the reputation of the fair was quite good among visitors. 10

12 How did you learn about this exhibition? Number of Respondents: 1,484 Number of Respondents: 1,134 No. of respondents skipped: 199 No. of respondents skipped: 95 Word of mouth/ Referral from industry friend Invitation from Exhibitor Organiser s 33%[370] 28%[410] 26%[384] 28%[322] 43%[635] 44%[503] Advertisement Organiser s Website Organiser s printed mail At other exhibitions Social Media Search Engine 16%[232] 14%[158] 15%[228] 12%[135] 12%[182] 16%[176] 8%[120] 11%[119] 8%[115] 6%[71] 6%[95] 5%[58] 0% 10% 20% 30% 40% 50% The top 3 channels are Word of mouth / Referral from industry friend, Invitation from Exhibitor and Organiser s . More buyers learn about 9JG from advertisement and fair website. The percentage on Word of mouth / Referral from industry friend was much higher than it was in. 11

13 How did you learn about this exhibition? - Types of Advertisement Number of Respondents: 467 Number of Respondents: 448 Same as last year, Trade publications is the top source of advertisement this year to serve the purpose of promotion, with a 4% increase from. Mass media were not as effective as last year while outdoor advertising was still the least effective type of advertisement. 12

14 How did you learn about this exhibition? - Search Engine Number of Respondents: 473 Number of Respondents: 472 Google 90%[428] 84%[394] Yahoo Baidu 14%[64] 18%[83] 4%[18] 7%[33] Bing 1%[7] 1%[6] Sogou 1%[4] 1%[5] 0% 20% 40% 60% 80% 100% Google remains a the dominant search engine in. 13

15 How did you learn about this exhibition? - Social Media Number of Respondents: 348 Number of Respondents: 336 Facebook 43%[143] 54%[188] Google+ 41%[143] 50%[167] Instagram 17%[58] Wechat Weibo 5%[17] 5%[16] 16%[54] 15%[50] Linkedln 4%[13] 4%[14] Twitter 1%[4] 3%[10] 0% 20% 40% 60% The official Facebook Fan page of the Fair became the most effective channel to reach visitors comparing to. Google+ has became second most effective. 14

16 Have you upgraded your visitor badge to Trade Buyer ID? Number of Respondents: 1,547 Number of Respondents: 1,086 TBID is user-friendly 47% [723] 53% [824] Upgraded Not yet Yes No 1% [12] 3% [19] 99% [800] 97% [554] 0% 20% 40% 60% 80% 100% Intention to recommend to peers 47% [506] 53% [580] Upgraded Not yet Yes No 2% [15] 4% [20] 98% [785] 96% [542] 0% 20% 40% 60% 80% 100% More than half of the visitors have upgraded their visitor badge for TBID. At 98.5% of them are happy with the experience of being a TBID holder and are likely to recommend it to peers. More promotion for TBID is required. 17

17 Did you use the fairs mobile app Mobile Buyer Guide? Number of Respondents: 1,544 Number of Respondents: % [1189] 66% [382] 23% [355] 34% [194] User Non-user User Non-user How well did the Mobile App meet your needs? 30% 20% 10% 0% 21% [111] 18% [53] 12% [61] 8% [24] 27% [141] 26% [76] 21% [60] 26% [75] 19% [102] How likely would you be to recommend this MOBILE APP to other attendees of the event? 30% 20% 17% [52] 10% 0% % [110] 12% [66] 10% [31] 28% [157] 27% [84] 21% [66] 25% [103] 26% [75] % [113] 23% [127] Average rating 3.09 Average rating 3.28 Average rating 3.09 Average rating 3.28 More promotion for the mobile app is required as there were only 23%, a 11% drop comparing to. Also a relatively low percentage of Mobile Buyer Guide user among the visitors of the September Fair. The feedback from the app were not good enough according to the low average rating. 18

