PAPER II BOOKLET FOR OBJECTIVE TYPE TEST

Transcription

1 DO NOT OPEN THIS TEST BOOK LET UN TIL YOU ARE ASKED TO DO SO Code : 0615PIIHR PAPER II BOOKLET FOR OBJECTIVE TYPE TEST Full Marks : 100 Time Allowed : 1 Hour GENERAL INSTRUCTIONS Candidates should read the following instructions carefully before answering the questions : 1. Verify the seriality of the page numbers. If there is any discrepancy, bring it to the Invigilator s notice. 2. All the boxes, ovals and the entries in the Answer Sheet must be filled up using Black Ballpoint Pen only. 3. Before you mark in the Answer Sheet, please fill the following in the appropriate places : Write name of the Examination Centre. Write your full name in Capital Letters. Put your Left Thumb Impression and Full Signature. Write your Roll No. (10 digits) and darken the corresponding 10 ovals. Darken the oval corresponding to your Category. Darken the oval to denote your Gender. 4. All questions are of Multiple Choice Answer type. Answer all the questions. Please darken only one of the 4 probable answers, [B], [C] or [D]. Darkening more than one oval means you are writing a wrong answer. 5. There will be negative marking for each wrong 1:4. 6. There is a blank page at the end of this Booklet for Rough Work. Roll. No. must be written on the blank sheet used for Rough Work. The sheet should not be torn out of the Question Booklet. 7. Hand over the OMR Answer Sheet to the Invigilator before leaving the Examination Hall. 8. Please do not leave the Examination Hall until the examination is over. 9. Please do not fold, scratch, scrimp or tear any portion of the Answer Sheet by any chance as this will render the Answer Sheet unsuitable for computer evaluation. Keep the Sheet away from gum. 10. Please ensure that the blank dotted line along the left side of margin of side 1 as also the right side of side 2 is not damaged in any way as it may affect the computer evaluation. 11. If error is detected in any particular question, the candidates are advised not to attempt the same. The Commission do not award any marks to questions having any type of error.

2 0615PIIHR/ Good marketing is no accident, but a result of careful planning and execution [B] selling [C] strategies [D] research 4. Marketers often use the term to cover various groupings of customers. people [B] buying power [C] demographic segment [D] market 2. Marketing management is managing the marketing process [B] monitoring the profitability of the company s products and services [C] the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value [D] developing marketing strategies to move the company forward 3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following? An image [B] A service [C] A good [D] An idea 5. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization s products. production [B] selling [C] marketing [D] holistic marketing 6. Which of the following would be the best illustration of a subculture? A religion [B] A group of close friends [C] Your university [D] Your occupation 7. The buying process starts when the buyer recognizes a product [B] an advertisement for the product [C] a salesperson from a previous visit [D] problem or need

3 8. If actual performance exceeds the expected performance of the product, then customer is 12. A cluster of complementary goods and services across diverse set of industries is called as 0615PIIHR/7 3 [ P.T.O. satisfied market place [B] dissatisfied [C] delighted [D] neutral 9. Bread and milk are which kind of products? Specialty products [B] Convenience products [C] Shopping products [D] Unsought products 10. Parents buy toys for their children act as in the buying process. decider [B] buyer [C] maintainer [D] All of the above 11. If a firm is practicing, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. double-up marketing [B] interactive marketing [C] service marketing [D] internal marketing [B] meta market [C] market space [D] resource market 13. Adding new features to a product is advocated by which of the following approaches? Product approach [B] Production approach [C] Marketing approach [D] Selling approach 14. One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing. to make products easily visible and available [B] to promote sales of products [C] to differentiate their products from those of competitors [D] to do marketing surveys 15. What is the last stage of the consumer decision process? Problem recognition [B] Post-purchase behaviour [C] Alternative evaluation [D] Purchase

