PAPER II BOOKLET FOR OBJECTIVE TYPE TEST

Transcription

1 11. If error is detected in any particular question, the candidates are advised not to attempt the same. The Commission do not award any marks to questions having any type of error. DO NOT OPEN THIS TEST BOOK LET UN TIL YOU ARE ASKED TO DO SO Code : 0615PIIMM Booklet Code PAPER II BOOKLET FOR OBJECTIVE TYPE TEST Full Marks : 100 Time Allowed : 1 Hour GENERAL INSTRUCTIONS Candidates should read the following instructions carefully before answering the questions : 1. Verify the seriality of the page numbers. If there is any discrepancy, bring it to the Invigilator s notice. 2. All the boxes, ovals and the entries in the Answer Sheet must be filled up using Black Ballpoint Pen only. 3. Before you mark in the Answer Sheet, please fill the following in the appropriate places : Write name of the Examination Centre. Write your full name in Capital Letters. Put your Left Thumb Impression and Full Signature. Write your Roll No. (10 digits) and darken the corresponding 10 ovals. Darken the oval corresponding to your Category. Darken the oval to denote your Gender. 4. All questions are of Multiple Choice Answer type. Answer all the questions. Please darken only one of the 4 probable answers, [B], [C] or [D]. Darkening more than one oval means you are writing a wrong answer. 5. There will be negative marking for each wrong 1:4. 6. There is a blank page at the end of this Booklet for Rough Work. Roll. No. must be written on the blank sheet used for Rough Work. The sheet should not be torn out of the Question Booklet. 7. Hand over the OMR Answer Sheet to the Invigilator before leaving the Examination Hall. 8. Please do not leave the Examination Hall until the examination is over. 9. Please do not fold, scratch, scrimp or tear any portion of the Answer Sheet by any chance as this will render the Answer Sheet unsuitable for computer evaluation. Keep the Sheet away from gum. 10. Please ensure that the blank dotted line along the left side of margin of side 1 as also the right side of side 2 is not damaged in any way as it may affect the computer evaluation.

2 0615PIIMM/ The is practised most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias and funeral plots. marketing concept [B] selling concept [C] production concept [D] product concept 2. The concept holds that consumers will favour those products that offer the most quality performance or innovative features. product [B] marketing 4. One traditional depiction of marketing activities is in terms of the mar ket ing mix or four P s. The four P s are char ac ter ized as being product, positioning, place and price [B] product, production, price and place [C] promotion, place, positioning and price [D] product, price, promotion and place 5. The traditional view of marketing is that the firm makes something and then it. [C] production markets [D] selling 3. marketing has the aim of building mutually satisfying long-term relations with key parties, such as customers, suppliers, distributors and other marketing partners in order to earn and retain their business. Holistic [B] Demand-based [C] Direct [D] Relationship [B] sells [C] distributes [D] prices 6. is the single factor that best indicates social class. Time [B] Money [C] Occupation [D] Fashion

3 0615PIIMM/9 3 [ P.T.O. 7. Marketing strategies are often designed to influence and lead to profitable exchanges. consumer decision-making [B] sales strategies [C] advertising strategies [D] export strategies 8. refers to the information a consumer has stored in his or her memory about a product or service. Cognitive dissonance [B] Product knowledge [C] Product research [D] Marketing research 9. When consumers are seeking lowinvolvement products, they are unlikely to engage in extensive search, so is important. order processing [B] order booking [C] ready availability [D] information about warranty 10. constitutes moderate consumer behaviour, but still involves time and effort searching for and comparing alternatives. Limited decision-making [B] Need recognition [C] Routine decision-making [D] Post-purchase evaluation 11. Experimental sources of information for consumers refer to advertising, marketing, selling and profit-making [B] handling, examining and trying the product while shopping [C] buying after a demonstration [D] buying the product directly from a manufacturer 12. Of the four competing philosophies, the furniture industry is an example of which of the following kinds of orientation? Sales orientation [B] Societal marketing orientation [C] Marketing orientation [D] Production orientation 13. Marketing is defined by the American Marketing Association as the activity, set of institutions and processes for offerings that have value for customers, clients, partners and society at large. making, arranging, maintaining and selling [B] creating, communicating, delivering and exchanging [C] creating, advertising, selling and transferring [D] performing, displaying, offering and exchanging