18 Reason(s) for respondents who did not download the Mobile App? Number of Respondents: 1,103 Number of Respondents: 361 Not aware there was a mobile app 45% [161] 60% [665] Not worth the effort to install the app Too difficult to download / install the app Technical problems using the app No mobile device/ mobile device didn t work with app Other 19% [210] 25% [89] 9% [99] 11% [40] 5% [59] 9% [33] 4% [42] 5% [19] 14% [151] 16% [58] 0% 20% 40% 60% 80% More promotion for the mobile app is required, as only 60% of the respondents were not aware of the mobile app. 17

19 To what extents have your objectives for visiting this exhibition being achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 1,465 No. of respondents skipped: 218 Response Count Find new suppliers 2% 7% 20% 31% 31% 9% 1,462 Find franchisers / principals 7% 8% 16% 15% 13% 40% 1,456 Source new products 3% 8% 19% 31% 29% 9% 1,459 Place orders 6% 9% 18% 22% 26% 20% 1,453 Collect market information 3% 6% 16% 32% 35% 8% 1,458 Consolidate contacts with suppliers/ business partners 2% 6% 17% 31% 31% 13% 1,454 0% 20% 40% 60% 80% 100% 1 (Did not achieve at all) (Fully achieved) N/A Visitors found that their objectives in Collect market information are fully achieved; followed by Consolidate contacts with suppliers/business partners and Find new suppliers. The objective in Find franchisers / principals could also be achieved quite satisfactorily. 18

20 Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 1,465 Number of Respondents: 1,103 Collect market information Find new suppliers Consolidate contacts with suppliers/ business partners Source new products 67% 62% 62% 58% 61% 62% 60% 56% Place orders 47% 44% Find franchisers / principals 28% 23% 0% 20% 40% 60% 80% Visitors objective of Collect market information had the highest achievement level this year, followed by Find new suppliers and Consolidate contacts with suppliers/business partners. The achievement level of Find franchisers / principals was also satisfactory. 19

21 To what extent are you satisfied with the fair in the following aspects? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 1,439 No. of respondents skipped: 244 Response Count Registration experience 5% 6% 17% 29% 35% 8% 1,439 Onsite information, services, signage and decoration, etc. 3% 6% 20% 35% 34% 3% 1,435 Service from the organiser 5% 7% 18% 33% 33% 4% 1,434 Pre-fair information from the organiser 3% 7% 19% 34% 32% 6% 1,433 Exhibit price 3% 10% 31% 30% 17% 7% 1,431 Exhibit range 1% 5% 17% 38% 36% 2% 1,427 Service of exhibitors 1% 4% 18% 40% 35% 2% 1,430 Quantity of exhibitors 1% 2% 14% 35% 47% 1% 1,425 Quality of exhibitors 1% 4% 14% 41% 39% 1% 1,429 0% 20% 40% 60% 80% 100% 1 (Not satisfied at all) (Extremely satisfied) N/A It is very encouraging to discover the visitors are extremely satisfied with the Quantity of exhibitors ; followed by Quality of exhibitors. 20

22 Satisfaction level on the exhibition - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 1,439 Number of Respondents: 1,005 Quantity of exhibitors 82% 78% Quality of exhibitors 81% 77% Service of exhibitors 75% 70% Exhibit range 75% 72% Onsite information, services, signage and decoration, etc. 69% 68% Service from the organiser 66% 66% Pre-fair information from the organiser 66% 65% Registration experience 64% 67% Exhibit price 48% 43% 0% 20% 40% 60% 80% 100% Quantity of exhibitors remained the highest satisfaction level among visitors comparing to, followed by Quality of exhibitors which has also a higher satisfaction level comparing to last year. 21