4 0615PIIHR/ markets are made up of members of the distribution chain. Consumer [C] Channel [D] Institutional 17. Which of the following is considered a key player in the marketing industry? Marketer [B] Suppliers or Vendors [C] Distributors or Retailers 20. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? Straight rebuy purchase [B] Delayed purchase [C] New-task purchase [D] Modified rebuy purchase 21. markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. Consumer [D] All of the above 18. Which of the following entities is NOT an element of the marketing mix? (Indus- [B] Business-to-business trial) [C] Reseller [D] Institutional (indus- [B] Business-to-business trial) Product [B] Price [C] Promotion [D] Positioning 19. Which of the following is NOT in the product life cycle? Introduction [B] Maturity [C] Decline [D] Elevation 22. Which of the following is NOT considered a type of reseller? Wholesaler [B] Retailer [C] Manufacturer [D] Distributor 23. The promotion P of marketing is also known as product differentiation [B] distribution [C] cost [D] marketing communication

5 24. When a company distributes its products through a channel structure that includes one or more resellers, this is known as 28. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? 0615PIIHR/7 5 [ P.T.O. indirect marketing [B] direct marketing [C] multi-level marketing [D] integrated marketing 25. In marketing theory, every contribution from the supply chain adds to the product. value [B] costs [C] convenience [D] ingredients Product [B] Exchange [C] Production [D] Customer 29. The most basic level of a product is called the core product [B] central product [C] fundamental product [D] augmented product 26. Which of the following is NOT a promotional tool? Advertising [B] Sales promotion [C] Direct marketing [D] Segmentation 27. Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer s decision process? Information search [B] Purchase [C] Evaluation of alternatives [D] Post-purchase 30. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a/an idea [B] demand [C] product [D] service 31. In consumers may share a strong need that cannot be satisfied by an existing product. negative demand [B] latent demand [C] declining demand [D] irregular demand

6 0615PIIHR/ Marketing is both an art and a science. There is constant tension between the formulated side of marketing and the side. creative [B] selling [C] management [D] behaviour 33. Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in consumer buying behaviour [B] post-purchase dissonance [C] retail buyer behaviour [D] business buyer behaviour 34. The four unique elements to services include independence, intangibility, inventory, and inception [B] independence, increase, inventory, and intangibility [C] intangibility, inconsistency, inseparability, and inventory [D] intangibility, independence, inseparability, and inventory 35. Which one is NOT a sales promotion tool? 36. The holds that the organization s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer s and the society s wellbeing. customer-centered business [B] focused business model [C] societal marketing concept [D] ethically responsible marketing 37. A change in an individual s behaviour prompted by information and experience refers to which one of the following concepts? Learning [B] Role selection [C] Perception [D] Motivation 38. Holistic marketers achieve profitable growth by expanding customer share,, and capturing customer lifetime value. undermining competitive competencies Discounts [B] building customer loyalty [B] Buy one get one free [C] Cash rebates [D] Arm-chair marketing [C] milking the market for product desires [D] renewing a customer base

7 0615PIIHR/7 7 [ P.T.O. 39. pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. Market-skimming [B] Value-based [C] Market-penetration [D] Leader 40. While buying milk which kind of behaviour is displayed by a person? Extensive problem solving behaviour [B] Routinized buying behaviour [C] Variety seeking behaviour [D] None of the above 41. Which one is the odd amongst the following? Place [B] People [C] Physical evidence [D] Psycography 42. Which is NOT a base for segmentation? Polygraphy [B] Geography [C] Demography [D] Psychography 43. Which of the following is NOT an entity that can be marketed? Place [B] Goods [C] Services [D] Maturity 44. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are example of decisions marketers must make about promotion [B] price [C] distribution [D] product 45. The extended Ps of service marketing mix are people, product, place [B] price, physical evidence, promotion [C] physical environment, process, people [D] product, process, physical environment