4 0615PIIMM/ The focus of marketing today is value and satisfaction [B] quality and long-term relationships [C] All of the above [D] None of the above 15. Products that are usually purchased due to adversity and high promotional backup rather than desire are called sought goods [B] unique goods [C] unsought goods [D] preferred goods 16. Which of the following products is most likely to be purchased through routine decision-making? 18. Which of the following is not included as a basic idea in the definition of marketing concepts? Total company effort [B] Profit [C] Productivity [D] Customer satisfaction 19. is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer value [B] Satisfaction scale [C] Profit margin [D] Competitive benefit Television set [B] Soft drink [C] Shirt [D] Car 17. Luxury products, such as Rolex watches, are known as shopping product [B] convenience product [C] emergency product [D] speciality product 20. Which of the following is not included in the marketing management process used by the marketing manager to achieve its objectives? Planning marketing activities [B] Raising funds to finance marketing projects [C] Controlling marketing plans [D] Directing implementation of the marketing plans

5 21. is defined as communication with large number of customers at the same time. 24. Which of the following is not consistent with a manager having a marketing orientation? 0615PIIMM/9 5 [ P.T.O. Personal selling [B] Sales promotion [C] Mass selling [D] All of the above 22. In a orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. marketing [B] production [C] Both of the above [D] None of the above 23. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a orientation. marketing [B] production [C] sales [D] profit Inventory levels are set with customer requirements and costs in mind [B] Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship [C] Focus of advertising is on product features and how products are made [D] Packaging is designed for customer convenience and as a selling tool 25. The controllable variables a company puts together to satisfy a target group is called marketing strategy [B] marketing mix [C] strategic planning [D] marketing concept 26. In order for exchange to occur a complex societal system must be involved [B] organized marketing activities must also occur [C] a profit-oriented organization must be involved [D] each party must have something of value to the other party

6 0615PIIMM/ A market orientation recognizes that price is the most important variable for customers [B] market intelligence relating to current and future customer needs is important [C] selling and marketing are essentially the same thing [D] sales depend predominantly on an aggressive sales force 30. The way in which the product is delivered to meet customers needs refers to new product concepts and improvements [B] selling [C] advertising and promotion activities [D] place or distribution activities 31. The term marketing mix describes 28. When customer expectations regarding product quality, service quality and value-based price are met or exceeded, is created. customer satisfaction [B] planning excellence [C] a quality rift [D] a value line 29. A critical marketing perspective is the process of determining the value of a product, person or idea [B] how places compete with each other [C] the worth and impact of marketing activities [D] which type of promotional strategy works best a composite analysis of all environmental factors inside and outside the firm [B] a series of business decisions that aid in selling a product [C] the relationship between a firm s marketing strengths and its business weaknesses [D] a blending of strategic elements to satisfy specific target markets 32. Newsletters, catalogues and invitations to organization-sponsored events are most closely associated with the marketing mix of pricing [B] distribution [C] product development [D] promotion

7 0615PIIMM/9 7 [ P.T.O. 33. Which of the following is not an element of the marketing mix? Distribution [B] Product [C] Target market [D] Pricing 36. The term marketing refers to new product concepts and improvements [B] advertising and promotion activities [C] a philosophy that stresses on customer value and satisfaction [D] planning sales campaigns 34. In relationship marketing, firms focus on relationship with. short-term; customers and suppliers [B] long-term; customers and suppliers [C] short-term; customers [D] long-term; customers 37. Which of the following involves designing and manufacturing the container or wrapper for a product? Labelling [B] Packaging [C] Branding [D] Product line 38. The basic role of promotion is information [B] manipulation [C] communication 35. A marketing philosophy summarized by the phrase a stronger focus on social and ethical concerns in marketing is the characteristic of the period. production [B] sales [C] marketing [D] societal marketing [D] interpretation 39. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of in the promotional mix. advertising [B] sales promotion [C] personal selling [D] publicity

