SPT NETWORKS GAMES MRP JULY 2013

Transcription

1 SPT NETWORKS GAMES MRP JULY 2013

2 SPT Networks Games Situation: The mobile gaming industry is experiencing unprecedented growth, spurred by both major and indie studios that are publishing game titles based on new and established IP. Opportunity: Capture a larger share in the market by delivering a SPT Networks Games title everywhere, on every device through leveraging its unparalleled combination of assets.

3 Strategic Roadmap Evolution FY13 MRP FY13 ESTABLIS H FY14 EXPAND FY15 DIVERSIF Y FY16 EVOLVE

4 FY13 - Establish In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy! YEAR FY13 GAMES 2 REVENUE $4.5m EBIT $60k

5 FY13 - Establish In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy! YEAR FY13 GAMES 2 REVENUE $7.2m EBIT $2.4m

6 FY14 - Expand This year we are expanding with redesigns of WOF/JEP and the launch of brand extensions and original IP YEAR FY14 GAMES 5 REVENUE $8.8m EBIT $1.2m

7 Strategic Roadmap Evolution FY13 MRP FY13 ESTABLIS H FY14 EXPAND FY15 DIVERSIF Y FY16 EVOLVE

8 Strategic Roadmap Evolution Build in key areas to continue to grow the SPT Networks Games business and drive EBIT FY14 MRP FY13 ESTABLIS H FY14 EXPAND FY15 BUILD FY16 DIVERSIF Y FY17 EVOLVE

9 FY15 - Build Build Product, Business Development, and Talent while continuing to support live games and new launches to set SPT Networks Games up for growth YEAR FY15 TBD GAMES 7 free REVENUE $10.9m EBIT $0

10 FY16 - Diversify Utilize the investment by ramping up development of new extensions, optimizing live games, and major title updates YEAR FY16 TBD GAMES 11 free kids POP kids REVENUE $15.2m bible EBIT $200k

11 FY17 Evolve Significantly grow portfolio and create a network by leveraging efficient internal teams and processes YEAR FY17 TBD GAMES 14 free kids POP kids TBD TBD REVENUE TBD $20.5m bible EBIT $3.1m

12 FY17 Evolve Develop the right partnerships and invest in necessary localized product enhancements to win in key territories WW Mobile Games* Revenue (000 s) Japan USA China UK India Korea rmany Brazil France Italy Russia Spain anada stralia Mexico Establish International Presence Evaluate games for localization plans based on key international market opportunities Build strategic relationships with key players in emerging international territories Develop programs with existing partners (Apple, Amazon, Google) that expand to international markets Create partnerships with local SPT Networks for cross-promotion and complementary marketing opportunities

13 FY14 - Expand SPT Networks Games Organizational Chart Producer Jocelyn Young Lewis, Song, Executive Manager, Director Distribution Will Alejandrino, Original IP Jocelyn Lewis, Executive Director Lindsey Boland, Director Marketing Young Song, Manager, Distribution Robert Jackson, Director Product Producer Phil Semenik, WOF/JEP Will Alejandrino, Original IP Erick Magana, Associate WOF/JEP FY14

14 FY15 - Build SPT Networks Games Organizational Chart Jocelyn Lewis, Executive Director Lindsey Boland, Director Marketing Young Song, Manager, Distribution Coordinator, Games Robert Jackson, Director Product Sr. Manager, CRM / Product Manager Strategic Marketing Manager Live Producer/ Game Designer WOF F2P Phil Semenik, WOF/JEP Will Alejandrino, Original IP Erick Magana, Associate WOF/JEP FY15 FY14

15 FY15 Headcount SR. MANAGER, CRM Work with product teams to identify features that improve effective customer retention Manage marketing acquisition and retention / top and middle level user funnel Develop A/B testing programs to maximize retention efforts and return Conduct analysis and work with business development and research team to determine value of acquisition efforts and optimization. PRODUCER Coordinate and gather requirements with BD, Marketing, Product, Customer Support in all phases of live game operations across all live games Being a first responder to critical customer facing issues Responsible for tracking KPI s and overall monetization goals, and translating into actionable short term features Managing long term feature and bug backlog Work with marketing to design A/B tests to optimize game metrics post launch STRATEGIC MARKETING MANAGER Manage creative production of advertising and brand assets such as trailers, display banners, and partner sell sheets Strategically develop promotional plans, and execute integrated marketing campaigns with top partners Analyze consumer research and business data to guide strategies and marketing investments COORDINATOR Help out the other groups within SPT with their app launches (Hannibal, ibooks, etc), Create Games presentations, prepare for conferences, do competitive analysis and research, keep track of deal terms, etc Assist group in scheduling, conferences, travel, research, database maintenance, decks, presentations, etc

16 FY16 - Diversify SPT Networks Games Organizational Chart Data Analyst Jocelyn Lewis, Executive Director Lindsey Boland, Director Marketing Young Song, Manager, Distribution Coordinator, Games Robert Jackson, Director Product Sr. Manager, CRM / Product Manager Strategic Marketing Manager Data Analyst Live Producer/ Game Designer WOF F2P Phil Semenik, WOF/JEP Will Alejandrino, Original IP Assoc. Marketing Manager Erick Magana, Associate WOF/JEP Associate Original IP FY16 FY15 FY14

17 FY17 - Evolve SPT Networks Games Organizational Chart Data Sr. Programmer Erick Analyst Magana, Jocelyn Lewis, Executive Director Lindsey Boland, Director Marketing Young Song, Manager, Distribution Coordinator, Games Robert Jackson, Director Product Sr. Manager, CRM Strategic Marketing Manager Manager, Ad Ops Data Analyst Live Producer/ Game Designer Sr. Programmer WOF F2P Phil Semenik, WOF/JEP Will Alejandrino, Original IP Int l Assoc. Marketing Manager Erick Magana, AP, WOF/JEP Associate Original IP Associate Int l FY17 FY16 FY15 FY14

18 3 YEAR FINANCIAL OVERVIEW Revenue by Title

19 FY15 - FY17 MRP

20 Appendix

21 3 YEAR FINANCIAL OVERVIEW EBIT by Title

22 FY14 Q2 Reforecast