Advanced Digital Marketing

Transcription

1 MMA Two Day Certificate Course in Advanced Digital Marketing Course Commences on Tuesday & Wednesday, 19 & 20 June 2018 Timing am to 5.00 pm Facilitators Mr Barath Surendran Techemate Leadership Academy Venue Madras Management Association Management Center, New No 240 Pathari Road (Off Anna Salai) Chennai Tel : / Why Advanced Digital Marketing? 1. Even small and medium companies can have a edge competing with larger players in the market 2. Digital Marketing is cost effective (Cheaper) than Traditional Marketing 3. It helps you to get better revenue and profits ($$$) 4. Helps you to build a Brand with the modern tools 5. Your reputation in the market is directly propositional to your Digital Strategy and Marketing Course Content Introduction to Digital Marketing o Best Free Digital Marketing Tools o Digital Marketing Tools Digital Marketing Fundamentals

2 o Introduction to Marketing Fundamentals o How to Create a Buyer Persona o 8 Ways to Find Your Audience Online o How to Identify Your Unique Selling Proposition Market Research o Introduction to Market Research o Why Typeform? o How to Design Your Online Survey o How to Distribute Your Online Survey o How to Analyze Your Survey Results Wordpress o Introduction to Wordpress o Why Wordpress? o How to Choose a Domain Name o Domain Registration & Hosting o How to Install Wordpress o How to Add Pages & Posts to Wordpress o Google Analytics for Wordpress o How to Choose & Install a Premium Theme Marketing Copywriting Search Engine Optimization YouTube Marketing

3 Face book Marketing Twitter Marketing Quora Marketing Google Adwords Google Analytics Online Ads For Whom For Entrepreneurs and Business men who want to increase their profits and explore expansion using online and other tools For Marketing and Sales professionals For Heads of Departments, VPs, Directors and Managers who want to increase their operational efficiency in terms of bringing better leads, conversion, revenue and profits in their respective organizations. Key Takeaways Get a Clear Road map for putting a Digital Marketing strategy for your business Understanding Search Engine Optimization (SEO) Understanding Social Media Marketing (SMM) Learn how to use Technology, Design, and Content and use various social media tools for engagement and conversion. Understanding Advertisement through Google (Adwords) and Facebook (Facebook Ads) How to Increase your revenue and profits using online business models Fee Details Special discounted fee for MMA members Rs.4,000/- (inclusive of GST) per participant. Participation fee Rs.5,500/- plus GST 18% per participant

4 The cheque/dd to be drawn in favour of Madras Management Association payable at Chennai and be sent to: Madras Management Association Management Center New No.240, Pathari Road (Off Anna Salai), Chennai Phone: For further details contact: Gp Capt Dr R Venkataraman (Retd), Mobile , S Revathy , Divya GST: 33AAATM5522B1Z7 Registration starts at 9.30 am on 19th May 2018 and Workshop commences at am. Prior registration is necessary. The fee once paid will not be refunded; Change in nomination from same organization will be permitted. Course Schedule Classes will be held at Madras Management Association, Management Center, New No 240, Pathari Road (Off Anna Salai), Chennai commencing on 19 th & 20 th June 2018 between am and 5.00 pm. Certificate At the end of the programme, certificates will be awarded to all candidates who have successfully attended both days. About Trainer MR BARATH SURENDRAN CORPORATE TRAINER Barath Surendran has been a soft skills & corporate trainer, a sales trainer & sales and marketing professional for the last 16 years having trained so many sales professionals particularly in the b2b markets. He has been personally been trained by sales gurus like Brian Tracy, rajan parulekar (creator of the contextual selling), Richard Tan, and many others. Barath has also have done his Executive Education in Digital Marketing from IIM (Indian Institute of Management) Bangalore Barath has also have authored 2 books on the Amazon.com and has worked closely with the following clients: He has done Corporate Training for the following Companies:

5 Shailaja Software Exports Pvt Ltd BEISSEL Needles Makes Fashion Fashionable Hyundai Mobis Karya Technologies India Finance Bazaar.com The JGI Group Indelect - Building Trust Leaap International Pvt Ltd Visteon Vibgyor Visuals Group Scripting Success Designs Builders & Flat Promoters Harris Rebar Planman HR Realnest Shelters Peace of Mind All Cargo Logistics Ltd BMQR Certification Pvt Ltd He also conducts programs on communication skills, personal effectiveness, conflict management, Team building and Leadership training. He has also developed world class training modules in sales and marketing, entrepreneurial development. He is an Engineer and a Post Graduate in Management having wide experience working for various corporate for more than 16 years. He has worked both in technology and as well as in sales and marketing. His previous assignments include working for companies like GE Capital, naukri.com and Edurite Technologies, Manipal Group to name a few. He has been Awarded Star Achiever by National Integrity cultural Academy for the year 2011.And also has been awarded the Alumni Achievement Award by ITM Business School for the

6 year 2011.He is also a Visiting Faculty to Versatile business School and has been delivering programs on Marketing and Branding for the last 3 years now! He is also an Empanelled trainer and Advisor to EDI Tamil Nadu for doing Entrepreneurship Development Programs. He has appeared as visiting faculty to many Institutions and business schools. He is a Voracious reader, who has read more than 1000 books on personal development, business and management. Barath is also a Digital Marketing Consultant to companies like BMQR Certification Pvt Ltd, GarboDrain, StrategyNxtGen etc He also had the privilege in conducting Digital Marketing Workshops for StrategyNxtGen, Business Standard Newspaper and Madras Chamber of Commerce and also to Madras Management Association. Barath has appeared more than 10 times as faculty for the Digital Marketing courses organised by NIESBUD (National Institute for Entrepreneurship and Small Business Development) For Registration, please mail us the Participant s name, Designation, Organisation, Contact number, id and Postal address. We would be pleased to provide any other information required by you and look forward to receiving your nominations for the course. Thanks & Regards Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association Management Center, New No 240 Pathari Road (Off Anna Salai) Chennai E_mail : mma@mmachennai.org Web : FansPage : TwitterPage: