WHAT WE ARE COVERING TODAY 1. Housekeeping & Updates 2. Launching & Growing Your Own E-Commerce Store 3. Differences Between Using Amazon vs Your Own

Transcription

1 E-COMMERCE STORE SUCCESS Launching & Growing Your Own Online Store

2 WHAT WE ARE COVERING TODAY 1. Housekeeping & Updates 2. Launching & Growing Your Own E-Commerce Store 3. Differences Between Using Amazon vs Your Own Store 4. Platforms & Tools to Operate Your E-Commerce Store 5. Rapid E-Commerce Growth Tactics

3 THIS WEEK S GOALS 1. If you haven t already ORDER & SELL THOSE SAMPLES! 2. Build up your E-Commerce Infrastructure (Accounts, Listings, etc) 3. Find what works for your product/market scale those up 4. Analyze your product selection/variety often (Arbitrage vs Private Label vs OEM)

4 HOUSEKEEPING & UPDATES IMPORT EMPIRE SUMMIT IS IN 48 FREAKIN HOURS!!!!!!!!!!! ^^We re beyond excited to meet you all in person, have some drinks, and grow your biz^^ About 200 attendees, few tickets still available! (Use VIP Coupon Code for 30% Off) OMG we seriously can t wait

5 LAUNCHING YOUR OWN STORE

6 LAUNCHING YOUR OWN STORE

7 YOUR OWN STORE - WHEN & WHY You should attack all 3 rd -party sales channels FIRST, BEFORE creating your own You only want one brand/product line per store MUCH DIFFERENT BALL GAME Running your own Amazon (Web Dev, Design, SEO, Retargeting, Retention, Automation, Warehousing & Shipping, Credit Card Processing, etc etc etc) Start Small Don t expect a huge influx, building your own sales channel is SLOW

8 YOUR OWN STORE - HOW Luckily there are some great tools to make it simpler Main options Shopify (Volusion, BigCommerce) Wordpress + WooCommerce Magento/Enterprise We REALLY recommend Shopify

9 TREAT CUSTOMERS LIKE FRIENDS NEVER forget the 3 R s 100x as important on your own site Relationship Treat customers like friends Retention Work to WOW customers, find ways to followup and continue adding value Reviews Drive reviews through a great experience & great followup Strive to exceed all expectations from product to shipping time to response time Provide a 6-Star Customer Experience (think Apple)

10 E-COMMERCE SUCCESS TIPS 1. SEO + Blogging is important main organic driver (increasingly so) 2. Start with local seo focus on providing value to your target customer 3. Get your shipping set up beforehand 4. Product Photography almost always a good investment 5. Bite the bullet and use a paid theme BIG winners get custom themes 6. F*CK IT, ship it! 7. Friends + Family + Your Network = Initial Traffic Source 8. Take full advantage of Shopify s tools (FB Store, SEO, Integrations) 9. GET VISIBLE! 10. Think about assets used all over Photos, branding, positioning (exponential effect) 11. Social Media is HUGE for E-Commerce (FB, Pinterest, Instagram, Twitter) 12. Be where your customers are & be part of their community f*ck your preferences

11 E-COMMERCE SUCCESS TIPS 1. Paid Advertising/Traffic is the future (sorry) 2. In most cases, it takes 7-9 touches to make a sale take advantage of everything 3. Adwords, FB Ads, Pinterest, Instagram, Twitter, Amazon, etc 4. Dynamic Retargeting = Big for E-Comm (PIXELS) 5. MARKETING IS KEY (check Shopify integrations for automation templates) 6. Know -> Like -> Trust (Attention -> Interest -> Desire -> Action) 7. People buy from brands they like give value and create conversations/relationships 8. After you get them there, you have to CONVERT them! At least get the 9. Create likability/relationship conversions happen all along the process (7-9 touch) 10. Shopify is AWESOME for conversion ideas (even if you don t use them) - Motivator 11. Set up your upsells/cross-sells (these can ADD value), bundles, bulk discounts

12 E-COMMERCE SUCCESS TIPS 1. Onboarding -> Survey for Coupon -> Discover needs/how to sell customer 2. Beta List Make money on your first runs (no website necessary) 3. A/B Testing is KEY get data behind branding decisions, optimize conversion rate 4. Be Flexible Adapt to you re A/B Testing 5. Automate as much as possible take advantage of integrations 6. Start with the basics shipping & fulfillment, tracking, , marketing/exposure 7. PHONE NUMBER 8. Get the customer experience RIGHT set up the machine 9. Get your s RIGHT extremely important in developing the customer experience+relationship 10. Tell stories be engaging. Tell them who you are, what you re doing, and how you and your products are making the world better (customer success stories)

13 E-COMMERCE SUCCESS TIPS 1. BUILD A HUMAN CONNECTION! CONVERSATIONS = RELATIONSHIPS! 2. BE REAL INTERACT WITH CUSTOMERS BE EVERYWHERE 3. YOU MUST BE A PRODUCT OF THE PRODUCT 4. Be DIFFERENT & UNEXPECTED Shelly has bought 10 shoes, she s ran 1000 miles, woohoo Shelly - Send out gifts be WEIRD & UNIQUE 5. Turn your customers into brand ambassadors people should know & love & want to spread your brand 6. Push your differentiators/uvps/usps/competitive advantages 7. Check the Shopify Examples/Showcase GREAT examples 8. Be EXTREMELY accessible Social, Phone, Live Chat, etc 9. Pop-up shops/kiosks fun to experiment with and possibly HUGE 10. LISTEN TO and ADAPT TO CUSTOMER FEEDBACK

14 REMINDER 20% OFF FOR LIFE! Head to to claim your VIP Discount! 20% Off for LIFE (Comes with 14-day free trial)

15 NEXT FEW WEEKS Driving Repeat Sales + Raving Fans with Promotional Product Inserts + Custom Packaging How to set up & automate customer followup (Repeat Sales + Raving Fans) How to work towards a successful exit (Selling Your Business, IPOs, Mergers & Acquisitions, etc) *Note* - There will be an extra weekly bonus session (Week 13)!

16 Q&A