8 0615PIIHR/ A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? Selling [B] Advertising [C] Barter [D] Marketing 47. What is the basic property of a service which makes it different from a product? Shape [B] Size [C] Very expensive [D] Intangibility 48. Which one of the following phrases reflects the marketing concept? The supplier is a king in the market [B] Marketing should be viewed as hunting not gardening [C] This is what I make, won t you please buy it? [D] This is what I want, won t you please make it? 49. The task of any business is to deliver at a profit. customer needs [B] customer value [C] products and services [D] improved quality 50. The solution to price competition is to develop a differentiated product, price and promotion [B] offer, delivery and image [C] package and label [D] international web site 51. Which is NOT a marketing communication tool? Public Relation and Publicity [B] Word of mouth [C] Brand [D] Internet 52. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation? Modified rebuy [B] Straight rebuy [C] Modified straight rebuy [D] Consumer buy 53. In the corpus of NABARD the share of capital of the Government of India and the Reserve Bank of India is 80 : 20 [B] 60 : 40 [C] 50 : 50 [D] 99 : 01 (All approx.)

9 0615PIIHR/7 9 [ P.T.O. 54. Customer s evaluation of difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? Customer perceived value [B] Marketing myopia [C] Customer relationship management [D] Customer satisfaction 55. Buying goods and services for further processing or for use in the production process refers to which of the following markets? Consumer markets [B] Government markets [C] Business markets [D] International markets 56. The packaging concept is basically brand element [B] a promotional tool [C] part of a product [D] to help in distribution 57. Marketing managers should adapt the marketing mix to and constantly monitor value changes and differences in both domestic and global markets. sales strategies [B] marketing concepts [C] cultural values [D] brand images 58. Which one is the odd element? NABARD also has a portfolio of Natural Resource Management programmes involving diverse fields like watershed development [B] tribal development [C] farm innovation [D] infrastructure development 59. Which one of the following is NOT a media vehicle? Television [B] Radio [C] Newspaper [D] iphone 60. The refers to various companies that are involved in moving a product from its manufacturer into the hands of its buyer. distribution chain [B] network chain [C] supply chain [D] promotion network

10 0615PIIHR/ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Target marketing [B] Psychographic segmentation [C] Product differentiation 64. An experienced employee offering guidance and support to a junior employee so that the later learns and advances in the organization is called mentoring [B] coaching [C] counselling [D] job instruction training [D] Consumer behaviour 62. The process of forecasting, developing and controlling human resource as enterprise is called as HR planning [B] HR audit [C] HR evaluation [D] HR control 63. Fast decisions can be taken when the organization practices SHRM [B] HRD [C] HRM [D] All of the above 65. Management development programme provides wide awareness [B] enlarged conceptual skills [C] latest technological skills [D] All of the above 66. Career planning is leaving the decisions to seniors and parents [B] getting information and not taking timely decision [C] going along with peers and other personal relations [D] exploring and taking decisions in congruence with one s own self

11 0615PIIHR/7 11 [ P.T.O. 67. The five-stage model of the consumer buying process includes all of the following stages, except problem recognition [B] information search [C] social interaction [D] purchase decision 68. If performance meets consumer expectations, the consumer is 71. Which service is provided by the banks? Cheque book issue [B] Investment services [C] Gold retail [D] All of the above 72. Which service is not provided by the banks? Account opening delighted [B] Cash receipts [B] satisfied [C] disappointed [D] surprised 69. The Indian Banking Industry is governed by the Banking Regulation Act of India, 1952 [B] 1958 [C] 1949 [D] In the banking sector, sometimes leads are escalated to outsourced agencies such as BSA [B] DSA [C] MSA [D] FSA [C] Cash deposit [D] Provide cold towels 73. Which is NOT a part of the marketing environment? Political [B] Legal [C] Sociocultural [D] Community 74. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, What is the buyer really buying?? Actual product [B] Augmented product [C] Core benefit [D] Co-branding

