II SEMESTER INTEGRATED MBA EXAMINATION JANAURY ORGANIZATION BEHAVIOUR

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1 II SEMESTER INTEGRATED MBA EXAMINATION JANAURY ORGANIZATION BEHAVIOUR IMBA-05 Time: 3Hrs Max Marks: 80 Instruction: Answer all question from part A and answer any five question from Part-B I. Answer all questions PART-A (6X5=30) 1. Explain the features of Organisational Behaviour. 2. Write down the Determinants of the Personalities. 3. Explain Perception and Culture with suitable examples. 4. Specify the importance of Attitude & brief formation of Attitude. 5. Explain types of Leadership. 6. List out the factors influencing organizational change. PART-B II. Answer any five question, case study is compulsory (5x10=50) 7. Analyse the case and answer the questions given below: The founders of Google, Larry Page (Larry) and Sergey Brin (Sergey) graduated in computer science from Stanford University in They wanted to develop a technology that would retrieve appropriate information from the vast amount of data available on the internet They named their search engine 'BackRub' because of its ability to identify and analyze 'back links' that pointed to a given website. By 1997, BackRub had gained a lot of popularity due to its unique approach to solving search problems on the Internet. To store huge amounts of data, they bought a terabyte of memory disks at bargain prices. Larry used his dormitory room as a data center, while Sergey used his room to set up a business office.. They started looking actively for potential partners interested in licensing their search engine technology. Larry and Sergey contacted many people including friends and family. One of the people they got

2 in touch with was David Filo (Filo), the founder of Yahoo, a leading porta. Filo complimented them for the 'solid technology' they had built, but did not enter into any agreement with them. Instead, he encouraged them to start their own company. The owners of many other portals also refused to invest in their technology. The CEO of one such portal told them, "As long as we are 80% as good as our competitors that is good enough. Our users do not really care about search." During the late 1990s, 'dotcom fever' was at its peak in the US, and almost everyone was opening a dotcom company. Though Larry and Sergey were not very keen on opening their own company, they decided to set one up, since they were unable to attract any partners. However, they first had to clear off the debts they had accumulated to buy the memory disks and to move out of their 'dorm office'. After collecting another $1 million from their families, friends and acquaintances, Larry and Sergey opened office on September 7, The name Google, though chosen by accident, indicated the company's mission to sort out and organize the immense data available on the web. The website became operational and the duo recruited their first employee - fellow Stanford student Craig Silverstein (Silverstein), who later became Google's Technical Director. Case Questions (i) Bring out the importance of organizational culture in attracting the best talent in the industry. (ii) What is te role played by recruitment in the success of an organization? (iii) How organizational culture can be a source of competitive advantage? 8. Discuss the fundamental concepts of organizational behaviour 9. Discuss the principles of Learning. 10. Explain the formation of Attitude by giving suitable live examples. 11. What are the required qualities of Leader. 12. Explain Two Factor theory of Frederick Hertzberg. 13. Discuss the evolution of organizational culture.

3 BBA-3001 III SEMESTER BBA EXAMINATION, JANUARY MARKETING MANAGEMENT Time: 3Hrs Max Marks: 80 Instruction: Answer all question from part A and answer any five question from Part-B PART-A (6X5=30) I. Answer all questions 1. What are the Role & functions of Marketing Manager? 2. Explain Product Life Cycle. 3. Write about the Channel Strategies. 4. Brief Promotion mix and Personal Selling 5. Distinction between Differential marketing and Concentrated marketing. 6. Write short note on Tele Marketing and Rural Marketing. PART-B II. Answer any five question, case study is compulsory (5x10=50) 1. Analyse the case and answer the questions given below: In May 2003, a survey of 'Global Mega Brand Franchises' revealed that the Nivea cosmetics brand had a presence in the maximum number of product categories and countries. The survey, conducted by the US-based AC Nielsen, aimed at identifying those brands which had 'successfully evolved beyond their original product categories.' A key parameter was the presence of these brands in multiple product categories as well as countries. Nivea's performance in this study prompted a yahoo.com news article to name it the 'Queen of Mega Brands.' This title was appropriate since the brand was present in over 14 product categories and was available in more than 150 countries. Nivea was the market leader in skin creams and lotions in 28 countries, in facial cleansing in 23 countries, in facial skin care in 18 countries, and in suntan products in 15 countries. In many of these countries, Nivea was reportedly believed to be a

