MOBILE MARKETING VOL. 1

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1 MOBILE MARKETING VOL. 1 TITLE: Ideas For Using Mobile Marketing For The Best Results Author: Iris Carter-Collins

2 Table Of Contents 1 Ideas For Using Mobile Marketing For The Best Results 4 Making Mobile Marketing Work For You Easily 7 Wondering About Mobile Marketing? Use These Tips!

3 Ideas For Using Mobile Marketing For The Best Results - IDCOLLINS Ideas For Using Mobile Marketing For The Best Results How much knowledge do you have about mobile marketing? How much knowledge do you have about mobile marketing? Have you made a marketing plan? Does your plan need improvement or refinement? Is your marketing approach enhancing your bottom line effectively? Have you implemented your plan correctly? If you are not able to answer the questions, you should check out the tips listed below. If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone who has a smartphone can use the QR code to access your site or coupons. Have the codes printed on posters, brochures, business cards, and catalogs? The QR code provides additional information to people that are interested in your business. TIP! Do not send irrelevant texts to your customers. Be sure your message means something to the recipient and that they will welcome the message. It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure they know your message and can absorb it, as quickly as possible! Make your point but keep it short when it comes to mobile content. Make sure your site is filled with good information and not just there for keyword stuff. Page 1

4 Ideas For Using Mobile Marketing For The Best Results - IDCOLLINS Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner. Check out the things your rivals are doing, you will get an advantage when it comes to social network marketing. It s imperative to distinguish yourself from your competition. Avoid sending messages to people at inconvenient hours of the day. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message. You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. There are a number of different features you can offer with your app. It is important to have your own dedicated short code. While it may cost a little more, it is important in protecting your brand. Additionally, it gives you a degree of legal protection. Let your clients give feedback through your site. This builds up relationships with the customers. Continue to solicit customer feedback from those who seem willing to give it. To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system. Try two different pages, called A/B testing, for your mobile page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Then when you find what works, add that to your endgame strategies. r Page 2

5 Ideas For Using Mobile Marketing For The Best Results - IDCOLLINS Are you more informed when it comes to mobile marketing? TIP! You need to have a home base if you are developing a mobile platform that will stand alone. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers. Page 3

6 Making Mobile Marketing Work For You Easily Making Mobile Marketing Work For You Easily To stay on top, businesses need to keep up with new and sometimes challenging trends, like mobile marketing To stay on top, or to get there, businesses need to keep up with new and sometimes challenging trends, like mobile marketing. Take the time to research the different codes, applications, techniques, and formats for each marketing tool before you make the decision on which to use. Below are some courses of action to take, so you can create an excellent mobile marketing game plan. A business customer base usually stays the same unless it s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge. TIP! Your advertisements should carry QR codes to assist your tech-friendly customers. Those with smartphones and appropriate mobile devices can easily access specials or your website. Mobile marketing is a great new way to market that s very effective. Many people use phones to download various apps, or they use them for social networking sites. Both of these places are excellent choices to market your business. Be visible to your target market. The most successful mobile marketers start small and then expand their services. You, too, should adopt this strategy. Page 4

7 Making Mobile Marketing Work For You Easily Mobile marketing is a great new way to market that s very effective. Many people use phones to download various apps, or they use them for social networking sites. Both of these places are excellent choices to market your business. Be visible to your target market. The most successful mobile marketers start small and then expand their services. You, too, should adopt this strategy. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Use all that you have. Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A customer who may have purchased from you will not do so if they cannot understand your advertising. Make it effortless for recipients of your marketing ad to send on and they perhaps they will Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications. Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. It has to work on the most popular platforms, or you could lose customers due to technical problems. As your business begins to develop a new mobile app, remember that it must be relevant to your target market and userfriendly. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach. TIP! Make your point but keep it short when it comes to mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. A/B testing can be a great starting place when developing a mobile-friendly website. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. You can use this information to select the best landing page. TIP! As a general rule, a product s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Page 5

8 Making Mobile Marketing Work For You Easily Mobile marketing is a very promising approach and carries a great deal of potential As you discovered, mobile marketing is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. You need to be able to understand the different types of mobile marketing in order to choose the techniques that are right for your business. Using the above tips is a great start. Page 6

9 Wondering About Mobile Marketing? Use These Tips! Wondering About Mobile Marketing? Use These Tips! Mobile marketing is great if you understand how to use it to benefit your business Mobile marketing is great if you understand how to use it to benefit your business. It can even prove exciting once you know how it all works. Learning to properly implement mobile marketing can increase your exposure to a greater number of people. If you want to start promoting your business, try the following steps. Do not pester your clientele with pointless messages. Only send them information that they ll find relevant and useful. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses. Page 7

10 Wondering About Mobile Marketing? Use These Tips! When creating content for your mobile marketing campaign use short easy to understand messages When creating content for your mobile marketing campaign use short easy to understand messages. Make all of your mobile marketing memorable and to the point. If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be hard to put together an effective and successful mobile site. For best results, it is best to outsource this task to someone who is qualified to do it. TIP! Mobile marketing content needs to be simple, concise, and to-the-point. Get your message across quickly so customers are sure to absorb it. Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Adhering to the principles that are important to you will keep your business running smoothly. To improve your own social marketing, keep an eye on your competition s efforts. You must be unique from your competitors. Page 8

11 Wondering About Mobile Marketing? Use These Tips! When developing your domain and advertisements remember the limitations of mobile devices to succeed in mobile marketing TIP! Spending money to create a successful mobile website is worth the investment because it will optimize your site for a variety of mobile devices. Making an appealing and attractive mobile website can be difficult. If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device. You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? By offering visitors your own custommade apps, you could significantly increase the success of your mobile marketing plan. You have a wide range of features to choose from here. Be sure that the code you use is short and dedicated. It is more of an expense, but it gives you better brand protection. Doing this will also protect you legally. TIP! Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Maintaining your principles is key to you being successful in your business plans. Page 9

12 Ideas For Using Mobile Marketing For The Best Results - IDCOLLINS If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Ease of forwarding, as well as incentives for doing so, are great ways to ensure that your ad is packing all of the punch that it is capable of. Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If technical glitches arise because of platform incompatibility, you could lose customers. On the mobile landing page, try out A/B testing. Testing is crucial to determine what is and is not working for visitors to your mobile page. For your landing page, have two different versions and see which is more successful. Then use the one that gets the most conversions. There are plenty of projects to tackle when you seek to promote your company to the world. These tips will give you ideas on what you can do. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland bloggers like this: Page 10

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