23 How important are the following to you in your planning to visit this exhibition? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 1,348 No. of respondents skipped: 335 Response Count Meeting other visitors at the exhibition 6% 6% 21% 29% 29% 10% 1,345 Making appointment with the exhibitors before the exhibition 7% 6% 21% 28% 23% 15% 1,343 What products will be exhibited 1% 3% 14% 31% 45% 6% 1,343 Who will be exhibiting at the exhibition 3% 4% 14% 33% 39% 8% 1,342 Invitation from your suppliers exhibiting at the exhibition 6% 5% 17% 29% 32% 11% 1,343 Invitation from the organiser 5% 4% 15% 28% 40% 8% 1,340 0% 20% 40% 60% 80% 100% 1 (Not important at all) (Extremely important) N/A Visitors found that What products will be exhibited in the Fair was the most important factor in their planning to visit the Fair, followed by Invitation from the organiser and Who will be exhibiting at the exhibition. 22

24 Level of Importance on Visitors Planning - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 1,348 Number of Respondents: 981 What products will be exhibited 76% 79% Who will be exhibiting at the exhibition 72% 72% Invitation from the organiser Invitation from your suppliers exhibiting at the exhibition 68% 73% 61% 63% Meeting other visitors at the exhibition 57% 54% Making appointment with the exhibitors before the exhibition 51% 50% 0% 20% 40% 60% 80% 100% Refer to the combined ratings 4 & 5, What products will be exhibited was the top factor in visitors planning, followed by Who will be exhibiting at the exhibition, in both editions of the September Fair. 23

25 What pavilions did you visit? (Tick more than one when appropriate) at Hong Kong Convention & Exhibition Centre Number of Respondents: 1,114 Number of Respondents: 877 International Fine Jewellery Asian Fine Jewellery Packaging, Tools & Equipment Hong Kong Pavilion Fine Design Pavilion Jewellery Accessories International Premier Pavilion Designer Arena Antique & Vintage Jewellery Pavilion Silver Jewellery Pearl Jewellery CORE Pavilion* 26% 49% 49% 48% 46% 42% 37% 40% 46% 38% 36% 38% 37% 38% 35% 36% 33% 59% 54% 57% 58% Bridal Jewellery Pavilion Other Finished Jewellery Fei Cui Gallery Other Country Pavilion 4% 12% 11% 18% 19% 25% 2 26% 0% 20% 40% 60% 80% The most visited pavilion at HKCEC was the International Fine Jewellery ; followed by Asian Fine Jewellery. 24

26 What pavilions did you visit? (Tick more than one when appropriate) at AsiaWorld-Expo Number of Respondents: 996 Number of Respondents: 761 Diamond Pavilion 59% 71% Gemstone Pavilion 60% 70% Fine Gem Pavilion 56% 63% Pearl Pavilion 44% 52% Other Country Pavilion 5% 3% 0% 20% 40% 60% 80% Amongst all pavilions at AWE, Diamond Pavilion and Gemstone Pavilion were the most popular pavilions. 25

27 As part of this One Fair Two Venues concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). Are you going to source: (Tick more than one when appropriate) Number of Respondents: 1,282 Number of Respondents: 954 Both Raw materials and finished jewellery at two venues 38% 44% Finished Jewellery at HKCEC 43% 50% Packaging, Tools & Equipment at AWE* Packaging, Tools & Equipment at HKCEC* 31% 36% Raw materials at AWE 32% 36% *Packaging, Tools & Equipment pavilion is re-located from AWE to HKCEC in 0% 10% 20% 30% 40% 50% 60% Most of the visitors tend to source for Both Raw materials and finished jewellery at two venues and Finished Jewellery at HKCEC. 26

28 How many days will you spend at the September Hong Kong Jewellery & Gem Fair for sourcing? Number of Respondents: 1,133 Number of Respondents: 954 Same as last year, most of the visitors plan to stay for three days for the September fair. 27

29 September Hong Kong Jewellery & Gem Fair and the September edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at AWE each year. Do you think this arrangement is beneficial for your company? Number of Respondents: 1,285 Number of Respondents: % [474] 12% [150] 51% [661] Beneficial Not beneficial No Comment 30% [285] 15% [145] 55% [524] Beneficial Not beneficial No Comment More than half of the visitors believe having Asia s Fashion Jewellery & Accessories Fair being held concurrently at AWE is beneficial. 28