12 75. The Mental Act, condition or habit of placing trust or confidence in another shows which of the following options? 0615PIIHR/ Which one of the following statements by a company Chairman BEST reflects the marketing concept? Motive [B] Belief [C] Behaviour [D] Attitude 76. How do consumers respond to various marketing efforts the company might use? It is a starting point of a buyer s behaviour. Belief [B] Subculture [C] Post-purchase feeling [D] Stimulus-response Model 77. Which one of the following factors relates to family that influences consumer behaviour? Cultural [B] Social [C] Personal [D] Business 78. Unique psychological characteristics that lead to relatively consistent and lasting responses to one s own environment refers to which one of the following? Belief [B] Culture [C] Personality [D] Self-awareness We have organized our business to satisfy the customer needs. [B] We believe that marketing department must organize to sell what we produce. [C] We try to produce only high quality, technically efficient products. [D] We try to encourage company growth in the market. 80. Which one of the following is a key to build lasting relationship with consumers? Price of the product [B] Need recognition [C] Customer satisfaction [D] Quality of product 81. The factors such as the buyer s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer s decisions refers to which one of the following characteristics? Personal characteristics [B] Psychological characteristics [C] Behavioural characteristics [D] Demographical characteristics

13 0615PIIHR/7 13 [ P.T.O. 82. A is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the. salesperson, customer [B] politician, voter [C] marketer, prospect [D] celebrity, audience 83. Social attitudes, legal requirements, industrial relations, technological and environmental changes generate the need of scientific management [B] social management [C] human resource development 85. Experimental sources of information for consumers refer to advertising, marketing, selling and profit making [B] handling, examining, and trying the product while shopping [C] buying after a demonstration [D] buying the product directly from a manufacturer 86. Which of the following is NOT one of the four philosophies of marketing? Production orientation [B] Societal marketing orientation [C] Sales orientation [D] Promotion orientation 87. Of the four competing philosophies, the furniture industry is an example of what kind of orientation? [D] infrastructure development Sales orientation [B] Societal marketing orientation 84. constitutes moderate consumer behaviour, but still involves time and effort searching for and comparing alternatives. Limited decision making [B] Need recognition [C] Routine decision making [D] Post purchase evaluation [C] Marketing orientation [D] Production orientation 88. Which of the following is the most recent stage of marketing evolution? Marketing department era [B] Production era [C] Sales era [D] Marketing company era

14 0615PIIHR/ The is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots. marketing concept [B] selling concept [C] production concept [D] product concept 92. The traditional view of marketing is that the firm makes something and then it. markets [B] sells [C] distributes [D] prices 90. marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. 93. David Packard of Hewlett-Packard once said, marketing is far too important to leave to. the advertising boys Holistic [B] uninformed managers [B] Demand-based [C] Direct [D] Relationship [C] novices [D] the marketing department 91. The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in performance is called job redesign [B] reengineering [C] process engineering [D] job enlargement 94. is the single factor that best indicates social class. Time [B] Money [C] Occupation [D] Fashion

15 0615PIIHR/7 15 [ P.T.O. 95. Marketing strategies are often designed to influence and lead to profitable exchanges. consumer decision making [B] sales strategies [C] advertising strategies [D] export strategies 98. is defined as the difference between the benefits a customer sees from a market offering and the cost of obtaining those benefits. Customer value [B] Satisfaction scale [C] Profit margin [D] Competitive benefit 96. refers to the information a consumer has stored in his memory about a product or service. 99. In addition to businesses, the marketing concept is also applicable to Cognitive dissonance Government agencies [B] Product knowledge [C] Product research [D] Marketing research [B] Religious groups [C] Fine arts organizations [D] All of the above 97. When consumers are seeking lowinvolvement products, they are unlikely to engage in extensive search, so is important When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, is created. order processing customer satisfaction [B] order booking [B] planning excellence [C] ready availability [C] a quality rift [D] information about warranty [D] a value line

16 SPACE FOR ROUGH WORK 0615PIIHR/7 16 PP6 250