MOBILE MARKETING VOL. 3

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1 TITLE: Great Ways To Energize Your Mobile Marketing Campaigns AUTHOR: IRIS CARTER-COLLINS

2 TABLE OF CONTENTS GREAT WAYS TO ENERGIZE YOUR MOBILE MARKETING CAMPAIGNS 1 YOU WILL HAVE A TOUGH CHOICE IN MOBILE MARKETING DEALING WITH WHETHER TO GO WITH MOBILE APPS OR MOBILE SITES 3 DON'T OVERDO 4 THE MOST EFFICIENT MOBILE MARKETING TECHNIQUES AND SECRETS 5 WHEN CREATING ADVERTISING FOR THE MOBILE WEB, YOU MUST ENSURE THAT THE CONTENT IS COMPATIBLE WITH A MAJORITY OF DIFFERENT 6 MOBILE BROWSERS REMEMBER IN YOUR MOBILE MARKETING CAMPAIGN THAT YOU ARE REACHING OUT TO CUSTOMERS AS INDIVIDUALS MORE THAN AS LARGE GROUPS 7

3 Great Ways To Energize Your Mobile Marketing Campaigns Use mobile marketing to show your customers that you know what they are interested in and that you care about catering to them. This type of marketing will let you do just that. For more great tips like this, read the following article and you will more than benefit. Use a dedicated short code. They can be pricey, but they ensure that you keep your brand intact. Avoid shared shortcodes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system. Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offer but do not respond well to overwhelming volumes of messages. Many people today are bombarded by s and text messages, so make sure your communications stand out as providing value without being annoying. Page 1

4 When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without offer action for the customer to take part in, you are failing to bring in any immediate business. Keep your text messages, social network posts and s brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout is short, urgent and contains a call of action. It should not be a quarter page ad, but instead, a short message aimed to alert consumers of discounts or promotions. Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times. Make it easy for a customer to opt out of your messages. If a customer does not want to receive mobile messages from your business any longer, you should have a simple code they can text to you to remove themselves. Having a process that is too complicated can make people remove your business from their life all together. Page 2

5 You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites You will have a tough, in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don't try to force it to go well the other way. Make your messages concise. This isn't the time to worry about perfect spelling, as you are limited to the number of characters you can use. If you choose "B" instead of "be", or "2" instead of "To" you will save characters, and potentially cost. There are some great texting translators online which can help with this. When building your database for mobile marketing, get legitimate permission from your audience to receive your communication. It may be very tempting to just dump all of those mobile numbers you have accumulated right into a campaign system, but you may not be doing yourself a favor. Mobile marketing is disliked by many people, as it is more intrusive than other forms of advertising. You may drive a decent amount of your user base away by subscribing them without permission. When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with fewer characters creates a simpler QR code that is easier to scan. Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you'll be sorry if you don't do it right. You've been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively. Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run. Page 3

6 Don't overdo Don't overdo. Be aware that different people have different mobile pricing plans, so one message from you could put them over their SMS limit; how receptive do you think they'll be to your messages when you cost them too much money? Send out the fewest mobile messages per day that you can. Take advantage of using SMS, or text messaging, to connect with your consumers using mobile devices. This is a way to generate leads, collect consumer information, and build customer relationships. Mobile device users are conditioned to read text messages, so your messages have a very good chance to be read. To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application. Remember the call to action. All of your mobile marketing efforts must contain some idea of what you want your prospect to do next. Every communication you have with a customer or prospective customer must have a purpose, so make sure you always keep that in mind. You want them to buy your products, after all. To summarize, mobile marketing provides way too many positive features to not, at least, give it a try, if you haven't already. Either way, consider the advice given here and use it to modernize or shape up your current marketing procedures. Hopefully, this helps to clear up any questions that you may have. Page 4

7 The Most Efficient Mobile Marketing Techniques And Secrets Mobile marketing has so many possibilities! What can you use? What can you do? How can you apply it to your own business needs? It is rare to find a company that will market just like yours, so why not take advantage of that and create a marketing plan that works for you? This article can help you. Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it unique and simple to use and consider providing customers with relevant customization options. If you are not creating a full blown application, at least make your mobile communications engaging and enjoyable. Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offers but do not respond well to overwhelming volumes of messages. Many people today are bombarded by s and text messages, so make sure your communications stand out as providing value without being annoying. Enhance your text messages with other forms of communication. Make use of multichannel marketing. One form communication isn't enough for today's audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, and a text right before something important happens. Page 5

8 Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person's background to make sure they are respectful and professional, especially if they will be a permanent member of your team. Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer. When creating advertising for the mobile web, you must ensure that the content is compatible with a majority of different mobile browsers When creating advertising for the mobile web, you must ensure that the content is compatible with a majority of different mobile browsers. This is important to consider because you do not want to inadvertently restrict customers from being able to view your content. Stick with the major phone manufacturers and double check to see if there are any restrictions that the service providers may have in place. Page 6

9 When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without an action for the customer to take part in, you are failing to bring in any immediate business. Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content. Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you've gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder. Check out free mobile apps around the web and get some of these to offer your customers in your mobile marketing campaign. With a regular campaign, you can offer things like free ebooks and white papers. In the mobile world, however, people are really interested in apps. Find some cool ones to offer free. Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging. When creating a QR code, make sure you use a shortened URL. If you use a long URL, your code will be very complex and might be difficult to scan. People will not try scanning a code more than a couple of times if it does not work right away. Page 7

10 Don't make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business. Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you'll be sorry if you don't do it right. You've been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively. Use your mobile QR codes everywhere you can. They are links to mobile devices, but the can be used in print advertising too. Any kind of advertising that your business produces should have your mobile QR code on it, even your business cards. Put it on your store signs, brochures, television ads, and catalogs. When you have an event planned such as a big sale, you can send reminder messages to people. You should probably let people know about it two weeks in advance, and then remind them about the event a few hours before it starts. Do not constantly send messages about one event. Isn't creating your own mobile marketing plan exciting? There are so many possibilities. As you have seen in this article, there are a lot of ways this can be done and no two techniques will yield the same results. Customize your mobile marketing plan. Choose from the many options available to work with your business needs and budget. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 8

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