4 brand of local origin - having been present in them for many decades. This fact went a long way in helping the brand attain the leadership status in many categories and countries. In its home country Germany too, many of Nivea's products were the market leaders in their segments. This market leadership status translated into superior financial performance. Between 1991 and 2001, Nivea posted double-digit growth rates every year. For 2001, the brand generated revenues of 2.5 billion 3, amounting to 55% of the parent company's (Beiersdorf) total revenue for the year. According to analysts, the brand was the single largest factor for the 4.4% increase in the company's revenues ( 4.74 billion) and 10.7% increase in after-tax profit ( 290 million) for the year The 120-year old, Hamburg (Germany) based Beiersdorf has often been credited for meticulously building the Nivea brand into the world's number one personal care brand. According to a survey conducted by A C Nielsen in the late 1990s, the brand had a 15% share in the global skin care products market. While Nivea had always been the company's star performer, the 1990s were a period of phenomenal growth for the brand. By successfully extending what was essentially a 'one-product wonder' into many different product categories, Beiersdorf had silenced many critics of its umbrella branding decisions. Case Questions (i) What are the strategies of a differential Marketing in Nivea brand. (ii) Discuss a key parameter was the presence of these brands in multiple product categories? 2. Explain Marketing environment in Today s context. 3. Explain Marketing Mix. 4. Explain Physical distribution with suitable examples. 5. What are significance of Push & Pull study in marketing. 6. Distinction between Consumer and Customer by giving current examples. 7. Discuss the importance of E-Marketing.

5 III SEMESTER BBA EXAMINATION,JANUARY FINANCIAL ACCOUTING BBA-3002 Time: 3Hrs Max Marks: 80 Instruction: Answer all question from part A and answer any five question from Part-B PART-A (6x5=30) I. Answer all questions: 1. Define Financial Accounting, Cost Accounting and Management Accounting. 2. Give the Golden Rules in Accounting. 3. What are Subsidiary Books? List the name of subsidiary books. 4. Compare and contrast the pros and cons of Bank Reconciliation Statement. 5. Brief the accounting cycle. 6. Differentiate Book- keeping and Accounting. PART-B II. Answer any five question, case study is compulsory (5x10=50) 1. Karachi Ltd., has a branch in Lahore at which a full set of books is kept. At the end of the year the following summary is compiled of the transactions between the branch and head office as recorded in the books of accounts: Rs. Balance due from branch January 01, ,400 Goods supplied to branch 347,400 Expenses paid on behalf of branch 55,000 Cash received from branch 450,000 Goods returned by branch 6,000 At December 31, 2010 the branch profit and loss account showed a net profit of Rs.210,000 for the year.

6 Required: (a) Show Head office Account in the books of branch. (b) Show Branch Account in the books of head office. 2. Differentiate single entry and Double Entry system of Accounting. 3. Explain the methods of rectification of errors in Final Accounts. 4. Explain the following statements : (i) No transaction can break the accounting equation. (ii) Receipts and payments account is a summary of cash book. (iii) Columnar cash book is a combination of cash account and bank account. 5. Give the format of Trading account, profit and loss account and Balance Sheet. 6. Record the following transactions in general journal and post them to ledger. a) Commenced business with cash of Rs.50,000. b) Purchased goods for cash Rs.16,000. c) Paid rent for the month, Rs.2,000. d) Purchased equipments for cash, Rs.6,000. e) Paid miscellaneous expenses, Rs,2,600. f) Paid creditors, Rs.11,000. g) Received Rs.4,200 as commission. h) Received from cash sales, Rs.12, Define BRS. Explain the procedure to prepare it.

7 III SEMESTER BBA EXAMINATION, JANUARY-2013 BBA-3003 QUANTITATIVE TECHNIQUES Time: 3 hrs Max. Marks: 80 Instruction: Answer all questions from part A, and answer any five questions from part B. PART A I. Answer all the questions: (6 x 5 = 30) 1. Calculate the mode form the following distribution. Height No of students Calculate the Pearson s coefficient from the following data Product ( in crore tons) Exports (in crore tons) In 5 tosses of a coin, find the probability of getting exactly x heads and hence find the expected value of the number of heads? 4. Construct Index number of prices from the following data using (a) Laspeyre s (b) Fisher s methods

8 Jobs Commodity Price Qty Price Qty A B C D E There are five jobs to be assigned, one each to 5 machines and the associated cost matrix is as follows? MachinesA A B C D E

9 6. Solve the following game and determine the value of the game B 4-4 A -4 4 PART-B II. ANSWER ANY FIVE QUESTIONS (5X10=50) 1. Calculate the A.M., Mean, Median, Mode SD. From the following Frequency distribution: Scores : Frequency: Find the equation of regression lines for the following data X y Calculate the price Index number by: (a) Paache s method (b) Laspeyre s method (c) Bowley s method (d) Fisher s method (e) Marshall-Edgeworth s method

10 Commodity Price (in Rs,) Quantity (1985) (in kg.) Price (in Rs.) Quantity (1995) (in kg.) A B C D Solve the following by graphical method: Max Z = 3x 1 + 4x 2 Subject to 5x 1 + 4x X 1 + 5x x 1 +4x x 1 +4x 2 80 and x 1, x Solve the following game using dominance property B I II III I A II III 6 1 6

11 6. A project schedule has the following characteristics: Activity: Time: Activity: Time: Construct PERT network and find the critical path. 7. Obtain an optimum basic feasible solution to the following transportation problem: To P Q R A From B C Demand