8 0615PIIMM/ A consumer contest is an example of personal selling [B] sales promotion 44. Buying and selling of mass consumer goods and services come under which of the following markets? [C] advertising Business market [D] indirect selling 41. Advertising appropriations are largest for which of the following types of product? Industrial product [B] Global market [C] Consumer market [D] Government market 45. Which one of the following best describes the human need? [B] Convenience good Food [C] High-priced product [D] Specialty good 42. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? Product advertising [B] Pioneer advertising [C] Defensive advertising [D] Societal advertising 43. Needs become when they are directed towards a specific object. [B] French-fries [C] Burger [D] Pizza 46. All of the following are the examples of unsought goods, except course books [B] encyclopaedia [C] funeral plots [D] insurance policy 47. While considering the place for a product, which of the following is important for a customer? actual need Communication [B] want [C] satisfaction [D] demand [B] Convenience [C] Cost [D] Solution

9 0615PIIMM/9 9 [ P.T.O. 48. Market-oriented firms focus on retailers [B] distributors [C] customers [D] wholesalers 49. Price is the only element in the marketing mix that produces fixed cost [B] expense [C] variable cost [D] revenue 50. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Speciality [B] Convenience [C] Unsought [D] Augmented 51. Which of the following is not included in product decisions? Styling [B] Brand name [C] Warehousing [D] Packaging 52. Which of the following takes place at retailer s end? Promotion [B] Placing [C] Pricing [D] Exchange 53. Which of the following is a name, term, sign, symbol, design or a combination of these, that identifies that maker or seller of a product or service? Label [B] Co-brand [C] Brand [D] Product 54. The consumer s estimate of the product s overall capacity to satisfy his or her needs is called product cost [B] product value [C] product need [D] product satisfaction 55. According to the text, a product is everything the customer receives in an exchange [B] the physical object the customer receives in an exchange [C] the service that is rendered to a customer [D] the idea that the customer receives in an exchange

10 0615PIIMM/ A fundamental part of the distribution function is to get the product to the right place at the right time [B] launched into new markets [C] to intermediaries [D] to market to avoid channel conflict 57. Low consumer involvement in purchase and little significant brand difference come in which of the following types of buying behaviour? Complex buying behaviour [B] Dissonance-reducing behaviour [C] Habitual buying behaviour [D] Variety-seeking behaviour buying buying 58. At least how many parties should be included in exchange? Two [B] Three [C] Four [D] Five 59. How are you telling consumers in your target group about your product? This question belongs to which of the following marketing concepts? Product [B] Price [C] Place [D] Promotion 60. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? Straight rebuy purchase [B] Delayed purchase [C] New-task purchase [D] Modified rebuy purchase 61. A centralized database with online connectivity to branches, Internet as well as ATM network, which has been adopted by almost all major banks of our country, is known as investment banking [B] core banking [C] mobile banking [D] national banking 62. Machine, within or outside the bank premises, that enables customers to conduct cash withdrawals and other specific banking transactions without the help of bank staff is called Automated Teller Machine (ATM) [B] Internet [C] Intranet [D] Server

11 63. Know Your Customer (KYC) norms are required to be strictly followed by banks. It means 66. Which of the following is the objective of the RBI monetary policy? 0615PIIMM/9 11 [ P.T.O. providing improved customer services [B] determining the identity and residence proof of account holders through approved documents [C] ensuring that staff members know the customers [D] organizing regular customer service meetings Improving credit quality of the banks [B] Strengthening credit delivery mechanism [C] Supporting investment demand in the economy [D] All of the above 67. Which of the following is the rate of interest which a central bank charges on the loans and advances provided to commercial banks? CRR 64. What is the name given to the online payment services that all Internet banking customers can use? E-pay [B] E-commerce [C] ECS [D] All of the above 65. E-banking refers to effective banking [B] electrical banking [C] electronic banking [D] easy banking [B] SLR [C] Bank rate [D] Reserve repo rate 68. is the rate at which commercial banks borrow rupees from the RBI. Repo rate [B] Reverse repo rate [C] Bank rate [D] Cash reserve ratio 69. Ways and means are the load of advances provided by the RBI to State government [B] commercial banks [C] NABARD [D] None of the above

12 0615PIIMM/ Which of the following is the apex institution to provide credit facility for agriculture and rural development? NABARD [B] State Bank of India [C] Reserve Bank of India [D] National Cooperative Bank of India 71. Which of the following bodies makes major credit policies for the Regional Rural Banks (RRBs)? [B] RBI [C] SBI NABARD [D] World Bank 72. NABARD refinance for financing self-help groups is to the extent of 25% [B] 50% [C] 75% [D] 100% 73. Which of the following organizations/agencies works solely to monitor and arrange flow of agriculture credit in India? NABARD [B] SIDBI [C] RBI [D] SEBI 74. The advantage of television as a medium of advertising is that it is a cheaper medium [B] its high believability [C] its appeal to the senses [D] its good acceptance 75. Good marketing is no accident, but a result of careful planning and execution [B] selling [C] strategies [D] research 76. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following? An image [B] A service [C] A good [D] An idea 77. Marketers often use the term to cover various groupings of customers. people [B] buying power [C] demographic segment [D] market

13 0615PIIMM/9 13 [ P.T.O. 78. Which of the following would be the best illustration of a subculture? Religion [B] A group of close friends [C] Your university [D] Your occupation 79. Bread and milk are which of the following kinds of products? Speciality products [B] Convenience products [C] Shopping products [D] Unsought products 80. Adding new features to a product is advocated by which of the following approaches? Product approach [B] Production approach [C] Marketing approach [D] Selling approach 81. Which of the following is the last stage of the consumer decision process? Problem recognition [B] Post-purchase behaviour [C] Alternative evaluation [D] Purchase 82. The most basic level of a product is called core product [B] central product [C] fundamental product [D] augmented product 83. A change in an individual s behaviour prompted by information and experience refers to which one of the following concepts? Learning [B] Role selection [C] Perception [D] Motivation 84. pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. Market-skimming [B] Value-based [C] Market-penetration [D] Leader 85. Which of the following is not considered a type of reseller? Wholesaler [B] Retailer [C] Manufacturer [D] Distributor 86. In marketing theory, every contribution from the supply chain adds to the product. value [B] costs [C] convenience [D] ingredients

14 0615PIIMM/ Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which of the following stages of the final consumer s decision process? Information search [B] Purchase [C] Evaluation of alternatives [D] Post-purchase 88. In, consumers may share a strong need that cannot be satisfied by an existing product. negative demand [B] latent demand [C] declining demand [D] irregular demand 89. Which of the following is the basic property of a service which makes it different from a product? Shape [B] Size [C] Very expensiveness [D] Intangibility 90. The refers to various companies that are involved in moving a product from its manufacturer into the hands of its buyer. distribution chain [B] network chain [C] supply chain [D] promotion network 91. Which one of the following is not a base for segmentation? Geographic characteristic [B] Demographic characteristic [C] Psychographic characteristic [D] Brand personality 92. is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Image [B] Personality [C] Belief [D] Culture 93. The factors such as the buyer s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influence buyer s decisions refer to which one of the following characteristics? Personal characteristic [B] Psychological characteristic [C] Behavioural characteristic [D] Demographical characteristic 94. Which one of the following is not a technique to collect information from the market? Survey [B] In-depth interview [C] Focus group discussion [D] Sampling

15 0615PIIMM/9 15 [ P.T.O. 95. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in business market [B] global market [C] consumer market [D] service market 98. Buy it now refers to which one of the following options? Personal selling [B] Advertising [C] Sales promotion [D] Publicity 96. The solution to price competition is to develop a differentiated 99. Which of the following is not a factor of brand loyalty? product, price and promotion [B] offer, delivery and image Ethnicity [C] package and label [D] international Web site 97. Which of the following is not consistent with a manager having a marketing orientation? Inventory levels are set with customer requirements and costs in mind [B] Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship [C] Focus on advertising is on product features and how products are made [D] Packaging is designed for customer convenience and as a selling tool [B] History of brand usages [C] Risk [D] Process 100. Which of the following factors should not be considered by marketers when setting the advertising budget? Product life-cycle stage [B] Market share [C] Intensity of competition and clutters [D] Practices of competitors

16 SPACE FOR ROUGH WORK 0615PIIMM/9 16 PP6 250