Why a study about micro-influencers?

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2 Why a study about micro-influencers?

3 Why a study about micro-influencers? Because, as last studies have demonstrated, the engagement rate between micro-influencer and macroinfluencers is bigger than the engagement rate between mega-influencers, top-influencers and celebrities. nano micro macro mega top Compilation based on the information of our own influencer s data base. (100,000 users) The average engagement rate is calculated by the addition of the interactions of the last 3 campaigns in which they have participated, divided by the number of followers, and multiplied by 100..

4 Why a study about micro-influencers? Because micro and macro-influencers acts are much more effective in terms of engagement, more believable, authentic and cheaper. Compilation based on the information of our own influencer s data base.

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6 METHODOLOGY

7 Methodology We surveyed 1,000 micro-influencers globally who have participated in at least 3 campaigns with us across key categories, including, Fashion, Beauty, Travel, Food and Fitness. were asked about their perspectives on various topics, including, content creation, social media use, compensation, and the best ways to collaborate with brands. The answers are weighted by sex in order to get a more balanced sample. We have classified different age groups according to the total number of influencers registered in SocialPubli.com. So, this survey sample includes the age groups of generation X, Y, Z.

8 Methodology It is a global survey sample, since the answers come from influencers registered in the different countries where the platform is present: Most of them are from Spain, but also from Spain, USA, Mexico, Colombia, Peru and other countries of LATAM. MORE REPRESENTATIVE REGIONS Europe 51 % North America 19 % South America 30 %

9 Question: How many hours a day do you spend on Social Networks?

10 Question: Which is your favorite part of the day to connect to Social Networks?

11 Question: How often do you post content on social networks?

12 Question: Which is the most important factor to maintain the engagement?

13 Question: Which social network do you prefer as an influencer?

14 Question: What percentage of your annual income comes from your actions as an influencer?

15 Question: Which is your professional goal as an influencer?

16 Question: What kind of campaign remuneration do you prefer?

17 Question: How often do you recommend products, services and brands to your followers?

18 Question: Do you think that being an influencer is properly recognized?

19 Question: How much do the comments of haters or trolls affect you?

20 Question: Are hate messages properly watched by authorities?

21 Question: What advices would you give to someone that has just started to be an influencer?

22 Question: What sector do you think is the most promising for an influencer?

23 Question: In your opinion, which is the most complicated sector to position as an influencer?

24 Question: In your opinion, which sector is less developed for influencers?

25 Question: Which type of brands do you prefer to work with?

26 Question: Do you believe in the products and services that you promote?

27 Reach Question: How do you prefer the success of a campaign to be measured?

28 Question: What factors are relevant for you to work with the same brand more than once?

29 Question: How many campaigns or brand collaborations do you realize per year?

30 create content, are real and are very connected. They want to work professionally on influencer marketing, taking care of their social networks, making sure their publications are top-quality. Science and environment are sectors to develop and explore. The most popular sectors are: fashion, travelling and beauty. believe in the products and services that they promote.

31 Remember: Own technology that allows brands and agencies create and configure their own campaigns in less than 10 minutes. More than campaigns made in SocialPubli.com. Real time statistics to make sure the campaign is reaching its goals. 6 social networks available: Twitter, Facebook, Youtube, Instagram, Blogs and Linkedin. All messages are moderated before being published. Best influencer Agency eawards 2017 & 2018 Best new bussiness de 2016 Miami Chamber of Commerce.

32 If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway Edward Bernays socialpublien Contact: Phone number: